商务英语《商务英语报刊选读》报刊简介 ppt课件

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2024版《英美报刊选读》PPT课件

当代社会现象与趋势
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社交媒体的影响分析社交媒体对英美社会的影响，包括社交方式、信息传播和网络安全等方面。
多元化与包容性
探讨英美社会在多元化和包容性方面的努力和成果，如少数族裔权益保护、性别平等等。
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环保与可持续发展介绍英美在环保和可持续发展方面的政策和措施，如垃圾分类、清洁能源等。
跨文化交流与融合
英美报刊的主要类型与特点
综合性日报
报道全面，涵盖政治、经济、文化等各个领域，如《泰晤士报》、《纽约时报》。
Hale Waihona Puke 专业性报刊针对某一领域进行深入报道和分析，如《金融时报》、《科学》杂志等。
周刊和月刊
以深度报道和评论为主，涉及政治、文化、艺术等方面，如《经济学人》、《时代》周刊等。
互联网新闻
实时更新，互动性强，多媒体呈现，如 BBC新闻网、CNN等。
英国政治制度
君主立宪制、议会制度、内阁制度等
美国政治制度
总统制、三权分立、联邦制等
政策解读
分析英美两国在政治、经济、社会等方面的政策，如税收政策、移民政策等
国际关系与外交动态
国际组织与国际法
联合国、世界贸易组织、国际法院等
大国关系
英美关系、中美关系、俄美关系等
外交政策
分析英美两国的外交政策，如对外援助、国际维和等
THANKS
市场竞争激烈、技术更新换代快、人才流失等
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文化类文章选读
英美文化传统与习俗
英美节日文化
介绍英美主要节日的起源、庆祝方式和象征意义，如圣诞节、复活节、感恩节等。
英美餐桌礼仪
探讨英美餐桌上的礼仪和规矩，包括餐具使用、就餐顺序和社交技巧等。

报刊选读lesson .ppt

Gen-Xers also seek balance in their lives now – not when they retire. They seek time to raise their children and don’t want to miss a minute – as their parents did. Gen-Xers also want immediate and honest feedback.

By Loretta Chao

From The Wall Street Journal Online

Dec.12, 2005
Boom Time for Gen X?
II. Skimming and scanning 1. analysis of the title boom time: prosperous ?: uncertainty, arouse reader’s interest
others kick in: begin to work kick out: remove or dismiss, esp. violently
whine: complain in a sad voice; make a high sad sound trail: drag or be dragged along behind resourceful: good at finding ways of dealing with practical
3rd part * Q: Do different generations differ in their views on
money? What are their views on money respectively?

《商务英语Ub》PPT课件

remuneration 薪酬、报酬 remuneration package
薪酬福利条件；酬金方案
Discussions about career structures, promotion
and training
Communications about management-employee
relations
精选ppt
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Unit 4b Public relations
Objectives
You will be able to
✓ talk about PR ✓ practise reading for specific information. ✓ practise listening for specific information. ✓ practise writing a formal letter of invitation.
Publications in magazines and journals
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Tools of Public Relations
Press Releases
Exclusives
Company Newsletters
PRLeabharlann Interviews and Press
Conferences
Sponsored Events Publicity
Vocabulary Match verbs with phrases
Language focus Describing duties and responsibilities
Speaking
Talking about your own duties and responsibilities

《国际商务英语报刊选读》复习提纲

《国际商务英语报刊选读》复习提纲《国际商务英语报刊选读》复习提纲一、词汇词组（英翻中）job title 职别personnel manager 人事主管packaging 包装marketing director销售主管publicity controller 宣传主管managing director 常务董事layout 布局，安排，版面设计house style 印刷风格，独特风格，排字风格letterhead 信头logo 专用标记，标记，商标records for the files 文件记录trade exhibition 商品交易展览会company stand 公司展位delivery date 交货日期printed matter 印刷品relative merits 优缺点head office 总公司board 董事会health and safety provisions 健康与安全规定Bill of Lading 提货单Sea Waybill 海运单Air Waybill 空运单Shipping Note / Shipment Advice 装船通知单Dangerous Goods Note 危险物品通知单Certificate of Insurance 保险证明order book 订货簿shipping date 船期，装船日期money-back warranty 退款保证Samples of Merchandise 货物样品public relation 公共关系in good shape 完整无损，处于良好状态，健康情况良好sole supplier 唯一供给者tradejournal 行业杂志yellow page 电话黄页confirmed irrevocable letter of credit 不可撤销的保兑的信用证import license 进口许可证special introductory price 新产品特价bill of exchange 汇票house bills 公司汇票inventory position (BR. stock position)库存水平interest charges 利息费用bad debt 呆账（收不回的账）debt collection agency 债务托收代理trade & bank reference 银行征信（银行提供有关商号信誉等情况）pay-back date 付费日期business card 名片二、请根据给出的汉语词义写出对应的英语词。

