Lesson 5 Describing Your Companys Products 1
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Lesson 5 Describing Your Companys Products (第五课描述你们公司的产品)
MAKING A PRODUCT PRESENTATION 产品展示
GIVING INFORMATION FROM DIAGRAMS 图表信息
GIVING OPINIONS 发表看法
In this unit...
Derek, Don and Kate make a presentation to Mr. Sakai.
Edward and Phil discuss the design for the display unit for Big Boss.
DON BRADLEY: Let’s have a run through. We must get this right. First we have the introductions and the agenda. Second I talk about the background. Company growth, staffing
levels, return on investment, turnover, and pre-tax profit. Third Derek, you talk
about the product range. At this stage of the presentation we want to present a
broad company profile. Don’t give too much detail about specific products.堂•布拉德利：我们先排练一遍。
我们一定不要出问题。
首先我们进行介绍和议程安排。
其次，我来谈一下背景、公司增长、员工水平、投资回报率、营业额以及
税前利润。
第三，德里克，你谈论一下产品的范围．这个阶段，我们只是
给出大概的公司情况。
不用给出太多产品的细节。
DEREK JONES: Okay Don. I’ll describe the range and say which products are successful.
德里克•琼斯：好的，堂。
我会描述一下产品范围，说明那些产品是成功的。
DON BRADLEY: Good. Mr. Sakai may wan t t o discuss certain products, so be ready for that. At the end of this section of the presentation I will ask Mr. Sakai if he has any
questions. We won’t discuss research and development at this stage. That will
come at the end. Then Kate, you talk about major markets and sales strategy. Is
everything ready?
堂•布拉德利：好。
酒井先生或许会就某些问题谈论一下，要做好准备。
这个阶段的演示结束时，我会问酒井先生是否问题。
这个阶段，还不必讨论研发问题。
这
最后再说。
然后，凯特，你来谈主要的市场和销售策略。
一切都准备好了
吗？
KATE MCKENNA: Everything is ready. And rehearsed.
凯特．麦凯纳：都准备好了。
开始排练。
PHIL WATSON: Right, the product title goes here... Just remind me, is the product called Big Boss or The Big Boss?
菲尔•沃森：对，产品名称在这儿……记得提醒我，产品是叫Big Boss还是The Big Boss？
EDW ARD GREEN: Big Boss.
爱德华•格林： Big Boss/大老板。
PHIL WATSON: Okay. These letters? Or these black letters?
菲尔•沃森：好的。
是用这些文字？还是这些黑色文字？
EDW ARD GREEN: No, I don’t like those letters.
爱德华，格林：不，我不喜欢那些文字。
PHIL WATSON: Okay. These?
菲尔•沃森：好的。
这些呢?
EDW ARD GREEN: Can they be larger?
爱德华•格林：可以大些吗？
PHIL WATSON: Yes. Like this. It looks good like that.
菲尔•沃森：可以。
象这个。
那样看起来不错。
EDW ARD GREEN: Excellent. It’s very clear. It’s easy to read. That’s what I want.
爱德华•格林：非常好。
很清楚。
读起来容易些。
正是我想要的。
DON BRADLEY: Again, welcome to Bibury Systems. We’re very honoured to have the opportunity of making this presentation to you, Mr. Sakai. In the next hour and
a half, we hope to show that:
堂•布拉德利：再次欢迎你光临Bibury系统公司。
我们很荣幸有机会向你做这次演示，酒井先生。
在接下来的1个半小时的时间，我们希望展示：
1. Bibury Systems has the right product range for today’s market place, and
ambitious plans for the future.
1、Bibury系统公司的产品对当今市场是畅销对路的，并且也有对未来的宏伟计划。
2. That our market share in Europe is growing at a steady rate.
2、我们在欧洲市场的分额在平稳增长。
3. That our marketing strategy in the US is very successful.
3、我们在美国的营销策略是很成功的。
And lastly, 4. That we can be a major player in Far Eastern markets. And we are
sure that we can be a major player in these markets. If you have any questions,
please feel free to interrupt at any time. But first of all, some background
information on Bibury Systems. As you know, the company was started over
forty years ago by Mr. Harris Senior. In those ea rly days, the company’s core
business was model railways and cars.
最后，第四点，我们可以成为远东市场上一个很有力的参与者。
我确信我
们会成为这些市场的主要参与者。
如果你有任何疑问，请随时打断我。
但
首先，我们看一下Bibury系统公司的一些背景信息。
该公司始于40多年
前，由老哈里斯先生创办。
创业初期，公司的核心业务是模型铁道和汽车。
PHIL WATSON: And here we have some copy that tells us what the product can do.
菲尔•沃森：这里是一个文本，可以了解该产品可以做什么。
