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Unit 6 The Quality and QuantityI Teaching Aim1. Cognitive Information(认知信息): Quality and Quantity of Customers2. Language Focus(内容重点):1）Word Study: A. cast, complex, relatively, critical, matter, conversely, specific, seminar, initially； B. income, budget, straightforward, cost, beneficial, individual, prospective, overall2）Phrases: A. in the hopes of, depend on, result in, instead of, be exposed to；B. seek to3）Key Words: A. spread；B. Specify3. Grammar: There be 结构4. Writing （写作技巧）: 英语写作的语气5. Translation （翻译技巧）: 句子主语的翻译III Background InformationThe Marketing Plan营销计划营销决策的核心部分就是营销计划。
营销计划的作用是：需要营销人员充分地了解营销决策的结果。
需要营销人员充分地了解他们所经营的市场。
制定目标并且为企业内部人员提供指导。
营销计划无论是计划一年或更长，都要求进行市场研究，以便更好地了解市场。
随着对市场的了解，营销人员可以根据以下要点进行计划：企业任务——企业长期发展的目标。
这是企业高层领导的意愿并且长期不变。
宗旨——反映出企业的希望。
与企业任务一样，企业宗旨也是从上贯彻到下的。
宗旨可能是以财政目标（比如，赢利）或营销目标的形式（比如，达到市场份额的某一水平）。
第六章文化产业教学目标：学完本单元之后，学生应该能够：1．理解什么是文化产业以及文化产业的主要要素；2．理解什么是电影产业以及电影产业的经营方式；3．对文化产业对经济的重要性有初步的认识。
课文A文化产业是一个个仅仅才出现了几十年的新鲜事物，文化产业的定义和内涵在不同的国家有不同的含义。
根据中国文化部对文化产业的最新界定，文化产业是指从事文化生产和提供文化服务的经营性行业。
文化产业是与文化事业相对应的概念，两者之间既有相似性，又有差异性，都是社会文化建设的重要组成部分。
在中国，文化产业是随着社会主义市场经济体制的建立和完善而逐步发展起来的新型产业。
是随着社会主义市场经济体制的逐步完善和现代生产方式的不断进步，而发展起来的新兴产业。
也是文化产业是社会生产力发展的必然要求，文化产业分为影视业、音像业、文化娱乐业、文化旅游业、网络文化业、图书报刊业、文物和艺术品业、艺术培训业等９大门类。
“文化产业”是一个复杂的定义，“产业”在这里是一个很广泛的概念———在这里，它和工厂，制造业等名词没有必然的联系（但是它仍然和勤奋密切相关，不过，勤奋并不限于制造业）。
而且，它可以运用于任何具有相似性产出的活动，“休闲产业”“创意产业”等。
如果一个工厂的产品是颜料，那么它是一个传统意义上的工厂，但是，某个画廊雇佣的画家使用这些颜料所绘制的画则是文化产业的产品。
文化产业和传统产业相比，只是在过程是有相似性，在产品，内涵和影响上都有着极大的不同。
当今世界，全球范围内国与国之间竞争的显著特点之一是软实力的竞争。
软实力是指一个国家的吸引力和对别国的说服力。
软实力是和硬实力相对而言的。
硬实力强调的一个国家的军事或经济力量，软实力则来自一个国家文化上的吸引力，政治理念及政策等方面。
现在，软实力对一个国家的发展已经越来越重要，而文化产业是软实力的一个重要组成部分。
我们来看一个例子：在纽约，当手工制造业在20世纪70年代衰落，整个城市陷入了严重的经济危机的时候，市长Abe Beame主持成立了一个文化政策方面的委员会，这个委员会指出经济的复苏可以在开发文化资产的帮助下进行。
Unit 6Preview1. Listen to the recording of the text and choose the statement that best reflects your understanding.1. D2. C3. A4. C5. DVocabulary1. Become familiar with the rules of word formation.1. Give the corresponding nouns for the following verbs.1. strain 7. realization 13. assurance2. teasing/tease 8. burial 14. astonishment3. dawn 9. scattering/scatter 15. expectation4. Death 10. grasp 16.insurance5. leak 11. appreciation 17. reflection6. inspection 12. flight 18. belief2. Give the corresponding verbs for the following nouns.1. stream 6. Accept2. state 7. encounter3. relate 8. Collect4. form 9. radiate5. recognize 10. identify3. Decide whether the missing letter is e, o or a.（注意：在不发音的e结尾的动词后面加er, or或ar时，应先删去该字母e；在以重读闭音节结尾的动词后面加er, or或ar时，如结尾只有一个辅音，则该辅音必须双写。
）1. reporter 10. supporter 19. composer2. professor 11. visitor 20. interpreter3．Editor 12.1iar 21.beggar4．Adviser 13. seller 22. sailor5．Robber 14. murderer 23. announcer6. actor 15.traveler 24. manager7. aggressor 16. scholar 25. invader8. beginner 17. author 26. creator9. passenger 18. successor 27. dealer4. Translate the following expressions, paying attention to the different use of the suffix “-ful”.1．令人羞愧的结果10.带着哭腔；声泪俱下地2．满满一碗米饭11.吃一大口3．色彩鲜艳的衣服12.一厢情愿的想法4．一个令人快乐的人13.有希望的形势5．满满一篮子的苹果14.一屋子的客人6．满满一盒巧克力15.一调羹油7．一小撮人16.一大捧书8．一条有帮助的建议17.痛苦的记忆9．一个有害的习惯18.活泼的性格5. Fill in the blanks with correct forms of the appropriate words listed below.1 acceptance2 occurrence3 astonishing, unrecognizable4 appreciative, expectations5 identical, identify, identifications2.Give corresponding synonyms and antonyms for the following words.3. Fill in the blanks with the correct forms of the appropriate phrases and expressions listed below. Note that some of them may be used more than once.1. After all, regarded as2. regarded as / in a sense, consists of3. for ages, at once4. were astonished at, After all5. calls for, on their part/ in turn6. dawned on, in case, melt into7. reflect on, in relation to, calls for8. cut, in, on their part/ in turn, work out4. Fill in the blanks with the correct prepositions or adverbs.1 off/ out2 off3 out/through4 through5 to, through6 to7 with8 on9 to 10 with5.Translate the following sentences into English using the words and expressions listed below.1. 当我们到达目的地时，我们发现这块地上已经没有任何建筑，只有一些石头散落在地上。
