新编商务英语精读2参考答案

III. Translate the following sentences into English1. Negotiation plays a basic part in conclusion of a contract and has direct influence on the conclusion and implementation of a contract, and also has a great bearing on the economic interest of the parties concerned.2. Both parties must change as required of them by situations, if either of them fails to find out which type of negotiation is necessary in a particular situation, the odds are he will fail.3. How to mak e both “sides” meet in negotiations without causing much loss to either, which may bring both out of the win-lose mix and help accomplish their objectives, requires creativity.4. Every party must be aware of the danger of relying mainly on the competitive approach if a long-term relationship is to be developed and maintained.5. Establishing credibility from the outset is essential if the discussions are to progress towards agreements.6. One of the advantages of using conditional questions is that they do not bind either side to a specific offer and do not require unilateral concessions by one party.7. With a growing number of countries are becoming actively engaged in world trade, business executives are faced with such a demanding environment for their commercial negotiations that they need to master negotiation skills in a global setting.IV. Translate the following passages into Chinese1.任何一位团队成员都不可能具有使公司战略获得成功所需要的所有才能。

Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.Cl A brand can be a name, a term or a symbol. It is used to a product from competitors9 products.A differB competeC differentiateD compareB2 Brands should add value to products. Ifs a effect whereby oneplus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to it.A copy...offB send...offC break...offD rip...offA4 In the past Calvin Klein took a relatively passive to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand have risen, Calvin Klein has becomean increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I'm worried about the sales of the range of fragrances we twoyears ago.A soldB mountedC impoundedD launchedB7 The advert stated-jokingly- that 7 million points were needed for someone to the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.A trade inB trade forC trade upD trade downCIO It is as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldAll Thank you for the order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Your order will be ready for shipment by February 28 and be packed seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen a carton.A inB atC byD toC14 Each carton is with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to lineB15 In addition, the packing is light weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and for window display.A all readyB alreadyC all readinessD readinessB 17 regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor DAtA18 Cartons lined with plastic sheets can be well protected moisture,for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient handle and quite suitable forocean transportation.A forB toC byD inPart II Phrase Translation1国际品牌International brand2民族品牌National brand3品牌商品Branded goods4品牌管理Brand management5 I W J档品牌luxury brand6经典品牌Classic brand7品牌知名度Brand awareness8品牌形象Brand image9品牌忠实SentenceTranslationBrand loyalty10品牌延伸Brand stretching11物有所值Value for money12公司战略Corporate strategy13许可权利〜Licensing right14时装设计师Fashion designer15快餐公司Fast food company16广告宣传活动Advertising campaign17研磨咖啡Ground coffee18市场份额Market share19消费者调查Consumer survey20细分市场market SegmentPart III 1. The aim of the advertising campaign is to enhance brand awareness so that consumersbecome more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。

