英语国家概况之美国时装文化(英文)

1、Victoria‘s Secret （维多利亚的秘密） Victoria's Secret under the U.S. leading manufacturer of high-grade clothing Limited Brands Group, the sexy is synonymous with Victoria's Secret, she is not only the United States, is the world's leading underwear industry, her elegant, warm, provocative in affecting the global catwalk Female population of three billion "internal aesthetics ", but also in perfumes, accessories, cosmetics and other fields exudes an irresistible charm. In the U.S., more than 1,000 branches are in sales supermodel endorsements by the Victoria's Secret lingerie.
In the early 1990s Victoria's Secret continued to broaden its product line with swimsuits (and a special swimwear catalogue reminiscent of the annual Sports Illustrated edition), simple, cotton panties—which suddenly made the old-fashioned underwear hip and must-have—and a bath and body line called Second Skin Satin Luxury Bath Collection.
2、Michael Kors （迈克.科尔斯）
Two representative brands
Michael Kors is a brand named after a famous American fashion designer Michael , brand has a very strong minimalist, their designs is simple and clear, reflecting the American leisure style. Mike. Coles likes to use advanced fabric to sew clothes, Cashmere knitwear is his specialty skill .He is good at designing luxury sportswear.
CONTENTS
PART ONE
The history of American costume
PART TWO
Two representative brands
PART THREE
conclusion.
The History of American Costume
As a girl, I had to say, I'm really interested in some about clothing、eating topic. And this is one reason why I choose the American Costume Culture as my topic. To be honest, I like the United States, and is not a blind pursue to American,it is because I yearning for the free, democratic life breath. As a native Chinese children, Chinese education gives children more pressure and less happy. So, when I knew the American education system and way of life, I yearned the United States from the heart . However, I didn't choose education system and social system as my question, because I think those things are too obscure, the direction is also bad to master.
Victoria‘s Secret belongs to LTD., Is a female product group.At first, Victoria’s Secret was just a small shop that sells lingerie, sleepwear , women home decorations and other goods. It is said that in the Victorian era, women‘s dress was very Conservative ,the secret under their dresses arouse people’s curiosity and desire to spy. As this concept ,founders wish their stores and products can reflect a Victorian boudoir scene , so named their brand Victoria's Secret. According to Victoria's designer style, design some sexy lingerie, show Victorian Women's Secret scenery.
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After 1960, Women's skirts tend tofurther be more short, until the After In World the 1960s, 1950s,American War II American , due to to behave the clothing clothing tight supplies, became was the developed American and more In the 1930s,American used in line， the economic situation emergence of the miniskirt clothing Concise and become is people very and restricted. easy. more Sweatshirt and Washington moreluxury beautiful and jeans has and also replaced modern. issued the special Men stiffIn the early 40's, The popular hairstyle was shawl and can wear does not allow pursuit more and new onwomen clothes. middleregulations necked like to wear shirt on wartime civilian and stockings. clothing. clothes, Afterappearance. the hat war, and The Cowboy new fashion strapless gown at the party. girls like wearing short coat,which can class women should pay attention toCowboy their you can not show smoke 60 年代以后，妇女的裙子逐渐趋向于短，直到出现 soon shoes, pop skirts up which , The make women them put feel on natural the dress, and wearing unfettered. a veil, their delicate waist ， they tie hair band, wear necklace. Boys like wearing on the street, must be longer than the calf, or you will be regarded 了超短裙（“迷你”裙）。 50 年代，美国人的服装风尚渐趋平易随便，不拘礼仪。 Feather headdress or Turkey style hat appeared in the street. lapel coat and baggy trousers. as indecent. 运动衫和牛仔裤取代了硬领衫和长统丝袜。 到了 60年代，美国服装进一步朝新颖、漂亮、时髦的方 第二次世界大战爆发后，由于物资紧张，美国人的服装受到很 向发展。男子盛行便装，头载牛仔帽，脚穿牛仔鞋，显 到了 40年代初，美国女青年开始流行披肩发，参加舞会时可以穿裸肩的 30年代的美国，人们还习惯于循规蹈矩，在服装上讲求合乎时尚。同时 大限制。华盛顿还特别颁发了关于战时服装的条例。二次大战 得潇洒自然。 蝉翼纱晚礼服。女大学生往往身着腰部稍微裸露的上衣，扎发带，戴项 经济状况也不允许人们在服装上追求奢华和新颖 . 那时中产阶级以上的 结束后，新时装迅速兴起，风靡美国。妇女们很快穿上了长裙， 链。男青年则穿着大翻领的上衣和肥大的裤子。 妇女要讲究仪容，不能在街上抽烟，裙子必须长过小腿肚，否则就会被 戴着面纱、羽毛头饰或土耳其式帽出现在大街上。 视为有伤风化。
维多利亚的秘密隶属于LTD公司，是一家女性用品集 团。维多利亚的秘密最初只是一个小商店，出售内衣、 睡衣及女性家居装饰品等商品。据说在维多利亚时 代,女人们的装束层层叠叠十分严密，裙下的秘密自 然最能激发人们的好奇心和窥探欲，借此概念，创办 人希望自己的商店及产品能够体现维多利亚时代的 闺房景象，所以为自己的品牌命名为维多利亚的秘 密。设计师按着维多利亚的风格，设计出一些性感的
早在上世纪90年代，它创造性地引进 了新产品生产线，如“第二层皮肤缎面” （Second Skin Satin）、主要用棉制 品做的“性感形体服”及“完美外形”公 司的乳罩产品尤其畅销，所以公司计 划每年开发一种新的乳罩款式。
接下来是1994年的奇迹 文胸，提前华纳的神奇 胸罩数月发布。限量的 发布，为它创造了一个 附 属 品 牌 Intimate Brands 来管理维多利亚 的秘密和它的姊妹公司 Bath ＆ Body Works ， 1995年中纺公司倒闭， Limited Brands 保留了 大部分股份后，成功上 市。
The History of American costume
With the changing times, the American clothing has changed a lot, especially the rapid development since the 20th century.