Unit 6 TradePart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 They’ve _____B_______ us a very good price for the consignment.A offeredB quotedC presentedD supplied2 If you can’t _______A_________ the delivery date, let us know as soon as possible.A meetB makeC produceD decide3 We ______D________ in distributing high quality wines.A sellB bring outC handleD specialize4 We would appreciate it if we could be B your sole distributor.A pointed outB appointedC acted asD represented5 We have ____B__________ Julian Montero, the Argentine supplier of the wine we are importing.A contacted withB contactedC linked toD linked6 Please ________C________ a letter of credit to cover the shipment.A makeB produceC openD draw7 We look forward to receiving a copy of your letter to your ______D______ bank in Argentina as soon as possible.A correspondingB correspondedC respondingD correspondent8 Since we’ve not _____B________ you before, we’d like to be paid by banker’s draftA dealt inB dealt withC dealt atD dealt for9 It creates its own branded products but also makes guitars ________B_________ distributors’ specifications.A atB toC inD by10 The two companies have had some initial _____D___________ by fax and nowface-to-face meeting is required.A lettersB emailsC faxesD correspondence11 We do hope we can reach an agreement ________D_______ the terms quoted.A forB ofC atD on12 In reply, we are _____C_______ you for 500 cases of Chinese Black Tea atAuD80 per case CIF Sydney.A providingB supplyingC offeringD granting13 This offer is ______B_______ to your reply reaching us before the 20th of February.A subjectingB subjectC subjectedD to subject14 Payment is to be ____D_______ by irrevocable L/C at sight.A done D conducted C paid D made15 They are ____D_ great demand abroad and our stocks are running down quickly.A atB ofC forD in16 We are confident that once you have tried our blouses, you will place repeat orderswith us _____C______ large quantities.A atB forC inD by17 Please note that we do not allow any commission _____B______ our blouses.A forB onC aboutD at18 The above offer is made _____C________ engagement and is subject to our finalconfirmation.A withB noC withoutD having19 ______A______ we are appreciating the good quality of your black tea, we regretthat your price appears to be on the high side.A WhileB WhenC HoweverD Therefore20 However, please note that it is only because we hope to obtain your futuresubstantial orders _____D______ we accept your requirements.A whichB whereC whatD thatPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 国内生产总值Gross Domestic Product2 国民生产总值Gross National Product3 人均GDP GDP per capita4 自然资源natural resources5 新生产业infant industry6 自由港free port7 战略产业strategic industry8 交货期delivery date9 保险insurance10 本地商会local Chamber of Commerce11 总值total value12 不可撤销信用证irrevocable Letter of Credit13 往来行correspondent bank14 清洁提单clean Bill of Lading15 分批装运part shipment16 成本加保险费运费价CIF(cost, insurance and freight)17 长期关系long-term relationship18 利润幅度profit margin19银行转帐bank transfer20 船上交货价FOB(Free on Board)Part III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.It’s essential to comply with all regulations if you want the delivery to gothrough without problems.如果你想要交货没有问题那就必须遵守所有条款。
第三版大学英语精读第一册学生用书Unit1-6课文理解问题答案Unit 11.What does it take to learn English well?It takes great diligence and prolonged effort.2.How can you make the task of learning English easier?(1) Do not treat all new words in exactly the same way.(2) Watch out for idiomatic ways of saying things.(3) Listen to English every day.(4) Seize opportunities to speak.(5) Read widely.(6) Write regularly.3.What is the most effective route to enlarging your vocabulary?Concentrating on active and useful words.4.What is the second learning strategy suggested by author?Watch out for idiomatic ways of saying things.5.Why is it important to listen to English every day?Listening to English on a regular basis will not only improve your ear,but will also help you build your speaking skills.6.According to the author, what is the easiest way to practice speaking English? And why?To rehearse aloud, since this can be done at any time, in any place, and withouta partner.7.Why is it important to read widely?Because in our learning environment, reading is the main and most reliable source of language input.8.What kind of materials should you include in your widereading?Things that you find interesting, that you can understand without relying too much on a dictionary.9.Apart from your teacher's writing assignment, what other ways of writing does the author suggest?Keeping a pen pal, keeping a diary, writing a short story and summarizing the daily news.10.What is the author's conclusion at the end of the article?It pays to absorb as much as you can from reading and