一、搭配题：
Personnel
1．The department in an organization that recruits and trains employees and deals with their problem.
Reference
2．Statement about a person’s character or abilities.
Subsidiary
3．A company which is owned by another company, called a parent company or holding company.
Shareholder
4．A person who owns shares in a company and is, therefore, a member of the company.
Dividend
5．A sum of money paid to shareholder as their part of the company’s profit.
Viability
6．Ability to succeed in operation; ability to continue to exist as a living thing.
Symptom
7．Change in the body that indicates an illness; sign of the existence of something bad.
Etiquette
8．The formal rules of proper behavior.
Itinerary
9．A plan of a journey including places to be seen and visited.
Courteous
10．Having or showing good manners; polite and kind.
Rapport
11．Close relationship or understanding
Reservation
12．Travel arrangement to keep something for somebody, such as a seat in a train or aircraft.
Refreshment
13．That which refreshes, esp. food and drink.
Videoconference
14．A teleconference using video technology, such as closed-circuit television.
Inherent
15．Existing as a natural and permanent part or quality of.
Incentive
16．That which incites, rouses or encourages a person.
Banquet
17．A dinner for many people in honor of a special person or occasion, esp. one at which speeches re made.
Flexitime
18．An arrangement by which employees may set their work schedules, esp. their starting and finishing hours.
Brainstorming
19．Method of solving problems in which all the members of a group suggest ideas which are then discussed.
Routine
20．A fixed way of doing something.
Proofread
21．To read and correct the printer’s proofs of.
Second
22．To support an idea put forward by somebody else at a meeting. Motion
23．Formal suggestion to be discussed and voted upon at a meeting. Monitor
24．To make continue observation of; record or test the operation of. Transmitter
25．Telegraph or radio apparatus for sending out signals, messages, and so on.
Synchronize
26．To arrange for two or more actions to happen at exactly the same time. Terminal
27．A piece of computer equipment consisting of at least a keyboard and a screen that you use for a large computer.
Prosperity
28．State of being successful; good fortune.
Eloquent
29．Skillful in using language to persuade or to appeal to the feelings. Nuance
30．A slight delicate quality or difference in color, meaning, and so on. Counterpart
31．A person or thing that serves the same purpose as another.
Arrogant
32．Behaving in a proud, superior manner.
Diplomacy
33．Art of, skill in, dealing with people so that business is done smoothly. Editorial
34．Main article in a newspaper, written by the editor.
Insult
35．To speak or act in a way that hurts or is intended to hurt a person’s feeling or dignity.
Backfire
36．To have an unexpected effect opposite to the effect intended. Connotation
37．A meaning or idea suggested by a word or thing in addition to the formal meaning or nature of the word or thing.
Dilemma
38．A situation in which one has to choose between two things, two courses of action, both unfavorable or desirable.
Stipulate
39．To arrange definitely; demand as a condition of agreement. Breakdown
40．Separation or division of anything into parts, steps, or other units; analysis.
