C h i n as t o r a g e&t r a n s p o r t m a g a z i n e 2019.1264物流装备L O G I S T I C S E Q U I P M E N T一片中国红笼罩在2019C e MA Ta s i a 展会昆船展位上，五星红旗与设备的红色涂装交相辉映，向来自全世界的观众们展示着昆船人对祖国、对物流行业的热爱与专注。
作为具备军工背景的大型国有企业，昆船物流一直以来都是最优秀的民族物流设备企业之一。
在展会现场，本刊记者采访了昆明昆船物流信息产业有限公司总经理甘仲平先生。
软硬并进，打造好产品在2019C e MA Ta s i a 现场，昆船物流展位最吸引人的，是一套单件分离系统。
甘总介绍，这套系统不仅仅是昆船物流推出的一项新产品，更重要的是，它作为一项新技术，代表了昆船强大的研发能力。
“单件分离系统最实用的领域是电商和快递的前处理阶段。
现在，大量的电商和快递企业使用了交叉带分拣机，但交叉带分拣机只解决了在分拣过程中的自动化问题，在上包环节，不少企业还是由人工一件件地往输送线上进行摆放。
”针对这样的现象，昆船开发了这款单件分离系统。
“这款产品可达到每小时4500件的分拣速度，不区分包件和箱件，尤其适合大件自动化分拣作业。
这套系统包括了合分流技术、速差拉动技术，以及三合一自动称重、识别、体积测量等功能，集中昆船物流：不忘初心，砥砺前进———专访昆明昆船物流信息产业有限公司总经理甘仲平展示了昆船物流在箱类、包类的输送、识别、分类的系统集成技术能力。
”除了在设备方面不断创新迭代，昆船还十分关注跨领域新技术在物流行业的运用。
甘总指出，在这个大数据信息时代，谁的信息流更加通畅，谁就能占得先机。
“因此，我们展出的另一项重要技术是5G网络在工业领域的应用方案。
大家都知道，5G最重要的作用是通过应用于移动终端，从而获得更高下载上传速度的能力。
”但是甘总认为，如果把5G技术应用于物流领域，就能给传统业态带来翻天覆地的变化，为我们的生活带来改变。
Asia Pacific Journal of Marketing and LogisticsGlobal consumer innovativeness and consumer electronic product adoptionChih-Wei Chao Mike Reid Felix MavondoArticle information:To cite this document:Chih-Wei Chao Mike Reid Felix Mavondo, (2013),"Global consumer innovativeness and consumer electronic product adoption", Asia Pacific Journal of Marketing and Logistics, Vol. 25 Iss 4 pp. 614 - 630Permanent link to this document:/10.1108/APJML-02-2013-0025Downloaded on: 02 January 2015, At: 03:37 (PT)References: this document contains references to 63 other documents.To copy this document: permissions@The fulltext of this document has been downloaded 715 times since 2013*Users who downloaded this article also downloaded:Mijeong Noh, Rodney Runyan, Jon Mosier, (2014),"Young consumers' innovativeness and hedonic/utilitarian cool attitudes", International Journal of Retail & Distribution Management, Vol. 42 Iss 4 pp.267-280 /10.1108/IJRDM-07-2012-0065Ji Eun Park, Jun Yu, Joyce Xin Zhou, (2010),"Consumer innovativeness and shopping styles", Journal ofConsumer Marketing, Vol. 27 Iss 5 pp. 437-446 /10.1108/07363761011063330 Tanawat Hirunyawipada, Audhesh K. Paswan, (2006),"Consumer innovativeness and perceived risk:implications for high technology product adoption", Journal of Consumer Marketing, Vol. 23 Iss 4 pp.182-198 /10.1108/07363760610674310Access to this document was granted through an Emerald subscription provided by 557327 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald forAuthors service information about how to choose which publication to write for and submission guidelinesare available for all. Please visit /authors for more information.About Emerald Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well asproviding an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committeeon Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archivepreservation.*Related content and download information correct at time of download.Downloaded by SHANTOU UNIVERSITY At 03:37 02 January 2015 (PT)Global consumer innovativenessand consumer electronic productadoptionChih-Wei ChaoNewcastle Business School, The University of Newcastle, Callaghan, AustraliaMike ReidMarketing, RMIT University, Melbourne, Australia, andFelix MavondoMarketing, Monash University, Melbourne, AustraliaAbstractPurpose – Despite the importance of the diffusion of new products, there is not yet a single scale tomeasure consumer innovativeness and new product adoption behavior efficiently and effectively across countries. The purpose of this study is to examine the relationship between consumer innateinnovativeness, vicarious innovativeness, domain specific innovativeness, the desire for unique consumer products, and the adoption of consumer electronic products across three countries in theAsia-Pacific region: Australia, China, and Taiwan.Design/methodology/approach – Data were collected through a survey in Melbourne, Australia, Shanghai, China and Taipei, Taiwan. The conceptualmodel was tested using structural equationmodeling.Findings – This study finds that domain specific innovativeness primarily influences the adoption of suchproducts across the three countries. The study further suggests that vicarious innovativeness affectsAustralians’ new product adoption behavior. In c ontrast, the desire for unique consumer products is