listening and then try to put what you have learned into practice through speaking and writing.Unit 21.What happened to Francis Chichester in 1931?He had tried to fly around the world but failed.2.How old was he when he started his voyage round the world?653.What was the name of his boat? What was the length of the boat?Gipsy Moth ; 16-meter-long.4.What route did Chichester follow in sailing round the world?The route of the great 19th Century clippers ships.5.How many miles did he cover on the first half of his voyage?14,1006.What did his friends in Sydney try to dissuade him from doing?To start the second past of voyage.7.In what way was the second half of his voyage the more dangerous part?Cape Horn.8.What happened to Chichester on the night of January 30?There was a gale.9.How did Chichester feel after sailing round Cape Horn?He had wakened from a nightmare.10.How was he received when he arrived back in England?A million people were waiting to welcome him , and he was knighted by Queen Elizabeth Ⅱ.11.What title is added to his name when a man become a knight?Sir.12.How many miles did he second half of the voyage cover?14,400Unit 31.What was the special occasion? How old was the old lady?Myra wrote letters to the old lady. 80.2.Did Myra and her husband often come to see the old lady?No. Seldom.3.What had happened to Enid?She died on the operating table.4.Whom did the old lady love more, Myra or Enid? Why?Enid. She is the real one who cares about the old lady.5.Why was the old lady proud of Myra?She succeeded in her work. And won a medal with her husband for their work for the aged.6.The old lady lived alone. But do you think she was very lonely? Why or why not? No, she had Mrs. Morrison and Johnnie to keep company with her.7.Who was Jim? Was he still alive?The old lady's husband. No.8.Who was Johnnie? How old was he? What do you think ofhim?The little boy lived nearby. Six. He is a lovely ,kind, warm-hearted boy.9.Why did the old lady tear the cheque into pieces?Myra thought money is important than love which hurt the old lady so much. 10.The story tells us that Myra had won a medal for her work with the old people.Do you think she deserved the medal? Do you think she really cared about old people? Why or why not?No. She even didn't care about her mother. She just did these for her benefits.Unit 41.How do many people in the United States spend their free time?Watching TV.2.How does the author feel about the amount of time his countrymen spend watching TV?He thinks they lose their imagination, and they fail to communicate with families and friends.3.What does the author purpose in relation to the television broadcasting in the United States?He purposed that right after the early evening news, all television broadcasting in US be prohibited by law.4.What might the results be if families used a quiet hour to discuss their problems? The family members can know each other better, and to like each other better.5.According to the author, what could help to turn out a more literate new generation?Reading books together.6.What does the author mean by "the story hour"? Whateffect might it have on the TV networks?Families gather around and listening to mothers or fathers read a good story ; It might force the TV networks to come up with better shows to get us back from our newly discovered activities.7.Sum up the advantages of turning off TV for an hour every night.A more literate generation would be set up ; We might get to know each other better and to like each other better ; Developing our imagination.8.What do you think of the author's proposal?I think the author's proposal is necessary. What we need nowadays is to communicate with our families , TV programs do disturb our generation. So I couldn't agree more with the author.9.Describe the television watching habits of the people around you---when they watch TV, what they watch, how much they watch, and so on.My father likes watching TV after dinner, and he always watch news report; My mother loves watching soap series from19:00 to 22:00 everyday ; I'd like to watch sports when there are matchesI am wondering.10.Discuss the advantages and disadvantages of watching TV.略。
