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名人代言的利弊英语celebrityendorsementadvertisingcanenhancecorporatev isibilityyes,celebrityadvertisingintheshorttermcanquicklyenh ancethebrandinfluence,canhaveastrongappealtotheirow ncharacteristicsbycelebrities,willappealintovalue-a ddedproductsandpurchasingpower,butalsocanshowthestr engthofenterprises,:enhancingtheoverallimage,brandr apidpromotion,benefitworkenterprises,selectionofcel ebrityendorsements,yetisoneofthebestshortcut.Pleasecelebrityendorsementsadvertisingshouldbecauti ousHowever,,implementation,supportingproductsandmarket ingstrategy,informationfeedback,anodeoffthechain,,l ehundredsofthousands,,aswellasfollow-uptofollowalar genumberofprom,includingsomebrandinvitedcelebrityendorsements,postpromotionexpenses,,butalsosaddledwit haheavydebtburden,andultimatelybecomea"celebrity",c elebrityendorsementadvertisingistheluxuryconsumptio nofteaindustry.celebrityendorsementsadvertisingcompaniesshouldbepr eparedfortheearly"homework"1productpositioningshouldbereasonablebrandimagebett erAtthesametime,,on,extracttheuniquebrandtemperament, ,,thechoiceshouldalsorespondtothespokespersonaffini ty,credibilityandpopularityofpersonalitycharm,aswel lastheimpactofthecycletodoadetailedinvesttle,theirw ordsanddeedsnotonlyconveytoconsumerswhattodoandwhat toneed,butalsoguideconsumershowtothinkandwhattodo.2thetargetspokesperson'sinfluencecycleshouldbepreev aluatedcelebrityadvertisingincooperation,inaccordancewiththeenterprisebrandtemperament,shouldbepreassessmento ftargetspokespersoninfluencecycle,inordertopreventt hedeclineoffrustrationaftertheendorsementofinfluent ialbrandendorsement,,tostandardizethecontractofthee ffectiveendorserendorsementbehavior,mostcelebrities intheinterestsoffactorsofmusicreceivedtheendorsemen t,generosity,sotheultimateeffectistoconfusethepubli c,,,theperformanceofthemainbody,,thechoiceofmediais alsoveryelegant,tocontactthetargetconsumergroupfrom thefieldandtimeofdelivery,,thepromotionofthemainbod ytobecomeaspokespersonforpromotionalprops,endorseme ntendorsementforthesponsor.名人代言广告可提升企业知名度不错，名人代言广告可以在短期内迅速的提升品牌影响力，可以借助名人自身特质产生强大的感召力，将感召力转化成产品的附加值和购买力，同时又可以展示企业的实力，得以增加目标消费群对产品的认同感。
明星代言好处英语作文初中英文：As a celebrity endorser, there are definitely many benefits. First of all, it can bring in a lot of money. When a company hires a celebrity to endorse their product, they are willing to pay a high price for it. This can be a huge source of income for the celebrity. For example, when I was asked to endorse a new line of skincare products, I was offered a very generous contract that allowed me to earn a substantial amount of money just for lending my image to the brand.Secondly, being a celebrity endorser can also boostone's own popularity and reputation. When a well-known figure is associated with a product, it can help to elevate the status of that product. In turn, the celebrity gains more exposure and recognition. For instance, after I endorsed a clothing line, I noticed a significant increase in my social media following and fan base. This not onlyhelps to solidify my status as a celebrity, but also opens up new opportunities for me in the entertainment industry.Furthermore, being a celebrity endorser can also provide opportunities for collaboration and networking. Companies often invite their celebrity endorsers to exclusive events and parties, where they can meet other influential individuals in the industry. This can lead to new partnerships and projects that can further advanceone's career. I have personally made valuable connections with other celebrities and industry insiders through my endorsement deals, which have led to exciting new ventures and collaborations.In addition, being a celebrity endorser allows me to support and promote products and causes that I genuinely believe in. For example, I recently became the face of a charity campaign that aims to raise awareness for environmental conservation. Through my endorsement, I was able to use my platform to advocate for a cause that is important to me, and make a positive impact on the world.In conclusion, being a celebrity endorser comes with numerous benefits, including financial gain, increased popularity, networking opportunities, and the ability to support meaningful causes. It's definitely a rewarding aspect of being in the public eye.中文：作为一个明星代言人，肯定有很多好处。
Advantages of Ads(广告的益处) -",","?,"!,,!,,,,,"" !!广告的益处广告人往往喜欢夸张，或许这就是他们总是招人非议的 原因吧。
他们的批判者们对他们似乎有些愤愤之情，因为他们有自我推销的才 华，也因为他们挥金如土。