商务英语精读2答案新编商务英语精读2练习答案Unit 1Reading IPre-reading:1. Brainstorming: (Key for reference)Exercises2. Choose the best answer to complete the following sentences.1. d2. b3. a4. d5. c1.Give the English word for the meaning provided.1.strategy2.endorse3.contract4.reinforce5.implement6. giant7.contribute8.impose9.logo 10.track 1.revenue 12.capitalise2.Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1.contracted out2. to be named after3. at the heart of4. capitalized on5. fair share of6. close to7. cashed in8. in turn9. reinforces 10. Endorsed 11. be retained 12. dreams of2.Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.She capitalized on Tom?s mistake in judgment and won the game.2.The conqueror imposed the acceptance of the conditions of peace on the defeated enemy.3.Our shop contracted with a local clothing firm for 100 jackets a week.4.His proposal has long been accepted ,yet so far it has not been put into practice.5.The committee?s report fully endorses the government?s proposals.6.Although he was quite well off, Allan didn?t contribute money to a social welfare projects.7.The child was named after its father.Word study1.a.The county council has not yet given its consent to the imposition of any traffic regulations.b.The government is said to have imposed a heavy tax on the import of luxuries.c.Teachers should try to avoid imposing their own beliefs on their students.2.a. Local people were praised for their calm response to the crisis.b. Being able to praise yourself will give you power and control over your own life.c. The police deserve a lot of praise for the way they handled the situation.3.a.The dull boom of the cannons could be heard in the distance during the war.b.Service industry has been booming in that industrial country since the late1970s.c.The impact of the property boom was first felt in the financial markets.4.a. Many young people have been contributing their time and energy to various kinds of social welfare projects.b. The government?s new policy contributed greatly to the commercial growth to the country.c. Henry wrote on some journals, appealing for contributions to cancer research. 5.a.He tried to implement his plan in a hurry and people were reluctant to accept it.b. At the end of the day most departments have to be left alone to implementpolicies.c.The two sides agreed upon an immediate implementation of the peace plan assoon as it was signed.Post reading:2) The following are marketing strategies often adopted by some companies:a)to advertise the fine quality of a product and the benefit of using the productb)to increase advertising expenditures to match competitionc)to reduce price or provide price protectiond)to package in different sizes to meet different needse)to provide special services, superior delivery, broader distributionf)to use unique distribution channelsg)to offer better discounts to distributorh)to develop brand extensionsReading IIDictationA true sportsman is fair and generous. He is a good loser and a graceful winner. If a sportsman breaks a rule in sports, he is punished; if he is courageous and generous, he is respected by all. The winner is not expected to be proud, and the loser should have no reason to feel discouraged. Fair play is considered the spirit of sport. So everyone must obey the rules and the referee.Comprehension1. T2. T3. F4. T5. F6. T7. T8. NM9. F 10. FVocabulary1. c2.a3. d4. a5. b6. b7. c8. d9. c 10. bSpecial useI. The following sentences contain different expressions of a future event. Read them and explain the meaning of the italicized words in each sentence.1.To talk about the future, we can use will in all persons. Shall is also possiblein the first person (usually with the same meaning as will).2.Talking about intending to do something in the future, we often use will with Iand we, but not shall.3.The present simple is used to talk about future events which are already …on aprogram?. This is particularly common when we refer to timetables.4.The present continuous indicates a future event, but it can also be about anexisting present situation: an invitation has been given and accepted.5.Be going to + infinitive here indicates that something is going to happenbecause we can see it coming or we have present evidence.6.Be +infinitive is often used to talk about arrangements which have beenplanned for the future.7.Be going to + infinitive is used here to express arrangement for a future event.8.The future progressive can be used to indicate that an action will be in progressat a particular moment in the future.9.Be about+infinitive is often used to talk about action already planned orarranged.10.Be on the point of + -ing V is often used to talk about something that is going tohappen very soon.II.Rewrite the following sentences with the suggested forms in the brackets. Make changes where necessary.1.We shall / will go back to see our childhood friends in the winter vacation.2.I will take care of the matter.3.The young man is going to take his girlfriend out on Sunday.4.I bet William will be working on Saturday.5.The New Year party is about to begin.6.The small ball is on the point of falling down from the desk.7.I?m to go and see my dentist this afternoon.8.Look at those dark clouds in the sky. It is going to rain.9.I?m seeing the doctor the day after tomorrow.10.Next Monday the Queen returns to London after her tour of the Commonwealth. III. Read the following story and use the verbs given in brackets to fill in the blanks. Make sure the verbs are in their appropriate (future) forms.1. is (Bob) coming/will (Bob) come2. ?ll (just) look/?m (just) looking3. is arriving/will arrive4. leaves5. arrives6. ?ll go and meet7. won?t kn ow 8. ?ll come9. ?re going10.?ll take11. am going to drive/will be driving/will drive12. ?re going to play/will be playing/will play13. ?ll be14.?ll be15. gets 16.?ll be17. ?ll be18. will wait/will be waiting19. ?m (just) about to turn/?m (just) turning 20. ?ll beTranslation1.The network sales executive began to put his plans into practice after research andinvestigation.2.Because their mother didn?t have her pension, the two sisters each contributed$500 a month to support her.3.Uncle Jim thought that a rise in the market would enable him to cash in.4.For years Robinson struggled hard, working in turn as an accountant, an agent,and a project manager.5.Yesterday, a $500,000 worth of painting was stolen from the museum.6.The businessmen who came to take part in the East China Fair rolled in from allparts of the country.7.They naturally associated the matter with the promotional plan.8.The book focuses on concrete analysis of the feasibility of the program.9.After introducing advanced technology, we can put out 20 machines every monthnow.10.Scholarship students accounts for nearly three fifths of the whole enrollment inour college.Cloze1. business2. stars3. court4. pitch5. advertising6. products7. richest 8. ring 9. Sponsors10.image 11.game 12.popular13.prize money 14.appearing 15.publicityExtended activitiesNew York New Yorker sail sailor compute computer foreign foreigner direct director serve servant assist assistant correspond correspondent shop shopper survive survivorinvest investor defend defendant immigrate immigrant reside resident lead leader southern southerner1. shoppers2. immigrants3. residents4. computer5. survivors6. leader7. assistant 8. sailors9. southerners 10.correspondentII.1. engineer2. mountaineer3. volunteer4. profiteer5. trainee6. appointee7. interviewee 8. Absentee1) Mr. King: If you don?t mind my saying so, your daughter is a very charmingyoung lady.Mrs. Smith: It?s very kind of you to say so.2) Susan is in a new blue sweater.Mary: What a beautiful sweater!Susan: Do you think it looks good on me?Mary: Yes, you look terrific in blue.Susan: I?m so pleased to hear that.Mary: Look, it matches your pants extremely well.Susan: Oh, you flatter me.Mary: No, I do like it very much. It must be very expensive.Susan: You won?t believe it, but it was really cheap.Mary: I wish I could find one just like it.3) Maggie bought a new pair of shoes.Maggie: What do you think of my new shoes?Cathy: They?re nice.Maggie: I?m glad you like them.Cathy: I like the color too. They match your dress very well.Maggie: Thank you for saying that. I bought them at half price.Cathy: That?s incredible! It is very lucky of you to find them.4) In an officeMr. Edward: You are a helpful assistant to me. I compliment you for your excellent work.Miss Simon: It?s very kind of you to mention it.Mr. Edward: If I may say so, you are the most efficient secretary I?ve ever met. Miss Simon: How kind of you to say so.Mr. Edward: You deserve it, really.5) Mr. Hunter: I?d like to express my admiration for your efficiency, Miss Smith. I?m wondering how you can manage to do all these in one day.Miss Smith: I?m glad you think so. But I should say without my colleagues? cooperatio n, I wouldn?t have completed the job so soon.2.UMBRO “TACTIC” FOOTBALL.3.MITRE “INFINITY PRO” FOOTBAL. It?s made of synthetic.4.