新编商务英语精读1课后习题答案unit6Key (练习答案)Unit 6 JewelryReading IExercise II1. c2. c3. b4. d5. dIII1. accumulate2. brilliant3. choosy4. malicious5. bachelor6.destined7. odd 8. communion 9. intuition 10. fulfillIV1. infect2. was destined3. joke about4. to do with5. takes hertime 6. were to 7. in his stead 8. edge to her voice 9. fell apart 10. won’t be cut out forV1. shortly2. It’s very odd3. choosy4. in my stead5. in communionwith6. be destined never to see each other againVI1.revel1) vt. to make known (something previously secret or unknown)揭示；揭露；泄露. The investigation has revealed some serious faults in the system.2) vt. to show or allow sth. to be seen 展现;显露出. The curtains opened, to reveal a darkened stage.[相关词]revealing adj. allowing parts to be seen which are usually kept covered暴露的；裸露的. a very revealing dressrevelation n. the making known of some secret 展示；揭露；显露. The revelation of his scandalous past led to his resignation.revelations n. (宗教)启示录[相关搭配]reveal a scandal 揭露丑闻reveal the inside story (of) 揭开内幕reveal a secret 揭开秘密reveal the objective laws 揭示客观规律a. Her biography revealed that she was not as rich aseveryone thought.b. A joke can b e very revealing of what someone’s really thinking.c. He still did not reveal what he felt about me.2. accumulatevi./ vt. to collect or grow into a mass积累；积聚. A thick layer of dust had accumulated in the room.He gradually accumulated an impressive collection of paintings.He accumulated wealth through illegal means. 他以非法手段敛财。
外教社大学英语精读第1册第6单元参考答案41.expert2.amaze3.qulity control4.relieve5.assembly line6.fire7.major8.decrease9.management 10.productive51.relieve2.decrease3.whatsoever4.achieved5.dull6.results in7.backgroud8.As a result9.frequent 10.hold up, keep up with 11.in (its) place 12.on a ... basis 13.boring/dull 14.missing61.Mutual trust and respect are the basis for any good relationship between nations.2.For many boys, it seems almost impossible to keep their bedrooms neat.3.The take ‐off (departure) of our plane was help up by thick fog over the airport.4.The city has experienced two major earthquakes in its history,one in 1906 and the other in 1989.5.Though an outstanding scientist, the professor was often absent ‐minded in his personal life.6.Failure to report to work on time will often result in an emplyee's being fired.7impossible | aware unfortunate| literate unnecessary| frequent impatient | adequate unsealed | finished unfair | likely irregular | direct81.management2.managed3.inspected4.inspection5.would consult6.consultation7.bore8.Bored9.assembled 10.assembling 91.They spent two whole months working on the design of the machine.2.The artist spends most of his spare time collecting butterfly specimens.3.The manager spent three hours talking to Sam yesterday morning.4.He spent the whole morning trying to solve the math problem.101.except2.except for3.except4.except for5.except6.except for11 1.1)His nephew didn't use to visit him at Christmas.Did his nephew use to visit him at Christmas?2)He didn't use to be as thin as she.Did he use to be as thin as she?3)She didn't use to burn the midnight oil. Dis she use to burn the midnight oil? 2.1)didn't they 2)didn't you 3)wasn't there121.First of all2.Most curious of all3.Most important of all4.Worst of all13(A)(1)basis(2)efficiency(3)neat(4)quality(5)inspect(6)productive(7)findings(8)flow(9)amazed (10)suggestions(11)management (B) (1)places/roles(2)bored(3)enjoy/like(4)traveling/going(5)hour(6)the(7)in(8)telling/ordering(9)didn't(10)until(11)job(12)mine(13)take/accept(14)stay(15)At(16)being(17)understand(18)so (19)boring/dull(20)work(21)an(22)until(23)on (24)right/correct(25)so(26)what(27)problems14 1.It was reported that the building of the railway had been held up by a flood.2.The strike resulted in the management's accepting the workers' demands.3.The coalminers decided to go on strike for better working conditions.4.I'd like very much to buy the English dictionary.Unfortunately I haven't go enough money on me5.I'd like to talk over with you about the English translation of the article before sending it Mr. Hobbs.6.The foreign expert hopes to achieve all his aims in three years.7.What do you think a scientist must do in order to keep up with the latest developments in his field? w w w .k h d a w .c o m8.The author thinks that if excellent workers get frequent pay increases and promotions, they will have greater incentive to produce.w w w .k h d a w .c o m。
