Part ⅡFill in the blanks with the words or expressions given below.Change the form where necessary.(10%)strength prior to create consume acknowledgement figure out
pursue
orientation
matter
in turn
1.Helen decided to _______her studies after obtaining her first degree.
2.The building has an east-west _________.
3.His ________and weakness in work are still unknown to us.
4.The students answered the teacher’s question ___________.
5.We are sending you some money in __________of your valuable help.
6.It doesn’t ______to me what you do.
7.Have you __________what’s wrong with your car?
8.That’s the trouble with those big powerful cars —they _______too much fuel.9.We received no notification__________today’s date.10.This new policy _________more jobs.
得分
阅卷人
复核人
Part Ⅲ.
Reading comprehension (30%)
A
When I lived in Spain,some Spanish friends of mine decided to visit England by car.Before they left,they asked me for advice about how to find accommodation (住所).I suggested that they should stay at ‘bed and breakfast’houses,because this kind of accommodation gives a foreign visitor a good chance to speak English with the family.My friends listened to my advice,but they came back with some funny stories.
“We didn’t stay at bed and breakfast houses,”they said,“because we found that most families were away on holiday.”
I thought this was strange.Finally I understood what had happened.My friends spoke little English,and they thought ‘VACANCIES’meant ‘holidays’,because the Spanish word for ‘holidays”is ‘vacaciones’.So they did not go to house where the sign outside said ‘VACANCLES’,which in English means there are free rooms.Then my friends went to house where the sign said ‘NO VACANCLES’,because they thought this meant the people who owned the house were not away on holiday.But they found that these houses were all full.As a result,they stayed at hotels!
We laughed about this and about mistakes my friends made in reading other signs.In Spanish,the word ‘DIVERSION’means fun.In English,it means that workmen are repairing the road,and that you must take a different road.When my friends saw the
word‘DIVERSION’on a road sign,they thought they were going to have fun.Instead, the road ended in a large hold.
English people have problems too when they learn foreign languages.Once in Paris. when someone offered me some more coffee,I said‘Thank you’in French.I meant that I would like some more,However,to my surprise the coffee pot was taken away!Later I found out that‘Thank you’in French means‘No,thank you.’
1.My Spanish friends wanted advice about______.
A.learning English
B.finding places to stay in England
C.driving their car on English roads
D.going to England by car
2.I suggested that they stay at bed and breakfast houses because______.
A.they would be able to practice their English
B.it would be much cheaper than staying in hotels
C.it would be convenient for them to have dinner
D.there would be no problem about finding accommodation there
3.“NO VACANCIES”in English means______.
A.no free rooms
B.free rooms
C.not away on holiday
D.holidays
4.If you see a road sign that says‘Diversion’,you will______.
A.fall into a hole
B.have a lot of fun and enjoy yourself
C.find that the road is blocked by crowds of people
D.have to take a different road
5.When someone offered me more coffee and I said‘Thank you’in French,I______.
A didn’t really want any more coffee B.wanted them to take the coffee pot away C.really wanted some more coffee D.wanted to express my politeness
B
Mrs Turner's telephone number was3463，and the number of the cinema in town was 3464.People often made mistakes and telephoned her when they actually wanted the cinema．
One evening the telephone rang and Mrs Turner answered it．A tired man's voice came over the phone，“At what time does your last film begin？”
“I'm sorry,”said Mrs Turner,“but you have the wrong number.This is not the cinema.”“Oh，it began twenty minutes ago？”said the man.“I'm sorry about that．Well，good－bye．”Mrs Turner was very surprised，so she told her husband．He laughed and said，“No，that wasn't a mistake．The man's wife wanted to go to the cinema，but he was feeling tired，so he telephoned the cinema．His wife heard him，but she didn't hear you．Now they will stay at home this evening，and the husband will be happy．”
6.When the tired man telephoned Mrs.Turner by mistake,she was________．
A.angry
B.not at all surprised
C.pleased
D.surprised
7.Mrs Turner was surprised because the tired man________．
A.wanted the cinema but called a wrong number
B.said something that had nothing to do with her answer
C.asked her silly questions that she didn't know how to answer
D.was angry with himself for having made the mistake
8.Which of the following is TRUE？_______
A.The Turners lived near the cinema．
B.Both of the Turners didn't want to go to the cinema．
C.The man didn't want to go to the cinema with his wife that night．
D.The man's wife was angry for what her husband had done．
9.The husband would be happy because he________．
A.made fun of his wife
B.could enjoy himself alone that night
C.could relax（使休息）himself at home
D.could have a good time at home with his wife
10.By this story the writer intends to tell us_______．
A.that it's tiresome to answer a wrong phone call
B.that wives are easier to be fooled by their husbands
C.nothing but a joke
D.that it's wrong for husband and wife to fool each other
C
If you get into the forest with your friends,stay with them always.If you don’t,you may get lost.If you really get lost,this is what you should do.Sit down and stay where you are.Don’t try to find your friends—let them find you by staying in one place. There is another way to help your friends or other nearby people to find you.Give them a signal(信号)by shouting or whistling(吹口哨)three times.Any signal given three times is a call for help.
