商务英语实用教程课后练习题含答案

答案Project 1 English of Social IntercourseTask 1 Business IntroductionPart 4 Topic:1.T 2.T 3.F 4.F 5.FTask 2 Business CallsPart 4 Topic: 1.F 2.T 3.F 4.F 5.TProject2 Business EntertainmentTask 1 Business Appointment & BanquetPart 4 Topic:Business Appointment & Banquet1.Business appointment is an engagement to meet at a particular place and time for a particularbusiness purpose. And business banquet is formal meal for business purpose.2.Because it is one of the best ways to demonstrate one's knowledge and appreciation ofChinese culture to current or future business associates.3.The host should ensure the evening is enjoyable and successful for everyone and should belooked to for guidance on where to sit, when to toast and even what to eat.4.Being seated to the left of an individual is a higher honor than being seated to the right.5.Yes it is. Because it means you're listening, and it also means you care.Business Appointment Success or Failure1.F2.F3.T4.F5.TTask2 Hotel AccommodationPart 4 Topic:Hotel Accommodation Arrangement of the Trade fair in Chengdu1.August 11th to 14th, 20092.Make out a good schedule according to the relevant data including the guests’identity, thequantity of the guests, gender, age, health condition, habits and customs as well as the necessities for work.3.204.Because they come to the fair to do business with China and to make business relationshipwith the company in Chengdu.5.First tell the receivers that you are glad to help them and are sure to make good arrangementfor them. Then write the name of hotel you have reserved and some information of the hotel, such as the map of how to get to the hotel, the standards of the hotel, the types and the number of the rooms your reserved, the fee, the check-in time and departure time and so on. At last, you’d better ask them if they have any questions about it or if they need more assistance.A Letter of Hotel Room Reservation1.From the August 11th to August 14th2.11 rooms including 2 single rooms and 9 double rooms3.Breakfast and evening meal, and 2 single rooms and 9 double rooms for four nightscommencing 11th August.4.Ellen, Chen, Public Manager of Sichuan BSam Textile Co., Ltd5.The American delegation from A-may Textile Co., Ltd. will join the 2009 Autumn TextileTrade fair.Task 3 Visiting Trade Fair, Show Room and FactoryPart 4 Topic:How to Make Successful Reception When Clients Visiting Factory1.F2.F3.T4.T5.FHow To Visit A Trade Show1.planning2.current suppliers3. an opportunity for you to ask technical and purchasing questions4. be exposed to four basic levels of non-personal supplier information5.Prior to exhibit, Non-personal in-exhibit and personal in-exhibitProject 3 Conference Organization and ArrangementTask 1 Conference Invitation Letter DesignPart 4 Topic:How to Design a Conference Invitation Letter1.F2.T3.F4.T5.FInvitation Letter to the ConferenceDear Sir or Madam,We sincerely invite you to attend the 2009 Autumn Trade Fair of our company held during August 11th and 14th August in Chengdu. It will be a great honor for us if you are coming. . Detailed schedule is attached afterwards. Please confirm your daily schedule and let us know.Many thanks and best wishesYour sincerely,MaryPublic manager of Sichuan BSam Textile Co., Ltd.How to Dress for a ConferenceSummaryKnowing how to dress for a conference is very important, because in business, appearance can m ake or break you. First, you’d better look through business magazines and notice the business style looks like. Then check out what clothes you own and go shopping but stay on a budget. If you are female, please choose appropriate clothes. While if you are male, please choose a suit. Finally you had better make sure the dress choices are matching or compliment each other.Task 2 Introduction of ConferencePart 4 Topic:How to Write a Conference Introduction1.F2.T3.T4.F5.FA Sample of Conference Introduction1.It should include the conference topics, objectives, agenda and locality, the meeting outline,main content, characteristics and relevant projects under discussion as well as a list of persons attended the conference and the spokesman.2.Yes, it is. Because it will attract the participants to attend it, and let them know what liesahead for them and what they may get.3.Its purpose is to let people know what the conference is about: to improve the communicationof High and New Technology and enhance the cooperation between international companies.4.The conference objectives include: to apply the latest IT information from a broad range ofprofessional core functions, to serve as a forum to facilitate networking and cooperation among parties from around and to cite advances in the IT field.5.It includes: improving Electronic information technology, managing strategies in IT industry,communication skills in business, product promotion and sales, product research and develop and future regulation of IT industry.Stages of a business meeting1.F2.F3.F4.T5.FTask 3 Conference agendaPart 4 TopicHow to Structure a Conference AgendaComplete the following Student ’s file(P48)Task 4 Introducing Distinguished GuestsPart 4 TopicHow to Introduce a Guest1.F2.T3.T4.F5.FComplete the following Student ’s file(P52)Task 5 Conference ServicePart 4 TopicIntroduction of conference service1.T2.F3.T4.F5.FProject 4 RecruitmentTask 1 Practicing Making ResumesPart 4 TopicHow a Company Fills a Job Vacancy1.F2.F3.T4.T5.FTask 2 InterviewPart 4 TopicHuman Resources Within Firms1.T2.F3.F4.F5.FTask 