Key (练习答案)Unit 6 JewelryReading IExercise II1. c2. c3. b4. d5. dIII1. accumulate2. brilliant3. choosy4. malicious5. bachelor6. destined7. odd 8. communion 9. intuition 10. fulfillIV1. infect2. was destined3. joke about4. to do with5. takes her time6. were to7. in his stead8. edge to her voice9. fell apart 10. won’t be cut out forV1. shortly2. It’s very odd3. choosy4. in my stead5. in communion with6. be destined never to see each other againVI1.revel1) vt. to make known (something previously secret or unknown)揭示；揭露；泄露e.g. The investigation has revealed some serious faults in the system.2) vt. to show or allow sth. to be seen 展现;显露出e.g. The curtains opened, to reveal a darkened stage.[相关词]revealing adj. allowing parts to be seen which are usually kept covered 暴露的；裸露的e.g. a very revealing dressrevelation n. the making known of some secret 展示；揭露；显露e.g. The revelation of his scandalous past led to his resignation.revelations n. (宗教)启示录[相关搭配]reveal a scandal 揭露丑闻reveal the inside story (of) 揭开内幕reveal a secret 揭开秘密reveal the objective laws 揭示客观规律a. Her biography revealed that she was not as rich as everyone thought.b. A joke can be very revealing of what someone’s really thinking.c. He still did not reveal what he felt about me.2. accumulatevi./ vt. to collect or grow into a mass积累；积聚e.g. A thick layer of dust had accumulated in the room.He gradually accumulated an impressive collection of paintings.He accumulated wealth through illegal means. 他以非法手段敛财。
[相关搭配]accumulated profit 累积利润accumulated reserve 积累储备accumulated fund 积累基金[相关词]accumulation n. 积聚；积累；积压e.g. Despite this accumulation of evidence, the Government persisted in doingnothing. [u]Accumulations of sand can be formed by the action of waves on coastalbeaches. [c]a. As people accumulate more wealth, they tend to spend a greater proportion of theirincomes.b. Accumulations of sand can be formed by the action of waves on coastal beaches.c. If you don’t sort out the papers on your desk on a regular basis, they just keep onaccumulating.3. fulfil[基本用法]1) vt. to supply or satisfy (a need, demand, or purpose) 满足(需求、要求)；使达到(目标)e.g. The traveling library fulfils an important need for people who live in countryareas.2) vt. to carry out; perform；obey履行；执行；遵守e.g. The conditions of the contract must be fulfilled exactly.A nurse has many duties to fulfill in caring for the sick.This chimney fulfills the function of taking away gas fumes.3) vt. to make or prove to be true应验；实现e.g. If he’s lazy, he’ll never fulfill his ambition to be a doctor.[相关词]fulfillment1) n. the act of fulfilling or the state of being fulfilled 实现；完成；履行e.g. After many years, our plans have come to fulfillment.2) n. satisfaction after successful efforts (经过努力而获得成功的)满足感e.g. He gets a great sense of fulfillment from his work with the mentallyhandicapped.a. We’re looking for a very specific sort of person and this woman seems to fulfill allof our criteria.b. Being laid off, he could not fulfill the role of the breadwinner for this family.c. Due to circumstances beyond our control, the fulfillment of your contract will bedelayed by several weeks.4. expect1) vt. to think or believe (that something will happen) 预料；预期①expect + thate.g. I expect (that) she’ll pass the exam.It is widely expected (that) a statement will be issued in the morning.②expect + to doe.g. He expects to fail the exam.③expect + sb./sth. + to doe.g. I expect him to fail the exam.They are expected to make an announcement later on today.2) vt. to think or consider that (something or someone) is likely to come or happen认为(某人)会来；认为(某事)会发生；预计e.g. I’m expecting a letter.His weakness after the illness is only to be expected.3) vt. to have or express a strong wish for (something) or that (someone) will dosomething, with the feeling that this is reasonable or necessary 认为理应得到；期望；期待；期盼e.g. Borrowers are expected to (=should) return books on time.You can’t expect children to be quiet all the time.in expectation of 预料e.g. She was constantly in expectation of being arrested.come/live up to one’s expectations 像预料中的那样好e.g. I usually enjoy his films, but the latest one didn’t come/live up to myexpectations.expectation of life 预期寿命；平均寿命(=life expectancy)a. The financial performance of the business is fully expected (= almost certain) toimprove.b. Considering the problem he’s had, there can be little expectation of him winningthe race.c. You expect too much of John to think he can finish this job by Friday.5. refuse[基本用法]1) vi./vt. to state one’s strong unwillingness to accept; say no (to) 拒绝；谢绝；不接受e.g. She refused his offer.2) vt. not to give or allow拒绝；不允许e.g. We were refused entry/refused permission to enter.3) vt. to show or state strong unwillingness (to do sth.) 