apredictor of new product adoption for customers with a Chinese cultural background. Surprisingly, theauthors find that consumer innate innovativeness has a negative effect on vicarious innovativeness.Research limitations/implications – This study provides further insights into relationships between consumer innovativeness measures.Practical implications –This study enhances marketers’ capabilities to develop various launching strategies in different countries and providing further insights into relationships between consumerinnovativeness measures.Originality/value – This study highlights the importance of relationships among various types of consumer innovativeness in order to expand our understanding of relationships and approaches tomeasure innovativeness and adoption.Keywords Consumer innovativeness, New product adoption, Diffusion of product innovation, Consumers, New products, Product innovationPaper type Research paperIntroductionProduct innovation is a key strategy for most consumer electronics companies whose competitive advantages are highly related to the emergence of new technologiesThe current issue and full text archive of this journal is available at/1355-5855.htmThe authors would like to thank the Editor, Associate Editor, and the anonymous reviewers for their invaluable feedback during the review process.Received 5 February 2013Revised 16 April 2013Accepted 16 April 2013Asia Pacific Journal of Marketing andLogisticsVol. 25 No. 4, 2013pp. 614-630q Emerald Group Publishing Limited1355-5855DOI 10.1108/APJML-02-2013-0025APJML25,4614Downloaded by SHANTOU UNIVERSITY At 03:37 02 January 2015 (PT)(Chandy and Tellis, 2000; Wind and Mahajan, 1997). To help minimize the risk offailure, firms need to address consumer factors that influence new product success, including understanding the role of consumer innovativeness and its influence on new product adoption behaviour (Hauser et al., 2006; Goldsmith and Hofacker, 1991; Gourville, 2006; Kirton, 1976; Raju, 1980; Rogers, 2003).Although various forms of consumer innovativeness, such as consumer innate innovativeness (Midgley and Dowling, 1978), domain specific innovativeness(Goldsmith and Hofacker, 1991) and vicarious innovativeness (Hirschman, 1980) havebeen examined. The results lack a degree of clarity and consensus. Further, the strengthof the relationship between scales of measuring consumer innovativeness and adoption behavior has been mixed (Roehrich, 2004). Consumer innate innovativeness for examplehas been shown to have a positive but weak influence on the adoption of new products (Goldsmith et al., 1995; Im et al., 2003) and suggests that other forms of consumer innovativeness may have a more significant influence on new product adoption (Goldsmith et al., 1995; Im et al., 2007; Ruvio et al., 2008). It is surmised that consumer innate innovativeness as a higher order personality trait may have an indirect ratherthan direct influence on new product adoption via other forms of consumer innovativeness (Handa and Gupta, 2009; Im et al., 2007; Klink and Athaide, 2010).To date no academic research appears to have considered consumer innateinnovativeness, domain specific innovativeness, vicarious innovativeness, and the desire for unique consumer products together. Further, as most new product diffusion studies are mainly conducted in the USA and Europe few have validated consumer innovativeness scales in cross-cultural contexts, including the Asia-Pacific region. As a result, this research addresses three research objectives. The first objective is to develop a theoretically derived conceptual framework to investigate the relationship between consumer innate innovativeness, domain specific innovativeness, vicarious innovativeness, and the desire for unique consumer products in a cultural context other than the USA or Europe (Figure 1). The second objective is to test the role of various forms of consumer innovativeness and their influence on the adoption of new consumer electronic products. The third objective is to examine the mediating effect of domain Figure 1.Conceptual modelThe Desire forUnique ConsumerProductsDomain SpecificInnovativenessVicariousInnovativenessReally New ProductAdoptionConsumer