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Pizza Hut Introduced
Team members ：李煜璇 王桔华 钱珊珊 徐缘
Introduce
一 二 三 四
Company introduction
Brand identity
Development Development History History
Corporate culture
Development History 90s
NO.6
In 1990, the pizza hut catering system had annual turnover of $4 billion. In the same year, pizza hut entered the Chinese market and opened its first Chinese branch in Beijing. When Russia's President Boris yeltsin quelled a coup in 1991, pizza hut provided him and his supporters with the most historic delivery services. In 1995, pizza hut was named the 1995 "chain of choice" award by hotel and social organization magazine, and is considered the best pizza chain in the past 11 years.
Development History 60s
In 1965, the first TV commercial "putt-putt to Pizza Hut" was launched. The world's largest pizza (6 feet in diameter) was baked in 1967 at the grand opening of the pizza hut in Texas. In 1968, pizza hut opened its first foreign branch in Canada and began to go
Brand identity
Pizza Hut Pizza Hut Pizza logo design in design incorporates Pizza Hut letters letters and the appearance of the Pizza, letters design style is very enjoyable, freedom is bold and unrestrained, very accord with the characteristics of fast food culture. In the matching color, the red elements are integrated into the color, which is eye-catching and three-dimensional, and USES the logo design speech of globalization internationalization.
NO.4
In 1965, the first TV commercial "putt-putt to Pizza Hut" was launched. The first pizza hut opened in Australia in 1970. In 1971, pizza hut became the world's first pizza chain restaurant in terms of turnover and number of restaurants. In 1972 pizza hut was listed on the New York stock exchange. The 1, 000th pizza hut chain opened in wideida, Kansas. In 1973 pizza hut opened chain restaurants in Japan and Britain. The 100th foreign restaurant chain opened in Australia in 1976. Pizza hut's 2000 restaurant chain opens in Missouri. In 1977, pizza hut merged with Pepsi, and with the help of Pepsi, pizza hut began to develop in the direction of global development. Pizza hut opens its 3,000 restaurant chain in Texas. In 1979, pizza hut developed markets in Kuwait and united Arab emirates.
Development History 80s
In 1988, pizza hut celebrated its 30th birthday. There are over 6,000 chain
stores worldwide. The rewards program for pizza hut was awarded by President Reagan. NO.5
Brand Identity02Brand identity
In 1958, the founder of pizza hut, the karni brothers, went to college in Kansas and worked at his parents' grocery store in the evenings and weekends. There was a tavern next to the grocery store, where the landlord of the tavern was so noisy that she encouraged the karni brothers to open a pizza restaurant in a day of gossip. When his brother was said to be moved, he borrowed $600 from his mother to embark on the entrepreneurial path. At the time, the restaurant was small, with only 25 seats, and the original signature area could accommodate only 9 English letters. Since it is a PIZZA restaurant, the word "PIZZA" is a natural one, so there are only four letters left in the English alphabet. What are the appropriate letters? A relative standing at the door of the store looked vertically and casually said, "the dining room looks like a hut." The word "PIZZA HUT" was born and the red roof became a unique brand identity for PIZZA HUT
Hassur. As a franchisee, dick was allowed to use pizza hut's registered
trademark and secret product recipes, and was also assisted by the karni brothers in management.
Company introduction
01
Company introduction
Pizza hut is owned by yum brands, the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions. , which owns KFC, pizza hut, east dawning, just-intime and win the world famous brand catering, respectively in the cooked chicken, pizza, Mexican food and seafood flavor, sweet food, the world's number one. On April 26, 2016, the list of the top 10 brands in Beijing was announced, and pizza hut was selected.
Development History
03
Development History 50s
NO.1
Frank and Dan Camey, who graduated from Wichita State University in