不愿(做某事)e.g. The engine refused to work.I refuse to answer that question.[相关词]refusal n. 拒绝；谢绝e.g. My offer met with a cold/polite refusal.[相关搭配]flatly refuse 断然拒绝e.g. She flatly refused to have anything to do with the plan.a. I absolutely refuse to take part in anything that’s illegal.b. His argument is based on the refusal to protect the environment.c. The local council refused him planning permission to build an extra house. Reading IIDictationThe most important diamonds are those we never see --- the diamonds used inindustry. Their value lies in their hardness, not their beauty, and in the thousands of jobs they do. For example, diamonds cut through solid rock in search of oil. Dentists use diamonds, too. Most marvelous of all are the diamond dies. These are flat diamonds through which small holes have been drilled. Cars, airplanes, nails, radios, refrigerators, and most electrical equipment could not be made without using industrial diamonds.Note:die: a shaped piece of metal or other hard material used to form metal, plastic etc.; a mould 模具Exercise III1. a2. b3. a4. d5. a6. c7. c8. c9. b 10. a 11. d 12. a 13. b 14. c 15. dIV1. /2. a … The3. an … an … the4. an5. a6. the … the … the7. the …the8. / …a …the9. / …The …/ …a 10. the 11. The …/ …the 12. the … / … the 13. The … the … the 14. the … the … the 15. the … the … / 16. the … the … a … / 17. A 18. / 19. / … a 20. A … anV1.Young people always look into the future. This is true of all ages.2. She noticed the customer’s eyes in particular, for they were very big.3. Since his family was poor, he was apprenticed to a tailor.4. As the products are unsalable, this factory has stopped producing them.5. The president of the company did what he could to keep his company from falling apart.6. Don’t blame yourself too much, for this was destined to happen.7. We are now seeking a young as well as experienced accountant to assist the export sales manager.8. With the coming Christmas, the downtown takes on a festival air.VI1. c2. b3. a4. d5. d6. a7. b8. c9. a 10. d 11. c 12. b 13. c 14. b 15. aKey (练习答案)Unit 7 Body LanguageReading IExercise II1. b2. b3. c4. a5. dIII1. hostile2. signify3. impact4. customary5. dejected6. indifference7. impatient 8. resort to 9. terminate 10. prior to 11. easygoing 12. vitalIV1. are guilty of2. easygoing3. in fact4. go away5. a sign of relief6. signifies7. resorted to8. was appointed9. to stake his claim 10. impact 11. reflect 12. DespiteV1. hostile2. posture3. none of your concern / no concern of yours4. etiquette5. prior to6. terminatedVI1.concern1) n. [for/about] worry; anxiety担心；忧虑e.g. The report expressed grave concern about the doctor’s competence.2) n. a matter of interest or importance to someone所关切的事；有利害关系的事e.g. What were the major concerns (=interests) of the writers from this period ?It’s no concern of mine (=It is not my responsibility or of interest to me)!3) n. a business company; enterprise商号；公司；企业e.g. The restaurant is a family concern.4) vt. to be about(无被动语态；不用于进行时)与……有关系；涉及e.g. This article concerns a man who was wrongly imprisoned.5) vt. to be of importance or interest to; have an effect on对……有重要性；影响到e.g. These problems concern all of us.[相关词]concerned1) adj. [about/for] anxious; worried担心的；挂念的e.g. He has never been very concerned about what other people think of him.The children’s mother was very concerned for their safety when they didn’t come back from school at the usual time.2) adj. [for] having an active personal interest关切的；关心的e.g. I’m concerned for their happiness.She’s most concerned to solve this problem/that this problem should be solved.3) adj. [in] having something to do with; taking part in有关的；有牵连的e.g. It was quite a shock for all concerned (=everyone involved).Her job is something concerned with (=involving) computers.concerning prep. about; with regard to; in connection with关于e.g. Police are anxious to hear any information concerning his whereabouts. concernedly adv. in a concerned way担心地；挂念地；关切地[相关搭配]To whom it may concern...敬启者……(用于商业信函之首)as far as one/sb. is concerned 就自己/某人而言e.g. As far as I’m concerned, I don’t agree with it.be concerned with 与……有关系e.g. This story is concerned with a Russian family in the 19th century.where something is concerned 就某事而言，在某种事情上e.g. Where money is concerned, I always try to be very careful.a. I’d like to thank everyone concerned (= involved) for making the occasion runso smoothly.b. The results of the election are of concern (= importance) to us all.c. There’s no need for you to concern yourself with what happened.2. lack1) n. [of] the state of not having (enough of) something 缺乏；不足；没有e.g. T here was no lack of willing helpers.2) vt. to be without; not have, or not have enough of 缺乏；不足；没有e.g. What we lack in this house is space to store things.