1 Match a word from A and B and complete sentences 1─10. Use each word from A twice.
1 The Product lifecycle is the length of time people continue to buy a particular product.
2 Market research showed very good potential for marketing the magazine to executives in the age range 25─35.
3 A consumer profile is simply a description of a typical customer.
4 Our company has established its brand name through a multi-million multi-media advertising campaign
5 The introduction of a product to the market is called the product launch.
6 Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how.
7 A market segment is a group of customers of similar age and income level.
8 I don’t think cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.
9 Our representatives are under a lot of pressure to meet their sales targets.
10 I’m afraid I can only make a pessimistic sales forecast for February and March.
Language Review: Questions
2 Re-order the words to make questions.
1 much advertising do how on spend you ? How much do you spend on advertising?
12 does endorsement mean what ?What does endorsement mean?
13 strengths and are company’s weaknesses what your ? What are your company’s strengths and weaknesses?
14 range did extend product their they when ? When did they extend their product range?
15 is team leading sales who your ? Who is leading your sales team?
3 Complete each question with an appropriate word.
16 __Did________ your market share increase last year?
17 ___What_______ kind of products do footballers endorse?
18 ____Are______ they doing any market research at the moment?
19 _Which_________ of these two products is more successful?
20 ____Have______ you met our new manager?
21 ____How______ often do you launch a new product?
22 __Has________ Kaori phoned recently?
Skills: Telephoning
4 Complete this excerpt from a telephone conversation with the questions from the box.
A: Hi, Vladi. Raul here. (23) ____________7______________________________
B: Fine, thanks. Quite busy, in fact.
A: (24) ______________4___________________________
B: Almost. But I can tell you the figures I have are looking extremely good.
A: Excellent. (25) ____________2______________________________
B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.
A: That sounds good. (26) _______________6___________________________
B: Well, we’ve increased it by 2.5%.
A: Sorry, I didn’t catch that. (27) ______________3____________________________
B: No. 2.5%. But I think it might go up by five over the next quarter.
A: That would be great. By the way, there’s something else I wanted to ask you.
(28) __________________8________________________
B: Oh, the new advertising agency. I think they’re really good.
(29) __________________5________________________
A: I was thinking about the new energy drink that we’re launching next month.
B: Right. (30) ________________1__________________________
A: Exactly. I want something less traditional for this new product.
B: In that case I think it’s a good idea to contact them. They’ve got a very creative team, with lots of imaginative ideas.
Unit Test 6
Answer all thirty questions. There is one mark per question.
Vocabulary: Eating and drinking
1 Complete sentences 1─5 with answers a, b or c.
1 Let’s ask the waiter if they have a _____a_____ in Spanish for our guests.
a) menu b) recipe c) check
2 The Palace Restaurant is famous for its friendly and efficient _____c_____.
a) starter b) prices c) service
3 It’s getting late. Shall we ask for the ____b______?
a) course b) bill c) card
4 If you want to go to the Astoria, remember to _____a_____ a table in advance.
a) book b) check c) order
5 In many countries, it is usual to leave a _____c_____ if you are satisfied with the service.
a) pound b) note c) tip
2 Complete the words with the missing vowels (a, e, i, o, u).
6 It’s a rather exclusive restaurant, so be prepared to spend a lot of money!
7 The Peking Inn is in a very convenient location –just five minutes from the office.
8 They say it’s got a cosy, welcoming atmosphere.
9 Il Vesuvio is great, and they charge very reasonable prices.
10 The food they serve at Frère Jacques is absolutely delicious.
Language Review: Multi-word verbs
3 Complete each conversation excerpt with a multi-word verb from the box.
11 A: I’m sure our guests would love to look around the old town before they leave.
B: Yes. Let’s ask Ben to show them some of the sights.
12 C: So, why did you turn down their offer, then?
D: Well, the schedule was absolutely horrible.
13 E: I look forward to seeing the new head office.
F: Me too. They say it’s in a superb location.
14 A: Do you think we should take up their offer?
B: Yes, we’ve got to accept. The conditions are really good.
15 C: Who will look after our guests from Venezuela?
D: Karen, as usual. She loves taking care of visitors.