3 Employee ContractsPart 4 TopicArbitration1.T2.T3.T4.F5.TTask 4 Job Descriptions & TitlesPart 4 TopicMy Ideal Job1.F2.F3.T4.F5.TTask 5 Job ResponsibilitiesPart 4 TopicA Grass-roots Legal Worker in a Company Whose Responsibilities Description of Work1.F2.T3.T4.T5.TProject 5 Company’s IntroductionTask 1 Describing the Organizational Structure of a CompanyPart 4 Topic1.T2.T3.T4.F5.FTask 2 Introducing the Functions of ProductsPart 4 TopicPSP Is Not Just For Teens1.It’s for adults.2.Because PSP3000 is more than a gaming console. It also ha the ability to stream video, accessthe internet, playback music and videos and store images.3.They buy PSP 3000 for their gaming and entertainment needs.4.PSP 3000 boasts features that you would need 2 or 3 other electronic devices to accomplish.5.Yes it is. Because it shows the basic functionalities of PSP3000 and also its strong points toattract the adults.Task 3 AdvertisementPart 4 Topic1.T2.F3.T4.F5.TTask 4 The Introduction of Technical Features of ProductsPart 4 Topic1.It is designed for the needs of Internet-savvy consumers.2.It has a large3.5" touch display and a full QWERTY keyboard, and an 'always open' windowto favorite social networking sites and Internet destinations.3.It introduces multiple sensors, memory, processing power and connection speeds.4.I like it very much, because it has attractive advantages that other cell phones don’t have.5.Nokia N97 will transform the way people connect to the Internet and to each other and thecompany hope it will well accepted by the market.Task 5 Presentation of a ProductPart 4 Topic1.There are four points.1)When you make the presentation, you’d better look well organized.2)When you make the presentation, you’d better use natural gestures.3)When you make the presentation, you’d better use eye contact.4)When you make the presentation, you’d better pay attention to your pronunciation andintonation.2.The one who seems to know what he or she is doing.3.No you don’t need.4.It may make your words more forceful and help you know some response of your audience.5.Yes. Because inappropriate words can be false friends.Task 6 Expressions of Product PromotionPart 4 Topic1.T2.F3.T4.T5.FProject 6 International TradeTask 1 Establishing Business RelationsPart 4 Topic1.An importer.2.To establish business relations.3.The main content is about showing the wish to establish the business relationship with anexporter.4.When you write this kind of letter, the following points should be included:1)Source of information;2)Self-introduction;3)Reference as to your firm’s credit standing;4)Expectation.5.When you write a letter to reply the letter of establish business relations, the following pointsshould be included:1)Gratitude;2)Self-introduction and favourable response3)Showing interests4)Hope for quotation and replyTask 2 Credit InvestigationPart 4 TopicLetter for Credit Investigation1.The Chartered Bank2.The writer wants the bank inform them some information of The Carte rs Trading Company’scredit.3.They want the information as following: date of establishment and name of the president, lineof business, the net worth, the annual business volume, the credit rating and record of payment. And they want some opinion about the company from the bank.4.Yes, I think it’s necessary.5.First, give background information about the customer's situation you want to know.Second, request for information about the prospective customer's credit standingThird, give an assurance the information will be treated confidential参考信函：Credit InformationDear Sir,We have received a sudden bid from the American Trading Co.,Ltd,600 Mission Street, San Francisco,with which you are now doing business and the firm gives us your name as a reference.We shall appreciate it if you will inform us inform us of the following information about them.(1)How long have you been in business relations with the firm?(2)What credit limit have you placed on their account?(3)How promptly are terms met?(4)What amount is currently outstanding?Any information you may give us will be treated as strictly confidential and expenses concerned from this inquiry will be gladly paid by us upon receipt of your bill.We are awaiting your early reply.Very truly Yours,Report for Credit InvestigationDear sir,We are pleased to send you, in confidence, the credit information concerning TCL company in your letter of May 12,2011.The above company enjoys the fullest respect and unquestionable confidence in the business world. They are prompt and punctual in all their transactions, and we have no hesitation in giving them credit to an amount beyond the sum you mentioned. However, this is without obligation on our part.We hope this information may be of use to you.Yours sincerely,Task 3 Making Negotiation PlanPart 4 TopicDefining the Aims for Negotiations1.It means that the negotiators should know well their desired results according to their ownpractical conditions.2.To avoid manipulation by their counterparts.3.There are three different aims to be decided: the best aim, the satisfactory aim and theacceptable aim.4.When you find you have no advantages in the world market, or you have met a skillfulnegotiator in the business activities, or you have to export or import some products, you have to face the reality --- to accept the third aim.5.If the world market is beneficial to you, as a negotiator, you should seize every opportunity tofirmly obtain the best aim. When you find it difficult to get the best aim, as a