理工类职称英语完形填空(二)附答案
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理工类职称英语完形填空(二)附答案
Inapurelycompetitivemarket,thesupplierofgoodsand
serviceshasnocontroloverthemarketprice,becausehe
producestoolittletoinfluencemarketconditions.With
nodifferencebetweenhisproductsandtheproducts__1__
hiscompetitors,hewillsellnothingifhechargesabove
themarketpriceandhewillsellallifhechargesator
__2__themarketprice.However,inconsideringtheprice,
hemusttakecostofproduction__3__.Therearetimeswhen
hemaybewillingtosellbelowhiscost.Thismighthappen
whenpricestumblefor__4__ashorttime.However,no
businesspersoncan__5__losemoneyforaprolongedperiod.
Hemust__6__ofhiscostsinrelationtothemarketprice
ifheistocompetesuccessfullyandearnaprofit.
Manypeoplehavetheimpressionthatasproduction
increases,costsperunitdecrease.__7__massproduction
hasmadethistrueincertainindustriesandatcertain
levelsofproduction,__8__logicandpracticalexperience
haveshownthatcostsperunitbegintorisebeyonda
certainlevelofproduction.Someeconomists__9__this
principleasthelawofincreasingcosts.
Thereason__10__riseasproductiongoesupiscomplex.
However,itiseasytorecognizethatasproductiongoes
up,theneedforadditionalfactorsofproductionwillalso
grow,resulting__11__competitivebiddinginthe
marketplaceforthefactorsofproduction.Ifaproducer
needs__12__skilledlabortoproducemore,andnoneof
thislaborisunemployed,theproducerwillhavetoget
__13__fromothersources.Thiscanbedoneby__14__
higherwages.Higherbiddingwouldalsoapplytotheother
factorsofproduction.Wemustalsorecognizethatnotall
laborisequallyproductive,__15__notalllandisequally
fertileandnotalloreisequallyrichinthemineral
wanted.
1.A)toB)atC)ofD)on
2.A)belowB)beneathC)overD)above
3.A)toconsiderB)intoconsiderationC)toconsideration
D)inconsideration
4.A)hebelieveswillbeB)whathebelievesbeC)what
hebelieveswillbeD)hebelievestobe
5.A)affordtoB)beaffordableC)beaffordedtoD)have
afforded
6.A)constantlyawareB)constantlyknowledgeableofC)
beconstantlyawareofD)constantlyawareof
7.A)BecauseB)SinceC)WhenD)While
8.A)bothB)aswellasC)alsoD)but
9.A)referB)refertoC)callD)arereferredto
10.A)costB)thecostC)thecostsD)costs
11.A)fromB)inC)\D)for
12.A)lessB)numerousC)moreD)many
13.A)themB)theseC)itD)those
14.A)offeringB)cuttingC)reducingD)having
15.A)asjustB)justasC)becauseD)while
KEYS:CABCACDABDBCCAB
ImportanceofthePublicImage
Publicimagereferstohowacompanyisviewedbyis
customers,suppliers,andstockholders,bythefinancial
community,bythecommunitiesinwhichitoperates,and
byfederalandlocalgovernments.Publicimageis
controllable____(1)____,justastheproduct,price,
place,andpromotionaleffortsare.
Afirm’spublicimage____(2)____avitalroleinthe
attractivenessofthefirmanditsproductstoemployees,
customers,____(3)____tosuchoutsidersasstockholders,
suppliers,creditors,governmentofficials,aswellas
diversespecialgroups.Withsomethingsitis____(4)____
tosatisfyallthediversepublics:forexample,anew
highlyautomatedplantmaymeettheapprovalofcreditors
andstockholders,but____(5)____willundoubtedlyfind
resistancefromemployeeswhoseetheir____(6)____
threatened.Ontheotherhand,high-qualityproductsand
servicestandardsshouldbringalmostcompleteapproval,
____(7)____lowqualityproductsandfalseclaimswould
bewidelylookeddownupon.
Afirm’spublicimage,____(8)____itisgood,shouldbe
treasuredandprotected.Itisavaluableasset
____(9)____usuallyisbuiltupoveralongandsatisfying
relationshipofafirmwithispublics.Ifafirmhas
____(10)____aqualityimage,thisisnoteasilycountered
orimitatedbycompetitors.___(11)___animagemayenable
afirmtochargehigherprices,towoothebest
distributorsanddealers,toattractthebestemployees,
toexpect____(12)____favorablecreditorrelationships
andlowestborrowingcosts.Itshouldalsoallowthefirm’
sstocktocommandahigherprice-earningsratiothanother
firmsinthesameindustry____(13)____suchagood
reputationandpublicimage.
Anumberoffactorsaffectthepublicimageofa
corporation.____(14)____includephysicalfacilities,
contactsofoutsiderswithcompanyemployees,product
qualityanddependability,prices____(15)____
competitors,customerservice,thekindofadvertisingand
themediaandprogramsused,andtheuseofpublic
relationsandpublicity.
1.A)atconsiderableextent
B)toconsiderableextent
C)toconsiderateextent
D)atconsiderateextent
2.A)establishes
B)plays
C)makes
D)obtains
3.A)but
B)however
C)and
D)as
4.A)possible
B)easy
C)notimpossible
D)impossible