商务英语2形考答案

商务英语2题库及答案一、选择题1. When making a business proposal, which of the following is NOT a common step?A. Identifying the target audienceB. Conducting market researchC. Writing a personal diaryD. Preparing a budget答案：C2. What does the acronym SWOT stand for in business analysis?A. Strengths, Weaknesses, Opportunities, ThreatsB. Systems, Workflows, Objectives, TacticsC. Sales, Web, Operations, TechnologyD. Strategy, Workflow, Organization, Technology答案：A3. In a negotiation, which of the following is NOT a recommended strategy?A. Building rapport with the other partyB. Being fully prepared with facts and figuresC. Making demands without any room for compromiseD. Listening actively to understand the other party's needs答案：C二、填空题4. The process of exchanging goods or services for money is known as _________.答案：transaction5. A _________ is a document that outlines the terms and conditions of a business agreement.答案：contract6. When a company is looking to expand its market, it may engage in _________ activities.答案：marketing三、简答题7. What are the key components of a successful business plan?答案：A successful business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategy, funding request, and financial projections.8. Describe the role of a project manager in a business setting.答案：A project manager is responsible for planning, executing, and closing projects. They define project goals, scope, deliverables, and timelines. They also manage resources, monitor progress, and ensure that the projectmeets its objectives and budget constraints.四、案例分析题9. Case Study: ABC Company is considering entering a new market. They have identified several potential competitorsand are now evaluating the feasibility of their expansion. What steps should they take to assess the market?答案：ABC Company should first conduct a thorough market analysis to understand the demand, competition, and potential risks. They should also perform a SWOT analysis to identify their strengths and weaknesses in relation to the new market. Additionally, they should consider conducting surveys orfocus groups to gauge customer interest and preferences. Finally, they should prepare a detailed business plan that outlines their strategy for entering the new market,including marketing, sales, and operational plans.五、论述题10. Discuss the importance of effective communication in international business and provide examples of how it can impact a company's success.答案：Effective communication is crucial in international business as it helps to bridge cultural and language barriers, ensuring that all parties have a clear understanding of agreements and expectations. For example, a company thatfails to communicate effectively may experience misunderstandings that lead to contract disputes or a loss oftrust with partners. On the other hand, a company that excels in communication can build strong relationships, negotiate favorable deals, and expand its global presence. Examples include using professional translators for important documents, training employees in cross-cultural communication, and adopting technology that facilitates real-time, multi-language communication.。

Unit 21. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 政府官僚作风的繁文缛节及其他条规阻碍公司进入市场。

2. In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球不断一体化的今天，许多国际营销所面临的任务与其说是进入市场不如说是在不同国际市场管理市场营销组合。

3. Some companies, however, do develop the same product for all markets regardless of existing local preferences.然而一些公司对于所有的市场坚持开发同样的产品而不管当地市场的偏好。

4. Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 企业有时为每个市场定制同一种产品，有时为所有市场提供一种规范化的产品，还有些时候他们在这两种之间折中选择。

5. The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。

国开电大《商务英语2》单元自测2章节答案国开04010-商务英语2-Unit 2 Self-test参考答案题目1:-We are now looking for agents to cover southern China.-Excellent. : I’m very familiar with the market there. ; We are full of confidence in the Chinese market, too. ; Our target markets are large corporations and government agencies. 参考答案:I’m very familiar with the market there.题目2:-But why is it so much higher in this market - : I don’t think I can follow the course. ; Sometimes things don’t go as expected. ; There are many rich people in this area. 参考答案:There are many rich people in this area.题目3:-I wonder if you are able to offer market exclusivity for all of China - : I’d love to go to the supermarket with you if I have the time. ; I’m not surprised to hear that about the huge market in China. ; Thank you for your interest in representing our product. 参考答案:Thank you for your interest in representing our product.题目4:When data , it has to be analyzed to decide what it all means. : had been collected ; has collected ; has been collected 参考答案:has been collected题目5:This is one of the main ways a business learns what customers want. : which ; of ; that 参考答案:that题目7:-Ok, what are your initial thoughts on our computers in China Isthere a market - : There is a computer shop around the corner to the right. ; Our current agent agreements are broken up into regions. ; I am very optimistic about the market opportunities in China. 参考答案:I am very optimistic about the market opportunities in China.题目8:-It seems that the sales volume has not reached our objective. -: Thank you very much about it. ; It doesn’t matter too much. ; It’s true. I’m sorry about that. 参考答案:It’s true. I’m sorry about that.题目9:We are full of confidence the Chinese market. : on ; in ; with 参考答案:in题目10:As it is known that the aim of every business is to make profit as possible. : as many ; as much ; more 参考答案:as much题目11:Sometimes it over half the total time spent on a research problem. : takes up ; takes off ; takes on 参考答案:takes up题目12:二、翻译:从以下A、B、C三个选项中选出与英文最适合的中文翻译。

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and aremore willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC byD toC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toC byD inPart II Phrase Translation1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 高档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 广告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。