negotiator, you had better make a good preparation to get the satisfactory aim. When you find you have no advantages in the world market, you have to accept the acceptable aim.Task 4 Skills of Concessions in Business Negotiation of PricePart 4 Topic1.Two factors should be taken into consideration in pricing. One is the profitability of thetransaction, and the other is market share of the products.2.The fluctuation of commodity price and exchange rates in international markets should betaken into consideration while calculating the costs.mission refers to the payment made to a broker for services rendered.4.Discount refers to the amount a price would be reduced.mission refers to the payment made to a broker for services rendered and Discount refersto the amount a price would be reduced.Task 5 Enquiry and ReplyPart 4 Topic1.Miss Ellen.2.She enquires about the illustrated catalogue and the latest price list together with any samples.3.They reply very friendly and politely and give all the information the counterpart want.4.Try to establish good business relationship and find certain commodity with high quality andgood price.5.About the enquiry letter:First, begin your letter with stating who you are and giving your status or position and tell how you found out about the individual or entity that you are writing to. Second，state what you are inquiring about clearly and what you would like the recipient of your letter to do. Make your inquiry as specific as possible. Third，you might want to briefly explain the purpose of your letter or what you hope to accomplish. Such an explanation may prompt the recipient of your letter to act more quickly. If appropriate, consider mentioning the letter recipient’s qualifications for responding to your inquiry. Include the date by which you need the information, services, etc. that you are requesting, and indicate that you await the reader’s response. At last you should thank the person for his/her time.About the reply to the enquiry letter:First, express your appreciation.Second, provide the information that the prospective client needs.Third, recommend other products.Forth, introduce yourself.Fifth, State your wish.Task 6 Offer, Counter-offer and AcceptancePart 4 Topic1.They offer the counterpart 30 metric tons of polished rice at US$2,400 per metric ton and 20metric tons of soybeans at US$2,800 per metric ton. And this offer is valid, subject to the receipt of the counterpart reply before 10 June 2006.2.Because to accept the prices you quote would leave them with only a small profit on theirsales since this is an area in which the principal demand is for articles in the medium price range. And Japanese quotation is 10% lower.3.The contents of counter-counter-offer letters often cover the following points:(1) Express thanks for the offer or the counter-offer;(2) Apologize for disagreement to certain term or terms;(3) State reasons for disagreement;(4) Put forward concrete suggestions or amendments to the former counter-offer;(5) Express hopes of an early reply.参考信函：Dear Sirs,Thank you for your letter of May 26. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity you ordered is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.We shall appreciate your favorable reply.Yours sincerely,4.The letter of offer should include:(1)Express thanks for the enquiry;(2)Give the details of the price, discounts and payment terms;(3)Detail the contents included in the price (such as freight, insurance premiums);(4)Commit the time of shipment or delivery;(5)Give the validity of offer;(6)Express hopes of an early reply.5.The contents of counter-offer often cover the following points:(1) Express thanks for the offer;(2) Apologize for disagreement to certain term or terms;(3) State reasons for disagreement;(4) Put forward concrete suggestions or amendments to the former offer;(5) Express hopes of an early reply.Task 7 Order and AcknowledgementPart 4 TopicLetters of Order and Acknowledgementdies’ Blouses.2.It means the symbol " written under a word in a list to show that you want to repeat that word.3.Yes, it is.4.1) The opening usually refers to some previous contact such as a quotation, a catalog, an offerand so on. Then show your intention to place an order.2) The second part usually conclude the following points: item names, item models; quantityof each item; quality information such as color, size weight, material or other special features;price for each item;3) The third part is about the payment and delivery;4) The fourth part is to provide your delivery address or a billing address together with yourphone number.5) The closure is about the willingness to cooperate and to establish further business dealings.5.The contents does the confirming the order includes:1)Express the gratitude for the order received2)Assure the counterpart that the goods they ordered will be delivered in compliance withtheir request. And introduce other products to the counterpart;3)Close the letter by expressing the willingness to establish further business relation.Task 8 Terms of PaymentPart 4 Topic1.Because L/C is more favorable for the seller while, the D/A is more favorable for the buyer.2.The seller.3.You should reconcile L/C contents and their application to assure that the L/C completelycomplies with the Contract and your requirements.4.The letters about terms of payment includes:1)Put forward the problem of terms of payment;2)Present the desired terms of payment and explain why this mode of payment