￡6.5.ADIDAS “QUESTRA” ORBIT EUROPA FOOTBALL.6.Gilbert Rugby Ball.7.ADIDAS BASKETBALL. It?s made of rubber.8.It has adjustable goal height; the base is fitted with two wheels for full portability; it can be delivered home free of charge.9.Cat. No. 300/1154.10.It doesn?t contain a backboard.1. soccer j. ⾜球2. judo m. 柔道3. wrestling c. 摔跤4. water polo v. ⽔球5. badminton h. ⽻⽑球6. figure skating a 花样滑冰7. golf r. ⾼尔夫球8. baseball e 棒球9. rugby p. 英式橄榄球10. cricket k. 板球11. hockey s. (冰上)曲棍球12. boat race u 赛船13. softball b 垒球14. mountaineering i 登⼭运动15. motor racing f 摩托车竞赛16. boxing x 拳击17. marathon race l 马拉松赛跑18. skating y 滑冰19. skiing d 滑雪20. bowling o. 保龄球21. gymnastics g. 体操22. chess t 国际象棋23. weight-lifting q. 举重24. martial arts n. 武术25. shooting w 射击Unit 2Reading IPre-reading:1.Brainstorming: write down businesses which belong to different types of ownership(In many countries all of the types of business can be privately owned. Students may have different opinions about the current situation in China. In any case, the economic2.Pairwork:2) Ownership existing in China: state-owned, private ownership, public ownership, individual ownership, collective ownership, joint venture, foreign enterprise…5) Before the introduction of the policies of reform and opening to the outside world, China had a unitary public ownership economy, which lacked vitality. But since the reform and opening to the outside world, the Chinese government has encouraged the development of diversified economic elements while insisting on the primacy of public ownership. As a result, both the individual and private economies have developed rapidly. By the end of 1998, the registered industrial and commercial enterprises of individual and private ownership amounted to 32.4 million, and they had 78.24 million employees; Chinese-foreign joint ventures, Chinese-foreign cooperative enterprises and foreign ventures numbered 325,000, absorbing 265.6 billion yuan of foreign direct investments. The development and expansion of these enterprises have played important roles in many aspects, such as bringing convenience to people?s everyday lives, making up for the deficiency of construction funds, and introducing advanced technologies and management from abroad. At the same time the control of the public-ownership economy has been further strengthened. In 1999, the increased value of state-owned enterprises and industrial enterprises above a certain scale made up 24.7 percent of the notion?s total gross domestic. Now the mutual development pattern for diversified ownership with the public ownership economy as the mainstay has been basically formed. Exercise:2.Choose the best answer to complete the following sentences.1. b2. a3. d4. b5. b6. b3. Give the English word for the meaning provided.1.proprietorship2.capital3.legal4.liability5.dividend6.withdrawal7.dissolve8.corporation9.assets 10.dominate 11.utility 4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1. no more than2. to go into debt3. started, with4. will have to close down5. be defined, as6. consisted of7. accounts for 8. are liable for 9. be offset10. Running out of 11. in the extent of 12. formalities 5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.The annual output of the steel plant accounts for 40% of the total annual steel output ofthe country.2.He is not that old. I guess he is no more than45.3. Because of inefficiency of the management, the factory has closed down.4.He had the advantage over other young people of being born into a wealthy andpowerful family.5. In that wicked place, honest people were considered as fools.6. Any adult is liable for whatever he says or does.6. Word studyKey1. a. There's a big difference between knowing that something is true, and being able to prove it.b. The heat in Arizona is different from the heat here, since it's very dry.c. The two sides in the dispute still differ with each other over the question of pay.2. a. In Oxford Dictionary, the sportsman is defined as a good fellow who is fair toopponents.b.. People say that students are by definition idealistic and impatient.c. Each of us might define the concept of freedom in a slightly different way.3. a. This nation, with its developed industry, seemed likely to dominate the whole ofWestern Europe.b. After some discussion, peace and development were adopted as the dominantthemes of the conference.c. As our dominance of the market is seriously threatened by this new product,efforts should be made to retain it.4. a. The consequences of the recession in that country have extended beyond itsborders.b. He is so fully occupied that his working day often extends well into the evening.c. With some acceptable reasons, the student has got an extension to finish writinghis thesis.5. a. Each of the classes will elect two students to represent for the conference.b. We discussed these issues with a senior representative of the company.c. In about 5years, the firm has established adequate representation in Europe. Post ReadingTask 1Students can be guided to compare the three types of ownership in terms of: business scale, product range, business volume, employee motivation, corporate reliability, financial standing, financial support, business owner?s responsibility, corporate management, operation efficiency, operation cost, cash flow…Task 2Reading IIDictationThe corporate form of ownership has several advantages. The first is its ability to attract financial resources. A second advantage is that if the corporation attracts a large amount of capital, it can make large investments in plants, equipment and research. A third advantage is that a corporation can offer high salaries and thus attract talented managers.Comprehension1. T2. F3. F4. NM5. F6. F7. T8. F9. T 10. FVocabulary1. b2. a3. d4. b5. c6. d7. a8. b9. c 10. cSpecial use1. 1) a 2) b 3) b 4) b 5) a 6) c 7) b 8) c 9) d 10) d2. 1) will be cleaned, will have been cleaned 2) has made, has been made3) being signed, signing/to be signed 4) has been resulted, has resulted5) be increased, increase 6) were not agreed, didn?t agree7) was put, was put forward 8) being repaired, is being repaired9) encouraged, was encouraged 10)would be set, (should) be set Translation1.They will have to close down soon because business has been bad recently.2.We are running out of typing paper, so let the secretary buy some as soon aspossible.3.The committee for cultural development consists of 10 famous experts from 8universities of the country.4.The Post Office is not liable for damage to a parcel by mail if it is not insured.5.The supermarket goes into debt due to bad management.6.The small company, which had no more than 10 people 5 years ago, now has developed into a big business with 3 subsidiary companies.7.Prices of oil range from $28 to $30 a barrel in the international market.8.Selling is defined as assisting customers and helping them make a wise buying decision.9.This business serves customers in the form of high-quality products.10.Most consumers are dissatisfied with the after-sales services of computers. Cloze1. unpopular2. an3. employees4. privatisation5. defense6. concern7. sums 8. tax-payer 9. Since10.with 11.profitable 12.than13.pay 14.as 15.admiredExtended activitiesI.II.lazy laziness criticize criticismpartner partnership relation relationshiplikely likelihood careless carelessnessideal idealism leader leadershipscholar scholarship mother motherhoodadult adulthood tour tourismshy shyness friendly friendlinesschild childhood hero heroism1. Tourism2. childhood3. Laziness4. shyness5. scholarship6. helplessness7. relationship 8. heroism9. likelihood 10.leadership1) Mike: Is there any chance of my borrowing your typewriter?Tom: For how long?Mike: Until next Monday.Tom: Yes, I think that would be all right.2) Mr. White: Hi, Mr. Johnson. Can you spare me a few minutes? I?m totallyconfused by these accounts. Could you give me some