[相关词]lacking1) adj. not present; missing缺少的；不足的；没有的e.g. We are lacking three members of staff due to illness.2) adj. [in] without the usual or needed amount of 缺乏的；缺少的e.g. I’m afraid he’s somewhat lacking in intelligence/tact/initiative.a. Does their apparent lack of progress mean they are not doing their job properly?b. Our real weakness is not that we lack the potential, but that we lack the will to act.c. She is gorgeous (extremely beautiful or attractive) in appearance, but seems to beentirely lacking in intelligence.3. relievevt. to lessen (pain, anxiety or trouble)减轻(痛苦、焦虑或困扰等)e.g. The good news relieved my anxiety.relieve sb. of sth.: 解除(某人的)负担；开除/解除(职务)e.g. Let me relieve you of that heavy parcel.He was relieved of his employment/duties.[相关词]relief1) n. feeling of comfort at the ending of anxiety, pain, etc. (焦虑痛苦等)减轻；解除e.g. After he left the room, I felt an incredible sense of relief.2) n. help for people in trouble救济e.g. They have started a relief fund for the refugees.relieved adj. no longer worried; feeling relief (宽慰的；不再忧虑的)e.g. Your mother will be very relieved at the news.[相关搭配]relief map 地势图；地形图relieve oneself 上洗手间relieve one’s feelings 发泄感情e.g. He relieved his feelings by throwing his boots at the cat.a. When the plane finally landed, we all felt a tremendous sense of relief.b. A secretary was hired to relieve her some of the administrative work.c. She claims that the pressure on public hospitals could be relieved by combiningmedial resources in the public and private sectors.4. claim1) n. [for/on] a demand or request for something which one has a right to have (根据权利而提出的)要求e.g. When her house was burgled, she made a claim on the insurance.He put in a claim for his traveling expenses.2) n. [to/on] a right to sth. (对某事物的)权利；要求权；所有权e.g. He has a rightful claim to the property; it was his mother’s.You may be my sister, but that does not mean you have any claims on me.3) n. assertion声称；主张；断言e.g. I make no claim to understand all the complexities of the matter.4) vi./vt. [on/for] to ask for, take, or state that one should have索取；认领；声称有……的权利e.g. Did you claim on the insurance after your car accident.Old people are entitled to claim a special allowance from the government.The flood claimed hundreds of lives.5) vt. to declare to be true; maintain 断言；声称；主张；认定e.g. They claim to have discovered/claim that they have discovered a cure for thedisease, but this has not yet been proved.[相关搭配]lay claim to 声称有……的权利e.g. He laid claim to the throne.claimant 申请者；索赔人a. The company claims that their product makes you thin without dieting.b. This little town’s only claim to fame (= The only reason why it is famous) is thatthe President was born here.c. Because the .accident had not been her fault, Barbara was able to claim damages.5. assume1) vt. to believe sth. to be true without actually having proof that it is; suppose. 假定；假设e.g. Let’s assume that you are right.I was mistakenly assumed to be Japanese.2) to take or claim for oneself; begin to have or use. 行使；承担；担任；采用e.g. He assumed his new post the day before yesterday.[相关词]assumption n. 假定；假设；设想e.g. This so-called proof is mere assumption baseda. I assumed (that) you know each other because you went to the same school.b. James assumed a look of indifference when he heard Anna was getting married,but we all knew he was upset.c. On the assumption that the increased production targets can be reached, I’veordered extra raw materials.Reading IIDictationStarring at people or holding a glance too long is consider improper in English- speaking countries. Even when the look may be one of appreciation --- as of beauty--- it may make people uneasy. Many Americans traveling abroad find the stares of the local people annoying. They become very self- conscious and often quite angry about the “rudeness ”of the people there, not realizing that the practice may be quite common in the country and may be nothing more than curiosity.Exercise I1. F2. F3. T4. NM5. T6. F7. F8. T9. NM 10. FIII1. a2. b3. b4. c5. c6. d7. c8. a9. d 10. aIV1. c2. a3. b4. d5. b6. a7. d8. c9. c 10. bV1.He was guilty of misjudgment so that the loss was great.2. We received no notice