商务英语文章reading指导PPT课件

a little, a bit, rather, somewhat, a lot, a great deal, much, far
变化速度
slowly, gradually, gently, quickly, suddenly, sharply, rapidly
3.平稳或趋平
表示平稳或趋平的词和短语主要有: Stand/remain/be maintained at Remain stable/constant/unchanged Hover about Hover/stay around Level off/out
President Delivers Union Message 2) 经常用不定式描述将来的事情，例如：
New Worlds to Conquer
Brazil to Import More Oil
3) 为达到醒目简练的效果常常采用省略法，例如：
The World Slows Down Government Says Production Will Decline Investment Increases 25%
The Ever-shrinking Skies (名词短语) Victory at a Price (介词短语) Rebuilding from Scratch (动名词短语) Buried in Tech (过去分词词短语)
Chances of Recovery Improving Substantially (现在分词短语)
商务英语报刊文章题目的特点归纳：
1．从内容上看，商务英语报刊文章的题目简洁明了、醒目准确、形象生动，例如：
Who’s in Charge Here? Global Warming Has Bush on the Hot Seat Insurance: Up, Up and Away

《商务英语报刊选读》--报刊简介

• The Christian Science Monitor (CSM) is an international newspaper published daily, Monday through Friday.
• The paper does not use wire services and instead relies largely on its own reporters in nineteen coutries around the world.
• The Washington Post is the largest and most circulated newspaper in Washington, D.C. It is also one of the city's oldest papers, having been founded in 1877. It is widely considered to be one of the most important newspapers in the United States due to its particular emphasis on national politics.
• The Post has distinguished itself through its political reporting on the workings of the White House, Congress, and other aspects of the U.S. government.
• The Journal newspaper primarily covers U.S. and international business and financial news and issues—the paper's name comes from Wall Street, the street in New York City that is the heart of the financial district.

英语报刊选读-导论30页PPT

也称微型导语或部分要素导语，即指导语中只包含“六要素”中的部分要素。只把五个“W”中的最重要的因素置于导语中，只有两个或三个“W”。该类导语通常突出 “六要素”中最能激发人们兴趣的，或者内容最重要的就可以了。
今天下午，朱建华以他有力一跳，飞过2米 38横竿，再次成为全球跳得最高的人。
“第三代导语”
quotes or more facts of lesser
The lead
importance
minor detail
least significant
information
Body
倒金字塔式结构
首行提供最完整信息：新闻六要素
优点：迅速提供最新鲜消息一目了然节省时间以便随时删减最后段落的报道
美国务卿鲍威尔宣布辞职
•
布什赢得连任之后，舆论普遍猜测，鲍威尔将是布什
第二任期内第一个“出局”的内阁成员。不过，他本人在
去留问题上一直保持低调，近来甚至还发出“模糊”信号。
最近几周来，鲍威尔曾公开表示，他仍有可能留下继续服
务，因为他“跟总统合作愉快”。尽管如此，据透露，鲍
威尔仍于12日向布什递交了辞呈。鲍威尔在信中感谢布什
也称丰富型导语。在“第二代导语” 突出部分要素的基础上，“第三代导语”与之一脉相传，把落脚点放在了 “如何去突出这些部分要素”上。
他平缓而有节奏地飞跑到最佳点，突然背向横竿凌空跃起，巨大身躯拖着收拢的双腿向前飞去，以这样优美和谐风姿跳过2米38高度。一个新的男子跳高世界纪录诞生了。
比较导语ห้องสมุดไป่ตู้
（3）把新闻消息全篇的精华提炼出来，形成标题。这样，一篇新闻通常由标题、导语和正文（导语之后各段落）三部分组成。

商务英语报刊选读比特币精品PPT课件

Buy whatever you want
Convert bitcoin into cash
Thank you
为方便学习与使用课件内容，课件可以在下载后自由调整
Learning Is To Achieve A Certain Goal And Work Hard, Is A Process To Overcome Various Difficulties For A Goal
Buy Bitcoin
To Earn by Selling Things
“Mine” Bitcoin with Comput through vast calculation and analysis to mining bitcoin
The Characteristics of Bitcoin
比特币
How To Go Short The Bitcoin?
Bitcoin: A Peer-to-Peer Electronic Cash System
WhaMtains iBdeitacoin？
We have no need to short the Bitcoin because even if we are right and call the top of the Bitcoin bubble，correctly predicting a whopping 55% plunge in the value of the currency and do all of this，we would lose all the same。
1 the value of BTC
1 bitcoin
highest record：＄260
lowest record：＄0.05