advice?Mr. Johnson: What accounts? Oh, just leave them to me. You?re a new hand afterall.Mr. White: Thank you for the offer, but I have to learn how to deal with themall by myself eventually.3) On the trainPassenger A: Excuse me. Is this seat taken?Passenger B: No, it?s not.Passenger A: Oh, thank you.Passenger B: Oh, what a heavy trunk! Can I give you a hand?Passenger A: (He puts his trunk in the overhead rack.) No, thank you. I can manage,really.Passenger A: It?s hot, isn?t it? Could you oblige me by opening the window?Passenger B: My pleasure.4) Susan: Would you be so kind as to let me stay with you for a few days?Elsa: It really depends on when.Susan: Until next weekend, if it?s OK.Elsa: Oh, I?m so sorry. My sister will visit me the day after tomorrow.5) Mr. Blake: May I ask a favor of you?Miss Stewart: Yes?Mr. Blake: Could I bother you to get Mr. Irvin at Account Department on the telephone for me?Miss Stewart: All right. Let me do it for you. (She dials.) Hello, Mr. Blake calling Mr. Irvin, please. (to Mr. Blake) He?s on the phone. (She hands him thereceiver.)Mr. Blake: Mr. Irvin, I?m awfully sorry to say that I find myself in anembarrassing situation. I made another lunch date for today and forgot to enter it in my appointment book. May I bother you toset aside half an hour for metomorrow noon?6) Michelle: Oh, Harry, what?s up? Why are you staying up so la te?Harry: Today?s translation assignment is very difficult and I haven?t finishedit yet.Michelle: Would you like me to do it for you?Harry: It?s very kind of you to offer, but I think I can do it myself.7) Mrs. Smith: Philip, Philip, can you give me a hand?Mr. Smith: OK, darling.Mrs. Smith: Would you please join me in the kitchen? It?s getting late and we have vegetables to prepare. Mr. Smith: Leave it to me. I?ll make the vegetable salad.Robbie: Mom, how about me preparing the apple pie?Mrs. Smith: No, it?s all right. You just relax with your grandpa. I?ll get you to help serve later.8) Cathy: Would you mind if I turn the TV on? There?s a cowboy film onchannel 8.Fanny: Really? Wonderful! I?d like to watch it too. By the way, will you do mea favor?Cathy: Yeah?Fanny: I was wondering if you could lend me your car tomorrow.Cathy: No problem.1. unlucky in love2. in tears3. courtship4. agreement, agreement5. woo, woo6. on-off7. Romance 8. leap into bed9. deal 10.dowryMatch the following words about company ownership and economy with their Chinese equivalents.1. global corporation 33．全球公司2. multinational corporation 31．跨国公司3. holding company 21．控股公司4. trading company 32．贸易公司5. trust company 20．信托公司6. subsidiary company 2．⼦公司7. paper company 8．⽪包公司8. parent company 9．母公司9. industrial company 1. ⼯业公司10. public limited company (PLC) 3．(股票)上市公司11. private limited company 17．私营有限公司12. public utility company 24．公⽤事业公司13. big business 5．⼤企业14. small business 18．⼩企业15. small and medium-sized company 26．中、⼩型公司16. conglomerate 15．联合⼤企业17. overseas-funded enterprises 12．外资企业18. joint venture 4．合资企业19. single-proprietor business 30．独资企业20. partnership business 14．合伙企业21. joint-stock company 29．股份公司22. non-stock corporation 35．⾮股份公司23. state enterprise 25．国有企业24. public sector 28．公共部门25. private sector 13．私营部门26. manufacturing sector 6．⽣产部门27. service sector 34．服务业部门28. nationalization 19．国有化29. privatization 10．私有化30. planned economy 22．计划经济31. market economy 11．市场经济32. knowledge economy 7．知识经济33. economy of scale 16．规模经济34. mixed economy 27．混合经济35. controlled economy 23．受控经济Unit 3Reading IPre-reading:Exercise2. Choose the best answer to complete the following sentences.1. b2. c.3. b4. d5. c3. Give the English word for the meaningprovided.1. fashion2.classify3.trickle4.mature5.reject6. privilege7.fad8.imitate9.identify 10.adopt 11.appeal 12.casual4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1. in a way2. affordable3. in addition4. compete with5. has been trickling down6. based on7. appealing to8. has been handed down9. belief 10. is, disapproved of11. are more concerned with12. symbol 13. to speak of 14. rather than 15. originate5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.This man is concerned with environmental protection.2.It is no good for people to compete with each other.3.Direct taxation is usually based on income.4.In order to find a better job than the present one, Jack worked hard andlearned some necessary skills in addition.5.You should classify the information you have collected at your ownconvenience.6.It is a pity that classical music nowadays appeals to few universitystudents.7.Reading this novel, we can identify (ourselves) with the main character.6. Word study1. a. The recent rise in crime is a matter of considerable public concern.b.Deeply concerned at the news of an air-crash, Mr. Smith called theairline company for further information.c. A civil servant should be always concerned for the welfare of the people.2. a. Mail has to be classified in post office according to where it is to go.b. Eggs are classified by weight as Extra Large, Large, Medium, Small,and Peewee.c. The classification of books in the library helps people to find more easily thebooks they want.1.a. Identified as one of the most popular singers, Cathy was surrounded byherfans and pressed to leave signatures for them.b. It seems to some people quite natural to identify poverty with crime.c. To defend against loss or theft, the cards usually require the user to enter a personal identification number as well.4. a. The argument that the use of steam engine originated many other reformsisgenerally agreed upon.b. Today's ceremony is a modern version of a tradition which has its originsin medieval times.c. It's not a bad movie, but there's nothing very original about it.5. a. Feminists rejected traditional notions of the role of women in society..b. The young man keeps applying for jobs but constant rejections havedepressed and discouraged him.c. Catherine rejected many suitable men before settling on Tom.Post-readingTask 1Fashion was one means by which people competed with one another.People hope to raise their social position by following the fashions of privileged people. Fashion is a form of nonverbal communication that provides a way for people to express their identities and values.People follow fashion to make them more attractive.People treat fashion as a symbol of rebellious political and social beliefs.Reading IIDictationWhat is your dress sense like? Do all clothes suit you? Can you wear any style or color you like and still look good? For most of us, the answer is no.We have to choose our clothes carefully to suit ourselves and the shape of our body.Patterns make things look different, so if you are not as slim as you would liketo be, wear dark colors or choose suitable patterns. If you are tall and thin,don?t wear vertical stripes. A T-shirt with horizontal stripes, on the other hand, will make your shoulders look broader. Comprehension1. F2. T3. T4. F5. NM6. T7. F8. T9. F 10. FVocabulary1. c2. b3. a4. a5. a6. d7. d8. c9. b 10. bTranslation1.Though we?re not concerned with who is right or wrong, we want to find out thecause of the accident.2.This chain store sells a variety of men?s wear and women?s wear.3.It turned out that the gold watch of the hotel manager had been handed down tohim from one generation to another in his family.4.The size of garments can be classified into four types: small, medium, large andextra large.5.Hemingway was good at describing bullfighting, which originated in Spain.6.In a way, the entrepreneurs with the most practical experience are the wisest andthe most capable.7.It was because of its challenging nature that the chance of working abroadappealed to him.8.The committee disapproved of the proposal because they were not willing to runthe risk of losing money.9.As the phrase was used repeatedly, it began to take on a different meaning.10.Many recent immigrants to America often cling to the values of their ownnations.Cloze1. demanding2. Models3. under4. Advertisers5. pose6. in7. follow 8. acting 9. desired10.photographed 11.fashion 12.specific13.charge 14.fees 15.contractsExtended activitiescover →coverage long→length propose →proposal marry→marriage warm→warmth survive→survival store→storage true→truth refuse→refusalpack→package grow→growth dismiss→dismissalstop→stoppage young→youth arrive→arrivalblock→blockage wide→width bury→burialII.patient patience inefficient inefficiencybrave bravery curious curiositycertain certainty machine machinery。