preferredor why other terms of payment can’t be accepted.3)Close the letter by expressing the hope of early reply.5.You should pay attention to that the reasons given for the request of amendment should belogical favorable for your side and your tone in the letter should be polite.Task 9 Contract, Discount and Commission参考例文：Dear Sir,We have duly received your Sales Contract No.5623 covering 50 tons walnutmeat we have booked with you. Enclosed please find the duplicate with our counter-signature. Thanks to mutual efforts, we were able to bridge the price gap and put the deal through.The relative L/C has been established with the Bank of China,London, in your favour. It will reach you in due course.Regarding further quantities required, we hope you will see your way clear to make us an offer. As an indication, we are prepared to order 80 tons.Yours faithfully,1.When sending a letter of Sales Contract, special attention should be paid to the price, terms ofpayment, specifications, quality, quantity, time of delivery, port of destination, etc.2.The contents of the letter of sending a contract should include the following points:1) Be with a Sales Confirmation/Contract；2) Confirm the order (goods' name, order No., etc.)；3) Ask for counter-signature；4) Show any other specific notes (L/C, packing, insurance, etc.)；5) Show your expectation参考例文：Dear Sir,We have booked your Order No.105 for 500 ABC Machines and are sending you herewith our Sales Contract No. ABC-103 in three originals. Please sign and return one copy to us for our file.Please open the relative L/C at an early date, so that we can arrange the shipment as soon as possible.We expect your early replay at your earliest convenience.Yours truly,Task 10 Packing and ShipmentPart 4 Topic1.They will be packed in seaworthy containers. Each bicycle is enclosed in a corrugatedcardboard pack, and 20 are banned together and wrapped in sheet plastic. A container holds 240 cycles; the whole cargo would therefore comprise 50 containers, each weighing 8 tons. 2.Because the direct liner between Shanghai and the port of destination is far and few and theseller has some difficulties in obtaining ocean freight space.3.Yes it is.4.The letter of packing includes the following points:1)Open the letter with the problem under discussion;2)Explain the packing and shipping arrangements in detail and reasons for this kind ofarrangements;3)Close the letter with the hope for cooperation or wishes for an early reply.参考例文：Dear Sir，The 6000 Car Toys you ordered will be ready for dispatch by 15th January. Since you require them for onward shipment to Bahrain, Kuwait, we are arranging for them to be packed in the following way:1)The toys will be packed in window packing padded with foam plastic for inner packingso that the products can be seen directly.2)The cartons will be outer packing, 20 pieces to a carton lined with polythene sheet,reinforced with plastic straps to protect the goods from possible damage in transit.3)The toys with cartons will be carried in containers, which will greatly reduce the changeof damage caused by rough handling.Please let us have your delivery instruction.Yours sincerely, 5.The letter of shipment includes the following points:1)Open the letter with the problem under discussion;2)Explain the shipping arrangements in detail and reasons for this kind of arrangements; Close the letter with the hope for cooperation or wishes for an early reply.Task 11 Insurance1.CIF insurance for double offset ring spanners against all risks.2.The People's Insurance Company of China.3.He would pay extra cost.4.You should know the steps of writing it:1)Stating that you have received their letter2)Giving your reply of agreeing or refusing and your reasons3)Stating the goods will be sent soon, etc;5.To discuss the insurance the buyer needs and the payment of it to avoid the loss or damage ofgoods during the shipment.Task 12 Agency and InspectionTask 13 Claims and Arbitration1.They made investigation, apologized for their errors, and then arranged for the correct goodsto be dispatched to the counterpart at once.2.The writer claims for short delivered quantity GB￡180, and the expense of survey.3.Claim is sometimes unavoidable in a transaction. It should be handled with the principle of“on the first ground , to our advantage and with restraint”Arbitration is a means of settling disputes between the two parties through the medium of a third party, whose decision on the dispute is final and binding.4.You should begin by regretting the need to complain or claim, give a detailed and cleardescription of the problems, then ask for an explanation and suggest how the matter should be settled.5.First, you’d better inform the counterpart the short delivery of goods they shipped to you.Second, you’d better make clear what your claim is;Third, you’d better request a replacement, repair, refund or compensation.参考例文：Dear Sir,With reference to the newly arrived shipment of ABC sands under the contract No.521, we regret to state that we have found upon inspection that nearly 15% sands have been lost.On further examination, we found these PE bags were unsealed. And I seems that these bags were not treated with enough heat in the process of packing.And we have to repack the sands before we deliver to our customers, the charge of which, together with the loss of sands amounted to US$350.Yours truly,Project 7 BankingPart 4 Topic1.F2.F3.F4.F5.F Project 8 Business ReportPart 4 Topic1.F2.F3.F4.F5.F。