Consultant
41. An expert who changes a fee for advice or work on a particular subject. Shorthand
42. Rapid writing in a system using signal or shorter forms for letter, words, phrases and so on.
Permanent
43. Going on for a long time.
Dividend
44. A sum of money paid to shareholders as their part of the company’s profit.
Envisage
45. To picture in the mind as a future possibility.
Impersonal
46. Not influenced by personal feeling.
Badge
47. To arrange for in a budget.
Professionalism
48. The expertness characteristic of a professional person.
Embassy
49. Duty and mission of an ambassador; his official residence.
Sensitivity
50. Quality, degree of being sensitive.
Penalty
51. Punishment for wrong doing, for the failure to obey rules or keep an agreement; what is imposed as punishment.
Precaution
52. Care taken in advance or avoid a risk.
Vegetarian
53. Person who, for human or religious reasons or for his health’s sake, eats no meat.
Doomsday
54. The day of judgment; the end of the world
Coordinate
55. To bring or put into proper relation
Pitfall
56. Unexpected danger of difficulty
Corporate
57. Relating to a company or group
Subscriber
58. A person who receives the use of a service over a period of time, for which he pays
Demarcate
59. To mark the limits of; to set apart; separate
Cherish
59. Keep alive in one’s heart
Minimize
60. To reduce to the least possible amount or degree
Facility
61. Something that makes an action easy; an aid
二、短语翻译
1．财政年度fiscal year
2．货运单据shipping documents
3．远期跟单信用证term documentary credit 4．信用证letter of credit
5．卖方报价selling offer
6．最低价rock-bottom price
7．销售确认书sales confirmation
8．销售合同sales contract
9．反还盘counter counter-offer
10．剪样sample cutting
11．根据样本as per sample
12．公平竞争a fair play
13．贸易展销会trade fair
14．增值税value added tax
15．免税额duty-free allowance
16．免税品商店duty-free shop
17．所得税income tax
18．领导体系system of command
19．合资公司joint venture
20．并购merger and acquisition
21．战略联盟strategic alliance
22．房地产real estate
23．多元化经营的公司a diversified company 24．跨国公司multinational company 25．绿地投资green field investment
26．直接投资foreign direct investment 27．国有企业state-owned enterprise
28．汇率foreign exchange rate
29．证券交易所security exchange 30．上市公司listed company
31．目标管理management by objective 32．国际航班international flight
33．往返票round-trip ticket
34．建设性的建议constructive suggestion 35．相互促进mutual promotion
36．经济活力economic vitality
37．年会annual meeting
38．直达航班direct flight
39．销售代表sales respective
40．销售份额sales share
41．佣金商commission agent
42．经销渠道distribution channel 42．目标市场target market
43．拍卖市场auction market
44．头等品质first-class quality
45．平均良好品质FAQ
46．资信状况credit standing/status 37．经营方式modes of business
48．实盘firm offer
49．虚盘non-firm offer
50．新订单fresh order
51．邮购mail order
52．接受订单to accept an order
53．批发价wholesale price
54．零售价retail price
55．财政预算fiscal budget
56．履行合同honor the contact
57．信守诺言keep the promise
58．滞销品dead stock
59．商务关系business relations
60．饼状图pie chart
61．柱状图bar chart
62．履约保函guarantee of performance 63．第三产业the tertiary industry
64．服务贸易service trade
65．市场份额market share
66．重工业heavy industry
67．发电厂power plant
68．出口导向型公司Export-oriented company 69．客串演讲者gust speaker
70．财务控制financial control
71．金融危机financial crisis
72．短量short weight
73．简历curriculum vitae
74. 家用电器household appliances
75. 人事部personnel department
76. 商务礼节business etiquette
77. 求职意向job objective
78. 买方样品buyer’s sample
79. 社会经验social experiences
80. 婚姻状况marital status
81. 自荐信cover letter
82. 感谢信thank-you note
83. 服务贸易services trade
84. 控股公司holding company
85. 母公司parent company
86. 东道国host country
87. 出口导向型产业export-oriented industry
88. 进口替代型产业import-replacement industry
89. 牛市bull market
90. 熊市bear market
91. 董事会board of directors
92. 人力资源human resources
93. 潜在消费者potential consumer
94. 国内生产总值GDP
95. 国民生产总值GNP
96. 生活水平standard of living
97．市场渗透market penetration
98. 共同繁荣common prosperity
99. 初级产品primary goods
100. 制成品finished goods
101．经济发展economic development
102．经济改革economic reform
三、翻译题
1．如果你处在我的位置，你希望你的雇员具备哪些素质？
If you were in my shoes, what sort of qualities you’d look for in your employees? 2．我想在贵公司会有更多个人发展的机会，而且这里的工作对我来说更具有挑战性。
I feel that I would have more scope for personal development in your company and that the work willbe more challenging for me.
3．我们的目标主要是本地市场，但是我们也在研究进入欧洲市场的可能性。
We mainly target local markets, but we are looking at the possibility of entering the European market.
4．我们公司是一家法国公司，专营在中国市场销售法国香水。
Our company is a French company specializing in marketing French perfume in the Chinese market.
5．商务电话被看作是与客户进行联系的极其重要的纽带。
Business calls are regarded as the most important link with customers.
6．使用电话处理公司与写信相比有许多优点。
Using the telephone for company business has many advantages over writing letters.
7．我去英国旅行，请问可以携带多少香烟和酒。
I’m t raveling to England. Could you tell me what the duty-free allowance is for cigarettes and liquor?
8．现在开会，开会前我要说的是希望这次会议将是建设性的，并有积极的结果。
I would like to call the meeting to order. Before we begin I should like to say that
I hope the meeting will be constructive and have a positive outcome.
9．对不起我不完全统一你的看法，你是否可以做些改动。
I’m sorry but I really don’t quite agree with you on that. Would you be prepared to make some changes?
10．我知道大家公务都很繁忙，所以我只想简单介绍一下新型可视电话的4个P, 即有关产品、分销地点、定价、促销四个方面。
I’ll begin by talking about our sales figures last year, and then I’ll talk about our market share of our product in some major countries. Finally I’ll talk about our main customers and future plans.
11．如果你们有什么问题的话，请随时打断我们的讲话。
Please interrupt me if you’ve got any questions.