Unit 21. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 政府官僚作风的繁文缛节及其他条规阻碍公司进入市场。

2. In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球不断一体化的今天，许多国际营销所面临的任务与其说是进入市场不如说是在不同国际市场管理市场营销组合。

3. Some companies, however, do develop the same product for all markets regardless of existing local preferences.然而一些公司对于所有的市场坚持开发同样的产品而不管当地市场的偏好。

4. Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 企业有时为每个市场定制同一种产品，有时为所有市场提供一种规范化的产品，还有些时候他们在这两种之间折中选择。

5. The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。

商务英语真题2答案解析商务英语是近年来越来越受到重视的一门专业英语，在国内外商务交流中发挥着重要作用。

商务英语考试对于提升商业领域的专业素养以及英语能力具有重要意义。

今天我们将对商务英语真题2的答案进行解析，希望能为大家提供一些参考。

第一部分：阅读理解第一篇这篇文章主要介绍了零售业的发展趋势和未来的发展方向。

根据文章可以得出以下答案解析：1. 题目：What does the author say about the retail sector?解析：根据第一段可以得出答案：“Retail is an ever-growing and constantly evolving industry.”，即零售业是一个不断发展和不断演变的行业。

2. 题目：What is the author’s view on the future of retailing?解析：根据第二段可以得出答案：“The future of retailing will be shaped by technological advancements...”，即零售业的未来将会受到技术进步的影响。

3. 题目：What is NOT mentioned about the future ofretailing?解析：根据文章内容，未提及零售业的未来将涉及到更多的线下实体店。

第二篇这篇文章主要围绕着公司如何应对经济衰退的问题展开讨论。

根据文章可以得出以下答案解析：1. 题目：According to the passage, what does the current economic downturn mean for businesses?解析：根据第一段可以得出答案：“Many businesses were forced to close due to the economic downturn.”，即经济衰退对企业来说意味着许多企业被迫关闭。