真是作孽呀 !那些人感叹一个完全不创造价值的产业如果还能把它称 作产业的话每年竟然要花费数百万英镑。
这只能表示，那些大公司赚的钱多到什么程度。
他们为何不停止做广告以降低商品的价格呢 ?毕竟，要付钱的是消费 者。
可怜的消费者!若非有广告为商品开辟了大规模的市场， 他们要付出的 钱还多着呢!恰恰是由于大量的广告宣传才使得消费品如此便宜。
但是，如果我们认为广告的惟一目的就是推销商品的话，那就大错特 错了。
广告的另一个同等重要的功能就是提供信息。
广告为我们介绍新产品，或者提醒我们那些我们熟悉的老品牌的存在。
许多人佯言他们从不读广告，但是，认真地想一想，这种声称十分值 得怀疑。
如今要做到不读广告几乎是不可能的。
况且， 广告为我们带来多少乐趣呀!一则令人愉快、 妙趣横生的广告会 给一面单调乏味的墙或一张登满各种灾难的报纸平添多少变化呀 !本作文 共 2 页,当前在第 1 页 12
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Advertising plays a pivotal role in todays business world,offering a multitude of benefits that can significantly impact the success of a product,service,or brand.Here are some of the key advantages that advertising provides:1.Raising Awareness:One of the primary benefits of advertising is its ability to increase awareness about a product or service.It helps to reach a wider audience and inform them about the existence and features of what is being offered.2.Building Brand Image:Advertising helps in shaping and reinforcing a brands image.A wellcrafted advertisement can convey the brands values,personality,and message to the target audience,creating a lasting impression.3.Creating Demand:Effective advertising can stimulate demand for products or services. By highlighting the benefits and unique selling points,ads can persuade potential customers to consider purchasing the advertised items.rming Consumers:Advertising serves an educational purpose by providing consumers with information about new products,features,and improvements.This can help consumers make informed decisions about their purchases.5.Differentiating Products:In a competitive market,advertising helps differentiate one product from another.It can emphasize the unique aspects of a product,making it stand out among competitors.6.Encouraging Loyalty:Consistent and positive advertising can foster brand loyalty. Customers who feel a connection to a brand are more likely to continue purchasing from it and recommend it to others.7.Supporting Sales:Advertising often leads to increased sales.By reaching out to potential customers and convincing them of the value of a product or service,advertising can directly contribute to a companys revenue.8.Influencing Perceptions:Advertising can change or reinforce perceptions about a brand or product.It can address misconceptions,promote positive attributes,and shape public opinion.9.Facilitating Market Penetration:For new products or services,advertising is crucial for gaining market share.It helps in introducing the offering to the market and gaining initial traction.10.Driving Traffic:For businesses with a physical location or an online presence, advertising can drive traffic to their stores or websites,increasing the chances of conversion to sales.11.Seasonal Promotions:Advertising can be used to promote seasonal sales or special offers,which can attract customers looking for deals and boost sales during slower periods.petitive Analysis:By observing competitors advertising strategies,businesses can adapt their own campaigns to stay ahead or respond to market trends.In conclusion,advertising is a powerful tool for businesses to communicate with their target audience,build brand recognition,and ultimately drive sales.It is an investment that,when done correctly,can yield significant returns.。
名人代言的不同影响In the world of advertising, celebrity endorsements have become a ubiquitous phenomenon. They are a powerful tool used by brands to connect with their target audience and promote their products or services. However, the effectiveness of celebrity endorsements can vary depending on various factors, such as the celebrity's popularity, credibility, and relevance to the brand.The most significant benefit of using a celebrity endorsement is the instant recognition and attention it garners. Celebrities have a large fan base and social media followers, which gives them a wide reach and influence. When a celebrity endorses a product, it immediately captures the attention of their followers, increasing brand awareness and recognition. This is especially beneficialfor newer brands or products that are trying to establish themselves in the market.Moreover, celebrity endorsements can also enhance the credibility of a brand. Consumers tend to trust the opinions and recommendations of people they admire, and when a celebrity vouches for a product, it cansignificantly impact their purchase decisions. This is particularly true for products that