InnateInnovativenessGlobal consumerinnovativeness615Downloaded by SHANTOU UNIVERSITY At 03:37 02 January 2015 (PT)specific innovativeness, vicarious innovativeness and the desire for unique consumer products on the relationship between consumer innate innovativeness and consumer electronic product adoption.The remainder of this paper is organized as follows: The next section provides the theoretical background for the proposed research framework and review of previous empirical work. Then hypotheses for the relationships between consumer innate innovativeness and other forms of consumer innovativeness, and their influences on new product adoption are derived. The final sections then address the empirical results before the contributions and practical implications are discussed.Theoretical backgroundReally new productsMany empirical studies categorize product innovations by considering the level of technological changes in the products and the degree of newness to the market and consumers (Reid and de Brentani, 2004). In general, researchers often use radical and incremental product innovations as a dichotomous classification for identifying the types of product innovations (Garcia and Calantone, 2002; Sood and Tellis, 2005).Incremental product innovations require less technological change and make it easier for organizations to anticipate and analyze the success of such type of product innovations (Reid and de Brentani, 2004). On the other hand, radical product innovation often that involve the highest degree of technology change and create the most uncertainty for both customers and companies (Urban et al., 1996; Veryzer, 2005). However, radical innovations are rare and represent less than 12 percent of all innovations in the marketplace (Garcia and Calantone, 2002).As a result of the difficulties in classifying types of new product a, a third categoryof product innovation has been developed; “really new products” (Garcia and Calantone, 2002). Really new products include either a market discontinuity or a technological discontinuity to both customers and companies, and are suggested to represent around 50 percent of all new products in the marketplace (Garcia and Calantone, 2002). The study examines really new products in the context of consumer electronics category as it is considered to have a greater number of really new products being developed and launched than other areas of the market (Im et al., 2007). Consumer innovativenessPrevious research suggests that consumer innovativeness plays a major role in influencing consumer acceptance of new products (Im et al., 2003, 2007; Roehrich, 2004; Rogers, 2003). However, there is a lack of consensus regarding the definition and measurement of consumer innovativeness (Hauser et al., 2006; Roehrich, 2004). Various scales for measuring consumer innovativeness exist in prior studies (Goldsmith and Hofacker, 1991; Kirton, 1976; Raju, 1980; Roehrich, 2004). Roehrich et al. (2003) classify these existing consumer innovativeness scales into three categories, namely life innovativeness, consumer innovativeness, and domain-specific innovativeness.As discussed earlier, the current research considers consumer innate innovativeness a predisposition of individuals. As a result, the existing scales in the first category are appropriate for the study to evaluate consumer innate innovativeness.Several empirical researchers consider consumer innovativeness a generalized personality trait, and they define it as consumer innate innovativeness (Clark and APJML25,4616Downloaded by SHANTOU UNIVERSITY At 03:37 02 January 2015 (PT)Goldsmith, 2006; Im et al., 2003; Midgley and Dowling, 1993; Steenkamp et al., 1999). Midgley and Dowling (1978) consider consumer innate innovativeness an innovative predisposition, which is the degree to which the individual adopts an innovation without communicating with others’ previous purchasing experiences. Conceptually, researchers suggest that consumer innate innovativeness has a significant effect on the adoption of a product innovation (Citrin et al., 2000; Im et al., 2003; Lassar et al., 2005; Rogers, 2003). Nevertheless, the strength of the relationship between consumer innate