下载文档原格式
Unit 7Can Detroit Be Retooled — Before It's Too Late? Exercises1. Answer the questions on the text:1) what is the problem the would-be car buyers may face according to RodBuscher, CEO of Summit Automotive Partners in Denver?The would-be buyers lack either the income or the access to credit that would allow them to drive a new car off the lot.2) Why is GM said to have a stark and steep job to do when the President’sauto task force presented the to-do list?According to the list GM has to shrink labor costs, including retiree health-care expenses; slash debt; kill or sell low-performing brands; and reduce the number of models for sale and the number of dealers selling them. Should all the parties concerned fail to accomplish that by the deadline of June 1, GM may go into bankcruptcy.3) How can U.S. automakers take advantage of the coming car boom?Companies that can meet consumers' needs for fuel-efficient yet stylish cars —and that have flexible manufacturing plants to turn out the hot products on demand —are likely to find huge opportunities for growth in the coming car boom.4) What does the White House’s auto-task-force working group plan to do withChrysler?It plans to close the deal on Chrysler's sale to Fiat. Ron Bloom, one head of the group, has taken the lead in trying to negotiate the sale of 20% (at least initially) of Chrysler to Fiat.5) What is VEBA approach to solve GM’s problem of retiree health andpension benefits?In a VEBA, the union agrees to accept a cash payment to fund a new health-care system that trustees administer, thus taking future liabilities off the company's books.6) Why does the UAW feel particularly aggrieved about the task force'sapproach?Because it has agreed to an unending series of givebacks over the past 20 years.Even before this latest crisis, the UAW’s agreement to the 2007 contract would have put Detroit's labor cost per car within a couple of hundred dollars of Toyota's and the other foreign automakers’.7) Why are analysts so optimistic about the future car sales?Because Americans have been putting off buying cars for nearly two years and showroom traffic is increasing ,which means pent-up demand is building.The prospect of car sales is sure to be great when credit starts to loosen as historyindicates.8) What are the elements that make analysts believe North American demandfor cars will approach 16 million units within five years from the year 2009?The elements include the replacement demand, scrappage rates, demographic changes and an economic recovery.9) What are the competitive GM brands mentened in the passage?They are award-winning Chevy Malibu and the 2009 Buick LaCrosse, which recently topped all midsize competitors in dependability ratings.10) What competition will the US car industry face in the near future?The US car industry will have to win millions of buyers’ recognition for theirbrands, and try to play better in the competition with companies in Asia, such as China's Chery Automobile and India's Tata Motors, as well as the established players like Volkswagen and Hyundai-Kia.2. Fill in each blank of the following sentences with one of the phrases in the listgiven below:1) With his expanding wireless broadband plan, Obama wants to usher everyAmerican into the 'Digital Age'.2) School activities start winding down about two weeks before the end ofsemester.3) The man said he couldn't come up with an appropriate answer just at the time.4) Everybody is sure that the ceaseless dripping of water will in the end hollow outa stone.5) The progressive movement, which had already brought important changes infederal policies, stood on the verge of culmination and fulfillment6) The state has suffered so much loss. The smugglers should never be allowed toget off easy.7) After production expansion, this company now can turn out a million televisionsets a month.8) The preeminent writer's personal appearance picked up the sales of the bookconsiderably9) The newly announced credit policy may help many family-owned businesses getthrough the tough times at present..10) The government has imposed drastic economic controls to choke off inflation.11) To execute full-cost accounting, companies must account for the true cost of theirproducts.12) Economists are not so optimistic because there is no sign that the recession hasbottomed out.3. Match the terms in column A with the explanations in column B:A B1) bondholder a) A measure of a company's financial health,whichequals cash receipts minus cash payments over agiven period of time. 62) creditor b) A financial asset whose value has fallensignificantly and which fails generate cashflowand is worth much less than expected. 