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商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

sometimes do not translate across cultures and can cause confusion or hurt
6/27/20f2e0elings.
I. Reading Practice
Text A
Table Manner At a formal banquet, be prepared to give a short, friendly speech in response to the host's speech. When inviting Taiwanese to a party, serve a "real" meal rather than snacks and drinks. When invited for dinner, it is polite to sample every dish served. Your host may serve some food for you, and it is nice to reciprocate if you feel comfortable doing so. Always leave something on your plate at the end of the meal or your host might think that you are still hungry. You must arrive on time or early if you are the guest.
hands and scan it immediately for vital information. Then lay the card in front of
you on the table. It is demeaning to put someone's card directly into your pocket

商务英语阅读与写作Unit 3

商务英语阅读与写作Unit 3

I. How to Make Status Inquiries
There are various ways of getting information on
the other firms’ financial position, credit, reputation
and business methods. Traders may apply to a business friend, banks, chambers of commerce, or
The firm is Santo Domino & Co., distributors of spare parts for cars. Their bank is the Banco di Italino, of 73 Via Milano. We would like to know their general financial reliability. In particular, their trade with us will involve a sum of USD50,000 initially, and perhaps a monthly credit of USD5,000 will be required.
III. Read and Explain Sample Letters
Sample 1: Status Inquiries
Dear Sir, The Maryland Inc.
The subject company is now offering to represent us in the sale of our Sewing Machines, and has referred us to your bank for detailed information about its credit standing, business capacity and character. We shall appreciate it if you will give us your frank opinion on these points regarding the company. Any information you may give us will be treated strictly in confidence. We assure you of our reciprocating your courtesy at any time.

商务英语写作Unit 1 An Overview of Business Letter Writing[精]

商务英语写作Unit 1 An Overview of Business Letter Writing[精]
and for being successful in the jobs, and applicants who have job-
related values in areas such as integrity, service, and safety to ensure that
there is
Concreteness
• Your writing should be vivid, specific and
definite rather than vague, general and abstract, especially when you are requiring a response, solving problems, making an offer or acceptance, etc.
• They have a
decided advantage in regard to freight charges
• Messrs. Smith and
Richardson have been informed that they would receive an answer in a few days.
shipment.
to 10 tea-sets in
shipment was found.
We/I attitude
You attitude
1. A large sale of our
products will make our company more profitable.
2. We are in need of fund
• This letter is to inform • Since you are our

商务英语写作 Unit 3

商务英语写作 Unit 3

Key to Activity 13 on page 43
• If you have any questions about our product,call us at 01-5692001. • Yours sincerely, • Jack Smith
Homework: P38 Activity 9
Structure of Personnel Introduction Letter
Personnel Introduction Letter: Title Salutation Body: 1.The person concerned,his/her name and job title;the reason for the trip,the time of the trip,and the length of the stay. 2.Request for hospitality,and give thanks in advance. 3.Promise to reciprocate. Complimentary close Signature and job title
• Dear Customer, • We understand that you are interested in cars/automobiles.Our latest/recent effort promises to deliver cars that are environmentally friendly.They are called fuel cellcars.They generate/produce only water and do not harm the environment. • Please look through this packet of information to find out more about the products.

商务英语阅读写作unit 7

商务英语阅读写作unit 7

Sample 2: A Letter Advising to Establish Letter of Credit
Relations We are also interested in the following goods: Spoons, Safety Razors, Scissors (small and medium), Table Knives, Novelty Watches. If you are in a position to supply these, please let us have the samples, together with your c. i. f. prices.
We have today instructed our bankers to open an irrevocable
documentary letter of credit in your favor, for US $100,000--this will be confirmed by our bankers’ correspondents, the Chase Manhattan Bank, Inc., in New York who will accept your draft on them at 30 days for the amount of your invoice.
因天气关系，我们要取消这次郊游。
2. facilitate:
(fml) (of an object, a process, but not of a person) make sth. easy or less difficult
e.g. It would facilitate matters if you were more cooperative.