16 E: Franz didn’t take part in the discussion.
F: No. I noticed that he didn’t want to get involved.
17 A: I think February is too early for our trade fair.
B: I agree. Why don’t we put it off until May?
18 C: Our visitors have nothing to do this evening.
D: I think we should take them out.
19 E: We’ll have problems because some people always arrive unexpectedly.
F: How many extra participants do you think might turn up, then?
20 A: That was an expensive party, wasn’t it?
B: It certainly was. It set us back $5,000!
Skills: Socialising
Match each phrase (21─24) to the correct response (a─d). Write your answers here: 21 ___c__ 22 __d___ 23 __a____ 24 __b___
21 Would you like me to show you round?
22 Marco, have you met Max Reger?
23 Can I get you a drink?
24 How are things?
a Yes, please. I’ll have an orange juice.
b Very good, thank you. It’s really busy at the moment.
c Oh yes, I’ve never been here before.
d No. Hello, Max. Nic
e to meet you.
(Questions 25─30)
Put the lines of this conversation in the correct order (2─7).
__1__ Hi, I’m Joaquim.
25 __6___ Absolutely! I’ll get in touch when we can confirm the dates of the event, OK?
26 __4___ Yes, it is. It’s very lively. Well, maybe you could come to our next trade fair there. It’s in May.
27 ____7_ Thanks, that’s great! I’ll look forward to that.
28 ___2__ Hello, Joaquim. Pleased to meet you. I’m Leila from the Cairo office.
29 ___5__ Mm, I’d love to. And it would be great if we had a stand at the fair, don’t you think?
30 ___3__ Oh, Cairo! I’ve never been to Egypt, but I hear Cairo is a fascinating city.
Unit Test 8
Answer all thirty questions. There is one mark per question.
Vocabulary: Ways to plan
1 Match a word or phrase from A and B and complete sentences 1─10.
1 The project was successful, except that we didn’t keep within our budget. We overspent by about 5%.
2 Our visitors are arriving two hours later than planned, so let’s rearrange the schedule immediately.
3 Our advertising campaign is producing good results, and we forecast sales of at least $150,000 in the next quarter.
4 It’s difficult to estimate costs accurately when your suppliers increase their prices without warning.
5 First, let’s consider the options that we have for the launch date: it could be late spring, or early autumn, or next year.
6 What we need to do is to do some research about the buying habits of the people who live in that area.
7 It will be impossible to meet the deadline of June 20 now that the project manager is ill. Everything will have to be put off until next month.
8 Jim wants to collect information into the factors that influence consumer behaviour.
2 Match the two halves of the sentences. Write your answers here:
9 ___b__ 10__d___ 11___a__ 12 __c___
9 He’s trying to arrange
10 It was impossible to implement
11 Jean is going to write
12 The training schedule has
a the next quarterly sales report.
b a meeting with BCA’s sales manager.
c to be prepare
d by April 5.
d that plan with such a small budget.
Language Review: Future plans
3 Re-order the words to make sentences.
13 Brazil expand hoping in they’re to They’re hoping to expand in Brazil.
14 not a bonus expecting get good is she to She is not expecting to get a good bonus.
15 attract foreign we investment like more to would We would like to attract more foreign investment.
16 a Bangalore in open planning subsidiary to we’re We’re planning to open a subsidiary in Bangalore.
17 are going launch when model this to you ? When are you going to launch this model?
4 In each sentence, one word is missing. Re-write each sentence with the correct word in the right place.
18 We going to visit our suppliers next week. We are going to visit our suppliers next week.
19 I help you write the report if you like. I can help you write the report if you like.
20 We look forward seeing you soon.We look forward to seeing you soon.
21 Analysts say the economy will better next year. Analysts say the economy will get better next year.
22 They want relaunch their video camera. They want to relaunch their video camera.
Skills: Meetings
5 Complete these phrases with a word from the box.
23 _Could_________ I say something?
24 Just a _moment_________, please.
25 So __what________ you’re saying is that we’ve overspent?
26 How do you __mean________ exactly?
27 Sorry, could I just __comment________ on that?
28 I’d __like________ to finish, if I may.
29 Sorry to __interrupt________, but what are the options?
30 Hold ___on_______ a minute.
Unit Test 9
Answer all thirty questions. There is one mark per question.