require a high level of trust, such as healthcare or financial services.However, not all celebrity endorsements are created equal. The success of an endorsement largely depends on the fit between the celebrity and the brand. For example, a celebrity who is known for their fashion sense may not be the best fit to endorse a technology product. Similarly, a celebrity who is perceived as being too old or too young may not resonate with the target audience of a particular brand.Additionally, the credibility of the celebrity themselves can also affect the effectiveness of the endorsement. If a celebrity has been involved in scandals or controversies, it can tarnish their image and negatively impact the brand they are endorsing. Similarly, if a celebrity is perceived as being inauthentic or too pushy in their endorsement, it can turn off potential customers.In conclusion, celebrity endorsements can be a powerful tool for brands, but they must be carefully crafted and executed to be effective. By choosing the right celebrityand ensuring that the endorsement is authentic and relevant, brands can leverage the power of celebrity endorsements to build brand awareness, credibility, and trust with their target audience.**名人代言的不同影响**在广告界，名人代言已经成为一种普遍现象。
广告的好处益处(The Benefit of Ads)for most of us, that watching advertisements before and during films on tv is a most irritating thing, is it good or bad on earth to put advertisements into our daily life? in my opinion, if we stand on a higher spot, we’ll find it’s a benefit thing,first of all, advertisements play an important role in the whole society. thanks to the advertisements which introduce many necessary goods to us in our daily life. to a certain extent, advertisements give us a chance to pare the goods and then choose a suitable one. in this way, advertisements can help our economy to develop and improve our society’s living standard.secondly, since advertisements have bee a large trade in our society, we need lots of people to deal with this trade. that id to say, it gives some people the opportunity to get jobs. for our country, which has a large population, isn’t it a good thing?thirdly, i think advertisements may be called a kind of art, because certain skills, such as drawing, special handwriting, are used in advertisements. if it is passed down from generation to generation, it should bee a great art.so we can draw a conclusion that advertisements are necessary in our daily life and they have positive effect on our society’s developmen t.2019年10月06日。
广告对好处英语作文Advertising Benefits。
Advertising is an important aspect of any business. Itis the process of promoting and selling a product orservice to potential customers. Advertising has manybenefits that can help a business grow and succeed.Firstly, advertising can increase brand awareness. By using different forms of advertising such as billboards, TV commercials, and social media ads, businesses can reach a wider audience. This helps to create a strong brandidentity and make the business more recognizable topotential customers.Secondly, advertising can increase sales. By promotinga product or service, businesses can attract more customers and increase their revenue. Advertising can also create a sense of urgency by offering limited-time deals or discounts, which can encourage customers to make a purchase.Thirdly, advertising can help businesses stay competitive. In today's market, businesses need to constantly innovate and adapt to stay ahead of their competitors. By using advertising to showcase their unique selling points and advantages, businesses can differentiate themselves from their competitors and attract more customers.Furthermore, advertising can also help businesses reach their target audience. By using targeted advertising, businesses can reach specific demographics and increase the chances of converting potential customers into loyal customers. This can also help businesses save money by not wasting resources on advertising to people who are not interested in their product or service.In addition, advertising can also improve customer relationships. By using advertising to communicate with customers, businesses can build trust and loyalty. Advertising can also be used to gather feedback from customers and improve the quality of the product or servicebeing offered.Finally, advertising can also create jobs and stimulate economic growth. Advertising agencies, graphic designers, and marketing professionals all contribute to the advertising industry. By creating more jobs, theadvertising industry can help to boost the economy and create more opportunities for people.In conclusion, advertising has many benefits that can help businesses grow and succeed. From increasing brand awareness to improving customer relationships, advertising plays a crucial role in the success of any business.。