12．几个月后我还会向大家报告促销活动的细节。
I’ll be getting back to you in a couple of months’ time with much more detail on the promotion
campaign.
13．我们产品的质量同许多其他供应商的一样好，而价格却不像他们的那样高。
The quality of our products is as good as that of many other suppliers, while our prices are not so high as theirs.
14．我们认为相互理解和合作能有助于我们彼此间开展更多更好的业务。
We think mutual understanding and cooperation can help us do more and better
business with each other.
15．既然我们的经营范围相同，我认为我们将会友许多开展业务合作的机会。
Since we are in the same business lines, I can see there are a lot of business opportunities for our cooperation in the future.
16．你们想扩大与我方的业务关系的愿望和我们的想法不谋而合。
Your desire to expand business with us coincides with ours.
17．我们要订的数量取决于你方的价格。
The size of our order depends greatly on your price.
18．我想请你们报到纽约的最低到岸价。
I’d like to have your lowest quotations, CIF New York.
19．正是考虑到我们的长期业务合作，我们才把上涨幅度限制在20%。
It is in view of our long-term business cooperation that we limit the increase to
20 %.
20．如果订货量大的话，我想可以适当让利。
If you place a large order, I think a discount would be possible.
21．部门经理应该主动处理很多事情。
A department manager has to be able to do a lot of things on your own initiative. 22．申请书和简历一样重要，因为申请书通常是申请者和雇主之间第一次直接的接触。
The application letter can be as important as the CV in that it often provides the first direct contact between an applicant and an employer.
23．我们从事纺织品经营已有30多年。
We have been handling textiles for more than 30 years.
24．我们是一家多元化的公司，主要从事国际贸易。
We are a diversified company dealing mainly in international trade.
25．谈到进口在中国畅销的美国产品，我们作为一家在中国的美国公司，感到比其他公司更有优势。
As an American company in China we find we have an advantage over other companies when it comes to importing American products that are marketable here in China.
26．我打电话是想看看你是否有空和我面谈你们明年的销售计划的事情。
I’m calling to see if you have any time to meet with me to discuss your sales plan next year.
27．打商务电话，不需要拐弯抹角。
I n a business call you don’t need to spend time talking around the subject. 28．看来全价商务机票是最恰当的选择，因为它有较大的弹性。
The normal full-fare business class ticket sounds the most appropriate option. It offers more flexibility.
29．我想把一些美元兑换成当地货币，今天的汇率是多少。
I’d like to change some US dollars into local currency. What’s the exchange rate today?
30．由于所提出的各项决议均已通过，今天的会议结束。
Since all proposed resolutions have been passed, the meeting will be closed for today.
31．一个好的准备首先是对议事日程的主题和目标有很好的理解。
A good preparatory job, first of all, refers to a good understanding of the subject and the goal of the agenda.
32．我想我们应该开始开会了。
Let’s call our meeting into order.
33．我们关于此次采访已经通过电话了。
We have already talked on the phone about this interview.
34．我们公司主要从事进出口贸易。
Our company mainly deals in import and export trade.
35．你们公司的规模怎样？
How about the size of your company?
36．能让布朗先生接电话吗？
I would like to speak to Mr. Brown.
37．这是我做生意用的样品。
It is a sample that I need to take for business.
38．随着技术的发展，商务旅行是否注定要结束？
With the development of technology, is business travel destined to end? 39．研究表明，有些经理每周要花高达25小时用来开会。
Studies show that some managers spend up to 25 hours a week on meetings.
40．我此次来访展会的目的是与一些中国公司建立商务关系。
The purpose of my visit to the fair is to establish business relations with some Chinese companies.
41. 非常荣幸向贵公司报盘如下。
It is pleasure for us to offer the goods as follows.
