《世纪商务英语》翻译讲义Company Introductions
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世纪商务英语口译第二课(教师用书2011年9月15日版)Unit 2Corporation Introduction, shopping and dining公司介绍、购物及宴请Section 1 Memory training 记忆力训练1. 故事复述:Directions:Listen to the recordings and try to retell them first in the source language and then in the target language.Scripts:1) 有个医生沉默寡言。
别的医生看病总要先向病人左询右问,方才下诊断。
可他不等病人开口,自己也不说话就动手治疗。
邻居们对他夫人说:“您先生真是名医高手,您脸上多光彩啊!”夫人说:“是不是名医我不知道,不过以前很长时间,他一直干兽医。
”2) On the night of the twenty-fourth of December every year, Father Christmas from some coldnorthern land comes down the chimney of the fireplace to put presents by the beds of children or to fill their stockings. So when children go to bed that night, they hang up their stockings, and on Christmas morning they wake to find them full of presents. Of course, it's really their parents who fill the stockings.2. 按时间顺序:Directions:Listen to the recordings and try to retell them first in the source language and then in the target language.Scripts:1) 2000年12月上旬,北京奥申委代表团赴雅典,进行申奥陈述获得广泛好评。
Unit 5 Company IntroductionsSECTION I 教学建议本单元共分8个小节,着重对公司介绍的语言特点和翻译技巧进行阐述,同时还概括总结了商务语篇中增译与减译的翻译方法。
本单元建议用口、笔译相结合的教学方法,笔译为主,口译为辅。
口译可以和视听材料相结合进行。
授课应以学生为中心,教师可针对教学中的重难点适量讲解与答疑,但更多的时间宜用于为学生提供机会进行翻译练习、交流翻译心得。
课堂可采取答疑、组织两人交流或小组讨论等灵活多样的形式,以激发学生转换两种语言和表达思想情感的兴趣,提高英汉互译能力。
SECTION II 导入公司介绍的翻译在企业翻译中属于公关类文体的语言间转换。
公司介绍同产品说明书、出口广告、商务书信等一样,是企业促进出口销售、开拓海外市场的主要手段;同时,国外大量涌入的类似公关宣传的材料也是国内企业获取经济信息、动态、情报等的重要来源。
因此,对此类文体资料的理解和运用,尤其是对了解企业真实情况能提供最多信息的公司介绍的翻译,就成为摆在商务翻译人员面前一个棘手而又现实的问题。
本单元的重点也是难点就是如何综合运用商务英语翻译的基本知识,恰如其分地对两种文化体制下的公司介绍的侧重点、大众文化取悦性进行有效而又简洁地转换。
例如,我国有的公司介绍中会引经据典,不亦乐乎地介绍企业所在的城市,措辞上远离平实和准确的标准,不惜“重词”罗列所获省市进步优秀奖之类赘语,而西方企业的公司介绍出发点是顾客,是以顾客为中心(customer\|oriented),因此,完全运用翻译标准中的“忠实”来一一对应翻译是毫无意义的,相反却会影响整个英语译文的效果。
本单元的重点与难点亦在于此。
天津理工大学许建忠教授在其《工商企业翻译实务》中,将企业翻译的基本方法概括为五化,即:“深化”、“浅化”、“轻化”、“淡化”及“等化”。
其核心思想为企业翻译要透彻、入理地理解原文并表达,不满足于表层信息的转述;把特殊的东西化译为一般化、易懂的东西;用通俗、易懂的译语来表达理论性强、枯燥难懂的原语;删减、改写不符合译入语读者欣赏习惯的原文;语义上使原语与译语趋于相等。
Key to sentence 15, unit 2In the contemporary period, Shanghai as a metropolis infested by foreign adventurers. since the opening of its commercial port, there was a bitter, blood-and-tear history of many miseries and inequalities. Referred to as the Paradise of Adventurers, Shanghai was indeed home to “human sludge and filth”where one could find opium, dissolute women and gamblers. It was a place that made people indulge in luxury, dissipation and sensuous pleasures, even inducing people to become degenerate. However, there is a different picture of Shanghai as a modern metropolis. It has been full of vitality and vigor, displaying its unique intelligence and wisdom, characterized by an innovative and enterprising spirit. It has the courage to assume risks and is in possession of both the awareness and mechanism of competition. Such a metropolitan mentality inspires its residents, encouraging them to keep abreast with the changing epochs and to make efforts toward greater progress.Unit 5 Company Introductionspany Introduction1.Fixed Expressionsengage in, handle a large range of business including….hold/abide by the principles of….., based by the motto of the company, with the enterprise spirit of….approved, appointed, permitted feature, integrate, combineforeign-funded enterprise joint venture cooperative enterprisewholly foreign-owned enterprise2.Translation and Tranlatorese(翻译腔)翻译腔,是指一种带有生硬外语风格的翻译方式,是翻译实践中的常见病。
Key to sentence 15, unit 2In the contemporary period, Shanghai as a metropolis infested by foreign adventurers. since the opening of its commercial port, there was a bitter, blood-and-tear history of many miseries and inequalities. Referred to as the Paradise of Adventurers, Shanghai was indeed home to “human sludge and filth”where one could find opium, dissolute women and gamblers. It was a place that made people indulge in luxury, dissipation and sensuous pleasures, even inducing people to become degenerate. However, there is a different picture of Shanghai as a modern metropolis. It has been full of vitality and vigor, displaying its unique intelligence and wisdom, characterized by an innovative and enterprising spirit. It has the courage to assume risks and is in possession of both the awareness and mechanism of competition. Such a metropolitan mentality inspires its residents, encouraging them to keep abreast with the changing epochs and to make efforts toward greater progress.Unit 5 Company Introductionspany Introduction1.Fixed Expressionsengage in, handle a large range of business including….hold/abide by the principles of….., based by the motto of the company, with the enterprise spirit of….approved, appointed, permitted feature, integrate, combineforeign-funded enterprise joint venture cooperative enterprisewholly foreign-owned enterprise2.Translation and Tranlatorese(翻译腔)翻译腔,是指一种带有生硬外语风格的翻译方式,是翻译实践中的常见病。
