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高中英语必修Ⅳ牛津译林版Unit1第1课时课件(共43张)

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高中英语必修Ⅳ牛津译林版Unit2第1课时课件(共43张)

高中英语必修Ⅳ牛津译林版Unit2第1课时课件(共43张)

菜
单
YL ·英语
必修4
教 学 目 标 分 析
Ranging from nutrition to the treatment of injuries，as the knowledge of the human body has deepened over time， an athlete's potential has been increased.Athletes are now able
课 前 自 主 导 学
教 学 方 案 设 计
outcome(winning or losing)，but the term is also used to include activities such as mind sports and motor sports.
菜
单
YL ·英语
必修4
“Sports”develops
课 前 自 主 导 学
教 学 方 案 设 计
to play to an older age，recover more quickly from injuries， and train more effectively than previous generations of athletes.
菜
单
YL ·英语
教 学 目 标 分 析
from
the
old
French“disport”meaning“leisure” ． In British English ， sporting activities are commonly represented by the collective noun“sport”． In American English， “sports”is more used.In all English dialects， “sports”is the term used for more

牛津译林版9A Unit1 Know yourself Welcome to the unit课件(共43张PPT)

牛津译林版9A Unit1 Know yourself Welcome to the unit课件(共43张PPT)

energetic
modest
organized
patient
• Samuel is ________. creative He often comes up with new ideas. curious about everything.He likes • Billy is ______ asking questions. energetic • Simon is very _________. He always plays football for hours.
Welcome to the unit
沭阳如东实验学校 初三英语备课组
Show Studying Aims （目标展示）
• 1、学会认识自我。 • 2、用英文描述人的性格特征。 • 3、背诵短语，熟练掌握neither...nor及 either...or用法。
Check the Preview （检查预习）
It has been eaten up
Personalities
Some words are often used to describe people's personalities.Help Millie complete the following sentences with the words in the box.
• Daniel is very clever, but he is ______ modest and never shows off.
patient enough to repeat grammar • Mr Wu is ______ • rules for us.
creativ12. 不同种类的主意 13. 对一切感到好奇 14. 和…争论 15. 很好地表达自己 16. 既不…也不… 17. 成为一个好的会记 18. 有令人激动的想法 19. 富有创造性的工作 20. 整天

英语必修Ⅳ牛津译林版Unit1优质课件(共18张)word power

英语必修Ⅳ牛津译林版Unit1优质课件(共18张)word power

(1) lovely (2) attractive (3) boring
(4) energetic (5) friendly (6) enjoyable
(7) wealthy (8) lucky
(9) fantastic
What kind of passage is it? After reading it , would you like to buy the clothes in this shop? Why?
market share
The percentage of a market that the product has.市场份额
sales targets
The will
asmellouinnta w销fuhti售ucrhe目tphee标ryiotdh.ink
they
market leader
How can you make your advertisements attractive?
By using persuasive languages and exciting images to sell products or services.
Mr. Carter: Our new product has been on the market for one month. What is its __m_a_r_k_e_t_s_h_a_r_e_ now?
Ms Jones: We have about a 15 per cent share of the market at the moment. The _s_a_l_e_s _fi_g_u_r_e_s_ rose by 5 per cent across the whole country, and are continuing to rise.

英语必修Ⅳ牛津译林版Unit1江苏课件1(共20张)

英语必修Ⅳ牛津译林版Unit1江苏课件1(共20张)

Homework Design an ad campaign
1. 2. What does the campaign want to say? The ad will educate teenagers about the bad physical effects of smoking and how smoking affects those people around them. also, we will explain all the advantages of not smoking and show how smoking is not cool or attractive.
1.Who is the audience for your ad campaign? 2.What do you want your ad campaign to say? 3.How do you reach your audience?
We have learned how to build an ad campaign, now let’s enjoy an Antismoking ad campaign. Then, try to analyze how it is built.
1.What is the subject of this ad campaign? Anti-smoking
2.When will the campaign start?
The campaign will start on 31May, World No Tobacco Day.
3.What is the ad campaign meant to do?
Self-study guidance (1)

高中英语必修Ⅳ牛津译林版Unit1精品课件1(共46张)

高中英语必修Ⅳ牛津译林版Unit1精品课件1(共46张)

