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Explaining behavior
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Predicting behavior
• Predicting Behavior involves statements about the likelihood of a specific behavior occurring.
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Controlling behavior
• For many psychologists, controlling behavior is the ultimate, central goal.
• Controlling behavior means influencing a behavior to happen or not to happen,and influencing the nature of the behavior as it is being performed.
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Behaviorist Perspective(行为主义的观点)
• The behavioral perspective: suggests that observable behavior should be the focus of study and emphasize environmental influences and the learning of habits through repetition and reinforcement.
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Describing Behavior
Objectivity refers to the scientific necessity to record behavioral data as facts -- as they really exist -- not as we hope them to exist.