Keep up shouting or whistling always three times together.When people hear you,they will know that you are not just making noise for fun.They will let you know that they have heard your signal.They give you two shouts,two whistles,or two gun-shots(枪声). When someone gives you a signal,it is an answer to a call for help.
If you don’t think that you will get help before night comes,try to make a little house---cover up to the holes with branches(树枝)with lots of leaves.Make yourself a soft bed with leaves and grass.
What should you do if you get hungry or need drinking water?You would have to leave your little house to look for a river.Don’t just walk away.Pick off small branches
and drop them as you walk so that you can find your way back.The most important thing to do when you are lost is—stay in one place.
11.If you lost in the forest,you should_______.
A.stay where you are and give signals three times
B.walk around the forest and shout so that your friends could hear you
C.try to find your friends as soon as possible
D.try to get out of the forest and shout for help
12.If you want to let people believe that you are not just making noise for fun,you should_______.
A.tell people that you are lost
B.keep up shouting or whistling
C.shout at the top of your voice
D.shout or whistle three times
13.When you hear two shouts,or whistles,or gunshots,__________.
A.you should shout more loudly
B.you can whistle three times
C.it is an answer to your call for help
D.you should try to run to them
14.When you want to leave your place to get drinking water,you should________.
A.just go to the river
B.find some glasses or bottles before you go
C.make a fire so that you can have some tea
D.leave marks so that you can find your way back
15.This passage mainly tells you__________.
A.when you hear a signal always three times,it is a call for help
B.What you should do if you get lost in a forest
C.any signal given twice means an answer to a call for help
D.how you can live longer in a forest
得分阅卷人复核人
PartⅣCloze.(10%)
Once seated,1）your napkin（餐巾）and use it for occasionally wiping your lips or fingers.2）the end of dinner,leave the napkin tidily on the place setting.
It is good dinner table etiquette（礼节）to serve the lady sitting to the right of the host first,then the3）ladies in a clockwise direction,and lastly the gentlemen.
Hold the knife and fork4）the handles in the palm of the hand,forefinger（食指）on top,and thumb underneath.
Whilst eating,rest the knife and fork on either side of the plate5）mouthfuls.
When you have finished eating,place them side6）side in the centre of the plate.
If the gourmet food（美食）presented to you is not to your liking,it is polite to at least7）some attempt to eat a small amount of it.Or at the very least,cut it up a little,and move it around the plate!
It is quite acceptable to leave some food to one side of your plate if you feel8）__ you have eaten enough.On the other hand,don’t attempt to leave your plate so clean that it looks as though you haven’t eaten in days!
Desserts（甜点）may be eaten with both a spoon and fork,or alternatively（交替）a fork alone if it is a cake or pastry style sweet.
9）a lady wish to be excused for the bathroom,it is polite for the gentlemen to stand up as she leaves the table,sit down again,and then stand once more when she returns.
Always make a point of thanking the host and hostess for their10）before leaving.
It is good dinner table etiquette to send a personal thank you note to the host and hostess shortly afterwards.
1） a.fold b.unfold c.open d.close
2） a.At b.In c.By d.For
3） a.another b.one c.other d.else
4） a.between b.among c.with d.by
5） a.in b.in the middle of c.with d.between
6） a.by b.with c.on d.among
7） a.make b.take c.do d.put
8） a.since b.as though c.like d.likely
9） a.Should b.When c.If d.After
10）a.hospitality b.hostility c.hospital d.hotel
得分阅卷人复核人
PartⅤMatch the English words in column A with the right meanings in column
B.（10%）
(1)customer service department A总代理商
(2)human resources department B职业目标
(3)poster advertising C电子商务
(4)chief accountant D总经理
(5)general manager E目标受众
(6)fashion designer F客户服务部
(7)target audience G总会计师
(8)career objective H招贴广告
(9)electronic business I时装设计师
(10)general agent J人力资源部
得分阅卷人复核人
PartⅥTranslation(10%)
1.他没有食言。（fail to）
_____________________________________________________________________
2.这工作结果比我们想的要难。（turn out to be）
______________________________________________________________________
3.They have their smiles and tears.