明星代言好处英语作文Celebrity Endorsements: The BenefitsIn the world of marketing, celebrity endorsements have become a powerful tool to promote products and services. Celebrities, with their widespread fame and influence, can significantly impact consumer behavior and brand perception. Here areseveral benefits that come with celebrity endorsements:1. Increased Brand Awareness: Celebrities have a massive following on social media and in the public eye. When they endorse a product, it immediately garners attention and increases the visibility of the brand.2. Enhanced Trust and Credibility: Consumers often trust the opinions and recommendations of celebrities they admire. A celebrity's endorsement can lend credibility to a product, making it more appealing to potential customers.3. Targeted Marketing: Celebrities have specific demographics that follow them closely. Brands can use this to their advantage to target a specific audience, ensuring that their marketing efforts are more focused and effective.4. Boost in Sales: The aspirational value associated with celebrities can lead to an increase in sales. Fans often want to emulate their favorite stars, which can translate into purchasing the products they endorse.5. Long-term Brand Association: A successful celebrity endorsement can create a lasting association between the celebrity and the brand. This can help in building a brand image that is synonymous with the qualities the celebrity represents.6. Social Proof: Seeing a celebrity use a product can act as social proof, influencing others to follow suit. This can create a bandwagon effect, where more and more people are drawn to the product because of its association with a celebrity.7. Increased Media Coverage: Celebrity endorsements often attract media attention. This can lead to free publicity and increased media coverage, further amplifying the marketing efforts.8. Brand Differentiation: In a crowded market, celebrity endorsements can help a brand stand out from its competitors. The unique association with a celebrity can provide a point of differentiation.9. Loyalty and Retention: Fans of the celebrity may become loyal customers of the brand, leading to increased customer retention rates.10. Positive Brand Image: Associating with a celebrity who has a positive public image can reflect positively on the brand, enhancing its overall image.In conclusion, while celebrity endorsements can be costly, they offer a multitude of benefits that can significantly boost a brand's marketing efforts. It's crucial, however, for brands to choose the right celebrity who aligns with their brand values to ensure the endorsement is effective and resonates well with the target audience.。
明星代言的利与弊英语作文Title: Pros and Cons of Celebrity Endorsements。
Celebrity endorsements have become ubiquitous in modern advertising, with famous personalities lending their names and faces to promote products and services. While this marketing strategy undoubtedly has its advantages, it also comes with its fair share of drawbacks.Pros:1. Enhanced Brand Visibility: One of the most significant advantages of celebrity endorsements is the heightened visibility they bring to a brand. Celebrities often have massive followings on social media platforms and enjoy extensive media coverage, allowing companies to reach a broader audience.2. Credibility and Trust: When a well-known personality endorses a product, it can lend credibility andtrustworthiness to the brand. Consumers may be moreinclined to purchase a product if they believe that a celebrity they admire uses and trusts it.3. Increased Sales: Celebrity endorsements can lead toa boost in sales for the endorsed product. Consumers may be persuaded to try a product based on their admiration forthe celebrity, leading to increased revenue for the company.4. Targeted Marketing: By selecting the right celebrity to endorse their product, companies can effectively target specific demographics. For example, a sports brand might choose a famous athlete to appeal to sports enthusiasts, ensuring