innovativeness and the adoption of product innovations is inconsistent in literature (Im et al., 2007) and lacks consensus (Hauser et al., 2006; Roehrich, 2004). This suggests that consumer innate innovativeness may require further investigation into its influences on new product adoption.In addition to consumer innate innovativeness, it is important for the study to include and assess other forms of consumer innovativeness, such as domain specific innovativeness and vicarious innovativeness (Goldsmith et al., 1995; Im et al., 2007; Roehrich et al., 2003). Prior research suggests that considering consumer innovativeness to be general across domains can be problematic (Goldsmith et al., 2003; Goldsmith and Hofacker, 1991; Handa and Gupta, 2009; Klink and Athaide, 2010). Goldsmith and Hofacker (1991, p. 210) suggest domain specific innovativeness as another approach to measuring consumer innovativeness, defining it as “the tendency to learn about and adopt product innovations (new products) within a specific domain of interest”.A number of prior studies using domain specific innovativeness extend to a varietyof products and illustrate its usefulness for consumer research (Flynn and Goldsmith, 1993; Goldsmith et al., 1998; Handa and Gupta, 2009; Xie, 2008). Empirical studies use domain specific innovativeness in countries such as the USA, Germany, and France,and it is argued as the most useful scale to measure consumer innovativeness in a specific product category (Chakrabarti and Baisya, 2009; Handa and Gupta, 2009;Hynes and Lo, 2006; Klink and Athaide, 2010). This research extends domain specific innovativeness to Australia, China, and Taiwan.Hirschman (1980) defines the communication process of new product information through mass media (advertising) and word of mouth as vicarious innovativeness,which is “the acquisition of info rmation regarding a new product. Through vicarious innovativeness the individual can, in essence, adopt the product conceptwithout adopting the product itself” (Hirschman, 1980, p. 285). In addition to advertising and word ofmouth, Im et al. (2007) consider modeling to be the third component of vicarious innovativeness. Although few researchers specifically use vicarious innovativeness, research exists showing that word of mouth (Byun and Sternquist, 2010; Mahajan et al., 1984; Verleye and Marez, 2005) and mass media communication (Lee et al., 2002; Prins and Verhoef, 2007) play an important role in influencing new product adoption. Im et al. (2007) suggest that vicarious innovativeness has some degree of effect on new product adoption.The desire for unique consumer products (Lynn and Harris, 1997) has beenproposed as an alternative approach to assessing adoption of new products and is associated with consumer innovativeness (Ruvio et al., 2008). The desire for unique consumer products is associated with the degree to which consumers differ in their personal and self-expressive goals, their acquisition and possession of consumer goods, services, and the desire for experiences that few others possess (Lynn and Harris, 1997, p. 602). Prior research cross-culturally supports the role of the desire for unique consumer products on new product adoption (Ruvio et al., 2008) and it has been Global consumerinnovativeness617Downloaded by SHANTOU UNIVERSITY At 03:37 02 January 2015 (PT)to investigate new product adoption behavior among different sexual orientations and demonstrate a positive relationship (Vandecasteele and Geuens, 2009). Thus, the present paper adds the desire for unique consumer products to the conceptual model.In summary, prior research suggests that consumer innate innovativeness has littleor no direct association with new product adoption (Citrin et al., 2000; Im et al., 2007)but may have an indirect association. Domain specific innovativeness however playsan important role in the relationship and is likely to mediate consumer innate innovativeness and new product adoption (Goldsmith et al., 1995; Roehrich, 2004).In relation to vicarious innovativeness, Im et al. (2007) find a mediating role ofvicarious innovativeness between innate innovativeness and new product adoptionand Harris and Lynn (1996) found a positive