Vocabulary: Verbs and prepositions
1 Complete each sentence with a verb from the box.
1 We invest a lot in training courses for our employees. We know it’s money well spent.
2 Our new manager can deal with problems very effectively.
3 Don’t try to do everything on your own. You should delegate tasks to your assistant more often.
4 Our previous manager didn’t even try to respond to our concerns.
5 When your employees feel that you believe in their abilities, they often start to perform better.
2 Complete each sentence with a preposition from the box.
6 We need to agree ___on_______ the date of the relaunch of our new series.
7 Tom apologised ___for_______ making so many mistakes in his report.
8 A good manager should listen __to________ suggestions from staff.
9 It was my mistake, I know. I have already apologised ____to______ the director.
10 I couldn’t agree __with________ the others that our suppliers were responsible.
Language Review: Reported speech
3 Re-order the words to make reported statements and questions.
11 do him I it to told I told him to do it.
12 were said they she wrong She said they were wrong.
13 asked he members team the were who He asked who the team members were.
14 invoice manager me not pay the the to told The manager told me not to play the invoice.
15 asked finish meeting she the time what would She asked what time the meeting would finish.
4 Rewrite the sentences beginning in the way shown.
16 ‘The team leader is from Canada.’
H e said the team leader was from Canada.
17 ‘Listen to all suggestions from staff.’
She told me to listen to all suggestions from staff.
18 ‘Why don’t you talk to your manager more often?’
He asked me why I didn’t talk to my manager more often.
19‘Do you find it difficult to delegate tasks?’
He asked me if (whether) I found it difficult to delegate tasks.
20 ‘Don’t forget to call Max.’
She told me not to forget to call Max.
Skills: Socialising
5 Each phrase contains a mistake. Write the phrase correctly.
21 I’ll be in the touch soon.I’ll be in touch soon.
22 Thanks you for showing me round the town.Thanks (Thank you) for showing me round the town.
23 I’m really enjoyed the meal last night.I really enjoyed the meal last night.
24 Bye! Have you a nice journey back!I really enjoyed the meal last night.
6 Match phrases 25─30 to responses a─f. Write your answers here:
25 ___c__ 26 ____e_ 27 __a___ 28 _d____ 29 __f___ 30 __b___
25 What do you usually do in the evenings?
26 Would you like to come with us to the theatre tonight?
27 Goodbye, Li. All the best.
28 I’m glad you enjoyed the tour.
29 Can you tell me about any interesting places to visit?
30 Thanks very much for your hospitality.
a Bye, Lucas. And thanks again for everything.
b You are very welcome. I hope you can come again soon.
c I like to spen
d tim
e with my children. Sometimes I watch TV.
d I certainly did. It was wonderful. Thank you so much!
e It’s very kind o
f you, but another time perhaps. I’m quite tired.
f The old town is very pretty. And you must see Liberty Square.
Unit Test 10
Answer all thirty questions. There is one mark per question.
Vocabulary: Word building
1 Complete the second sentence in each pair with another form of the underlined word.
1 During a negotiation, her face never shows any emotion.
She seems completely unemotional.
2 The previous manager had lied to his staff and was no longer credible.
He had lost all his credibility.
3 People criticised him because they found him weak.
People criticised him for his weakness.
4 A good manager should always have a lot of patience.
A good manager should never be impatient.
5 They liked her because she was always so calm.
What they liked about her was her calmness.
2 Complete these sentences about personal qualities with the missing word. The first letter is given.
6 When someone tells you about their problems, try to show some sympathy, be kind and say something to make them feel better.
7 The people in our team always come up with new ideas, new solutions. Their creativity seems endless.
8 The participants didn’t seem very enthusiastic about the new proposal. In fact, most of them didn’t show any interest whatsoever.
9 Our supervisor is very inconsistent. One day he tells you to do things this way, and the next day he says you should do things another way.
10 Many people believe that informal meetings, where participants feel comfortable and relaxed, are often the most productive ones.