from the sales manager prior to Monday.3. We need employees able to work independently in different circumstances.4. I didn’t mean to cause any offense to any people, and I was just stating my opinion.5. The project had to be delayed for lack of funds.6. It is unlikely that the player is to win because his rival is rather competitive.7. The owner of the factory forced his workers to work overtime every weekend.8. The new office boy is not polite enough, so Susan held up one warning finger at him.9. The wine-merchant pointed at the bottle of wine and claimed that it was made overa century ago.10. That senior official is a heavy smoker, but he never smokes in public.VI1. b2. a3. a4. d5. c6. b7. d8. a9. c 10. b 11. b 12. c 13. a 14. d 15. cKey (练习答案)Unit 8 MannersReading IExercise II1. c2. b3. a4. c5. cIII1. insult2. corresponding3. strict4. behave5. ease6. widespread7. reserved8. custom9. exceed 10. signify 11. impersonal 12. illustrate 13. executiveIV1. reserved2. illustrated3. getting to4. the custom5. Take it easy … relax6. corresponding7. get down to8. exceeded9. roll up 10. signaled 11. allowed 12. of its own 13. regarded as 14. essentialV1. status2. at ease3. Thereafter4. exceeded5. the height of fashion6. behave VI1.behave1) vi. to act in a particular way. 举动；表现e.g. They behaved like animals.My car has been behaving well since it was repaired.2) vi./vt. to act in a socially acceptable or polite way.(使)举止规矩有礼e.g. Behave yourself, or I'll take you home.a well-behaved/badly-behaved child[相关词]behavior 举止；行为a. The next time I saw him, Frank behaved as if nothing had happened.b. Get out of this office and come back when you know how to behave yourself.c. It’s hard to change your behavior, even harder to keep it changed.2. blow1) vi./vt.to send out a stream of air, or to move (something) or be moved with astream of air. 吹；刮；吹气；喷气e.g. The wind was blowing harder every minute.The gale-force wind had blown the fence down.She blew on the fire to help it to light.I blew the dust off the old book.2) vi./vt. to cause to sound by blowing. 吹奏e.g. to blow a trumpetThe horn blew loudly.3) vt. [always + adverb/preposition] to damage or destroy something violently withan explosion or by shooting. 爆炸，炸毁e.g. blow something away/out/offPart of his leg had been blown off.blow up: (使)爆炸e.g. The plane blew up in midair.The soldiers blew up a bridge.4) n. a hard hit with someone’s hand, a tool, or a weapon. (用拳头或物)打，突然猛烈的一击e.g. She died from a heavy blow to the head.5) n. an action or event that causes difficulty or sadness for someone. 突然的打击或灾祸e.g. Joe resigned, which was a severe blow because we needed him desperately.The factory closures came as a blow to the local economy.[相关搭配]blow one's nose: to clean the nose by forcing a sudden current of air through it into a handkerchief 擤鼻子blow sb. a kiss 飞吻blow one's own trumpet/horn 自吹自擂deal a heavy blow to 沉重打击e.g. The sudden rise in oil prices has dealt a heavy blow to the company'schances of recovery.a. I put the balloon to my lips and blew as hard as I could.b. Losing his job was a severe blow to (= had a very damaging effect on) hisconfidence.c. She gave the boy a tissue and told him to blow his nose well.3. roll1) vt. to cause to move or move along by turning over and over or from side to side. 滚动；转动e.g. I rolled the wheel along the side of the road back to the car.2) vi. to move as if turning over and over. 滚动e.g. A tear rolled down his cheek.The ball rolled into the hole.3) n. a piece of paper, camera film, money etc. that has been rolled into the shape of atube. (一)卷，卷形物e.g. I used up three rolls of film on holiday.There’s a new roll of silver foil there.wallpaper costing ￡3 a rolla roll of film 一卷胶卷a toilet roll 一卷手纸a roll of cloth 一匹布4) n. an official list of names. synonym: registeron the rolle.g. (British English) a school with 300 pupils on the rollcall/take the roll: (=say the list of names to check who is there) 点名e.g. The teacher called the roll.Three senators missed the roll call (点名).5) n. a long low fairly loud sound made by drums etc. 隆隆的声音e.g. There was a roll of thunders (隆隆的雷声), and the rain started pelting down.a drum roll[相关搭配]A rolling stone gathers no moss: A person who is always travelling and changing jobs has the advantage of having no responsibilities, but also has the disadvantage of having no permanent place to live. 滚石不生苔roll in 大量涌进e.g. Invitations kept rolling in.The waves rolled in to the beach. 海浪起伏地涌向海滩。