四、写出下列缩略词的完整形式
1 WTO world trade organization
2 L/C letter of credit
3 M&A merger and acquisition
4 FDI foreign direct investment
5 CV curriculum vitae
6 MNC multi-national company
7 TNC transnational company
8 GDP gross domestic product
9 GNP gross national product
10 VAT value added tax
11 R&D research and development
12 CEO chief executive officer
13 CFO chief financial officer
14 HR human resources
15 EU European union
16 4Ps price, place, product and promotion
17 FOB free on board
18 CIF cost insurance and freight
19 Q&C quality control 20 P&R public relation
electric solutions during the survival course. A. practice B. produce C. approach D. Popularize 9.Why the company wants to relocate to Ireland still remains a brainteaser to a majority of staff. A.enigma B.disaster C. secret D. Burden 10. The purported function of the massage chair is that it can dispel your fatigue. A. supposed b. reclaimed C. publicized D. advertised 11. This is the era of the ―personal brand‖. A. time B. period C. aged D. Phase 12. Others felt it too outlandish to take seriously A. crazy B. outstanding C. strange D. Great 13. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work. A. deliberating B. concerning about C. considering D. thinking over 14. The outside world offers a little more illumination. A. enlightenment B. explanation C. strange D. Inspiration 15.She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren‘t looking for something a bit meatier: ?Are you damping down your personality? Do they want more of you?‖ A. fatter B. more informative C. fleshier D. more important 16.Wouldn‘t it be cool if… I want to harness those ideas and let people have a forum? A.Discover B. make use of C. search for D. think about 17.Instead of setting up a traditional display booth at last year‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted. A. box B. room C. stall D. Desk 18.Says his mother, Mindy, ?‖When you see someone who has a dream and a great idea, you don‘t want to stifle it ,, A. hurt B. smother C. damage D. safeguard 19. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that al-lows consumers and businesses to collaborate on the design of products and services. A. theoretic B. fake C. false D. fictitious 20. As Kaufman envisions Kluster, companies that want to create a new product vvill use the plat-form (https://www.doczj.com/doc/026784456.html,) to put out a challenge to a relevant group of consumers. A. theoretic B. fake C. false D. Fictitious 21. It‘s harder to estimate than you may think. A. guess B. Tell C. assess D. Imagine 22. But it‘s unavoidable, so what‘s the smart way to think about it now?
暑期学习阶段测试三 （基础知识与商务英语衔接卷） （总分：100分）得分：一、词汇（20） （1）按要求写词语 low（反义词）----- full（反义词）---- beautiful（比较级）------- fat（最高级）----- 304（英文）------ in the 1290s（中文）----- 第二十九（英文）------ 第五（英文）---- one to one（用数字表时间）----- Three quarters past twelve （用数字表时间）------ 10:11（英文表示时间）----- 在七月一日（英文）----- ten point 0 two（小数）----- a quarter（分数）------ (2)翻译下列短语或词语 take a message ----- place an order---- Russia ----- New Zealand------ Peru---- M oscow---- 二句子应用（2’*10=20） 中译英 1.这不是我的行李，是她的。
2.我会尽快让他知道这个消息。 3.弹钢琴对我来说是很容易的。（It's +adj. for sb. to do sth.） 4.越快越好。 5. 你知道他什么时候回来吗？ 英译中 6.Do I need a reservation for the dining car? 7. Which would you prefer, a smoking seat or a non-smoking seat? 8. May I see a timetable? 9 Could you tell me my reservation number, please? 10 Will this flight leave on time? 三英语应用及常识题（30’） 中英互译1 Water boils at one hundred degrees centigrade．
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
Key to Test Two I. Choose the correct answer(1 point each,20 points in all ). 1. B 2. A 3. B 4. C 5. A 6. D 7. B 8. D 9. C 10. B 11. A 12. B 13. A 14. B 15. C 16. B 17. C 18. D 19. B 20. A II. Translate the following terms from Chinese into English(1.5 points each, 15 points in all). 1. Commercial Counsellor’s Office 2. specific inquiry 3. firm offer 4. Memorandum 5. in urgent need of 6. commodity name/ name of commodity 7. generally speaking 8. inquiry list 9. as follows 10. business contract III. Translate the following terms from English into Chinese (1 point each, 10 points in all). 1. 价目单 2. 还盘 3. 购货单 4. 毫无延误，立即 5. 下订单 6. 付款条件 7. 规格 8. 公吨 9. 以…为条件，以…为准 10. 不可撤销信用证 IV. Complete the following sentences (4 points each, 20 points in all).
一、搭配题： Personnel 1．The department in an organization that recruits and trains employees and deals with their problem. Reference 2．Statement about a person’s character or abilities. Subsidiary 3．A company which is owned by another company, called a parent company or holding company. Shareholder 4．A person who owns shares in a company and is, therefore, a member of the company. Dividend 5．A sum of money paid to shareholder as their part of the company’s profit. Viability 6．Ability to succeed in operation; ability to continue to exist as a living thing. Symptom 7．Change in the body that indicates an illness; sign of the existence of something bad. Etiquette 8．The formal rules of proper behavior. Itinerary 9．A plan of a journey including places to be seen and visited. Courteous 10．Having or showing good manners; polite and kind. Rapport 11．Close relationship or understanding Reservation
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
Part III Reading comprehension Passage 1 Richard Brasher, commercial director of Tesco?s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group?s chief executive, Terry Leahy. Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets. Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues. Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots? core business. Questions 31-35 are based on passage 1 31. Boots, according to the passage, is _______. A. a person B. a supermarket C. a hotel D. a factory 32. Richard Brasher is to ________. A. become chief executive B. be on a shortlist C. be a high-flier D. work within Tesco 33. Brasher is _______. A. scolded badly by Terry Leahy B. highly assessed by Tesco?s chief executive C. valued greatly by Tesco D. understood by Tesco 34. Sainsbury is a ________. A. person who worked with Boots B. business that wants to work with Boots C. supermarket that has developed its own program all the time D. supermarket that stopped cooperation with Boots 35. It seems that ________. A. a lot of people left Boots B. Boots is thriving quickly C. Boots has decided to reform D. Some senior staff have left or will leave Boots
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.
