《新境界-综合教程1》课件 unit 2

Video playback – With its big, beautiful, 3.5-inch screen, the iPhone is a great choice for mobile video playback.
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❖with their range of features: 有着以下范 围的特点
❖A good appearance
❖A good price / competitive price
❖Added value ( Besides the main function, what added value your product offers to customers. eg: a fancy brand image of a car)
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Web browsing – The iPhone offers the best, most complete mobile browsing experience.
Email – Like all good smart phones, the iPhone has strong email features.
❖Target audience and age range
❖Product name, function, price ,description
❖A visual ['vizjuəl, 'viʒu:əl](视觉的)
representation 直观表示
❖Product features 特征
独特的
5. Do you want to have an iPhone? Why? Free answers.
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Task 3 Group discussion:

4. Most of consumers buy their daily necessities from retailers such as
Carrefour.
a. Right.
b. Wrong.
c. Not mentioned.
5. 7-Eleven is an international retailing chain store, serving 24 hours
2021/10/10
Bac1k9
2021/10/10
Bac2k0
Speaking Out
Listen to the dialogue again and check your answers. Then role-play it with your partner by using the above Mind Map.
Mary: What is the benefit of the _____w__h_o_le_s_a_le__c_h_a_n_n_e_l_____?
Tom: You know, with the wholesaler, the manufacturer can save a
Байду номын сангаас
large amount of time and labor. Meanwhile, the wholesaler
I guess the retailer purchases goods from the manufacturer and then sells them to the consumers.
4. How does the wholesaler operate?
I think the wholesaler purchases goods from the producer and then resells them to the retailer.

Customers can book it through the website: .
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Task 4 Context Clues
Fill in the blanks in the following summarБайду номын сангаас of Text A with words given in the box.
How and where will the customer use it?
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Price ● What is the value of the product or service to the buyer? ● 9 What is the price point where the buyer can afford the product and your company can gain proper profit from selling it? ● How will your price compare with your competitors’? Place ● Where do buyers look for your product or service? ● If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? ● How can you access the right distribution channels?
English for Careers
新境界职业英语
综合教程 ②
新境界职业英语
综合教程 ②

to the guideline below: ● Products ● History ● Yearly Sales or Profit
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Task 2
Read the following Mini Text and find the words or expressions that match the context meaning given.
a product
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Mini Text
Nike
Para. 1 Phil Knight, a track runner, started Nike in 1958. His idea was to create good American running shoes. Phil Knight and his coach designed running shoes, and had a shoe manufacturer create them.
新境界职业英语 综合教程 ①
Unit 1 Presenting a Company
Unit 1 Presenting a Company
Part I Text A Part II Applied Writing Part III Text B Part IV Reading Skills
Part I Text A
race d) __a_t_h_le_t_e_____: a person who does a sport e) __d_e_s_ig_n______: sketch or plan f ) _m_a_n__u_fa_c_t_u_re_r_: a person or a company that makes
1. Which brands are you familiar with? 2. Which countries do you know they are from? 3. What products do these brands represent? 4. What is your favorite brand? Why? 5. Introduce one of the brands briefly to your class according