商务英语介绍公司范文Welcome to our company introduction. We are excited to share some insights about our organization and what we stand for.Our company, XYZ Ltd., was founded in 2010 and is headquartered in the heart of a bustling financial district. Over the past decade, we have established ourselves as a leading provider of innovative solutions in the technology sector. Our mission is to empower businesses with cutting-edge technology that enhances productivity and drives growth.At XYZ Ltd., we specialize in developing software applications and providing IT consulting services tailored to meet the unique needs of our clients. Our dedicated team of professionals, comprised of experienced software developers, data analysts, and project managers, works collaboratively to deliver high-quality solutions on time and within budget. Wetake pride in our commitment to excellence and our ability to adapt to the ever-changing technological landscape.Our product portfolio includes a wide range of software solutions, including enterprise resource planning (ERP) systems, customer relationship management (CRM) tools, and bespoke applications designed to solve specific business challenges. We also offer cloud computing services, ensuring that our clients have access to the latest technologieswithout the burden of extensive infrastructure investments.Customer satisfaction is at the core of our business philosophy. We strive to build long-lasting relationshipswith our clients by understanding their needs and providing personalized support. Our client-centric approach has earnedus a reputation as a trusted partner among businesses across various industries, including finance, healthcare, and retail.Innovation is one of our key values. We invest heavily in research and development to stay ahead of industry trends andfoster a culture of creativity. Our team is encouraged to think outside the box and explore new ideas, which has led to several patented technologies and award-winning products.Sustainability is also a priority for us. We understand the impact of technology on the environment, and we are committed to minimizing our carbon footprint. We actively seek to implement eco-friendly practices in our operations and encourage our clients to adopt sustainable solutions.Looking ahead, we aim to expand our global presence and continue to push the boundaries of technology. Whether through strategic partnerships or entering new markets, we believe that our growth will positively impact our clients and the communities we serve.In conclusion, XYZ Ltd. is more than just a technology company; we are a partner in our clients’ success. We look forward to the opportunity to work with you and explore howwe can contribute to your business's growth and innovation. Thank you for your attention.。
Lesson 13 Company Profile (公司简介)Key to ExercisesPractice 1Complete the following chart with the information given in the samples.Practice 2Read Sample 2 and use your own words to describe the development of Chevron, with the reference of the following time.In 1879: set up of the Pacific Coast Oil Co.In 1984: took on the name of ChevronIn 1901: formed the Texas Fuel CompanyIn 2001: merged with TexacoIn 2005: acquired Unocal CorporationIn 2009: had a global refining capacity of more than 2 million barrels of oil per day maintained a days-away-from-work injury rate, the best in the industry Practice 3Fill in the blanks with the proper forms of the words or phrases given.1. As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station. The company also provides numerous military and commercial airline support services.2. We develop and market Internet-enabled products and services that lead to a healthier lifestyle.3. In addition to the original (and unique) Pret take-away concept, there is our new Pret delivery service and Local Pret to look forward to. We must go one step at a time, no rush.4. We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile.5. We specialize in Italian wine promotion; our goal is to introduce tradition and culture to new and modern Chinese consumers.Practice 4Complete the description of awards and honors Haier achieved according to the Chinese in the parentheses.Haier refrigerator and washing machine are among (1) the first group of Chinese World Famous Brand products awarded by the General Administration of Quality Supervision, Inspection and Quarantine of the P.R.C. in March 2008. Haier (2) was selected as one of the“China’s Top 10 Global Brands”by (3) Financial Times for the second time. In June 2008, Haier ranked 13th and 1st among Chinese companies on the list of the world’s“600 Most Reputable Companies”, released by Forbes. In July 2008, Haier (4) ranked first in terms of overall leadership among Chinese mainland companies in the Wall Street Journal Asia’s annual survey of (5)“Asia’s 200 Most Admired Companies”for the fifth