relationship between the desire for unique consumer products and new product adoption behavior. Further, Vandecasteele and Geuens (2009) suggest that consumer innovativeness is a possible antecedent of the desire for consumer products and needs to be cross-validated in further research. Measuring new product adoptionIn most new product research the adoption of new products is commonly measured in two ways; the rate of adoption and the number of new products owned. Rogers and Shoemaker (1971, p. 28) define the rate of adoption as:[. . .] the relative speed with which an innovation is adopted by members of a social system. This rate of adoption is usually measured by the length of time required for a certain percentage of the members of a system to adopt an innovation.Further, various empirical studies have used new product adoption, in particular the number of products adopted from a particular category over a period of time, to measure consumer innovativeness, suggesting that new product adoption levelcaptures consumer innovativeness elements (Fell et al., 2003; Im et al., 2003, 2007; Rogers, 2003; Tellis et al., 2005). Both methods are suggested to be reliable by prior research (Im et al., 2007; Tellis et al., 2005) and are subsequently used in this research. HypothesesFigure 1 highlights the key relationships under investigation and the associated hypotheses. It is expected that there will be a degree of association among variousforms of consumer innovativeness. Domain specific innovativeness and vicarious innovativeness are positively correlated with antecedents of consumer innate innovativeness (Goldsmith et al., 2003; Im et al., 2007). Further, Harris and Lynn (1996) found a positive relationship between the desire for unique consumer products and the tendency to be a consumer innovator. It suggests that:H1. Consumer innate innovativeness is positively and directly associated with(a) domain specific innovativeness, (b) vicarious innovativeness, and (c) thedesire for unique consumer products.Prior studies have suggested that consumer innovativeness varies across product categories (Citrin et al., 2000; Labay and Kinnear, 1981; Gatignon and Robertson, 1985). The domain specific innovativeness scale, which is considered appropriate for measuring the adoption of specific types of new products, has been validatedby empirical research (Citrin et al., 2000; Goldsmith et al., 1998; Hynes and Lo, 2006).The second hypothesis is:APJML25,4618Downloaded by SHANTOU UNIVERSITY At 03:37 02 January 2015 (PT)H2. Domain specific innovativeness has a positive and direct influence on(a) ownership and (b) relative time of adoption.Vicarious innovativeness, which includes consumer exposure to advertising, modeling and word of mouth about new products, is suggested to have a significant relationship with new product adoption (Im et al., 2007). Empirical studies support the fact that these communication factors have a significant effect on consumers’ decision making in categories such as consumer electronics (Bass, 1969; Prins and Verhoef, 2007; Rogers, 2003). The third hypothesis is:H3. Vicarious innovativeness has a positive and direct influence on (a) ownershipand (b) relative time of adoption.Flynn and Harris (1996) suggest that the desire for unique consumer products is associated with consumer innovativeness and can act as a surrogate measure for measuring innovativeness and its association with consumer’s new product adopt ion behavior. The hypothesis is presented as follows:H4. The desire for unique consumer products has a positive and direct influenceon (a) ownership and (b) relative time of adoption.Prior studies suggest that consumer innate innovativeness only influences new product adoption indirectly through domain specific innovativeness, vicarious innovativeness, and/or the desire for unique consumer products (Im et al., 2007; Roehrich et al., 2003). Thus, the following hypotheses are presented:H5. Domain specific innovativeness mediates the relationship between consumer innate innovativeness and (a) ownership and (b) relative time of adoption.H6. Vicarious innovativeness mediates the relationship between consumer innate innovativeness and (a) ownership