社会心理学第七章题目

Chapter7 Persuasion11#504一.名词解释1.primacy effect:^^Other things being equal,information presented frist usually has the most influence.2.attitude inoculation:^^Exposing people to weak attacks upon their attitudes so that when stronger attacks come,they will have refutations available.3.recency effect:^^Information presentend last sometimes has the most influence.Recency effects are less common than primacy effects.4.persuasion:^^The process by which a message induces change in beliefs,attitudes,or behaviors. 5.two-step flow of communication:^^The process by which media influence often occurs through opinion leaders,who in turn influence others二.填空题1.For the optimist, the effect of _is better; for the pessimist, the effect of_ is better. ^^(positive persuasion正面说服,negative persuasion负面说服）2.If the two kinds of information are continuously present, and then after a period of time, the_ will appear, especially in the case of the first kind of information is more so. ^^(primacy effect首因效应)3.Human beings tend to search for their own behavior is a manifestation of _. ^^(self–persuasion自我说服)4.It is only when people become aware of the gravity and the possibility of a threat and that a solution is to be made, so that the effect of_ is better. ^^(arousing fear恐惧唤醒)5.The use of_to persuasion to the non interested audience,and they are more likely to be influenced by communicator's degree of preference.^^(peripheral route外周途径)三、单选题1、The existence of the first effect of the effect of the effect of the （）is veryimportant, and the individual's interpretation of the following information is often based on its basis.A 、the impression of the formation ofB、the first impressionC、information processingD 、impression tube^^B2、( ) in the process of impression formation, the influence of the newly acquired information is more than the original information.A 、the first effect ofB、recency effectC、stereotypeD、halo effect^^B3、Attitude of the three component of the attitude of the ( ) model.A、P-O-XBB、TIROCC、A-B-CDD、B=f(P，E)^^C4、ABC model, B ( ).A、behaviourB、affectionC、cognitionD、behavior disposition^^D5、The right argument about the effects of distraction on persuasion is ( )A、distraction reduced the effect of persuasionB、distraction to promote attitude changeC、had no effect onD、its effect was very complex^^D6、Social psychology is the psychology of the definition is ( ).A、The study of social interaction on the basis of the psychology of the communityB、understands and explains how the individual's thoughts, feelings, and behavior change.C、studies the occurrence, development and change of individual psychological activities under the specific living conditions.D、the interaction between people and people to explain social interaction^^B7、The key to the change of attitude is ( ).A、the incentive of the strongB、tend to be motivated byC、to reach the equilibrium state ofD、the avoidance of motivation^^A8、To promote, maintain and regulate individual behavior, so that the psychological process of a certain goal, known as ( ).A、motivationB、needC、attentionD、interested^^A9、Collect a large amount of data (past and present) according to a certain objective, through the content analysis method, called ( ).A、experimental methodB、content analysis methodC、file methodD、observation method^^C10、The individual's attitude to the object in the context of the meaning, which is the attitude of ( ) function.A、self defenseB、instrumentalC、cognitionD、the value of the performance^^C四、多选题1. （）are the two routes to persuasion.A. central routeB. intermediary routeC. peripheric routeD. peripheral route^^AD2. （）are the Elements of Persuasion.A. how is it said.B. to whom is it said.C.what is it said.D. who says.^^ABCD3. （）aren't recency effect's point.A. more common than primacy effect.B. other things being equal, information presented first usually has the most influence.C. information presented last something has the most influence.D. less common than primacy effect.^^AB4. （）is the involvement.A. the process by which media influence often occurs.B. personal relevance of the issue.C. high-involvement audience are more motivated to exert the effort to process a persuasive message.D. the individual's tendency to engage in and enjoy thinking.^^BC5. How can persuasion be resisted. （）A. strengthening personal commitment.B. keep a good feeling.C. real-life applications : inoculation programs.D. implications of attitude inoculation.^^ACD6. （）is right among these describsion about one- versus two-sidedness.A. two-sided arguments are more persuasive if the audience are or will be well aware of opposing arguments.B. one-sided arguments are more persuasive if the audience are or will be well aware of opposing arguments.C. two-sided arguments are more persuasive if the audience initially disagree with the position.D. one-sided arguments are more persuasive if the audience initially disagree with the position.