73) dealership c) An entity (person or institution) that extendscredit by giving another entity permission toborrow money if it is paid back at a later date. 2 4) health-care expenses d) A unit specially organized to work on a singledefined task 105) manufacturing capacity e) A business company that is owned or controlledby another larger company 96) net cash flow f) A person owning a bond or bonds issued by agovernment or a public company 17) bad asset g) Money used for the preservation of mental andphysical health by preventing or treating illnessthrough services offered by the healthprofession 48) hot products h) Volume of products or services that can begenerated by a production plant or enterprise ina given period by using current resources. 59) subsidiary# i) A business established or operated under anauthorization to sell or distribute a company’sgoods or service in a particular area 310) task force j) Products that are extremely populous amongconsumers and normally sell like hot cakes inthe market. 84.Translate the following into Chinese:凭借这股势头，现代集团正加快从生产线上推出新车型的速度。
商务英语写作教程Unit 7Unit 7: Writing Business EmailsIn this unit, we will focus on writing effective business emails. Email communication is an essential part of modern business, and it is important to convey your message clearly and professionally. Whether you are writing to a colleague, a client, or a business partner, following the guidelines below will help you write successful business emails.1. Subject Line:The subject line should be concise and specific, summarizing the content of the email. This allows the recipient to quickly understand the purpose of the email and prioritize their response.2. Greeting:Begin your email with a polite and professional greeting, such as "Dear Mr./Ms./Dr. [Last Name]," or simply "Hello [First Name]." Avoid using informal greetings unless you have a close relationship with the recipient.3. Introduction:In the opening paragraph, introduce yourself and state the reason for writing the email. Be clear and concise, providing any necessary background information. This sets the context for the rest of the email.4. Body:The body of the email should contain the main message or request. Use clear and direct language, breaking up the text into paragraphs for better readability. Keep the email focused and avoid including unrelated information.5. Politeness and Tone:Maintain a polite and professional tone throughout the email. Use appropriate language and avoid using slang or informal expressions. Be careful with your choice of words to ensure that your message is received positively.6. Closing:In the closing paragraph, summarize the main points of the email and suggest any necessary actions or next steps. Thank the recipient for their time and consideration. End the email with a polite closing, such as "Sincerely" or "Best regards," followed by your full name and contact information.7. Proofreading:Before sending the email, take the time to proofread it for any spelling or grammatical errors. Check that the email is clear, concise, and free from any ambiguities. A well-written and error-free email reflects professionalism and attention to detail.8. Attachments:If you need to include any attachments, mention them in the body of the email and make sure they are properly labeled and easy to access. Be mindful of the file size, as large attachments may be difficult to send or receive.Remember, effective business emails are concise, clear, and professional. By following these guidelines, you can enhance your communication skills and make a positive impression on your recipients. Practice writing business emails regularly to further improve your skills.。
第七单元服务行业TEXT A 服务行业与服务管理我们现在正处于一个服务的时代，并且服务已经逐渐处于社会的中心地位。
在美国，各种各样的服务占据了美国就业市场的80%，服务行业已经创造了GNP的74%，占经济活动的55%，这些都远远把制造业抛在了后面。
其它发达国家也在过去的20年内同样也经历了这样一个趋势。
因此我们必须首先弄懂，“什么叫服务？〞我们通常把服务叫做由个人或团体为获益他人而做的工作。
我们的经济结构和贸易理念一起在改变，而这种改变最终导致由产品为中心转移到以服务为中心，被称为“第二次革命〞和“信息社会的开端〞。
那什么叫服务行业呢？当政府官员或经济学家提到服务行业，他们总会定义其为“创造不可见产品的行业。
〞服务行业分为以下几个部分。
运输服务、邮递服务和仓储服务信息服务股票证券服务和其它金融投资服务租赁服务职业、科技服务行政服务、废物回收服务和维修服务健康保健服务与社会援助服务艺术、娱乐、休闲服务其它服务从上面的分类我们可以看出，现今服务已经渗透到我们生活的各个角落。
不言而喻服务在我们的日常生活与商务活动中扮演越来越重要的角色。
然而并不是所有人与公司或组织会意识到服务的重要性。
许多经理像鸵鸟一样只是把它们的头深埋在沙子里，许多人袖着手违心地说，“服务大潮只不过像一阵风罢了，不是吗？〞当然，从另一方面，也有许多工作人善于服务，请看下面的案例。
Stew Leonard 经营着一家利润丰厚的三层楼的商店。
他说每当他看到一个愠怒的顾客就如同看到5万美元飞出了他的商店。
为什么呢？因为，像这种一般的顾客每个星期花100美元，一年有50周要购物，然后呆在这个地方可能大约10年。
如果这样的一个顾客在商店有一次不愉快的经历而反而转身另外一家商店的话，那Stew Leonard商店就会少5万美元的收入。
如果这个不满意的顾客把他的不愉快的经历告诉其他顾客，让他们也离开的话，那损失将会更大。
为了挽回顾客，Stew Leonard商店创造了被《纽约时报》称为“商店中的迪斯尼乐园〞，设有化妆的卡通人物、定期的娱乐项目、宠物乐园与电子动物。