Unit 1 GlobalizationPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _____ B _____ of what has happened to companies that have tried to do that.A sectionsB sectorsC segmentsD components2 It would not _______ A ________ earlier mistakes such as attempting to enter the train or boat-building business.A repeatB makeC recognizeD produce3 He is impressed, he says, by the way in which oil companies have ____ D _____ from losing national images.A obtainedB gotC reachedD benefited4 Royal Dutch/Shell is another group which manages to ______D_________ itself asa local company in which it operates.A displayB exhibitC showD present5 When the Japanese tyre group Bridgestone entered the US market, it made an _________ C _______, buying the local production base of Firestone.A saleB purchaseC acquisitionD overpayment6 If a company wishes to enter the Chinese market, it usually looks for a local ________ D ________ who will cooperate in setting up a joint venture.A manB talentC managerD partner7 If you’re ______ C ______ don’t go to Oslo – it’s Europe’s most expensive city.A hardB hardyC hard upD hard down8 A survey has _______A_________ with some interesting information about the cost of living in our major cities.A come upB show upC put upD live up9 Meals at restaurants cost a _________ C ________ and drinks are very pricey.A expenseB priceC fortuneD fate10 Being kept waiting, being connected to voice mail or being passed on to someoneelse are all common ________ D _______.A flashesB firesC firecrackersD flashpoints11 Reasons for this are ________ B _________, according to Reed.A three piecesB threefoldC threeD triple12 Increasing numbers of transactions take place entirely by phone, from ___ D ____insurance to paying bills.A doingB sellingC buyingD arranging13 As companies move towards ‘remote working’, the need for the right tone of voice_______ A _______ to every level of the organization.A extendsB stretchesC expandsD attaches14 However, globalization has brought problems in the compan y’s overseas plants,and this is having a bad ________ A _______ on its share prices.A effectB influenceC affectD consequence15 A journalist from the Eastern Economist Review suggested recently that thecompany could become the _______ B _______ of a takeover if it didn’t sort out its problems soon.A aimB targetC objectiveD purpose16 Although this helps to lower costs, the materials are often of poor quality. This hasresulted in _______ C _______ orders.A placedB placingC cancelledD canceling17 Recently, a German distributor refused a D of 50,000 blouses.A dealB transactionC cargoD consignment18 When customers want last-minute changes to clothing, the plants cannot meetcustomers’ tight _______ D ______.A timesB periodsC datesD deadlines19 Its latest _______ B ______ were described by a famous fashion expert as ‘boring,behind the times and with no appeal to a fashion-conscious buyer’.A seriesB collectionsC sequencesD present20 Factory workers complain about their wages. They are often expected to work_______ C ________ without extra pay.A overB timeC overtimeD timelyPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 资本外逃fight of capita2 福利welfare beneifts3 相互让步give-and-take4 国家形象national image5 航空航天公司aerospace company6 全球化公司global company7 就业问题employment problems8 生活水准living standard9 跨文化问题cross-cultural problem10 合资企业joint venture11 本地合伙人local partner12 许可协议licensing agreement13 通货膨胀率inflation rate14 市场调研market research15 远程办公remote working16 全球会议global conference17 股票价格share price18 顾客需求customers’ needs19 低价战略low-pricing strategy20 员工流动率staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.There are too many examples in aviation and other sectors of what has happenedto companies that have tried to do that.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是2.People are much more likely to express anger over the phone, rather than inwriting or face to face.和书信及面对面交流比起来，人民更容易在电话上发火。