商务英语阅读与写作unit 6

商务英语阅读与写作unit 6

Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。

商务英语阅读(基础篇)Unit 9 Business dealings


PREV.
NEXT
Unit 9 5
Business Dealings
译文
在介绍某人时，你所描述的信息内容应该是中性的， 或带有赞扬之意，例如：“这是史密斯先生，你的电脑不 好用时，你就可以找他----无论文件跑哪儿去了，他都能 够找到。”
PREV.
Unit 9 6
Business Dealings
PREV.
NEXT
Unit 9 7
Business Dealings
ambiguous [æm’biɡjuəs] adj. having more than one meaning, so that it is not clear
which is intended 含糊不清的;不明确的;模棱两可的
feel a little nervous 安适，自在
PREV.
Unit 9 10
Business Dealings
译文
如果在介绍某人时提供含糊不清的信息，如“比尔就 是我昨天跟你说过的那个人”，会令比尔不自在。他会忍 不住想知道“你说了我些什么呀？”不妨这样说：“比尔 就是我昨天向你提及那个从洛杉矶来参加会议的人。”这 样大家都会感到轻松自在。
• II. Reading Skill
• Recognizing Sentence Patterns(了解句子结
构)
2
3
Unit 9 4
Business Dealings
What Should You Say and Respond in an Introduction?
The information that you provide about the person being introduced should be either neutral or positive. For example, “Mr. Smith is the one to see when your computer won’t co-operate – he can find files no matter where they hide.” 译文

商务英语阅读(专业篇) Unit 8

National law plays an important role in international business law. For instance, the parties may choose Contract Law of the People’s Republic of China as the applicable law to make a contract…
International Business Law International business law regulates various affairs of international business transaction and international commercial organizations. International business law includes usually: contract law, sales law, company law, negotiable instrument law, marine law, insurance law,etc. Business law is born and develops with the development of commodity economy. Historically, business law came into being during the ancient Roman period(B.C.700) as early as 2600 years ago, but at that time business law was only a part of private law. Modern international law refers chiefly to European business law which originated from “Law merchant” of Middle-Ages.

商务英语阅读与写作unit2

商务英语阅读与写作unit2Unit 2Writing for Establishing Business RelationsSection1. How to Write Letters for Establishing Business RelationsObjectives:To give a brief introduction to how to find new customers & establish business relationsTo enable Ss to become aware of main content of letters for asking to establishbusiness relations and repliesTo enable Ss to familiarize themselves with the samples given To read and practice using some of the important words and expressions for business writingTo do exercises and practice using some of the business words and expressions给一个简要介绍如何找到新客户和建立业务关系使学生了解字母的主要内容为要求建立业务关系和回复使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习,练习使用一些商业单词和词组I. How to Find New Customers and Establish Business RelationsUsually a firm may approach its new business counterparts(对应或对等的人或物)abroad or obtain necessary information through the following channels: 1.banks; 2. attendance at all kinds of commodity fairs; 3. contact at the exhibitions held at home and abroad; 4. mutual visits by tradegroups and delegations; 5. Chambers of Commerce in foreign countries; 6. trade directories(贸易商业目录，工商行名录); 7. Chinese Commercial Counselor’s Office in foreign countries; 8. Business Houses of the same trade(商行，商号). Of all these channels, communication in writing is the most commonly used means for setting up business relations. But how can you obtain all the necessary information about a new client when you are going to write a letter to establish business relations? Maybe you can seek the help of many sources such as periodicals, advertisements in newspapers, market investigations, self-introduction by merchants themselves, etc.通常一个公司可能接近它的新商业伙伴的国外或获得必要的信息通过以下渠道:1。

