Describing Behavior
First, the psychologist must observe and accurately measure the behavior. Behavioral data includes the psychologist’s report of observations about the behavior and the conditions under which the behavior occurs
2020/7/9
Controlling behavior
• For many psychologists, controlling behavior is the ultimate, central goal.
• Controlling behavior means influencing a behavior to happen or not to happen,and influencing the nature of the behavior as it is being performed.
• Behavioral neuroscience • Cognitive neuroscience
2020/7/9
The Biological Perspective(生物学观点 )
• CAT: computerized axial tomography (计算机轴 向体层摄影术)
• PET: positron emisson tomography( 计算机辅助 正电子发射断层扫描技术)
2020/7 perspective
• The evolutionary perspective extends the idea of natural selection to explain how mental abilities evolved