浙江省2008年1月高等教育自学考试房地产营销学试题
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浙江省2008年1月高等教育自学考试英语语法试题课程代码:10056I. After each sentence, four options are given. Choose the one that best completes the sentence and write the letter of your choice in the brackets.(40%)1. I saw many ___________ seated in the corner reading something.( )A. JapaneseB. JapanesesC. of JapaneseD. of Japaneses2. Father went to his doctor for ___________ about his heart trouble.( )A. an adviceB. adviceC. advicesD. the advices3. China is larger than ___________ country in Asia.( )A. anyB. any otherC. otherD. another4. —Would you like ___________ dumplings?—No, thanks.( )A. someB. anotherC. anyD. all5. The soldier died during ___________ World War I.( )A. theB. the firstC. /D. a6. There were two small rooms in the house, ___________ smaller of which served as___________ kitchen.( )A. a, theB. the, aC. the, theD. a, a7. The group is made up ___________ five students and they are studying hard to makeup___________ the lost time.( )A. of, ofB. for, forC. of, forD. for, of8. I don’t think Xiao Li is ___________ the other students ___________ mathematics.( )10056# 英语语法试题第 1 页共8 页A. after, onB. after, withC. behind, inD. behind, at9. —How did you find your visit to museum?—I thoroughly enjoyed it. It was ___________ than I expected.( )A. far more interestingB. even much interestingC. so more interestingD. a lot much interesting10. Of those fashionable coats, she chose ___________.( )A. the less expensiveB. the one most expensiveC. the most expensive of themD. the least expensive11. —Don’t you feel surprised to see Bruce at the meeting?—Yes. I really didn’t think she ___________ here. ( )A. has beenB. had beenC. would beD. would have been12. The moment I___________ her, I knew something ___________ wrong.( )A. have seen; goneB. had seen; hadC. saw; wasD. see; had gone13. James has just arrived, but I didn’t know he ___________ until yesterday.( )A. will comeB. was comingC. had been comingD. come14. He ___________ Shanghai and will stay there for a year.( )A. has been toB. has come forC. has left forD. has left15. Mathematics is difficult ___________. ( )A. to learnB. for learningC. to be learnedD. of learning16. —I can’t see the blackboard very well.—Perhaps you need ___________. ( )A. to examine your eyesB. to have your eyes examinedC. to have examined your eyesD. to be examined your eyes17. The chairman told the speaker that she ___________ to speak a little louder so as to make10056# 英语语法试题第 2 页共8 页herself ___________.( )A. was expected; heardB. had expected; hearC. had hoped; hearD. had hoped; heard18. He had known the matter before you told him, so you ___________ have told it to him.( ) A. mustn’t B. can’tC. needn’tD. shouldn’t19. The girl ___________ out alone at night. ( )A. dare not goB. dare not to goC. dares not goD. does not dare go20. He went there on foot and got very tired, but he ___________ by bus. The fare was rathercheap.( )A. could have goneB. must have goneC. ought have goneD. will have gone21. The fire spread through the hotel very quickly, but everyone ___________ get out.( )A. couldB. wouldC. was able toD. had to22. The students expected there ___________ more reviewing classes before the finalexams.( )A. isB. beingC. have beenD. to be23. While shopping, people sometimes can’t help ___________ into buying something they don’treally need.( )A. persuadeB. persuadingC. being persuadedD. be persuaded24. The question ___________ now at the meeting is not the question ___________yesterday.( )A. discussed; discussedB. discussing; had discussedC. being discussed; discussedD. discussing; discussing25. ___________ maps properly, you need a special pen.( )10056# 英语语法试题第 3 页共8 页A. DrawnB. DrawingC. To drawD. Be drawing26. When ___________ why he walked in without permission, he just stared at us and saidnothing.( )A. been askedB. askedC. askingD. to be asked27. ___________ we can’t get seems better than ___________ we have.( )A. What; whatB. What; thatC. That; thatD. That; what28. The manager of the company held the view ___________ the report stated was not true.( ) A. which what B. thatC. what thatD. that what29. His ability has never been in doubt . The question is ___________ he is prepared to work hard.( )A. whetherB. ifC. thatD. where30. The school ___________ I studied ten years ago is ___________ we visited yesterday.( )A. where; thatB. that; whichC. where; the oneD. which; that31. He made another wonderful discovery, ___________ of great importance to science. ( )A. which I think isB. which I think it isC. which I think itD.I think which is32. Then the great day came ___________ he was to march past the palace in the parade.( )A. whereB. sinceC. whenD. till33. After the war, a new school building was put up ___________ there had once been a theatre.( ) A. that B. where10056# 英语语法试题第 4 页共8 页C. whichD. when34. You’d better do ___________ you are required.