Unit 7Writing Letters Concerning Money Matters 关于钱的问题写信Section1. How to Write Letters for PaymentObjectives:To give a brief introduction to what is international paymentTo enable Ss to become aware of main content of letters concerning money mattersTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating letters concerning money matters给一个简要介绍什么是国际支付使学生了解字母的主要内容关于钱的问题使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译信件有关钱重要I. What Is International Payment?Payments can be made in international commerce using cash in advance, open-account sales, bill of exchange, and letters of credit.A letter of credit is a document issued by the buyer's bank that promises that the bank will pay the seller the agreed amount of money, providing that all the requirements of the letter of credit are met. These requirements generally include delivery dates; product specifications; the receipt by the bank of certain documents within a specified period of time, etc.支付可以在国际贸易使用现金预付,开帐户销售、汇票和信用证。
信用证是一个发布的文件买方银行承诺,银行将向卖方支付约定的数额的资金,提供所有的要求得到满足的信用证。
这些需求通常包括送货日期,产品规格;收据银行某些文件在指定的时间内,等等。
II. The Main Content of Letters Making a Specific Request Concerning Payment1) Expressing your regret for your inability to accept a specific payment term2) Giving your reasons for your inability to accept a specific payment term3) Suggesting the way how to solve the problem1)表达你的后悔,因为你无法接受一个特定的付款方式2)给你的原因是你无法接受一个特定的付款方式3)暗示的方式来解决这个问题III. Read and Explain Sample LettersSample 1: A Letter Negotiating about the Terms of PaymentDear Sirs,We received your letter of October 7, 2002 and learn that you are going to sell our products in your country.We regret that we are unable to consider your request for payment on D/A basis. As a rule, we ask for payment by L/C.But, in view of our long-term business relations, we will, as an exceptional case, accept payment for your order by D/P at sight. We trust this will greatly facilitate your efforts in sales.We hope the above payment terms will be acceptable to you and expect to receive your order on good time.We look forward to your early reply.Y ours faithfully, 我们收到你的来信,2002年10月7日,和学习,你将在你的国家销售我们的产品。
很抱歉,我们不能考虑你的请求D / A付款基础。
通常,我们要求以信用证付款。
但是,鉴于我们长期的业务关系,我们将作为一个特殊情况,接受您的订单支付由即期付款交单。
我们相信这将方便你们努力推销。
我们希望上述付款条件一定会接受你,希望能收到你的秩序良好的时间。
我们期待您的早日答复。
Note:1.in view of: taking sth. into account; considering sth.e.g. In view of the weather, we’ll cancel the outing.因天气关系，我们要取消这次郊游。
2. facilitate:(fml) (of an object, a process, but not of a person) make sth. easy or less difficulte.g. It would facilitate matters if you were more cooperative.要是你再合作些就省事了。
Sample 2: A Letter Advising to Establish Letter of Credit RelationsDear Sirs,We have pleasure in advising that we have been successful in securing Three (3) Orders as per the particulars given in the separate air letter we are posting today.We shall be obliged if you will kindly let us have a Sales Note as per the prices indicated by us in the Indents, and a further document showing the extra amount and commission due to us on each Indent, and as soon as we receive these we shall establish a letter of credit in your favor. Therefore please do not delay the matter, and let us have the Sales Note and the other documents per return air mail.We are also interested in the following goods: Spoons, Safety Razors, Scissors (small and medium), Table Knives, Novelty Watches. If you are in a position to supply these, please let us have the samples, together with your c. i. f. prices.If you have any other interesting items, please do not fail to furnish us with samples, together with your c. i. f. prices, as there is every possibility on very good orders.Y ours faithfully, 我们高兴地通知,我们已成功地获得三(3)订单根据资料给出的单独的航空信我们今天发布。
我们将不胜感激如果你会请让我们有一个销售注意根据价格显示我们的缩进,和一个进一步的文件显示,额外的金额和委员会由于我们在每个缩进,一旦收到这些我们应当建立以你方为受益人的信用证。
因此请不要延迟问题,让我们有销售注意和其他文档/回风邮件。
我们也有兴趣下列货物:勺子,安全剃须刀、剪刀(中小),表刀、新奇手表。
如果你能够提供这些,请寄样品,连同你的加入c.i.f.价格。
如果你有任何其他有趣的物品,请不要未能给我们提供样品,连同你的到岸价价格,因为有相当大的可能性出现在非常好的订单。
Note:1.Sales Note:Sales Confirmatione.g. Enclosed please find a Sales Note for the subject goods.2.indent an official, usually written order for goodse.g. We have accepted your indent for the captioned goods.3.in one’s favor payable to; to one’s advantagee.g. Please open the relative L/C in our favor as soon as possible.Sample 3: A Letter to Inform the L/C EstablishmentDear Sirs,We refer to our order for your electronic computers placed with you on November 1, and due for delivery by the end of this year. The order number was AG5066.We have today instructed our bankers to open an irrevocable documentary letter of credit in your favor, for US $100,000--this will be confirmed by our bankers’ correspondents, the Chase Manhattan Bank, Inc., in New Y ork who will accept your draft on them at 30 days for the amount of your invoice.The credit is valid until January 15. Documents required are:Bill of Lading (Full sets).Commercial Invoice (4 copies).Insurance Policy.The prices you quoted us being C. I. F. Guangzhou, the amount of our credit will cover the amount of your invoice, and also the cost of freight and insurance.Y ours faithfully, 参阅我方为你和你的电子计算机把11月1日,由于交付到今年年底。