Language Review: Conditionals
3 Underline the correct form in italics.
11 If he listens / listened to all sides first, he would find it easier to resolve conflicts.
12 He is / will be / would be more popular if he treated people with respect.
13 Would you get involved if you saw / would see two colleagues having an argument?
14 If she wins / will win / would win this contract, she’ll be p romoted.
15 Do you think he will / would resign if he doesn’t get a pay increase?
4 Complete these sentences using the words in brackets.
For example:
_________________________ to the conference even if you invited him. (he / not / come)
He wouldn’t come to the conference even if you invited him.
16 Would you move to our Taiwan office if you could? (you / can)
17 If you were in my position, how would you deal with this crisis? (you / deal)
18 They wouldn’t do business with us if they did not find our terms favourable. (not / find)
19 If you look at our catalogue, you will see how much we have expanded our product range. (see)
20 You’d be more popular if you were not so nervous all the time. (you / not / be)
Skills: Negotiating
5 Complete these phrases with a word from the box.
21 I can see your point of ____view___________.
22 Let’s go over the main ___points____________ again.
23 Right. I think that __covers_____________ everything.
24 Fine. We’ve got a ___deal____________, then.
25 Let’s ___see____________ what we’ve got so far.
26 Let’s look at this another ___way____________.
6 Match the two halves of the phrases.
27 A compromise could be c
28 I understand d
29 Why don’t we b
30 You don’t have to worry a
a about transport costs.
b come back to that later?
c to pay half the sum in dollars.
d what you’r
e saying.
Unit Test 11
Answer all thirty questions. There is one mark per question.
Vocabulary: Economic terms
1 Complete these sentences with the words from the box.
1 The fall in interest rate will probably lead to more business investment.
2 Because of the euro-yen exchange rate, Japanese exporters lost huge amounts of money that year.
3 The number of people claiming benefit rose to 945,000, and the unemployment rate climbed to 5.5%.
4 Prices went up again, and the country’s inflation rate rose to 5.4% last month.
5 Exports have increased considerably, so now our balance of trade is positive again.
6 Our country is now attracting production from companies looking for a highly skilled labour force.
7 The chamber of commerce recommended giving tax incentives to boost private sector investment.
8 The gross domestic product is the standard measure of the overall size of the economy.
9 Too many rules and regulations and too much government bureaucracy in general have
a negative impact on trade.
10 The government is trying hard to revive the economy and attract foreign investment .
Language Review: Time clauses
2 Match the sentence halves to make meaningful sentences.
11 I’m in charge of Marketing e
12 As soon as we get the figures we need, c
13 We can’t open a subsidiary in that country b
14 While I’m head of this department, a
15 Before you take up their offer, d
a there will be massive investment in staff training.
b until the security conditions have improved.
c we’ll complete the report.
d you should ask for advice.
e while our manager is away at the trade fair.
3 In each sentence, underline the two possible time words in italics.
16 Our local representative will contact you when / until / as soon as you arrive.
17 Don’t make a decision before / until / while you’ve read the contract.
18 Laura will supervise the work while / when / after I’m away.
19 Before / When / As soon as you arrive tomorrow, I’ll give you a copy of the report.
20 We’ll visit the production unit during / as soon as / when we have time.
Skills: Numbers
4 Write the underlined numbers in these sentences in words or as numbers. For example:
They moved to New Zealand in 1995. nineteen ninety-five
Unemployment increased by five percent. 5%
21 It costs ?80. eighty pounds
22 They reduced their workforce to five thousand. 5000
23 There were exactly 234 participants. Two hundred thirty four
24 About 2/3 of the staff agreed. Two thirds
25 Inflation is up by 1.25%. One point two five percent
26 The company lost three million pounds. ?3,000,000
27 A quarter of the goods were damaged. ?
28 They employ about 2,400 people. two thousand four hundred
29 Profit increased 18%. eighteen percent
30 One hundred and fifteen people were made redundant. 115
Unit Test 12
Answer all thirty questions. There is one mark per question.
Vocabulary: Describing products
1 Complete the missing adjectives in these sentences about products. Each adjective is in two parts and the two first letters are given.