that their marketing efforts resonate with the intended audience.Cons:1. High Costs: Securing the services of a celebrity for endorsements can be extremely costly. Not only do companies need to pay the celebrity for their endorsement, but they may also incur additional expenses for marketing campaignsfeaturing the celebrity.2. Risk of Negative Publicity: If a celebrity endorser becomes embroiled in controversy or scandal, it can have detrimental effects on the brand they endorse. Companies risk being associated with negative publicity and may need to sever ties with the celebrity, resulting in wasted resources and damage control efforts.3. Lack of Authenticity: Some consumers view celebrity endorsements as insincere or lacking in authenticity. They may perceive the celebrity as simply being paid to promote the product rather than genuinely believing in its merits, which can diminish the effectiveness of the endorsement.4. Limited Target Audience: While celebrity endorsements can be effective in reaching certain demographics, they may not resonate with all consumers. Some individuals may be indifferent to or even skeptical of celebrity endorsements, preferring to make purchasing decisions based on other factors such as product reviews or personal recommendations.In conclusion, celebrity endorsements offer both advantages and disadvantages for companies seeking to promote their products. While they can significantly enhance brand visibility, credibility, and sales, they also come with high costs, risks of negative publicity, and potential authenticity issues. Ultimately, the effectiveness of celebrity endorsements depends on careful selection, strategic planning, and consideration of the target audience.。
明星代言产品有什么好处英语作文English Response:The Benefits of Celebrity Endorsements for Products.English Response:Celebrity endorsements have become a prevalentmarketing strategy in today's consumer-driven world. There are several advantages associated with using celebrities to promote products.Firstly, celebrity endorsements can significantly enhance brand visibility and awareness. When a well-known figure promotes a product, it grabs people's attention and increases the likelihood of them remembering the brand. For example, when LeBron James endorses Nike's basketball shoes, it not only reaches basketball enthusiasts but also extends to a broader audience who admire him as a sports icon.Secondly, celebrities add credibility to the product they endorse. Consumers often trust the judgment of their favorite celebrities and believe that if a product is good enough for them, it must be of high quality. This trust can influence purchasing decisions positively. For instance, when a renowned chef like Gordon Ramsay endorses a particular brand of cookware, consumers are more inclined to believe in its performance and may be more likely to buy it.Moreover, celebrity endorsements can create emotional connections with consumers. Many people feel a sense of affiliation with their favorite celebrities and aspire to emulate their lifestyles. When they see a celebrity using or endorsing a product, they are likely to associate it with the qualities they admire in that celebrity. For example, if a popular actress promotes a skincare product and attributes her flawless skin to its use, consumers may be inspired to try it themselves, hoping to achieve similar results.Furthermore, celebrity endorsements can help companiesreach their target audience more effectively. By selecting the right celebrity whose image aligns with the brand's values and target demographic, companies can ensure that their message resonates with the intended consumers. For instance, if a fitness influencer endorses a line of activewear, it is likely to appeal to health-conscious individuals who follow that influencer for fitness tips and inspiration.In conclusion, celebrity endorsements offer numerous benefits for products, including increased visibility, enhanced credibility, emotional connection with consumers, and targeted marketing. However, it is essential for companies to choose the right celebrity endorsers carefully to ensure alignment with their brand image and values.中文回答：明星代言产品已经成为当今消费驱动的世界中一种普遍的营销策略。
明星代言人的好处明星代言人，具有多种正面作用。
第一，提高企业形象。
邀请名人作广告需要大笔酬金。
例如美国著名职业篮球明星迈克·乔丹1991年夏天与夸克燕麦片公司签下合同，为盖托瑞德牌夏季运动饮料作广告10年，酬金1800万美金。
我国明星的报酬虽然没有这么高，但对普通消费者来说也是一笔天文数字。
所以请得起名人作广告的公司或企业通常会给人财大气粗的印象。
换言之，明星可以帮助企业或品牌树立起高大的形象。
第二，吸引消费者眼球。