______________________________________________________________________ 4.He is at home with the classics.
______________________________________________________________________ 5.All inventors have a restless mind.
PartⅦWrite a composition about“what’s happiness?”.（20%）
答题纸
ⅠVocabulary.(10%)
6-10__________________
ⅡFill in the blanks with the words or expressions given below.Change the where necessary.(10%)
2._____________
3._____________
4._______________
6._____________
7._____________
8._______________
10.______________
Ⅲ.Reading comprehension(30%)
1-5______________________
6-10_____________________
11-15____________________
ⅣCloze.(10%)
6-10___________________
ⅤMatch the English words in column A with the right meanings in column 10%）
6-10___________________
ⅥTranslation(10%)
ⅦWrite a composition about“what’s happiness?”.（20%）______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________
electric solutions during the survival course. A. practice B. produce C. approach D. Popularize 9.Why the company wants to relocate to Ireland still remains a brainteaser to a majority of staff. A.enigma B.disaster C. secret D. Burden 10. The purported function of the massage chair is that it can dispel your fatigue. A. supposed b. reclaimed C. publicized D. advertised 11. This is the era of the ―personal brand‖. A. time B. period C. aged D. Phase 12. Others felt it too outlandish to take seriously A. crazy B. outstanding C. strange D. Great 13. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work. A. deliberating B. concerning about C. considering D. thinking over 14. The outside world offers a little more illumination. A. enlightenment B. explanation C. strange D. Inspiration 15.She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren‘t looking for something a bit meatier: ?Are you damping down your personality? Do they want more of you?‖ A. fatter B. more informative C. fleshier D. more important 16.Wouldn‘t it be cool if… I want to harness those ideas and let people have a forum? A.Discover B. make use of C. search for D. think about 17.Instead of setting up a traditional display booth at last year‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted. A. box B. room C. stall D. Desk 18.Says his mother, Mindy, ?‖When you see someone who has a dream and a great idea, you don‘t want to stifle it ,, A. hurt B. smother C. damage D. safeguard 19. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that al-lows consumers and businesses to collaborate on the design of products and services. A. theoretic B. fake C. false D. fictitious 20. As Kaufman envisions Kluster, companies that want to create a new product vvill use the plat-form (https://www.doczj.com/doc/a815329018.html,) to put out a challenge to a relevant group of consumers. A. theoretic B. fake C. false D. Fictitious 21. It‘s harder to estimate than you may think. A. guess B. Tell C. assess D. Imagine 22. But it‘s unavoidable, so what‘s the smart way to think about it now?
暑期学习阶段测试三 （基础知识与商务英语衔接卷） （总分：100分）得分：一、词汇（20） （1）按要求写词语 low（反义词）----- full（反义词）---- beautiful（比较级）------- fat（最高级）----- 304（英文）------ in the 1290s（中文）----- 第二十九（英文）------ 第五（英文）---- one to one（用数字表时间）----- Three quarters past twelve （用数字表时间）------ 10:11（英文表示时间）----- 在七月一日（英文）----- ten point 0 two（小数）----- a quarter（分数）------ (2)翻译下列短语或词语 take a message ----- place an order---- Russia ----- New Zealand------ Peru---- M oscow---- 二句子应用（2’*10=20） 中译英 1.这不是我的行李，是她的。
2.我会尽快让他知道这个消息。 3.弹钢琴对我来说是很容易的。（It's +adj. for sb. to do sth.） 4.越快越好。 5. 你知道他什么时候回来吗？ 英译中 6.Do I need a reservation for the dining car? 7. Which would you prefer, a smoking seat or a non-smoking seat? 8. May I see a timetable? 9 Could you tell me my reservation number, please? 10 Will this flight leave on time? 三英语应用及常识题（30’） 中英互译1 Water boils at one hundred degrees centigrade．