time. Haier has (6) become an international brand, and its prestige is rising fast with its expansion into the international market. Practice 5The following sentences describe two companies, Sunshine and Green World. Underline the verbs which mean the same thing in each pair of sentences. Then usethe verbs to complete the company profile followed.Practice 8Correct each run-on by using one of the three methods mentioned above.1.The fundamental objective of Johnson & Johnson is to provide scientificallysound, high quality products and services to help heal, cure disease and improve the quality of life. This is a goal that began with the Company’s founding in 1886.2.Coca-Cola is the world’s leading beverage company. The company is the world’sleading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups.3.In 2009, revenues were $30.9 billion, down 3% from the previous year, and netincome was $6.82 billion.4.We are number one in lamps in Europe, Latin America and Asia Pacific andnumber two in North America; in Automotive lighting, we are leading in Europe, Latin America, Japan and Asia Pacific.5.It has engineers and consultants in over 170 countries, and IBM Research haseight laboratories worldwide.6.Ford Motor operates about 90 plants worldwide, but it gets more than half of itssales from North America.7. A convenient list of Company Web sites is also available. To understand ourorganizational structure and our culture and to find out what it is like to work for Johnson & Johnson, please explore our Careers section.8.48,000 registered patents illustrate the innovative nature of the company. Philipscurrently holds around 35,000 registered trademarks, 56,000 design rights and 3,100 domain names.9.Their abilities, energy, and attitude determine what we achieve, so we support ouremployees with a work environment that recognizes them as individuals and provides the resources and services to help them succeed.10.Macquarie Group is a global provider of banking, financial, advisory, investmentand funds management services. Macquarie’s main business focus is making returns by providing a diversified range of services to clients.Practice 9Read the following company profile. Identify the run-on sentences and correct them.1.With headquarters in Minnesota, Sekel Associates, LLC provides superiorconsulting services for managing the implementation of Warehouse Management Systems in the retail industry. It serves both the domestic and international sectors.or With headquarters in Minnesota, Sekel Associates, LLC provides superior consulting services for managing the implementation of Warehouse Management Systems in the retail industry, serving both the domestic and international sectors.2.Sekel Associates, LLC brings a fresh and innovative approach to consultingservices, and acts as liaison between the end-user and the software provider.or Sekel Associates, LLC brings a fresh and innovative approach to consulting services, acting as liaison between the end-user and the software provider.3.Our goal is to exceed the expectations of every client. We offer outstandingcustomer service, increase flexibility, and create greater value, thus we optimize system functionality and improve operation efficiency.or Our goal is to exceed the expectations of every client by offering outstanding customer service, increased flexibility, and greater value, thus optimizing system functionality and improving operation efficiency.4.Our associates are distinguished by their functional and technical expertisecombined with their hands-on experience. All these can ensure that our clients receive the most effective and professional service.or Our associates are distinguished by their functional and technical expertise combined with their hands-on experience, thereby ensuring that our clients receive the most effective and professional service.。
Key to sentence 15, unit 2In the contemporary period, Shanghai as a metropolis infested by foreign adventurers. since the opening of its commercial port, there was a bitter, blood-and-tear history of many miseries and inequalities. Referred to as the Paradise of Adventurers, Shanghai was indeed home to “human sludge and filth”where one could find opium, dissolute women and gamblers. It was a place that made people indulge in luxury, dissipation and sensuous pleasures, even inducing people to become degenerate. However, there is a different picture of Shanghai as a modern metropolis. It has been full of vitality and vigor, displaying its unique intelligence and wisdom, characterized by an innovative and enterprising spirit. It has the courage to assume risks and is in possession of both the awareness and mechanism of competition. Such a metropolitan mentality inspires its residents, encouraging them to keep abreast with the changing epochs and to make efforts toward greater progress.Unit 5 Company Introductionspany Introduction1.Fixed Expressionsengage in, handle a large range of business including….hold/abide by the principles of….., based by the motto of the company, with the enterprise spirit of….approved, appointed, permitted feature, integrate, combineforeign-funded enterprise joint venture cooperative enterprisewholly foreign-owned enterprise2.Translation and Tranlatorese(翻译腔)翻译腔,是指一种带有生硬外语风格的翻译方式,是翻译实践中的常见病。