商务英语精读答案【篇一：新编商务英语精读4 unit6】p class=txt>teaching aim1． cognitive information（认知信息）：public relations；methods for public relations2? language focus（内容重点）— key words：Ⅰ． positive, hoax, victim, specialize, recommendation, strength, hospitality, convention, standard, briefing, video, demonstrate;Ⅱ． labor union, politician, feature, corporate, survey, lobby, vote, expansion— phrases：Ⅰ． follow up on, take action, take to, place emphasis on,．．． to; Ⅱ． keep up withlook to, roll out, treat— word study：fake, integrate, emphasis, release, recommend— useful structures：．．．fall under the umbrella ofmore than twice as likely．．．roll out the red carpet forserve the needs of ．．．— grammar： the use of pronouns3? communicative skills（交际技能）— expressions： expressions at a hotel— reading： hotel brochures— basic writing： telephone messagesreading ibackground information1. overview of public relationsassociations, held in mexico city, in august 1978, was the art and of analyzing , predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the .others define it as the practice of managing between an organization and its publics public relations describes the various methods a company uses to disseminate传播messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community． the point of public relations is to make the public think favorably about the company and its offerings，待出售的产品上市的股票． commonly used tools of public relations include news releases, press conferences, speaking engagements, and community service programs． although advertising is closely—related to public relationsas it too is concerned with promoting and gaining public acceptance for the company’s products —． the effect ofgood public relations is to lessen the gap between how an organization sees itself and how others outside theorganization perceive it． public relations involves two-way communication between an organization and its public． it（拥护者，顾客）on requires listening to the constituencieswhich an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences． only then can an organization undertake aneffective public relations campaign． many small businessowners elect to handle the public relations activities for their own companies, while others choose to hire a public relations specialist． managers of somewhat larger firms, on the other hand, frequently contract with external public relations or advertising agencies to enhance their corporate image（企业形象）． but whatever option is chosen, the head of a company．is ultimately responsible for its public relations2. public relations versus advertisingpublic relations and advertising are two industries that are very different even though they’re commonly confused as（性质属being one and the same． the following ten properties性）just scratch the surface（只做了肤浅的研究）of the many．differences between advertising and public relationspaid space or free coverageadvertising： the company pays for ad space． you know广播or be published．exactly when that ad will air宣传 for thepublic relations： your job is to get free publicitycompany． from news conferences to press releases, you’refocused on getting free media exposure for the company andits products／services．creative control vs． no controladvertising： since you’re paying for the space, you have．creative control on what goes into that adpublic relations： you have no control over how the mediapresents your information, if they decide to use your info at有义务的to cover 报道采访yourall． they’re not obligatedevent or publish your press release just because you sentsomething to them．保存期限 保质期shelf lifeadvertising： since you pay for the space, you can run yourads over and over for as long as your budget allows． an ad．generally has a longer shelf life than one press releasepublic relations： you only submit 递交 a press release abouta new product once． you only submit a press release about anews conference once． the pr exposure you receive is only circulated 传播once． an editor won’t publish your same press．release three or four times in their magazinewise consumersadvertising： consumers know when they’re reading an．advertisement they’re trying to be sold a product or servicepublic relations： when someone reads a third-party articlewritten about your product or views coverage of your event ontv, they’re seeing something you didn’t’t pay for with ad dollars．and view it differently than they do paid advertisingcreativity or a nose for news新闻敏感advertising： in advertising, you get to exercise yourcreativity in creating new ad campaignsand materials．public relations： in public relations, you have to have a nosefor news and be able to generate buzz流传 谣传 through thatnews． you exercise your creativity, to an extent, in the way you search for new news to release to the media．in-house or out on the townadvertising： if you’re working at an ad agency, your main contacts接触人，联系人 are your co-w orkers and the agency’s clients． if you buy and plan ad space on behalf of代表 the client, then you’ll also interact with media sales peoplepublic relations： you interact with the media and limited to in house内部的 communications． you’re in constant touch with．your contacts at the print publications and broadcast mediatarget audience目标客户 or hooked editoradvertising：you’re looking for your target audience and advertising accordingly． y ou wouldn’t advertise a women’stv network in a male-oriented sports magazine．public relations： you must have an angle and hook editors to get them to use information for an article, to run登出a press release or to cover your event.limited or unlimited contactadvertising： some industry pros职业的;专业人员havecontact with the clients． others like copywriters or graphic designers美术设计员，美编 in the agency may not meet with．the client at allpublic relations： in public relations, you are very visible to the media． pr pros aren’t always called on拜访 for the good news． if there was an accident at your company, you mayhave to give a statement 声明or on-camera 拍摄的，录制的． you may represent your company as interview to journalistsa spokesperson at an event． or you may work withincommunity relations公众关系服务机构to show your companyis actively involved in good work and is committed to the city and its citizens．special eventsadvertising： if your company sponsors an event, you赞扬鼓励 wouldn’t want to take out an ad giving yourself a paton the back for being such a great company． this is whereyour pr department steps in插手介入．public relations： if you’re sponsoring an event, you can send． they mayout a press release and the media might pick it uppublish the information or cover the event．writing styleadvertising： buy this product! act now! call today! these are all things you can say in an advertisement． you want to usethose buzz words行话 套话 to motivate people to buy your product．-nonsense严肃public relations： you’re strictly writing in a no的news format格式． any blatant公然的 露骨的 俗丽的commercial messages商业广告 in your communications消息；信息are disregarded by the media．3. goals of public relationssome of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance． studies haveits prestige, and present a favorable imageshown that consumers often base their purchase decisions onlations can have a definitea company’s reputation, so public reimpact on sales and revenue． public relations can be an effective part of a company’soverall marketing strategy． in the case of a for-profit company, public relations and marketing should becoordinated to be sure they are working to achieve the same objectives．another major public relations goal is to create． this involves such functions as good will for the organizationemployee relations, stockholder and investor relations, media relations, and community relations． public relations may function to educate certain audiences about many thingsrelevant to the organization— including the business in— general, new legislation, and how to use a particular productas well as to overcome misconceptions误解，错误想法，错误印象 and prejudices． for example, a nonprofit organization may attempt to educate the public regarding a certain point of view, while trade associations贸易协会；商业团体may undertake educational programs regarding particular industries and their products and practices．4. areas of public relationspublic relations is a multifaceted多层面的activity involving different audiences as well as different types of organizations,． as a result, there areall with different goals and objectives．several specific areas of public relationsproduct public relations public relations and marketing work together closely when it comes to promoting a new or existing product or service． public relations plays an important role in new product introductions by creating awareness知名度, differentiating the product from other similar products, and even changing consumer behavior． public relations can help introduce new products through staging a variety of special events and handling sensitive situations． public relations is often called on to 用来give existing products and services a可见性；清晰boost推动 宣扬 by creating or renewing visibility程度． public relations can interest the media in familiar products and services in a number of ways, including holding seminars研讨会 for journalists, staging a special media day, and supplying the media with printed materials ranging from “backgrounders”政府官员举行的记者招待会；提供背景资料的简报或报告（in-depth news releases） to booklets and brochures． changes in existing products offer additionalpublic relations opportunities to focus consumers’attention． an effective public relations campaign can help to properly position a product and overcome negative．perceptions on the part of the general publicemployee relations employees are one of the most important audiences a company has, andan ongoing public relations program is necessary to maintain employee good will as well as to uphold the company’s imageand reputation among its employees． the essence of a good employee relations program is keeping employees informedand providing them withchannels of communication to upper levels ofmanagement． a range of communication devices were used, including a monthly tabloid文摘；摘要and magazine, a定期出版的)时事通quarterly video magazine, local newsletters (讯, bulletin boards布告栏；公告板 and a call-in电话点播telephone service． suggestion systems are another effective way to improveemployee management communications． other public relations programs focusing onemployees include training them as company public relations representatives; explaining benefits programs福利计划 to them; offering them educational, volunteer, and citizenship opportunities; and staging special events such as picnics or open houses家庭招待会，开放参观日for them． publicrelations can also play a role in recruiting new employees; handlingreorganizations重组 整顿, relocations, and mergers; and resolving labor disputes劳动争议；劳资纠纷financial relations financial relations involves communicating not only with a company’s stockholders, but also with the wider community of financial analysts 财务分析员and potential股东关系plan can investors． an effective investor relationsincrease the value of a company’s stock and make it easier to raise additional capital． in some cases special meetings with financial analysts are necessary to overcome adverse 不利的 publicity, negative perceptions about a company, or investor indifference． a tour of a company’s facilities may help generate interest among the financial community金融界；财经界． mailings and ongoing communications can help acompany achieve visibility among potential investors and financial analysts． annual reports and stockholder meetingsare the two most important public relations tools for maintaining good investor relations． some companies hold regional or quarterly meetings in addition to the usual annual meeting． other companies reach more stockholders bymoving the location of their annual meeting from city to city． annual reports can be complemented by quarterlyreports and dividend check股利支票 inserts插页． companiesthat wish to provide additional communications with stockholders may send them a newsletter or company magazine． personal letters to new stockholders and a quickresponse to inquiries insure an additional measure of good will信誉 好意．community relations a comprehensive, ongoing communityrelations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates． banks, utilities公用事业,radio and television stations, and major retailers are some ofthe types of organizations most likely to have ongoingprograms that might include supporting urban renewal城市重建；都市美化, performing arts programs, social andeducational programs, children’s programs, community organizations, and construction projects． on a more limitedscale, small businesses may achieve community visibility by sponsoring local sports teams or other events． support maybe financial or take the form of employeeparticipation． organizations conduct a variety of specialprograms to improve community relations, including providing employee volunteers to work on community projects,sponsoring educational and literacy文化 programs, stagingopen houses and conducting plant tours, celebrating anniversaries, and mounting special exhibits． organizationsare recognized as good community citizens when they support programs that improve the quality of life in their community, including crime prevention, employment就业, environmental programs, clean-up and beautification, recycling, andrestoration．