2024版英美报刊阅读ppt课件

发展
在18世纪和19世纪，随着工业革命的推进和民主制度的建立，英美报刊经历了快速发展。出现了大量政治、经济、文化等领域的报刊，报道范围不断扩大，报道深度也不断增加。同时，报刊的发行量和影响力也不断提升。
英美报刊的分类与特点
分类
英美报刊可以按照内容、形式、读者群体等多种方式进行分类。按照内容可分为政治类、经济类、文化类、娱乐类等；按照形式可分为日报、周报、月刊等；按照读者群体可分为综合性报刊和专业性报刊等。
文化传统英美文化源远流长，受欧洲文艺复兴、启蒙运动等思想影响深远。两国均重视个人主义、自由主义和实用主义，同时拥有丰富的文学、艺术和音乐遗产。
英美报刊中的社会热点问题
社会问题
犯罪、贫困、种族歧视等长期困扰英美社会的问题经常在报刊中报道，揭示这些问题的深层原因
和解决方案。
环境保护
随着全球气候变化和环境恶化，环境保护成为英美报刊关注的热点之一。报道涉及政府政策、企
以快速传达信息为主，避免复杂句式。
大量使用被动语态
突出新闻事件本身，减少主观色彩。
偏好使用现在时态
强调新闻的即时性和现场感。
灵活运用非谓语动词和从句
增加句式变化，提高表达效率。
语言风格与修辞手法
客观中立的报道风格
避免主观色彩，确保新闻的公正性和客观性。
简洁明快的语言风格
追求言简意赅，避免冗长和复杂的表达。
英美报刊阅读ppt课件
目录
• 英美报刊概述 • 英美报刊阅读技巧 • 英美报刊常见题材与写作风格 • 英美报刊词汇与语法特点 • 英美报刊文化与社会背景 • 英美报刊阅读与英语学习
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英美报刊概述
英美报刊的起源与发展
起源

英语报刊选读ppt (1)

What is Mass Communication?
The process by which a complex organization, with the aid of one or more machines produces public messages that are aimed at large heterogeneous (of different kinds), and scattered audience.
■ Elements in the Communication Process
1. 2. 3. 4. 5. 6. 7. 8.
A source. A process of encoding. A message. A channel. A process of decoding. A receiver. The potential for feedback. The chance of noise.
the Internet, in the 1980’s. 1980’
■ Mass Communication Media Communication
What is a medium?
The channel through which a message travels from the source to the receiver.
(the world’s first regular telegraph service: 1844) world’
The first mechanical device which could transmit the human voice over wires:
telephone, 1876

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• The Wall Street Journal (WSJ) is an Englishlanguage international daily newspaper published by Dow Jones & Company in New York City with Asian and European editions. It has a worldwide daily circulation of more than 2 million as of 2006, with 931,000 paying online subscribers.
• It is the largest metropolitan newspaper in the United States. Nicknamed the "Gray Lady" for its staid appearance and style, it is often regarded as a national newspaper of record, meaning that it is frequently relied upon as the authoritative reference for modern events.
• The paper has the widest circulation of any newspaper in the United States (averaging over 2.25 million copies every weekday), and among English-language broadsheets, it comes second world-wide, behind only the 2.6 million daily paid copies of The Times of A Today is distributed in all 50 states.
• The Journal newspaper primarily covers U.S. and international business and financial news and issues—the paper's name comes from Wall Street, the street in New York City that is the heart of the financial district.
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• The Los Angeles Times (also known as the LA Times) is a daily newspaper published in Los Angeles, California and distributed throughout the Western United States.
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• The Washington Post is the largest and most circulated newspaper in Washington, D.C. It is also one of the city's oldest papers, having been founded in 1877. It is widely considered to be one of the most important newspapers in the United States due to its particular emphasis on national politics.
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• The New York Times is a daily newspaper published in New York City and distributed internationally. It is owned by The New York Times Company, which publishes 18 other newspapers, including the International Herald Tribune.
• The Post has distinguished itself through its political reporting on the workings of the White House, Congress, and other aspects of the U.S. government.
• The New York Times, The Washington Post, and Los Angeles Times are the largest newspapers in USA.
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• USA Today is a national American daily newspaper, which also publishes international edition.
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精品资料
• 你怎么称呼老师？ • 如果老师最后没有总结一节课的重点的难点，你
是否会认为老师的教学方法需要改进？ • 你所经历的课堂，是讲座式还是讨论式？ • 教师的教鞭 • “不怕太阳晒，也不怕那风雨狂，只怕先生骂我
笨，没有学问无颜见爹娘 ……” • “太阳当空照，花儿对我笑，小鸟说早早早……”
Reading Business English Journal Articles
Introduction
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U.S.-based Newspapers
• The New York Times • The Washington Post • Los Angeles Times • USA TODAY • THE WALL STREET JOURNAL • THE CHRISTIAN SCIENCE MONITOR • INTERNATIONAL Herald Tribune