不管明星出现在电视屏幕、高速公路旁的广告牌，还是演出的舞台上，人们总想目睹一下明星风采，看一看明星的所作所为。
许多明星都有其追随者、崇拜者，明星的一言一行都会引起他们的关注。
所以，明星广告会因明星而得益，提高广告的受众接触率，明星代言的品牌知名度也会因此而提高。
第三，爱屋及乌。
喜欢明星，进而喜欢明星所介绍、所使用的产品或品牌，这是一种常见的情感迁移的心理现象。
乔丹是全世界篮球球迷最喜欢的运动员，因此，乔丹所代言的运动鞋耐克也行销全世界，成为运动鞋的领导品牌，超越老牌产品爱迪达斯。
第四，示范作用。
明星对普通消费者具有很大的影响力，人们在生活方式、衣着打扮和行为举止上常常会仿效名人。
因此请名人在广告中表演、介绍和推荐产品，能产生较强的感染力和说服力，从而达到促进产品销售的目的。
例如美国烟草公司由于较早使用名人作广告，在名人广告宣传开始短短的两个月内，竟然使该公司的红光牌香烟销售额增长47％，市场占有率从20％上升为38％。
国内电视剧《渴望》播出之后，刘慧芳的服饰在市场上也曾流行一时。
第五，延续广告效果。
经过长时间的营销努力和广告宣传，消费者会在记忆中建立起明星与品牌的密切联想关系。
这样，当消费者在其他场合或情景中再次见到明星时，会不由自主地联想起其曾经代言的品牌，从而起到延续广告效果、维持品牌知名度的作用。
时至今日，一说起李默然，人们仍然不会忘记三九胃泰，提起潘红，依旧会想起霞飞。
说到王姬，“孔府家酒，叫人想家”便涌现在脑海之中。
第六，提高品牌的品质形象。
不管在国外还是国内，明星都是富有一族、高消费群体，因此，消费者不难作出这样的推断，明星用的品牌肯定是高品质的。
联合利华的力士香皂，早期在我国的市场推广，曾聘请一系列知名影星担任代言人。
经过大量的广告宣传，该品牌从众多香皂产品中脱颖而出，成为时尚青年的首选。
第七，定位品牌。
产品是给什么人用的通常要借助于人物与品牌在广告中的关系来表达，因此，明星也可以起到定位品牌的作用。
明星对品牌的定位作用一方面是通过他们与一般人在经济地位上的不同，从产品档次上将品牌定位在高端消费群体上；另一方面，是通过明星个性形象以及年龄等特征来确定产品的消费群体。
如由巩莉代言曲美，就是将产品定位在三四十岁的女性群体。
由赵本山代言的产品，往往与农村消费者有关。
第八，丰富品牌内涵。
明星一般都有已被消费者所了解的故事，为消费者所接受的独特个性。
将明星与品牌联系起来，品牌也就增加了一些联想和内涵。
耐克因为乔丹而增加了“篮球”、“运动”、“冠军”、“成功”的含义，利郎服装通过陈道明而让人产生“成熟”、“老练”、“自信”的感觉。
第九，提供购买理由。
在许多情况下，消费者不知道应该购买什么品牌比较合理，因而“广告做得多”或“名人推荐”就成为理由。
娃哈哈纯净水产品销量的后来居上，也许就是因为有了景冈山与罗湘晋、毛宁和陈明的代言，给了消费者一个选择该品牌的理由。
第十，媒体炒作。
聘请知名人士担当产品代言人，很容易引起媒体的炒作，从而有助于品牌知名度的迅速提升。
李默然与三九胃泰，至今仍作为中国名人广告经典被人们所议论，该广告也深深地留在消费者的记忆之中；“美的”花100万元买来巩莉在美的空调广告中的“嫣然一笑”，是否值得当时也引起媒体的广泛讨论。
第十一，吸引合作者。
从理论上讲，明星代言人的效应主要表现在上述十个方面。
但从实践角度来说，吸引合作者往往是企业首先考虑的。
因为对广告主（企业）来说，明星对消费者的影响是后面的事，优先考虑的应该是渠道的问题。
如果没有畅通的渠道，产品就不可能到达消费者手中。
聘请名人任品牌代言人，意味着企业资金雄厚，意味着企业花重金搞营销，意味着产品销售前景看好，因而达到吸引经销商兴趣，增加经销商信心，提高经销商积极性的作用。
此外，聘请明星代言人也有助于企业得到原材料供应商的支持。
Star spokesman's advantageThe star spokesman, has many kinds of frontage function.First, enhances the enterprise image.Invites the celebrity to make the advertisement to need the great remuneration for services rendered.For example the American famous professional basketball star Mike ·Jordan in 1991 in the summer and the quark oatmeal company signed the contract, the Germany sign summerthe movement drink did for Ge Tuorui the advertisement for 10 years, the remuneration for services rendered 18,000,000 dollars.Although our country star's reward not such high, but to the ordinary consumer also is astronomical figures.Therefore please give a name the human to make the advertisement the company or the enterprise usually can give the human the filthy rich impression.In other words, the star may help the enterprise or the brand sets up the big image.Second, attracts the consumer eyeball.No matter the star appears nearby the television screen, the highway billboard, performs in stage, the people always want to witness the star elegant demeanor, looks at star's actions.Many stars all have its follower, the adorer, star's every word and deeds can arouse their interest.Therefore, the star advertisement can benefit because of the star, enhances the advertisement to contact the audiences rate, the star speaks on another's behalf brand well-knownness also can therefore enhances.Third, loves it and everything that comes along with it.Likes the star, then likes the star introducing, uses product or brand, this is one kind of common emotion migration psychological phenomenon.Jordan is the athlete who the world basketball fan most likes, therefore, Jordan speaks on another's behalf the athletic shoes bear the gram also to sell the world, becomes the athletic shoes the leadership brand, the surmounting established brand product likes enlightening reaches Si.Fourth, exemplary role.The star has the very big influence to the ordinary consumer, the people in the life style, the attire appearance and the behavior manner can imitate the celebrity frequently.Therefore asks the celebrity to perform, the introduction and the recommendation product in the advertisement, can have the strong power and the persuasive power, thus achieves the promotion product sale the goal.For example American Tobacco Company because uses the celebrity to make the advertisement early, starts the short two months in the celebrity advertisements propaganda, makes this company the thioindigo red sign cigarette sales volume to grow 47%, the market share from 20% rise is unexpectedly 38%.After the domestic soap opera "Hope" broadcasts, Liu Huifang's clothing once was also popular in the market for a while.Fifth, extension advertisement effect.After the long time marketing with the advertisements propaganda, the consumer can establish the star and the brand