Lecture 3 Emarketing Advertising and Affiliation

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Unit 2 Marketing
Marketing probably started with one cave man finding that he had too much meat, but no fresh vegetable. So he made a deal with another cave man who had vegetables, but no meat. A simple exchange. Both cave men were happy because they had exchanged something they valued for something of equal value. Meanwhile, an old woman helped a man with his cooking in exchange for having her garden dug. Both exchanged services rather than goods.
Unit 2 Marketing
Teaching Aim
1. Cognitive Information（认知信息）: Basic Concept of Marketing 2. Language Focus（内容重点）
— Key Words: I. market potential, feasibility, feasible/viable, assess, stand (n.), trade fair, exhibit, sample, prospective customer, publicity, representative, brochure, booklet, catalogue, press conference, promote, range, model, display, campaign, launch, order, delivery, replacement, spare part, after-sales service, component, service (v.), machinery, client; II. purchase, supply, conversely, equilibrium price, shortage, surplus, maximize profits — Phrases: I. in other words, hand out, make up, for short, know as; II. in ... terms, in large/small quantities, agree on, in the end

招聘英语翻译岗位笔试题与参考答案(某大型集团公司)一、单项选择题（本大题有10小题，每小题2分，共20分）1、Which of the following sentence is correctly translated into English?A. 他昨天去图书馆了。

He go to the library yesterday.B. 她在办公室里工作。

She work in the office.C. 我很喜欢这部电影。

I very like this movie.D. 这本书很受欢迎。

This book is very popular.答案：D解析：选项A中，go应该用过去式went；选项B中，work应该用现在进行时态working；选项C中，like应该用likes。

只有选项D的翻译是正确的。

2、Choose the correct translation for the following sentence:“这个城市以其悠久的历史和丰富的文化遗产而闻名。

”A. The city is famous for its long history and rich cultural heritage.B. This city is well-known for its long history and rich cultural heritage.C. The city has a long history and a rich cultural heritage.D. The city is famous for its long history and cultural heritage.答案：B解析：选项A中，well-known比famous更为正式；选项C中，缺少了“and rich cultural heritage”这一部分；选项D中，缺少了“and rich”这一部分。

只有选项B的翻译是完整且正确的。

the products;
•advertising will not
•some advertising tell people the
aims to teach us complete truth;
and help us lead •advertising makes
better lives;... people puzzle about
Careful reading Para. 2
What is the relationship between advertising and the mass media?
The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the mass media have developed in hand.
What is advertising?
It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service.
Further thinking
What is your favourite advertisement? What techniques does it use to promote the product or service?

Read the paragraphs about advertising. Decide which advertising medium each paragraph describes. 1. e 2. c 3. g 4. b Expressions Space: a period or interval of time一段时间 E.g. In the brief space of time the company went on the rocks.那家公司很快就破产了。 get across: to be comprehensible, acceptable以能被理解、 接受 E.g. Your thesis wouldn't get across if you used too many technical terms in it. 如果你用了过多的专业术语,你 的论文就不会被人理解。
剑桥标准商务英语教程（初级）
Business BENketing



Look at these chapter titles from a book about marketing. Match each with the correct summary on the right. 1. c Channels of distribution: 分销渠道 2. f Sales forecasting：销售预测 3. a Market research：市场调查 4. d Product life cycles：产品寿命周期 5. b Pricing：定价 6. e
Business BENCHMARK (Preliminary)
剑桥标准商务英语教程（初级）