理工类职称英语完形填空(二)附答案

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理工类职称英语完形填空(二)附答案

Inapurelycompetitivemarket,thesupplierofgoodsand

serviceshasnocontroloverthemarketprice,becausehe

producestoolittletoinfluencemarketconditions.With

nodifferencebetweenhisproductsandtheproducts__1__

hiscompetitors,hewillsellnothingifhechargesabove

themarketpriceandhewillsellallifhechargesator

__2__themarketprice.However,inconsideringtheprice,

hemusttakecostofproduction__3__.Therearetimeswhen

hemaybewillingtosellbelowhiscost.Thismighthappen

whenpricestumblefor__4__ashorttime.However,no

businesspersoncan__5__losemoneyforaprolongedperiod.

Hemust__6__ofhiscostsinrelationtothemarketprice

ifheistocompetesuccessfullyandearnaprofit.

Manypeoplehavetheimpressionthatasproduction

increases,costsperunitdecrease.__7__massproduction

hasmadethistrueincertainindustriesandatcertain

levelsofproduction,__8__logicandpracticalexperience

haveshownthatcostsperunitbegintorisebeyonda

certainlevelofproduction.Someeconomists__9__this

principleasthelawofincreasingcosts.

Thereason__10__riseasproductiongoesupiscomplex.

However,itiseasytorecognizethatasproductiongoes

up,theneedforadditionalfactorsofproductionwillalso

grow,resulting__11__competitivebiddinginthe

marketplaceforthefactorsofproduction.Ifaproducer

needs__12__skilledlabortoproducemore,andnoneof

thislaborisunemployed,theproducerwillhavetoget

__13__fromothersources.Thiscanbedoneby__14__

higherwages.Higherbiddingwouldalsoapplytotheother

factorsofproduction.Wemustalsorecognizethatnotall

laborisequallyproductive,__15__notalllandisequally

fertileandnotalloreisequallyrichinthemineral

wanted.

1.A)toB)atC)ofD)on

2.A)belowB)beneathC)overD)above

3.A)toconsiderB)intoconsiderationC)toconsideration

D)inconsideration

4.A)hebelieveswillbeB)whathebelievesbeC)what

hebelieveswillbeD)hebelievestobe

5.A)affordtoB)beaffordableC)beaffordedtoD)have

afforded

6.A)constantlyawareB)constantlyknowledgeableofC)

beconstantlyawareofD)constantlyawareof

7.A)BecauseB)SinceC)WhenD)While

8.A)bothB)aswellasC)alsoD)but

9.A)referB)refertoC)callD)arereferredto

10.A)costB)thecostC)thecostsD)costs

11.A)fromB)inC)\D)for

12.A)lessB)numerousC)moreD)many

13.A)themB)theseC)itD)those

14.A)offeringB)cuttingC)reducingD)having

15.A)asjustB)justasC)becauseD)while

KEYS:CABCACDABDBCCAB

ImportanceofthePublicImage

Publicimagereferstohowacompanyisviewedbyis

customers,suppliers,andstockholders,bythefinancial

community,bythecommunitiesinwhichitoperates,and

byfederalandlocalgovernments.Publicimageis

controllable____(1)____,justastheproduct,price,

place,andpromotionaleffortsare.

Afirm’spublicimage____(2)____avitalroleinthe

attractivenessofthefirmanditsproductstoemployees,

customers,____(3)____tosuchoutsidersasstockholders,

suppliers,creditors,governmentofficials,aswellas

diversespecialgroups.Withsomethingsitis____(4)____

tosatisfyallthediversepublics:forexample,anew

highlyautomatedplantmaymeettheapprovalofcreditors

andstockholders,but____(5)____willundoubtedlyfind

resistancefromemployeeswhoseetheir____(6)____

threatened.Ontheotherhand,high-qualityproductsand

servicestandardsshouldbringalmostcompleteapproval,

____(7)____lowqualityproductsandfalseclaimswould

bewidelylookeddownupon.

Afirm’spublicimage,____(8)____itisgood,shouldbe

treasuredandprotected.Itisavaluableasset

____(9)____usuallyisbuiltupoveralongandsatisfying

relationshipofafirmwithispublics.Ifafirmhas

____(10)____aqualityimage,thisisnoteasilycountered

orimitatedbycompetitors.___(11)___animagemayenable

afirmtochargehigherprices,towoothebest

distributorsanddealers,toattractthebestemployees,

toexpect____(12)____favorablecreditorrelationships

andlowestborrowingcosts.Itshouldalsoallowthefirm’

sstocktocommandahigherprice-earningsratiothanother

firmsinthesameindustry____(13)____suchagood

reputationandpublicimage.

Anumberoffactorsaffectthepublicimageofa

corporation.____(14)____includephysicalfacilities,

contactsofoutsiderswithcompanyemployees,product

qualityanddependability,prices____(15)____

competitors,customerservice,thekindofadvertisingand

themediaandprogramsused,andtheuseofpublic

relationsandpublicity.

1.A)atconsiderableextent

B)toconsiderableextent

C)toconsiderateextent

D)atconsiderateextent

2.A)establishes

B)plays

C)makes

D)obtains

3.A)but

B)however

C)and

D)as

4.A)possible

B)easy

C)notimpossible

D)impossible