1 Sony and Panasonic make long-lasting batteries.
2 Louis Vuitton bags are well- made products.
3 HP manufactures high-tech computer products.
4 Levi’s makes jeans that are both fashionable and hard-wearing.
5 Estée Lauder and L’Oréal have both developed best-selling cosmetics.
6 Rolex and Tissot produce high-quality watches.
2 Complete these sentences with the correct form of a verb from the box.
7 I’m afraid this product is no longer available. In fact, the whole range has been discontinued.
8 We have always distributed our products through several wholesale companies.
9 Sales of the RPX3 have increased considerably since we modified it slightly three months ago.
10 Their new soft drink was aggressively promoted and marketed.
Language Review: Passives
3 Complete each sentence with a verb in the passive form.
11 We will launch our new range next summer.
Our new range will be launched next summer.
12 They have not tested the new medicine yet.
The new medicine has not been tested yet.
13 They designed this new sports car in Japan.
This new sports car was designed in Japan.
14 We cannot ship the goods until they receive payment.
The goods can not be until we receive payment.
15 We are redesigning our website.
Our website is being redesigned.
16 Millions of people use our toiletries every day.
Our toiletries are used by millions of people every day.
4 Complete the sentences with passive forms of the verbs in brackets.
17 The new office furniture was delivered(deliver) yesterday.
18 There wouldn’t be so many complaints all the time if the goods were packed (pack) more carefully.
19 All our documents are translated (translate) into Spanish and English, and this always makes our work easier.
20 If the machine breaks down again, our new chocolates will not produced(not / produce) in time.
Skills: Presenting a product
5 Complete this product presentation. The first letter of each missing word is given.
So, ladies and gentlemen, (21) this is our new product. As you can see, it’s robust and elegant. It’s (22) made of steel and plastic and (23) weighs only 1.6 kilos. In addition, it (24) comes in a wide range of colours. Now, let me (25) tell you about its other selling points. It has several special (26) features. You have already noticed its very small (27) size, only 22
centimetres long and 5 centimetres wide. This, of course, makes it (28) ideal for travelling. Finally, it has the added (29) advantage of being very reasonably priced. Now, would anyone like to ask a (30) question?
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
镇原职专17级商务英语班商务英语期末试题（卷）I. Choose the best answer. ( )1. September 10th is ____in China. A. Teacher's Day B. Teachers'Day C. Teacher Day D. ( )2. ____ trees have been planted in our school in the past 10 years. A.Thousands of B. Two thousands C. Thousand of D. Two thousand o ( ) have never seen ____ interesting film. A. such B. such an C. so D. such a ( ) 4. They asked___ to do the work. A.you, he and I B. you, him and me C. I, you and he D. me, you and him ( ) 5. This book is____ that one, but____ than that one. A. as difficult as; expensive B. as more difficult as; more C. as difficult as; more expensive D. more difficult as; as ( ) 6. He speaks English___his aunt. A. as good as B. as well as C. as better as D. as best ( )7. Children get gifts ____ Christmas and ____ their birthdays. ; on B. at; on C. in; in D. in; on ( ) 8. HecanspeakEnglish_______Chinese. B.also C.so D.and ( )9. — ______you help me carry these books —Sure. A. Should B. Could C. May D. Must ( )10. —Must I finish my homework today, —No, you you have to finish it tomorrow. ’t B. needn’t C. may not D. can’t ( ) uncle together with his two children every morning. running running to run to run ( ) 12. English ____ in Canada. A. speaks B. are spoken C. is speaking D. is spoken ( ) 13. A new house ___ at the corner of the road. A. is building B. is being built C. been built D. be building ( ) 14. Where ___ these boxes made A. Was B. were C. is D. am ( ) 15. The flowers ___ often. A. must be water B. must be watered C. must watered D. must water