and (b) relative time of adoption.H7. he desire for unique consumer products mediates the relationship between consumer innate innovativeness and (a) ownership and (b) relative time of adoption.In summary, by focusing on “really new” consumer electronic products, the aim of this research is to examine the relationship between consumer innate innovativeness, domain specific innovativeness, vicarious innovativeness, the desire for unique consumer products. Further, we do so by considering the cross-cultural influence of these factors on the adoption of consumer electronic products in Australia, China, and Taiwan. The present research contributes to new product diffusion literature by examining more broadly the relationship between various representation of consumer innovativeness and commercial success of new products in order to gain a deeper understanding of the underlying effects.MethodResearch designThe study follows a descriptive research design and uses an online survey and mall intercepts to collect data. The questionnaire comprises existing and modified measurement items that are designed to obtain information about consumerGlobal consumerinnovativeness619Downloaded by SHANTOU UNIVERSITY At 03:37 02 January 2015 (PT) innovativeness and consumer electronic products adoption. The questionnaire was translated into two Chinese versions – traditional and simplified – by the researcher.It was reviewed by a qualified bilingual translator and then translated back into English by two qualified bilingual translators. A pre-test of the questionnaire was completed by Australian and Taiwanese student samples in their home countries before the final data collection proceeded. The survey utilizes seven-point Likert-type scales to measure the key variables.The reason for choosing consumer electronic products is that this type of product category introduces more really new products into the marketplace each year. The study selects Australian participants from among individuals who voluntarily join a research database of a qualified Australian market research company that was contracted to undertake the fieldwork component of the study. Chinese and Taiwanese participants are selected randomly from individuals in front of shopping centers in two major cities: Taipei, Taiwan and Shanghai, China. The only limitation related to participants is that they need to be over 18 years of age and permanent residents of Australia, China or Taiwan. The final sample size comprises 256 useable questionnaires for Australia, 207 useable questionnaires for China, and 209 useable questionnaires for Taiwan.The demographics for the current study reveal that gender is distributed equally forthe three countries (Male: n ? 132, 51.5 percent Australia; n ? 106, 48.8 percent China; n ? 109, 47.8 percent Taiwan). Respondents aged between 26 and 35 years and between 36 and 45 years are the predominant groups in Australia (n ? 130, 50.8 percent). Half of the respondents are aged between 26 and 35 years in China (n ? 104, 50.2 percent) and Taiwan (n ? 104, 49.8 percent). In Australia, 44.9 percent (n ? 115) of respondents have a secondary school degree. More than half of the respondents have an undergraduate degree in China (n ? 116, 56 percent) and Taiwan (n ? 161, 77 percent). The average household income for Australia samples is in the range of less than US$2,000 per month (n ? 77, 30.1 percent), the average household income in China samples is in the range of less than $150 per month (n ? 74, 37.4 percent), and the average household income in Taiwan samples is in the range of $1,000-$2,600per month (n ? 