(1)Their strength lay only in the lack of consciousness on the part of people.他们的力量就在于人民缺乏觉悟。
他们之所以显得强大,是因为人民哈没有觉悟起来。
(2)Fujimori’s parents were cotton pickers in Peru until they opened a tailor shop indowntown Lima.藤森的父母在秘鲁采摘棉花为生,一直到他们在利马商业区开设裁缝店为止。
藤森的父母原本在秘鲁采摘棉花为生,后来他们改行杂利马商业区开裁缝店。
(3) There were many forces at work which made virtually inevitable the discovery ofAmerica at about the time Columbus accomplished it.有许多使美洲的发现俺成为实际上不可避免的事的力量已经在哥伦布完成这一发明时期前后起着作用。
美洲的发现实际上是势所必然的,因为哥伦布到达美洲的前后时期,就已经有许多重要因素在起作用。
(4)轻纺工业产品的花色品种增多。
The designs and variety of light industrial and textile products have increased.Light industry and textile products are now available in better designs and richer variety.(5)为了实现信息化数据化,……In order to achieve the goal of being fully equipped with information and data, …..In order to achieve informationization and datumization, ……(6)密码secret code 大片big movie 方便面convenient noodles 隐形眼镜invisible glass 青春痘youth spot 保税区tax-protected zone3.Passage TranslationWhen a corporation expands its activities across its borders and engages in internationaltrade, it could be on the way to become a multinational corporation. A multinationalcorporation has industrial and commercial organizations in foreign countries. Manufacturingplants are established abroad, in conjunction with supporting marketing systems. Decisionsmade in a multinational corporation are locally inspired. But major decisions are made by acentral management, located in the country of origin of the multinational corporation.Decisions made by the managers of a multinational corporation not only reflect theirdomestic situation but also are concerned with the international implications.II.Amplification/Addition(增译) and Omission(减译)1.AdditionAddition means supplying necessary words in translation, making the version grammaticallycorrect, semantically clear, rhetorically sound, logically acceptable, and culturallyappropriate. Cases when word-addition should be applied:a.to make the translation grammatically completeb.add a word or phrase implied in the source languagec.give an explanation to something unique in Chinese.(1)Examplesa.Tom Canty, born in rags and dirt and misery, what sight is this! (Mark Twain: The Princeand the Pauper).译文一:啊,汤姆·康第,生在破烂、肮脏和苦难中,现在这番景象却是多么显赫啊!译文二:汤姆·康第原来(who was born)生在可怜巴巴的人家(in misery),穿得破破烂烂(in rags),一身邋里邋遢(in dirt),现在(what sight is this)换了这身装束,啊,是何等气派!b.Every family is said to have at least one skeleton in the cupboard.c.Advice and correction roll off him like water off a duck’s back.d. A book, tight shut, is but a block of paper.译文一:—本书,紧紧合上,只是—叠纸。
译文二:—本书,如果紧紧合上不读,只是—叠纸。
译文三:一本书,如果紧紧合上不读,只是一叠废纸。
译文四:闲置之书只是一叠废纸。
e.Success is often just an idea away.译文一:成功往往只是一个念头的距离。
译文二:成功往往只是一念之差。
译文三:成功与否往往只是—念之差。
f.Great contributions gratitude ingratitude grotesquehesitate in chaos careless rumorg.She felt the flowers were in her fingers, on her lips, growing in her breast.These early cars were slow, clumsy, and inefficient.Recourse to arms is not the best solution to a quarrel between countries.When Japanese companies set out to break into a market, short-term profitability seldom enters the picture.The agreement may be reached before or after the occurrence of a dispute.Unless one is aware of the importance of promptness, he may end up insulting the peoplewith whom he hopes to establish trade relations.Only very slight and very scattering ripples of half-hearted hand-clapping greeted him.He is Robin Hood and the Scarlet Pimpernel rolled into one.2.Omission(1)By omission we mean we properly omit some words or expressions in order to make thetranslation brief, concise, and clear. Proper omission in English-Chinese translation often involves the omitting of some words (such as prepositions, articles, cartain pronouns, conjunctions, etc) that are indispensable in the SL text but not in the TL text.e.g When a party wishes to transfer all or part of its registered capital contribution to athird party, it shall provide a written notice to the other party.(2) Omission of Words Peculiar to English: prepositions, articles, certain pronouns, conjunctions, etce.g You will be in for it if father finds out you haven’t been to school for three days.A parrot can talk like a man.Water passes from a liquid to a solid stated when it freezes.Aristocratic and democratic tendencies in a nation often show themselves in speech.I don’t know how well you know Chicago.译文一、我不知道你对芝加哥的路熟不熟。