Unit 1 Company Profile Translate the following Chinese terms into English.Candidateindustry personnelcore competency intended market headquarter Chief Executive Officer patentrcgistcrcd tradcmark domai n neimeemerging market multinational corporation stakeholder2.Translate the following English terms into Chinese.股本，股金总额以人为木的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。

2007财政年度，公司全年销售额达682亿美元。

在《财富》朵志评选出的金球500家最大企业中，排名第74位。

宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产詁畅销160多个国家和地区，其屮包括美容护理、居家护理、吉列产品等。

每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。

宝洁大屮华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。

一九八八年，宝洁公司在广州成立了在中国的第一家合资企业一广州宝洁有限公司，从此开始了其中国业务发展的历程。

宝洁总部位于广州I, 口前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。

二十年來，宝洁取得了飞速的发展，主要表现在：建立了领先的大品牌宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。

我们在参与竞争的领域内占据了最大的市场份额。

飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领威内都处于领先的市场地位。

1.我们认为你方的格力空调在这里会很畅销，希望很快收到你们的样品。

2．贵方若能报优惠价并保证收到订单后四周内交货，我方将定期订购。

3.如能报到岸价，折扣以及发货日期等详细情况，将不胜感激。

4.随函附上我方最新的产品目录及CIF 纽约报价单。

5.关于贵方9月29日的询价信，我方就如下产品报价，以我方最后确认为准。

6. 此盘5天内不接受就作撤销论。

7. 很遗憾，我们的价格和你方还盘之间差距太大，所以恐怕我方不能接受你方还盘。

8. 考虑到我们长期以来的贸易关系和友好合作，我方建议你方能接受保兑，不可撤销即期信用证。

9. 石油价格将在未来一段时间内继续下降。

10. 我们还想指出我们主要以承兑交单方式结账。

Unit1 P91.（我们正打算订购）We are thinking of placing an order for your Flying Pigeon Brand bicycles. We would be very grateful if you could make us an offer for 200 ones with details.2. （上述询价已于）The above inquiry was forwarded to you on Oct. 10, but we haven’t received your reply yet. Your early offer will be highly appreciated.3. （我方的冷冻食品）Our frozen foods have been shipped to many countries where they are received favorably. It would be to your advantage to try out a shipment.4. （很抱歉，贵方）We are sorry to say that the goods required by you are out of stock for the time being. Therefore we are unable to make you an offer at present.5. （我方于两个月前）We sent you our Quotation No. 44 two months ago, but we haven’t received any news from you. It would be advisable if you could make an early decision on this matter.6. （所有报盘都以）All quotations, except firm offers, are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are without any discount.7.（许多外国电讯）Many foreign telecommunications companies wish to come into the Chinese market such as AT &T, etc. the competition is very keen. I understand some companies are lowering their prices and offering technical assistance and after-sale services.8.（很高兴我们）I’m glad that we have settled the price.9. （我们至多只能再减）The best we can do will be a reduction of another 30 pounds. That’ll be definitely rock-bottom.10. （我们正在仔细研究）We’re now studying your offer carefully, so we hope that you can keep it open till the end of this month.1、我们的还盘与国际市场上的价格一致。

Chapter 1II. Reference Answers:一、翻译下列术语：1. intralingual translation2. interlingual translation3. literary translation4. business translation5. pragmatic translation6. 装运港7. 硬货币8. 银行汇票9. 仲裁协议10.优先购买权二、用直译法和意译法翻译下列句子：1. 约翰是一个干净利落、相貌伟岸的人。

2. 在某些自动化工厂，计算机控制整个生产线。

3. 在海外发达国家，6000人可支撑一家便利店的发展，但是，在上海平均4000人就拥有一家便利店。

4. 美国和中国有着共同的利益，当然也有分歧，不过我们相信我们能够以相互了解和相互尊重的态度来探讨存在的分歧。

5. 全面质量管理显然并非仅仅限于产品本身，而是在“从大棚到餐桌的各个生产阶段实施自我检查的可跟踪制度”。

6. The information went in one ear of his and out the other.7. “I travel because I have to see the scene,” he once said, “I can’t invent it”.8. Trade deficits can be controlled if proper measures are taken.9. The ear of economic globalization witnessed closer international trade ands economicexchanges and strengthened trade and economic cooperation, and regional trade and economic cooperation arrangements of various types spring up one after another.10. The Chinese government has vowed to sweep all shoddy and fake goods off the shelves.In addition, stiff penalties loom for counterfeiters.三、翻译下列句子或语段，并注意商务英语翻译的特点：1. 第二天大清早七点，他们就把你叫醒，叫你穿起透明睡袍，让你在床上吃早饭，好让纽约各家报纸都来拍你床上吃早饭的照片，而你实在是一夜没有好睡，正困得睡眼惺松呢。