freelance 自由职业的[?fri:lɑ:ns] You sell your work or services to a number of different companies. 自由职业 你把你的工作或服务卖给许多不同的公司 teleworking 远程工作；在家办公; You work for a company from home via email,phone or the Internet电子办公 你在家中通过电子邮件、电话或互联网为一家公司工作， job-sharing 分担工作制 You do your job for part of the week and another person does it for the other part. 分担工作 你在这周做了你的这份工作的一部分，另一个人做另一部分 shift work 换班工作 You work during different parts of the day(eg nights).轮班工作 你在一天中的不同时段工作（如夜班） part-time 兼职;半日工作 You only work for some ot the week(not full-time).兼职工作 你只工作了一周（不是全职）。 temping 打临时工，做临时工作，打零工 You work for different companies for a short time without a permanent contract.临时工作 你在不同的公司工作很短的时间没有一个永久的合同。 c onsultancy 顾问工作，顾问职位; 咨询公司; [k?n?s?ltnsi:] You aren’t employed by a company,but are paid to give specialist advice.顾问公司；咨询公司 你不是受雇于公司，但支付给专业的意见 flextime 弹性上班制; You work a number of hours per week or month but you decide when you start or finish.弹性制 你每周工作几个小时或一个月，但你决定当你工作的起始时间 hot-desking 办公桌轮用制（按需要或依照轮流制度分配办公桌，而不是给每位员工桌子）; You don’t have a permanent place or office to work at,but you find a place to work when you arrive.办公桌轮用 你没有一个固定的办公地点，但当你需要办公室可以找到一个办公地点 How to job - share Wouldn't it be nice if the working week finished on Wednesday? With a job-share it can. Here's the essential guide to making it work. 如果工作都在星期三完成，那岂不是很好吗？有工作共享就可以做到。这里是使它工作的基本指南。 (0) Find the perfect partner Find someone you like. 'Be prepared to communicate and share credit and blame,says Carol Savage, the managing director of Flexecutive, a flexible working consultancy.
国家开放大学《商务英语3》形考任务（单元测试1）参考 答案 一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分） 1、—Why did you choose our company? —__________________________ A. Please speak up a little bit. B. I'm afraid I can't understand you. C. Sorry, I didn't catch that. Would you say it again? 2、—Can you show me the schedule? —__________________________. A. You won't miss the plane B. Sure, a tight schedule as usual C. Don't worry. I can help you with that 3、I was __________ devising sales strategies and targets for the West Region. A. responsible with B. responsible for C. responsible in 4、The following hints may help you stay energized, or at least ___________ until you can make the time for rest. A. get you going
B. get you go C. get you gone 5、I led and _________a sales team of 20 people. A. suggested B. motivated C. moved 6、Good manners may be varied ________cultural backgrounds. A. since B. because C. due to 7、Is ________ possible to take a 10-minute break during the meeting tomorrow morning? A. now B. that C. it 8、—You need to pay a visit to our important customers from Chamberlain Automation Systems Company in Washington. —_____________________________ A. Sorry, can you repeat the name of the company? B. Can't you repeat the name of the company? C. What's the name of the company? 9、—Morning, Maggie. Could you talk briefly about your career
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
暑期学习阶段测试三 （基础知识与商务英语衔接卷） （总分：100分）得分：一、词汇（20） （1）按要求写词语 low（反义词）----- full（反义词）---- beautiful（比较级）------- fat（最高级）----- 304（英文）------ in the 1290s（中文）----- 第二十九（英文）------ 第五（英文）---- one to one（用数字表时间）----- Three quarters past twelve （用数字表时间）------ 10:11（英文表示时间）----- 在七月一日（英文）----- ten point 0 two（小数）----- a quarter（分数）------ (2)翻译下列短语或词语 take a message ----- place an order---- Russia ----- New Zealand------ Peru---- M oscow---- 二句子应用（2’*10=20） 中译英 1.这不是我的行李，是她的。
2.我会尽快让他知道这个消息。 3.弹钢琴对我来说是很容易的。（It's +adj. for sb. to do sth.） 4.越快越好。 5. 你知道他什么时候回来吗？ 英译中 6.Do I need a reservation for the dining car? 7. Which would you prefer, a smoking seat or a non-smoking seat? 8. May I see a timetable? 9 Could you tell me my reservation number, please? 10 Will this flight leave on time? 三英语应用及常识题（30’） 中英互译1 Water boils at one hundred degrees centigrade．
商务英语期末考试参考答案 说明：商务英语期末考试有五种题型： 一、中英短语互译已经全部总结，见下文 二、问答题已经提供了参考答案，仅供参考，见下文 三、案例分析题请根据题目要求自行准备 四、英语段落翻译中文已经注明，请自己翻看商务英语教程 五、写作请根据题目要求自行准备 1、中英短语互译（详见商务英语课件——每个PPT中的短语部分） PPT1： 1. individual proprietorship个体经营，独资企业 2. convertible bonds 可转换债券 3. memorandum of association 公司章程 4. monopolistic competition 垄断竞争 5. business credit 商业信用 1. 财政资源 financial resources 2. 有限责任公司 limited company 3. 销售收入 sales revenue 4. 有形商品 tangible goods 5. 流动资金 working capital PPT2： 1. flexible manufacturing system 弹性生产系统 2. fractional reserve system 部分准备金制度
3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.