镇原职专17级商务英语班商务英语期末试题（卷）I. Choose the best answer. ( )1. September 10th is ____in China. A. Teacher's Day B. Teachers'Day C. Teacher Day D. ( )2. ____ trees have been planted in our school in the past 10 years. A.Thousands of B. Two thousands C. Thousand of D. Two thousand o ( ) have never seen ____ interesting film. A. such B. such an C. so D. such a ( ) 4. They asked___ to do the work. A.you, he and I B. you, him and me C. I, you and he D. me, you and him ( ) 5. This book is____ that one, but____ than that one. A. as difficult as; expensive B. as more difficult as; more C. as difficult as; more expensive D. more difficult as; as ( ) 6. He speaks English___his aunt. A. as good as B. as well as C. as better as D. as best ( )7. Children get gifts ____ Christmas and ____ their birthdays. ; on B. at; on C. in; in D. in; on ( ) 8. HecanspeakEnglish_______Chinese. B.also C.so D.and ( )9. — ______you help me carry these books —Sure. A. Should B. Could C. May D. Must ( )10. —Must I finish my homework today, —No, you you have to finish it tomorrow. ’t B. needn’t C. may not D. can’t ( ) uncle together with his two children every morning. running running to run to run ( ) 12. English ____ in Canada. A. speaks B. are spoken C. is speaking D. is spoken ( ) 13. A new house ___ at the corner of the road. A. is building B. is being built C. been built D. be building ( ) 14. Where ___ these boxes made A. Was B. were C. is D. am ( ) 15. The flowers ___ often. A. must be water B. must be watered C. must watered D. must water
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
一、搭配题： Personnel 1．The department in an organization that recruits and trains employees and deals with their problem. Reference 2．Statement about a person’s character or abilities. Subsidiary 3．A company which is owned by another company, called a parent company or holding company. Shareholder 4．A person who owns shares in a company and is, therefore, a member of the company. Dividend 5．A sum of money paid to shareholder as their part of the company’s profit. Viability 6．Ability to succeed in operation; ability to continue to exist as a living thing. Symptom 7．Change in the body that indicates an illness; sign of the existence of something bad. Etiquette 8．The formal rules of proper behavior. Itinerary 9．A plan of a journey including places to be seen and visited. Courteous 10．Having or showing good manners; polite and kind. Rapport 11．Close relationship or understanding Reservation
国2011年4月高等教育自学考试国际商务英语及答案 课程代码：05844 Ⅰ. Translate the following words and expressions from English into Chinese. (10%) 1. in a detour 迂回 2. competitive devaluation 竞争性贬值 3. consignor 寄售人 4. customer mobility 客户流动性 5. escape clauses 豁免条款 6. share holders 股东 7. potential loss 潜在损失 8. carrying vessel 运载船只 9. negligent 粗心大意 10. specific duty 从量税 Ⅱ. Translate the following words and expressions from Chinese into English. (10%) 11.债权国 The credit country 12.国际合同 International contract 13.定期付款/分阶段付款 Term payment 14.被保险人 The insured 15.人口计划 The population plan 16.特惠税 The preferential duty 17.基础设施项目 Infrastructure construction project 18.装箱单 Shipping list 19.破产 Disrupted 20.土地和劳动力 Land and labor force Ⅲ. Match the words and expressions on the left with the explanations on the right. (10%) 21. facilities( d )a. the price or cost of transportation 22. premises( g ) b. easily to go bad 23. middleman( f ) c. not to do something that has been arranged or decided upon
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
Part III Reading comprehension Passage 1 Richard Brasher, commercial director of Tesco?s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group?s chief executive, Terry Leahy. Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets. Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues. Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots? core business. Questions 31-35 are based on passage 1 31. Boots, according to the passage, is _______. A. a person B. a supermarket C. a hotel D. a factory 32. Richard Brasher is to ________. A. become chief executive B. be on a shortlist C. be a high-flier D. work within Tesco 33. Brasher is _______. A. scolded badly by Terry Leahy B. highly assessed by Tesco?s chief executive C. valued greatly by Tesco D. understood by Tesco 34. Sainsbury is a ________. A. person who worked with Boots B. business that wants to work with Boots C. supermarket that has developed its own program all the time D. supermarket that stopped cooperation with Boots 35. It seems that ________. A. a lot of people left Boots B. Boots is thriving quickly C. Boots has decided to reform D. Some senior staff have left or will leave Boots
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.