BEC中级reading part4选词填空题巧解 阅读第四部分应试技巧—完形填空题 （一）题型介绍 BEC Vantage阅读第四部分不仅是考查对文章的理解，还考查语法、词汇和结构，如词的搭配、固定短语等。考生首先必须阅读文章，了解文章的大意，在这个基础上再根据上下文确定最佳选择。具体而言，这部分主要考查考生以下三个方面：一是语法知识，主要包括时态、语态、虚拟语气、从句、强调句、倒装句等 二是词汇，包括近义词、形近词、介词搭配、形容词搭配、动词搭配、名词搭配等； 三是考生对语篇的理解和推理能力。 （二）解题技巧 以下是这部分常见解题技巧： 1．排除无关选项：把握文章的主题，将一些看上去和文章主题毫不相关的选项排除在正确答案之外。 2.把握文章结构：充分利用文章结构来做出选择。譬如总分结构，总述是分述的总结和概括，而分述又是对总述的展开。当一些未知填空出现在总述中时，解出这些填空的相关已知线索很可能出现在与其对应的分述部分。 3.积累商务词汇： 4.从文章衔接入手：如果填空题中需填人的词为名词，还需要确定其单数或复数形式。要特别注意填空题后面的代词，每个代词都会表明它所代表的名词或名词短语。因此，找到填空题后面的代词，对确定所要填入的名词有很大帮助。如果是动词，也应确定其相应
的形式，如是否用第三人称单数等。 （三）答题步骤 考生可按以下步骤做题： 1.把握文章主旨：细读文章首句。与其他阅读部分不同，完形填空的第一句一般不留空白（或者空白处是例子，答案已给），是完整的一句，全文信息从此开始，通过该句预测文章主旨。然后，快速浏览全文，阅读时要一气呵成，尽管有空格、生词或不明白之处，仍要快速读下去；注意找出关键词、核心词，划出承上启下的词组，以便于抓住文章主旨和线索，形成思路。 2.灵活选择答案：注意从上下文及其逻辑关系人手寻找最佳选项。先读所填词的句子及其上下文。如果一句中有两处空白，在做题时要“双管齐下”，在两处同时试填，然后通读全句，确定答案。如果答案一时难以确定，可从语法结构、词语搭配、上下文语境、习惯用法、词义辨析等方面，对选项逐一分析试填，从而排除干扰项，判定最佳选项。 3.速读填好的短文：考生在检查已填好的文章时应注意上下文的一致性，即时态语态的一致，代词、连词、单复数的一致；注意语法、惯用法、习惯搭配，看是否符合上下文的逻辑；同时也应注意段与段之间、句与句之间的衔接是否自然、连贯。 常考点： 1、固定搭配，尤其是动词固定搭配 2、动词加副词性小品词搭配 3、词的辨析 4、选在商务英语中经常考察的词，不要选自己不认识的词，不要想得太复杂 5、常考词 1）Base \basis On the basis of\be based on\customer base\manufacture base\skill base\use base其他情况使
★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间： 2014 年 5 月 31 日09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 （答一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应 位置，写在试题册上的答案一律无效。全部答题时间为120 分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由 考生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作 答。凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可 离开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。
★ 请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60 小题，每小题 1 分，共 60 分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I ’m sorry, I ’m not. I ’ve got to visit my aunt1. Mike: Oh, that s’a pity. Monday ’s difficult for me. What about Tuesday evening? Mart: Tuesday ’s bad for me as well. I ’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I ’ve got to 2 and do some work. I really must. Mike: Oh, that ’s a shame. Well, I can’t 3Thursday. What about Friday? Mary: I ’m4sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can ’tyou get out of it? Mary: I ’m afraid not. I ’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I ’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1． A. in the hospital B. in hospital C. in hotel D. in hostel 2． A. stay in B. staying C. stay D. sleep 3． A. make that B. make this C. make D. make it 4． A. outright B. awfully C. really D. totally 5． A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the