★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间： 2014 年 5 月 31 日09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 （答一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应 位置，写在试题册上的答案一律无效。全部答题时间为120 分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由 考生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作 答。凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可 离开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。
★ 请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60 小题，每小题 1 分，共 60 分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I ’m sorry, I ’m not. I ’ve got to visit my aunt1. Mike: Oh, that s’a pity. Monday ’s difficult for me. What about Tuesday evening? Mart: Tuesday ’s bad for me as well. I ’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I ’ve got to 2 and do some work. I really must. Mike: Oh, that ’s a shame. Well, I can’t 3Thursday. What about Friday? Mary: I ’m4sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can ’tyou get out of it? Mary: I ’m afraid not. I ’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I ’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1． A. in the hospital B. in hospital C. in hotel D. in hostel 2． A. stay in B. staying C. stay D. sleep 3． A. make that B. make this C. make D. make it 4． A. outright B. awfully C. really D. totally 5． A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the
一、词汇词组（10个，英翻中） job title 职别 personnel manager 人事主管 packaging 包装 marketing director销售主管 publicity controller 宣传主管managing director 常务董事 layout 布局，安排，版面设计 house style 印刷风格，独特风格，排字风格 letterhead 信头 logo 专用标记，标记，商标 records for the files 文件记录 trade exhibition 商品交易展览会company stand 公司展位 delivery date 交货日期 printed matter 印刷品 relative merits 优缺点 head office 总公司 board 董事会 health and safety provisions 健康与安全规定 safety regulations 安全规程，安全规定 divisional personnel manager 部门人事主管 clerical grades 文书人员职系abbreviations 缩写，缩写词 make a firm offer 下订单 staff turnover 员工交替 parking lot 停车场 concentric circles 同心圆 fiscal year 财政年度，会计年度 Branch Offices 分支机构 General manager 总经理 marketing dept. 营销部 photocopying room 影印室 purchasing dept. 采购部 sales dept. 销售部 shipping agent 运货代理商 freight forwarder 货运代理行，转运行shipping lines 航运公司 customs officer 海关人员 duty checking 关税检查 Chamber of Commerce 商会 Certificate of Origin 货物原产地证明书insurance broker 保险经纪人 credit insurance 信用保险 Bill of Lading 提货单 Sea Waybill 海运单 Air Waybill 空运单 Shipping Note / Shipment Advice 装船通知单 Dangerous Goods Note 危险物品通知单 Certificate of Insurance 保险证明order book 订货簿 shipping date 船期，装船日期 money-back warranty 退款保证 Samples of Merchandise 货物样品 public relation 公共关系 in good shape 完整无损，处于良好状态，健康情况良好 sole supplier 唯一供给者 trade journal 行业杂志 yellow page 电话黄页 confirmed irrevocable letter of credit 不可撤销的保兑的信用证 import license 进口许可证 special introductory price 新产品特价bill of exchange 汇票 house bills 公司汇票 inventory position (BR. stock position) 库存水平 interest charges 利息费用bad debt 呆账（收不回的账） debt collection agency 债务托收代理trade&bank reference 银行征信（银行提供有关商号信誉等情况） pay-back date 付费日期 business card 名片 二、缩写（5个） PS -- postscript p.p. -- per pro (on behalf of) c.c. or cc -- Carbon copy to (often now a photocopy) – or cubic centimeters Ref. -- Reference (number) ASAP -- as soon as possible Rd -- road CEO -- chief executive officer MD -- managing director