第一课课后练习答案Part Five1. target savvy launch whim generate capitalize on2.1.confirm 2.possessed3.yield4.differentiate5.showcases6.piloting7.scratched8.prohibits9.tapping into 10.eroded 11.coordinated 12.strive 13.split 14.exploiting 15.fueled 16.phased out 17.aligned with 18.priority 19.manipulate 20.substitute3.mockery/mock mockexecution executiveexplosion explosivegraph graphmanipulation manipulatingrefer referentialcoordination coordinatecollaborate collaborated preoccupation preoccupiederosion erosiveComprehensive Practice1.o f2.about3.than4.of5.on6.for7.out8.in9.for 10.for 11.of 12.into 13.for 14.with 15.inTranslation:1.F iant launched a tiny “city car”especially for Europe’s narrow crowded street.2.T he rain forest theme products tap into consumer’s interest in the environment.3.T he company may target its effort on preferred locations like India and Thailand.4.A strong president would further erode the power of the Congress.5.M ost of the measures will be phrased out next year.6.G overnment securities have traditionally yielded less than stocks.1.O n December 8th, 2009, president Barack Obama launched a set of proposals toaddress unemployment and made it clear that he wanted to tap into some of the unspent funds(money set aside to support failing banks)to help pay for them. No precise figure was given. Some $50 billion will be spent on infrastructure projects. But the effort represents a broad push to support small businesses.2.A merica’s most recent recession has hit small businesses hard. The very small, with fewer than 50 workers---employing almost one-third of working Americans---have suffered around 45% of the job losses of the downturn.3.The stimulus package passed last spring offered tax benefits and targeted the flow of credit to small businesses. The results were disappointing. The main problem with small businesses is lending. Obama’s recent plan is likely to scratch the surface if he does not tackle credit crunch.判断正误：1.N 2.N 3.Y 4.Y 5.Y 6.N。

听力1) Why is it suggested that one should concentrate on well-known companies when looking for a job?Because well-known companies are usually large and, therefore, frequently hire new people.2) What are the three ways to contact the companies you are applying for?The first way is to call them up on the telephone. Another way is to write a cover letter and send it to the company with a resume. The third way is to go directly to the company without first writing or calling.3) Why do you use these ways to contact the companies?To get an interview.4) Why is the job interview crucial for getting a good job?Managers are trained to interview applicants in a special way. The education and experience of the interviewee are important; yet, equally important to a company is how a person feels about the company.5) What is the company concerned with in a job interview?The psychology of the applicants.6) What are the three stages of the typical interview?The first is the beginning of the interview, during which the manager tries to make the applicant feel comfortable and tells the applicant something about the company. In the second stage, the manager asks the interviewee questions about his education, his background, and his interest in the job. Finally, the manager will discuss salary and allow the applicant to ask questions about the company.7) What should a person do in an interview?Try to relax, to be honest, and to be yourself. If you relax and actnaturally, the interviewer will feel comfortable and will know that he can trust you. This will increase your chances of getting the job.说1.2.1 DialogueMr Tony Johnson, the manager of the export department, is interviewing MsLinda White who is applying for the post of secretary.1）What does Ms White do at the moment?She is a secretary.2）Why does she want to change the present company?She wants to get more interesting work − that’s why she is applying for this post.3）What did Ms White say about the qualities a secretary should have?A secretary needs to be pretty hard-working and should be able to do a lot of things on her own initiative.4）What did the report sent by Personnel Department say about Ms White? She did reasonably well in the shorthand and typing test, and very well indeed in the intelligence test.5）What do you think of Ms White’s replies at the interview?（open）6）Do you think Ms White will get the job? Give your reasons.（open）1.1.2 DialogueMiss Jones comes to see Mr Smith, the personnel manager, for the job interview.1）What is the applicant’s educational background？She left school at 18. After working in an engineering firm for two years, she did a one-year full-time PA course.2）What does she do at present?She is now working in Europe Marketing, assisting the sales director by arranging visits, setting up meetings and presentations and dealing with correspondence.3）How did the applicant describe her foreign language ability?She was quite fluent in French and German but her foreign languages have got a bit rusty now.4) Why does the applicant want to leave the present company and join Anglo-European?She feels that she would have more scope and opportunity in the new company and that the work will be more challenging for her.5）Why does the applicant want to work abroad in one of the overseas branches?She likes to travel and use her foreign languages.6）Do you think the applicant is a right person for this company? Why or why not?（open）读1. Why do you need to do some research before an interview?Researching a company and the position makes you stand out in aninterview. It shows that you are really interested in working there.2. What sort of information do you need about the company you apply for?You may need information such as kinds of products or services the company make or sell, the types of people who work there, the typical hours this position requires and some of the day-to-day tasks that thejob involves.3. What is the proper way of dressing for a job interview?How you should dress in a job interview depends on the type of job you apply for. For example, for a job in an office, it is usually best towear a dark-colored, conservative suit (for both men and women). 4. According to the passage, what is meant by good interview etiquette? Can you add more?Good interview etiquette means some important tips like “Be on time for your interview”, “Be aware of your body language” and “Keep the interview positive”.5. Why is it necessary for a job candidate to prepare some questions? Because preparing some questions about the business, the position, the requirements, the expectations of the person who will fill the position and so on shows you are truly interested in the position and also helps employers know that you have all the information you need to make a decision, if offered the job.6. What should you do after the interview?You should send the interviewer a thank-you note, thanking him or her for taking time to interview you. This is not only proper etiquette and a common display of appreciation, but it also allows you to reaffirm one or two key points of the interview. It also lets the interviewer know howinterested you are in working for the company.写1. 从你的简历和应聘申请书来看，你对营销工作已有相当多的经验。