close association relations diligently in the memory.Thus, when the consumer in other situations or the scene saw once more when star, can cannot help but associate the brand which it once spoke on another's behalf, thus played the extension advertisement effect, the maintenance brand well-knownness role.At this point, as soon as mentions Li Moran, the people still could not forget 39 stomach Thai's, mentioned Pan to be red, could remember the rosy cloud as before to fly.Speaks of the king professional female entertainer, “the Confucian Residence liquor, makes one to miss homeland” then emerges in the mind.Sixth, enhances the brand the quality image.No matter in overseas domestic, the stars all are the rich race, the high consumption community, therefore, the consumer not difficult to make such inference, the star uses the brand definitely is the high quality.The union advantage China's person of great strength scented soap, the early time in our country's market introduction, once invited a series of well-known movie stars to hold the post of the spokesman.After massive advertisements propaganda, this brand from multitudinous scented soap product blooming, becomes the fashion youth's first choice.Seventh, localization brand.The product is uses for any person usually to have to draw support in the character and the brand expresses in the advertisement relations, therefore, the star also may play the localization brand role.On the one hand the star to the brand localization function is through them with average person's in economic status difference, the brand locates from product scale general on the high end expense community; On the other hand, is through characteristics and so on star individuality image as well as age determines the product the expense community.If speaks on another's behalf the tune by secure Li to be beautiful, is locates the product in 340 year-old feminine community.Product speaks on another's behalf which by Zhao Benshan, often concerns with the countryside consumer.Eighth, rich brand connotation.The star generally all has already the story which was understood by the consumer, accepts the unique individuality for the consumer.Contact with the star and the brand, the brand also increased some associations and the connotation.Bears the gram increa sed “the basketball” because of Jordan, “the movement”, “the champion”, “the success” the meaning, the favorable court attendant clothing lets the human produces “maturely”, “experienced”, “self-confident” the feeling through Chen Daoming.Ninth, provides the purchase reason.In many situations, the consumer did not know should purchase any brand quite to be reasonable, thus “the advertisement is a lot”or “the celebrity recommends”becomes the reason.Baby ha ha pure aquatic product sales volume catching up, perhaps is because had scenery Okayama and Luo Xiangjin, the wool rather with Chen bright speaking on another's behalf, has chosen this brand for consumer one the reason.Tenth, the media hypes.Invites the celebrity to take on the product spokesman, very easy to cause media hyping, thus is helpful to the brand well-knownness rapid promotion.Li Moran with 39 stomach Thai, still took until now the Chinese celebrity advertisement classics were discussed by the people, this advertisement also deeply deeply keeps in consumer's memory; “Beautiful” spends 1,000,000 Yuan to buy secure Li “to smile” in the beautiful air conditioning advertisement, whether was worth at that time also evoking the media widespread discussion.11th, attracts the collaborator.Theoretically speaking, the star spokesman's effect mainly displays in the above ten aspects.But from the practice angle, attracts the collaborator often is the enterprise first considers.Because to the advertisement host (enterprise), the star to the consumer the influence is the behind matter, first considers to be supposed to be the channel question.If does not have the unimpeded channel, the product not impossible to arrive in the consumer hand.Invites the celebrity no matter what the brand spokesman, meant the enterprise ample funds, meant the enterprise flower large sum of money does the marketing, meant the product sale prospect favors, thus achieved attracts the dealer interest, strengthens the dealer belief, enhances the dealer enthusiastic function.In addition, invites the star spokesman to be also helpful in the enterprise has raw material supplier's support.。