^^AD7. （）is right about central route.A. the aidience is analytical and motivated.B. its process is high effort and elaborate.C. it has rule of thumb heuristics.D. central route to persuasion is often only temporarily.^^AB8. （）is wrong about attitude inoculation.A. exposing people to weak attack upon their attitudes so that when stronger attacks come, they will have refutationsavailable.B. the way the message is delivered -- whether face-to-face, in writing, on film, or in some other way.C. occurs when interested people focus on the arguments and respond with favorable thoughts.D. occurs when people are influenced by incieental cues, such as a speaker's attractiveness.^^BCD9. two-step flow of communication points （）A. one sided and two sided.B. central route and peripheral route.C. personal communication and media communication.D. the process by which media influence often occurs through opinion leaders, who in turn influence others.^^CD10. produce placement is （）A. it is becoming more common.B. words or pictures that are not consciously perceived but may nevertheless influence people's attitudes and behavior.C. it is considered a way to avoid the effect of forewarning on viewers susceptibility to the adertising message.D. warning people about an upcoming attemp to change their attitudes makes them less susceptible to persuasion.^^AC五..判断题1.The central route can lead to a more stable attitude and behavior change, and the impact of the external route to the short and superficial.^^（√）2.Self - persuasion is more durable than direct persuasion. (√)3.Strong external reasons (such as severe punishment) have stimulated a change in the attitude of obedience.^^(√)4.The key factor in the process of persuasion is not the way of thinking, but the information itself.^^ (×)5.The experience of young people and early adulthood is conducive to their personality, the reason is that they can give the individual a deep and lastingimpression.^^(√)六.简答题（short answer questions）1.What paths lead to persuasion?^^Central route to persuasion:occurs when interested people focus on the arguments and respond with favorable thoughts.Peripheral route to persuasion:occurs when people are influenced by incidental cues,such as a speaker's attractiveness.2.How do cults indoctrinate?^^Attitudes follow behavior:eliciting behavioral commitments.Persuasive elements:applying principles of effective persuasion.Group effects isolating members in like-minded groups.3.How can persuasion be resisted?^^Strengthening personal commitment;Real-life applications:inoculation programs;Implications of attitude inoculation.4.What are the elements of communication?^^Who says:the communicator.Research Close-up:Experimenting with a virtual social reality.What is said:the message contentHow is it said:the channel of communicationTo whom is it said:the audience七.案例分析1.Let the experimenter assistant to two residential areas to persuade people in front of the house erected a written "drive carefully" big sign. In their first residential area directly to the people made the request, the result was a lot of residents refused to accept, the only requirement is 17%. in second residential areas, the first request all residents to sign a petition in favor of the driving safety, this is a small very easy to do, almost all are required to do so. They are again in a few weeks to these residents made the relevant requirements of vertical boards, the recipients are required to actually accounted for 55%. why are all the same the licensing requirements, so they will produce different results?^^Reference answer:a psychologist at that, in general, people are not willing to accept higher is to, because once you make a promise we must put into action, and it have to spend a lot of time and energy, and is not certain to succeed; on the contrary, people are willing to accept some of the smaller, easier to complete the requirements, a finger can be back to a human, why not do it? People's psychological activities is a gradual process, usually are used to accept a lesser requirements, then slowly come to acceptlarger.2.In advertising in the practice, the use of celebrity strategies of advertising and access to the success of numerous examples. "President is Parker" the slogan the Parker pen is famous all over the world, in the minds of the consumers of the tree the elegant luxury product image. Combined with the preceding example, please to analyze the celebrity advertising?^^Reference answer: use of celebrity advertising is a very common advertising strategy. This strategy on the basis of the theory is social psychology in the halo effect and celebrity effect principle, because of the celebrities in the community have a higher visibility and huge worship team, so advertising planners always try to build an associative relationship between advertising and celebrity, to enhance the memory effect of advertising, at the same time, the consumers of celebrity worship and trust propensity, reduce consumer to business against the psychological, improve consumer of goods and enterprises dependence, strongthen advertising to consumers.。