商务英语阅读写作unit 9


anxiety or worry
e.g. My concern is whether we can arrive there on time.
2.pack
put sth into (a case, bag, etc.)
e.g. Have you packed the goods in crates?
Unit 9
Writing for Packing
Section1. How to Write Letters Concerning Packing
Objectives:
To give a brief introduction to what is packing To enable Ss to become aware of main content of letters concerning packing To enable Ss to familiarize themselves with the samples given To read and practice using some of the important words and expressions for business writing To do exercises and practice translating letters concerning packing
III. Read and Explain Sample Letters
Sample 2:
Dear Sirs, The shipment of “Goldlion shirts” arrived on March 20. Having examined the goods thoroughly, we consider the packing needs improvement. For example, the cartons are not strong enough to protect the contents from getting damaged during transit. Our clients say that such cartons are easy to cut open, thus making pilferage possible and the cartons are too thin to stand heavy pressure. So they prefer wooden cases to cartons for future shipments. We sincerely hope that you will take this matter into consideration and make necessary improvements to avoid future troubles arising from faulty packing. We are awaiting your early reply. Yours faithfully,
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2.pack
put sth into (a case, bag, etc.)
e.g. Have you packed the goods in crates?
Words and Expressions Commonly Used in Business English
3.take precaution to do
Sample 2:
Dear Sirs, The shipment of “Goldlion shirts” arrived on March 20.
Having examined the goods thoroughly, we consider the packing needs improvement. For example, the cartons are not strong enough to protect the contents from getting damaged during transit. Our clients say that such cartons
To practice using different conventionalities used for writing letters concerning shipment
To do exercises
I. How to Persuade Others into Accepting Your Ideas
3) We have already taken steps to improve our packing and are confident that our future shipments will give you complete satisfaction.
4）Taking into consideration the transport conditions at your end, we have reinforced our packing so as to minimize damage which may occur to the goods.
III. Read and Explain Sample Letters
Sample 1:
Dear Sirs, We thank you for your letter of 3 June, 2002 and we
understand your concern for packing. We assure you that we take every possible precaution to ensure that our
20 May, 1999 and can confirm that luxury foods the prices quoted
We understand your concern
packing, and can assure you that we
take every possible precaution to ensure that our products reach our
are easy to cut open, thus making pilferage possible and
the cartons are too thin to stand heavy pressure. So they prefer wooden cases to cartons for future shipments.
cartons are then packed to strong wooden crates. Each
crate holds twenty-four cartons. In addition, the crates are lined with waterproof, airtight material.
packing of the shirts?
Words and Expressions Commonly Used in Business English
1.concern
anxiety or worry
e.g. My concern is whether we can arrive there on time.
When you want to convince others of the advisability of your proposal or request for packing, you will have to use the method of persuasion. In doing it, following the following points:
3. If the customers trust you, they are more likely to agree with you. Therefore, to gain the customers' confidence is essential in business dealings.
We sincerely hope that you will take this matter into consideration and make necessary improvements to avoid future troubles arising from faulty packing.
We sincerely hope the packing will be to your satisfaction and look forward to receiving repeat orders from you.
Yours truly,
III. Read and Explain Sample Letters
concerning packing
II. The Main Content of Letters Concerning Packing
1) Giving your purpose for writing concerning packing 2) Stating the specific way for packing 3) Expressing your hope that the packing method will satisfy the buyer
do... carefully
e.g. We’ll take precaution to ensure that the goods arrive to the destination in good condition.
4.pilferage
e.g. Pilferage often occurs in transit.
We are awaiting your early reply. Yours faithfully,
Answer the Following Questions
1. How is the “Apple” jam packed? 2. What does the customer ask about the
Unit 9
Writing for Packing
Section1. How to Write Letters Concerning Packing
Objectives:
To give a brief introduction to what is packing To enable Ss to become aware of main content of
products reach you in good condition. For your information, “Apple” jam is packed as follows: Each jar is wrapped with tissue paper and placedห้องสมุดไป่ตู้in the
individual box. The boxes are then packed to a carton. The
customers all over the world prime condition.
your information, “Ariel” caviar is packed as follows:
…
Answer
Section 2. Skills for Writing Letters Concerning Packing
letters concerning packing To enable Ss to familiarize themselves with the samples
given To read and practice using some of the important words
and expressions for business writing To do exercises and practice translating letters
Objectives:
To give a brief introduction to how to write letters concerning shipment
To enable Ss to become aware of different conventionalities used for writing letters concerning shipment
II. Conventionalities for Packing
1）About packing, we will contact our manufacturers and call their attention to the matter.
2) Special attention has been paid to its packing, which we trust will prove satisfactory in every respect to your clients.