大学商务英语综合教程1课后练习题含答案第一部分：词汇练习题1.__________ is the activity of buying and sellinggoods and services. A. Business B. Industry C. MarketingD. Advertisement 答案：A2.A __________ is someone who starts a business. A.Consumer B. Investor C. Manager D. Entrepreneur 答案：D3.__________ is the amount of money that a companyhas after all expenses have been pd. A. Revenue B.Profit C. Investment D. Budget 答案：B第二部分：语法练习题1.Choose the sentence that contns an error insubject-verb agreement. A. The team is planning itsstrategy for the game. B. The committee have finallyreached a decision. C. The company is expanding itssales force. D. The administration has promised toaddress the issue. 答案：B2.Choose the correct form of the verb to complete thesentence. The marketing department __________ everyone to attend the meeting. A. wants B. want C. has wanted D.will want 答案：A3.Choose the sentence that contns an error in verbtense. A. The company hired a new employee last week. B.The sales team has been preparing for the trade show for months. C. The manager was reviewing the financialreport when the phone rang. D. The project will becompleted by the end of the week. 答案：D第三部分：阅读理解练习题Read the following passage and answer the questions that follow.Many companies use social media to promote their products and connect with customers. However, some companies have learned the hard way that social media can also be a double-edged sword. Inappropriate or insensitive posts can quickly go viral and damage a company’s reputation.One example of this is the case of a famous clothing company that was criticized for a tweet that made light of a serious political situation. The tweet received widespread backlash and the company issued a public apology, but the damage had already been done.Another example is the case of a fast-food restaurant that was accused of underpaying its employees. A former employee started a social media campgn that gned momentum and putpressure on the company to increase its wages. The company eventually responded by rsing its base pay.These examples illustrate the power of social media andthe impact it can have on a company’s image and bottom line. Companies that use social media need to be careful and thoughtful about what they post and how they respond to criticism.1.What is one risk of using social media forpromotion? A. Customers may not see the posts. B.Competitors may copy the posts. C. Posts may beinappropriate or insensitive. D. Social media may be too expensive. 答案：C2.What was the result of the clo thing company’stweet? A. The company gned many new customers. B. Thetweet was ignored by the public. C. The companyapologized and took responsibility. D. The companycontinued to make similar tweets. 答案：C3.How did social media pressure the fast-food companyto increase its wages? A. Many employees went on strike.B. The government passed new laws.C. A former employeestarted a social media campgn. D. The company’s profits began to decline. 答案：C第四部分：写作练习题Some people believe that businesses exist solely to make a profit, while others argue that businesses have a responsibility to contribute to society in other ways. In my opinion, businesses should strive to make a positive impact on society while also making a profit.Firstly, businesses have a responsibility to their employees. They should provide fr wages, safe working conditions, and opportunities for professional development. By treating employees well, companies can create a positive work culture and improve employee retention.Secondly, businesses have a responsibility to the environment. They should strive to minimize their impact on the planet by reducing waste, using sustnable resources, and implementing eco-friendly practices. By doing so, companies can contribute to a healthier planet for future generations.Finally, businesses have a responsibility to their communities. They should give back by supporting local charities, sponsoring community events, and promoting volunteerism among employees. By doing so, companies can build goodwill and strengthen their ties to the community.In conclusion, businesses have a responsibility to be profitable, but they should also strive to make a positive impact on society. By treating employees well, caring for the environment, and giving back to the community, companies can build a better world for everyone.。