crisis communications public relations practitioners becomeheavily involved in crisis communications whenever there is amajor accident or natural disaster affecting an organizationand its community． other types of crises involve bankruptcy, product failures, and management wrongdoing． in somecases, crises call for an organization to become involved in helping potential victims; in other cases, the crisis may require rebuilding an organization’s image the main objective of sucha plan is to provide accurate information quickly in order to reduce uncertainty． government and political relations public relations in the political arena covers a wide range of activities, including staging debates, holding seminars for governmentleaders, influencing proposed legislation, and testifying beforea congressional committee． political candidates engage inpublic relations, as do government agencies at differentlevels． trade associations and other types of organizations attempt to block unfavorable legislation and support favorable legislation in a number of ways．public relations in the public interest organizations attempt to generate good will and position【篇二：新编商务英语精读1教案】号教学时间：2013 年月 日unit one essentials of business (1)content text: the nature of business difficult points1. talk about some words, phrases or expressions about business;2. there are many new words in the text;3. translate some difficult sentences of the text. page 2: warming-upwork with your group and think out as many words, phrasesor expressions as possible about business.1) are you interested in business? why or not?2) what activities do you think can be labeled as business activities?3) have you ever been involved in any businessactivities before?4) what do you think is important for successi n today’s business world?(teacher’s book: page 24)good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and theability to collect money owing, effective marketing, a good product and service. part two: 15 minutespage 5: new words no.1-17 to the first 6 paragraphs of the text 1. divide the words in two groups: no.1-10; no.11-17; 2. leadthe students to spell the words one by one; 3. repeat thewords and play translating game;4. mark the words in the three paragraphs and recognize them. part three: 30 minutespage 2: translate and understand the first 6 paragraphs of the text1. read the first 6 paragraphs silently and pay attention to the difficult points;2. translate each sentence into chinese and mark some language points:3. review by reading each paragraph twice;4. review by asking some questions: some from no. i, page 81) what does ―business‖ mean in the text? the key comes from paragraph 1:it means the human activity related to material things. it’s necessary for civilization. and it is found in all societies, even the simplest ones. it’s the activity of producing anddistributing goods and services.2) what are the four basic factors of production? the keycomes from paragraph 2:they are land, labor, capital, and entrepreneurship. 3) what does the term ―land‖ in this text refer? the key comes from paragraph 3:here, the term land is used most general way. it refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.some materials are on the earth’s surface, and some are underthe surface. and some raw materials may be extracted from theair. all of the raw materials for production come from the land, the air, and the oceans.4) what does the term ―labor‖ refer to in this passage? thekey comes from paragraph 4:it refers to the use of mental or physical work to produce goods. most labor changes raw materials into finishedproducts and then distributes these to buyers. 5) what is the general meaning of ―capital‖ in everyday language? the key comes from paragraph 6:it means several things. the most general meaning is wealth or money. 6) what does the term ―capital‖ refer to according to this passage? the key comes from paragraph 6:but it also refers to the equipment that money purchases. it’s all the things that workers use in production and distribution. it refers anything that helps to produce and distribute goods. 5. read the first 6 paragraphs together to review. part four: 10 minutespage 6: new words no.18-32 to the rest 3 paragraphs of thetext1. divide the words in two groups: no.18-28; no.29-32 with the9 phrases; 2. lead the students to spell the words one by one; 3. repeat the words and play translating game;4. mark the words in the paragraphs and recognize them.part five: 15 minutespage 3: translate and understand the rest three paragraphs of the text1. read the paragraphs silently one by one and know what are your difficult points;2. translate each sentence into chinese and mark some language points:3. review by reading each paragraph twice:4. review by asking some questions from no. 1, page 8 questions:7) what is called entrepreneurship?the key comes from paragraph 7:putting together land, labor, and capital to make something of value, is called entrepreneurship8) what responsibilities should an entrepreneur take?the key comes from paragraph 7:the entrepreneur is the person responsible for controlling and directing the other three factors. he is the leader, and the employees follow his direction.9) what kind of problems will a company cause to peoplewhen it goes bankrupt? the key comes from paragraph 9:it means the company becomes unable to pay its debt, itcauses problems for many people. it’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money to the company. but the entrepreneur takes the biggestrisk if the business succeeds or fails. he must pay them up to the limit of his ability to pay.10) when will the entrepreneur make a profit and when will he suffer a loss? the key comes from paragraph 9:if he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. this extra money is the profit. if the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. read the rest 3 paragraphs together to review.【篇三：新编商务英语精读2】s=txt>1.2.3.4. the shop assistant was accused of theft and taken to the police station. human rights lawyers have accused the police beating martin to death. he resolutely denied the accusationthat he had accepted bribes. she was fired, even though she offered to buy dishwashing detergent for the center.5. bargains are offered as all inducement for more customersto come and buy6. all houses built are sold and the ones being built has already been under offer.7. children could hardly resist the temptation of the wonderful look and tantalizing smell of thefruits on the dinner table.8. this type of plastic is highly resistant to steam and acid.9. any policy that creates unemployment is likely to meet with strong resistance.10. the memory of the last disaster had faded from people’s mind.11. your natural hair colour begins to fade as you grow older.12. the sound of the motorboat fade away in the distance.13. the consumption of alcoholic beverages are strictly prohibited in some countries.14. they are prohibited from revealing details about/to the candidates.15. all schools strictly enforce the prohibition against smoking on school grounds.16. during his summer holidays he soaked himself in his new novel．17. the decoration firm soaked me for the decorations they didto my apartment．18. the rain had come in through the bottom of our tent and completely soaked our clothes.19. i almost lost control of the business i had worked so hardto build．20. mary used diet and exercise to bring her weight under control．21. the installed computer systems will control the lighting, heating and security of your house.22. she eventually achieved her goal of becoming a professor．23. the charity committee is said to have already achieved its goal of collecting．100,000 dollars for the poor and the homeless24. landing on the moon for the first time was regarded as an epic achievement of the human race.25. to carry out this project would require increasing the investment by 40%.26.all the incoming students are required to take placement examination as soon as they get registered.27.as science and technology have advanced，therequirement for back-breaking toil has diminished.28. she has been racking her brains for quite a long time, but so far she has accomplished nothing.29. the task to turn china into one of the most powerful countries will not be accomplished in one generation．30. the accomplishment of the leaning tasks depends mainlyupon the efforts of both teachers and students.31.it was considered inappropriate for a government official to engage in commerce.32 the old professor engaged himself in making a dictionaryfor the advanced learners of english.33.once mrs smith engages you in conversation, you’re stuck with her for at least half an hour.to the theater to see plays or operas34.i can’t afford goingevery week.35 many smaller companies simply can not afford to buyhealth insurance for employees and remain in business.36.meetings with that man of great achievement always affordme much pleasure.37.the great company is headed by people confident enoughto recruit people better than themselves.38.at most banks, young recruits spend a few months workingas tellers.39.they failed in their recruitment of qualified violinists for their music club.going to sell your old furniture, you’d better have 40.if you areit evaluated by an expert first.41.it is dead wrong to evaluate people by their appearance.42.the great writer’s biography is a reliable evaluation of his life.e your mother’s advice.43.it was very stupid of you to ignor44.he continued on his way, ignorant of the danger that lay ahead.45.the ignorance of law is no excuse for any offense no matter how trivial it is.46.he’s still hesitating over whether or not to take the job offered by a small company.47.shy people are usually hesitant about asking for help.48.well-educated people should have no hesitation in deciding what is right and what is wrong.49.whatever your reason for borrowing, we have the loan thatsuits your needs.50.if you want to make yourself a good speaker, you shouldalways suit your speech to your audience.51.steve was wearing a red silk shirt that didn’t suit him at all.52.those shoes are not suitable for walking in the hilly countryside.53.i resent being spied on when i am reading or writing in my office.54.he was resentful of the way he had been treated.55.they felt resentment that nobody paid serious attention otheir proposal.56.passengers are allowed one item of hand luggage each onthe flight.57.the policemen do not allow parking in this street since the traffic here is heavy.58.in working with this cloth, you must allow for shrinkage.59.the maximum allowable dosage of this medicine is tablets a day.60.we were favorably impressed with the new product anddecided to buy it.61.father impressed on me the value of hard work.62.her book did not make much impression on the public atfirst.63.what we have seen is so im pressive that we’ll never forgetthe scene.translation unit6-71. she used to sell modern art but now she deals in antiques.2. the electric home appliance enterprise puts great emphasis on after-sales service. so it hasgained a very good reputation among its customers.3. his wife has been laid off. as the only bread-winner of the family, he can’t afford to lose hisjob.4. a sound investment is sure to bring good profits.e attack of virus.5. our computers can’t work normally for thso heaps of data is waiting forprocessing.6. as none of the secretaries was available when he wanted to have a contract typed, he had totype it himself.7. it is considered inappropriate for a president to engage in business dealings.8. in the united states, completing a four-year-program in the university does not qualify you asa doctor.9. john promised that he would see that noting was wasted.10. the leaders in charge of the government departments must be able to serve the people heartand soul.11. i many state-owned enterprises are making every possible effort to get rid of their debts sothat the aim of making profits can be realized as soon as possible12. banks nowadays seem to be accommodating theircustomers more than they used to be.13. in general, people want shorter working hours but higher wages.14. are you implying that the fault lies with the management?15. the department store has no way out but either to close down or to sell the whole building.16. the 1ast thing that i can bear is his 1ndifiefferce to everything.／her best17. during an interview , the interviewer will try histo make you feel free to speakyour mind.18. your feeling of having nothing to do in the company is, in effect, a signal that you will be。