Period One
[归纳拓展] persuade v．说服，劝说某人相信 persuade sb.to do sth.＝persuade sb.into doing sth.说服(劝
本 讲 栏 目 开 关
说)某人干某事(一定成功地说服了) persuade sb.not to do sth.＝persuade sb.out of doing sth.说 服某人停止做某事 try to persuade sb.to do sth.＝advise sb.to do sth.建议某人 做某事(不一定成功) persuade sb.that...使某人相信……；劝服某人…… persuade sb.of sth.使某人相信……
3．Which of the following is NOT a characteristic of magazine
本 讲 栏 目 开 关
ads? A．Bright colors. C．Short messages.
答案 D
B．Attractive pictures. D．Interesting stories.
The answer may vary.
Period One
Period One Welcome to the unit & Reading
本 讲 栏 目 开 关
Language Focus
1 ． An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea. 广告用文字和图片说服人们购买产品或服务， 或相信一种理 念。

英语必修Ⅳ牛津译林版Unit1课件(共17张)

英语必修Ⅳ牛津译林版Unit1课件(共17张)
We use direct speech to report what exactly has been said. If we write the speech down, the words will usually appear in quotation marks.
1. Which one is direct speech and which one is reported speech? He said, “ I will go to school tomorrow.” (direct speech) She told us something secret. (reported speech) 2. Change the direct speech into reported speech. She said, “This film is quite interesting.” She said that that film was quite interesting. “Finish the project tomorrow.” he said to me. He asked me to finish the project the next day.
Change the following sentences into reported speech.
1 “ I haven’t brought my book,” the student said.
The student said that he hadn’t brought his book.
a week before/a week earlier, etc.
Change the following sentences into reported speech. 1 “ I will come and see you again this evening, Tom.” he said. He told Tom that he would go and see him again that evening. 2 “ I will come here again today,” she said. She said that she’d go there again that day. 3 The doctor said to the patient, “ You will have to wait till 3 pm tomorrow.” The doctor told the patient that he would have to wait till 3 pm the next day.

英语必修Ⅳ牛津译林Unit1课件(共35张)welcome


Free talk
2. How many types of advertising do you know?
How many types of advertising do you know?
Media, covert advertising, television commercials, infomercials(电视导购节目), celebrity advertising, newer media and advertising approaches.
Free talk
3. Where can we find these ads?
Where can we find these ads?
On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc.
Never delete Green Keep it Forever!
Sedal Shampoo Everything is possible!
Step2.Free talk
1. What’s advertising?
What’s advertising?
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
Can you think about a good slogan for each ad?

英语必修Ⅳ牛津译林版Unit1江苏课件3(共24张)


1.If we can convince young people not to start, they might then urge their parents and other people to give up smoking. urge n. 强烈的欲望， 冲动 have an urge to do sth. 有做某事的冲动 vt. 敦促，力劝； 竭力主张 urge sb. to do sth. 督促某人做某事
Step I
Expressions and phrases Self-study guidance 1
Refer to the English book and find out the following useful expressions.
• • • • • • • • • • • • •
died out ①Many of our traditions have_______. died from traffic accident. ②That old man _______a died of ③In a cold winter, many wild animals _______hunger. dying off ④The flowers are ________because there has been no rain. died away the dark night. ⑤The noise of the train ________in die down ⑥The latest unrest(暴动) may yet_______.
StepⅢ Main and difficult sentences Cooperation and discussion

英语必修Ⅳ牛津译林版Unit1课件(共27张)Reading I公开课

M4U1 Reading
Advertisements
Wherever we go, we can see a variety of ads.
Structure of the text:
expository writing说明文写作 Introduction to ads
1.What is an ad?
similarities
Commercial ads Places everywhere
using attractive pictures and clever language
PSAs
methods
Differences Commercial ads Purposes Reliance
Promoting a product or service Full of tricks
PSAs, which _____ deal with ____ widespread social _______, concerns aim to lead better teach us and help us _____ lives.
benefit the PSAs are meant to _______ public, and we can learn a lot by ________ following the advice they give.
Pepsi
Wish all the best in 2015!
Tide
Tide’s in, dirt’s out.
I(i) am a part of China!
PSAs
Educating people
Helpful
Classroom Interaction:

高一英语 必修ⅳ牛津译林版unit 1 workbook课件

2. On the day of festival, children can play tricks on neighbours who refuse to offer them sweets.
3. I wrote a letter to Yao Ming yesterday. Do you know how he deals with letters from his fans?
4. In order to make thenced experts .
5. He had this headache for a long time. so the doctor recommend that he should take a holiday.
Homework: 1. Go over Unit 1. 2. Find information about Olympic Games.
D1 P.93
• 1. share
2. slogan
• 3. product 4. campaign
• 5. appeal to 6. commercial
• 7. approaches 8. aspecs
• 9. unique
10. promoted
D2:
1.These words are not meant to hurt you, but to encourage you.
• The teacher saCid2thaPt .…92
• 2. I asked my friends if they had bought presents for their mothers.
• 3. The mother asked the boy not to play wih fire.
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YL ·英语
必修4
教 学 目 标 分 析 课 前 自 主 导 学
教 学 方 案 设 计
菜
单
YL ·英语
必修4
教 学 目 标 分 析
【美文阅读】 生活中的广告可以说是无处不在，你是否因为广告而 购买产品？是否因为广告而改变自己的想法、观念或习惯
课 前 自 主 导 学
呢？读一读这两则广告，看它们对你是否有影响吧！
give a thought to what sensitive animals think and feel
教 学 方 案 设 计
when they come to the end of their frightening journey and see ， hear ， and smell the slaughterhouse( 屠宰场 ) ． Try switching to a healthy vegetarian diet and save lives every
课 前 自 主 导 学
教 学 方 案 设 计
shows no emotion...
菜
单
YL ·英语
必修4
The victim is killed
教 学 目 标 分 析
and his head cut off... His flesh is eaten.
It's Still Going On!
Right now，this exact situation is reality for
课 前 自 主 导 学
菜
单
YL ·英语
必修4
Nonviolence can begin at breakfast ， with what we
教 学 目 标 分 析
eat.For
our
free“Vegetarian
Starter
Kit” ， visit
.
If this ad leaves a bad taste in your mouth，please
the second is a public service ad.
2 ． Covert advertising ， television commercials ， informercials，etc. 3.Advertisements are seen on TV ， on the sides of
菜
单
YL ·英语
必修4
Ⅱ
教 学 目 标 分 析
An innocent( 无辜的 )young victim's( 受害者 )throat( 咽
喉)is cut... His struggles and cries are not paid attention to... The man with the knife
教 学 方 案 设 计
菜单ຫໍສະໝຸດ YL ·英语必修4
Ⅰ
教 学 目 标 分 析
The nights are longer ， the evening is your own...and the perfect accompaniment(陪伴)to make you feel special is the delicious Terry's
课 前 自 主 导 学
教 学 方 案 设 计
a“me-time”，a special time just for you to relax.Make it
complete with a Terry's Chocolate Orange Bar...it's
sumptuous，luxurious and delectable.Go on...You deserve it.
课 前 自 主 导 学
教 学 方 案 设 计
3．Where can we find ads in our life? _________________________________________
菜
单
YL ·英语
必修4
【答案】
教 学 目 标 分 析
1.No.The first is a commercial ad，while
课 前 自 主 导 学
day，including your own.
菜
单
YL ·英语
必修4
教 学 目 标 分 析
1．Are the two ads of the same kind?
_________________________________________
2．What other kinds of ads do you know? _________________________________________
课 前 自 主 导 学
教 学 方 案 设 计
Chocolate Orange Bar.It's the unique blend( 混合 )of rich chocolate and deliciously orangey flavors，together with that meltinthemouth quality，that gives the Terry's Chocolate Orange Bar its delectably decadent( 细腻精巧 )feel.And its convenient size makes it just right for you to eat alone.
教 学 方 案 设 计
many.They are sensitive，they value their lives，they see what is happening，they cannot run away，and they often suffer greatly yet are being killed for nothing more than a fleeting taste of their flesh.
菜 单
YL ·英语
必修4
教 学 目 标 分 析
So，picture the scene.It's your first evening in for
weeks.You've kicked off your shoes，turned the lights down low and put on some slow music，perhaps a little soft soul or gentle jazz.The whole evening is