starbucks

Well, for i t’s nearly half past ten , breakfast has already gone, to a certain extent it is not the morning any more. Lunch time is coming, but midday should be about 12 o’clock, which is really a long period of time from now. not the noon as well.so how about this? Good mornoon,
As u may have suspected ,I’ m going to talk about starbucks today.and there are 3 points :history,products and the secrets
※Frist, I want to give u A Brief History of Starbucks :※Starbucks has always been the place to find the world’s best coffees.
※Bazinga!
As for none of u like the brief one,I would like to use a little bit time to give a more detailed introduction
Let’s start with the name.
The origin of the name should be traced back to the first starbucks selling coffee beans and spices in early 70s.it takes the founders a lot of trouble to name it . Gordon Bowker want to use the name ‘pequod’ , the name of the ship in Herman Melville’s Moby Dick ,a classic American novel about the 19th century whaling industry. While,Terry Heckle didn’t agree, what he really want is a distinctive name related to the north-east of America.he chose the name starbo.which is the name of the place where miners gathered near the Rainier mountain.
then ,after a sharp discussion,※they decided to use starbucks ,name of the chief officer in pequod who loves coffee
※.And then comes to the logo. up to now, starbucks logo has changed four times already. The story began in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market
1And this is The original one , a wood carving of a Mermaid in 16th century . But at this time the company was a local coffee roasting facility. They remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee.
The turning point for the company and the beginning of writing coffee history should be one year later when Schulz traveled through Italy. He got inspired by the old Italian coffee bar tradition to serve fresh brewed Espresso and Cappuccini. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle and gave it the Italian touch by naming it 'Il Giornale'.
The new concept worked out, Il Giornale was a success. But Schulz aimed higher. He found local investors and bought Starbucks in 1987. That gave way for expansion. 2at the same time they changed the logo into green,and the mermaid became more implied .for many customers complained that there are too much enticement of sex.
3In 1992 the company went public,and they abandoned the divided tail which seems like legs.and that is really a significant progress. in this version.
4In January ,2011 ,starbucks changed its logo once again.this time they omit the words.
※And there are some pictures of the logos
※This is a joke people played in the internet :starbucks an illustrated future
that’s is all about the history.※next is products
starbucks has varies of coffee………….※there is an ad of its mooncake,
※and what I want to point out is Frappuccino.Frappuccino is the particular drink in starbucks.lets enjoy a viedo
※now ,comes to the magic part --the secrets.
※this is the secret of a cup of coffee .as u can see,,9.4is for water and electricity fees,the expenses of ads and facility maintain.5.6for rent 4 for raw material and Only 2.7of retained profits
※coffee beans and money,are connect ※with the transmation from product to service, and then lead their custmuers to the time of experience
※Today the company has more than 8.000 cafes in more than 30 countries. And What starbucks sells is not only the coffee, but the fantastic experience of coffee time. and that is the key point..
•※Thanks for your attention,hope u enjoy※。