商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。

新编商务英语综合教程2第二版答案sports and business 1、40．Star wars is ______ adventure film and it is very interesting. [单选题] *A．aB．an (正确答案)C．theD．/2、( ) ________ large the library is! [单选题] *A. WhatB. What aC. How(正确答案)D. How a3、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat4、29．______ my free time, I like listening to music. [单选题] *A．AtB．OnC．In(正确答案)D．About5、They lost their way in the forest, and _____ made matters worse was night began to fall. [单选题] *A. thatB. itC. what(正确答案)D. which6、This girl is my best friend, Wang Hui. ______ English name is Jane.（）[单选题] *A. HeB. HisC. SheD. Her(正确答案)7、I shall never forget the days（）we worked on the farm. [单选题] *A. when(正确答案)B. whatC. whichD. on that8、He always found it hard to satisfy himself. [单选题] *A. 控制B. 满足(正确答案)C. 了解D. 批评9、The students in that university are not fewer than（）in our university. [单选题] *A. the oneB. thatC. themD. those(正确答案)10、We _______ play basketball after school. [单选题] *A. were used toB. used to(正确答案)C. use toD. are used to11、So many people will _______ to their work after the Spring Festival. [单选题] *A. get inB. get onC. get offD. get back(正确答案)12、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)13、This is _________ my father has taught me—to always face difficulties and hope for the best. [单选题] *A. howB. whichC. that(正确答案)D. what14、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to15、( ) Do you have any difficulty _____ these flowers？I’d like to help you if you need.[单选题] *A in planting(正确答案)B for plantingC with plantingD to plant16、It seems slow for children to become _____ ,while adults often feel time flies. [单选题] *A. growns-upsB. growns-upC. grown upsD. grown-ups(正确答案)17、I’ve _______ a job interview today. [单选题] *A. haveB. had(正确答案)C. hasD. have gone to18、When we take a trip,we usually have to _______ a hotel. [单选题] *A. takeB. stayC. book(正确答案)D. bring19、24．I often ask my English teacher some questions ________ e-mail. [单选题] *A．by(正确答案)B．inC．forD．with20、It was（）of you to get up early to catch the first bus so that you could avoid the traffic jam. [单选题] *A. senselessB. sensible(正确答案)C. sentimentalD. sensitive21、38．These workers ___________ this bridge since one year ago. [单选题] * A．buildB．are buildingC．have built (正确答案)D．built22、I have seldom seen my father（）pleased with my progress as he is now. [单选题] *A. so(正确答案)B. veryC. tooD. rather23、11．________ big furniture shop it is! [单选题] *A．HowB．WhatC．What a (正确答案)D．What an24、12．Who will ________ the Palace Museum after Shan Jixiang retires? [单选题] * A．in chargeB．in charge ofC．be in charge of (正确答案)D．be in the charge of25、32．There are about __________ women doctors in this hospital. [单选题] * A．two hundred ofB．two hundreds ofC．two hundredsD．two hundred (正确答案)26、I repeated my question several times. [单选题] *A. 到达B. 惊奇C. 重复(正确答案)D. 返回27、This is not our house. lt belongs to _____. [单选题] *A. the Turners'B. the Turners(正确答案)C. Turner'sD. Turners28、——Have you（）your friend Bill recently? ———No, he doesnt often write to me. [单选题] *A. heard aboutB. heard ofC. heard from (正确答案)D. received from29、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for30、( ) It tells what is going on ___the county and all____the world. [单选题] *A. across; over(正确答案)B. all; acrossC. in; inD.to; for。

《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。

宏观经济学着眼于经济全局——一幅宏观的画面。

在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。

对宏观经济学的关注是为了从总体上认识并改善经济的运行。

微观经济学则关注宏观画面中的细节。

在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。

我们感兴趣的是这些独立经济单位的行为。

他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。

很少关注消费性支出及其决定因素的实际内涵。

相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。

宏、微观经济学的区别还反映在关于企业投资的讨论中。

宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。

而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。

了解宏、微观经济学的区别并非难事。

在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。

因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。

但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。

在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。

这就是我们在大多数情形下所需了解的一切。

然而，汽车总有出故障的时候。