104, 49.8 percent).MeasuresTo measure consumer innate innovativeness, this study adopts an 11-item Hurt et al. (1977) scale, and all items are coded so that high scores indicate high levels of consumer innate innovativeness. Originally Hurt et al. (1977) reported a 20-item scale with a reliability of 0.94 but this was revised by Hurt et al. (1977) and Pallister and Foxall (1998) who both proposed a shortened version of the scale, which exhibits high and acceptable levels of reliability and discriminant validity (Goldsmith et al., 1995; Pallister and Foxall, 1998).Prior research suggests that consumer innovativeness likely varies across product categories or domains (Goldsmith and Hofacker, 1991; Roehrich et al., 2003). The current study looks specifically to high-tech consumer electronic products. To measure domain specific innovativeness, this study adapts the six-item domain specific innovativeness scale developed originally by Goldsmith and Hofacker (1991). The scalehas been proved to be one-dimensional, highly reliable, and valid in measuring domainspecific innovativeness in a specific product category (Chakrabarti and Baisya, 2009;Hoffmann and Soyez, 2010; Klink and Athaide, 2010).APJML25,4620Downloaded by SHANTOU UNIVERSITY At 03:37 02 January 2015 (PT)To measure vicarious innovativeness, this study adopts the approach of Im et al.(2007), and includes three factors, namely exposure to advertising, modeling bysignificant others, and word of mouth. The study measures exposure to advertising byasking respondents to report whether they have seen the selected consumer electronic products in the mass media. It measures modeling by asking respondents to reportwhether they have seen individuals in their social networks owning the selectedconsumer electronic products prior to the respondents adopting the technology.Finally, the study measures word of mouth by asking respondents to report whetherthey have had personal conversations about the selected consumer electronic productswith another individual prior to their own adoption.Harris and Lynn (1996) developed a new scale, namely the desire for uniqueconsumer products, to measure individual differences and explain the importanceof consumer disposition. They found a positive relationship between the desire forunique consumer products and the tendency to be a consumer innovator. Franke andSchreier (2008) indicate that the desire for unique consumer products is a reliable andvalid scale.This study uses two methods to measure consumer electronic products adoptionbehavior: cross-section method/ownership and relative time of adoption. This studydefines consumer electronic products ownership as the number of products ownedfrom selected consumer electronics products that are considered really new at the timeof the study. This method is suggested to be a practical measure of new productadoption behavior, and it has less recall bias (Midgley and Dowling, 1978).This study also uses the relative time of adoption to measure consumer electronicproducts adoption behavior. Although prior research criticizes the relative time ofadoption as susceptible to recall biases (Midgley and Dowling, 1978), studies suggestthat it helps to assess the convergent validity with the cross-sectional methoddiscussed earlier (Midgley and Dowling, 1978; Im et al., 2007). By following theapproach of Im et al. (2007), the relative time of adoption is a weighted average of thelength of ownership of new products (i.e. number of years or months since adoption).The calculation is as follows:Relative Time of Adoption for Consumer Electronic Products糥eproduct owned021Tx ffimffiffiffioffiffiffinffiffitffiffihffiffisffiffiffiffioffiffiffiwffiffiffinffiffiffieffiffidffiffipAnalysis and resultsAll scales were subject to an exploratory and confirmatory factor analysis. Theexploratory factor analysis suggested that consumer innate innovativeness and。
一年一度的亚洲物流技术与运输系统展览会于2011年10月25日上午在上海新国际博览中心拉开帷幕。
为期四天的国际盛会聚集了众多全球知名的物料搬运设备制造商，向观众展现公司发展的最新动态。
作为凯傲集团一员，凯傲宝骊也携多款新品盛装亮相，以最新颖最完美的姿态向观众呈现凯傲宝骊产品及品牌内涵。
宝骊展台位于全场最显赫的位置，进入展馆后先映入观众眼帘的就是时尚现代的宝骊展台。
10月25日上午在宝骊展台隆重举行的新品仓储车发布会成为全场的焦点。
随着行业内的专家和领导及宝骊董事长共同揭幕新品将发布会推向了高潮。
新开发的宝骊仓储车使用A C电控，控制更精确，运行更平稳；A C电机具有无碳刷、免维护、延长电机使用寿命的特点；侧拉式电瓶设计方式，更方便电瓶的更换；使用接近开关替代机械式微动开关，避免接触摩擦，减少了故障；紧凑的车身设计，更适合窄通道作业；高雅简约的外观设计贴切地向观众诠释了宝骊的产品定位和竞争优势。
凯傲宝骊通过发展长期合作关系和提供支持服务网络在竞争激烈的中国市场上脱颖而出，产品更是在细节、品质方面彰显极强的竞争优势，受到来自国内外客户的赞赏。
C不久前，科朗叉车商贸（上海）有限公司参加在上海新国际博览中心举办的2011亚洲国际物流技术与运输系统展览会（简称C e MA T ）和亚洲国际动力传动与控制系统展览会（简称P T C ）。
作为物料搬运和运输系统领域的领军型国际展会，这个为期四天的展会共吸引了1,950家参展企业在120,000平方米的展区内同场竞技，各展所长。
此次展会的参观者来自80个国家，数量接近60000名。
在此次展会上，C r o w n -科朗首次揭开了其新款R MD6000S系列叉车的神秘面纱。
它是业内首创的Mo n o L i f t 锥形门架窄通道前移式叉车，也是业内首个提升高度达12.8米的伸缩型货叉前移式叉车，并且承载能力较同类叉车增加了450公斤。
它将彻底改变高密度仓库和配送中心的设计方式，仓库管理者只需简单地在货架顶部的空间增加货架库位，就能增加15%的托盘位置，每年能为客户节约数以千万的资金投入，并显著提高生产效率。