( )A. likeB. whichC. thatD. as35. ___________, you can’t go in without permission.( )A. No matter whoever you areB. Whomever you areC. Whoever you areD. No matter who are you36. ___________ beautiful clothing does not make a fine gentleman, so beautiful feathers do not make a fine bird.( )A. AlthoughB. Just asC. Now thatD. Because37. ___________ it ___________ for your help, I couldn’t have made any progress.( )A. Had; not beenB. Should; not beC. Did; not beD. Not; be38. Alice, together with two boys, ___________ for having broken the rule.( )A. was punishedB. punishedC. were punishedD. being punished39. It was not until she came to see us ___________ her mother was ill in bed.( )A. when we knewB. that did we knewC. that we knewD. that did we know40. ___________, I will not buy it.( )A. Much as do I like itB. As much I like itC. Much as I like itD. As I like it muchII. Each of the following sentences has four words or phrases underlined. They are marked A, B, C and D. You are to identify the one underlined word or phrase that is inappropriate and write the letter of your choice in the brackets.(10%)41. She had known that Michael could not come, Doris would never have come to the party.A B C D( )10056# 英语语法试题第 5 页共8 页42. I don’t think it advisable that he will be assigned to the job since he has no experienceA B Cat all.( )D43. I’ve been sitting here for hours think about my problem.( )A B C D44. The fire began in the fifth floor of the hotel, but it soon spread to adjacent floors.A B C D( )45. It was turned out that the securities were not so valuable as people had expected.A B C D( )46. A number of visitors were taken to the industrial exhibition which they saw many newA B C Dproducts.( )47. Paul never told us why was he absent from the meeting yesterday, did he?( )A B C D48. If he would have lain quietly as instructed by the doctor, he might not have had a secondA B C Dheart attack.( )49. Despite of the pills which are available, many people still have trouble sleeping.A B C D( )50. Having attended college since four years, Nana is quite proficient at taking notes.A B C D( ) III. Complete the following sentences with the proper forms of the given verbs.(10%)51. The children were talking merrily in the classroom when the teacher ___________ (step) in.52. Great changes ___________ (take) place in China in the past few years.53. We ___________ (obtain) our university degrees by the end of the next month.10056# 英语语法试题第 6 页共8 页54. The traffic was very heavy. By the time we got to the airport, Bob’s plane ___________(arrive, already).55. It’s about time that we ___________ (have ) a rest.56. I ___________ (give) him the message as soon as I arrive home.57. We’d rather that we ___________ (go) downtown tomorrow.58. I ___________ (walk) along the street when someone called my name from behind.59. The teacher said that the Yellow River ___________ (be) the second largest river in China.60. I ___________ (finish) the novel last night, but I was just too tired.IV. Complete the following sentences by using the non finite forms of the given verbs.(10%)61. If you think you can fool me into ___________ (believe) your promises , you are wrong.62. It is a waste of time ___________ (search) for a ring in the woods.63. When I walked into the apartment, I heard my roommate ___________ (sing) in the shower.64. Mr. Buck warned his daughter ___________ (not, play) with matches.65. Her friend never imagined her ___________ (take) care of a large family after she got married.66. I saw a wallet on the road and stopped ___________ (pick) it up.67. ___________ (experience) the first failure, he seemed calm down.68. If you don’t feel like ___________ (work) in my company, why stay here?69. I went to the bank to have a check ___________ (cash).70. I don’t think it wise ___________ (encourage) young people to defy authorities.V. You are to rewrite the following sentences without changing the original meanings, using the structures suggested in the brackets and making other necessary changes. (20%)71. You must account for every penny you spent.(passive voice)72. She heard of the man referred to as a specialist from Stephen.(cleft sentence emphasizing“from Stephen”)73. On top of the hill stands an old church. (existential sentence)74. She did not come yesterday because she was unwell. (compound sentence)75. He claimed that he was an expert in such matters. (infinitive phrase)76. TV can keep us informed of what is happening throughout the world. What’s more, TV brings10056# 英语语法试题第7 页共8 页us various forms of entertainment. (not only...but also)77. Though it was light as the feather, their tent somehow remained firm. (verbless clause)78. As he had witnessed the crime, he was expected to give evidence in court.(pariciple phrase)79. Since you didn’t take my advice, you’re in a difficult situation now. (subjunctive mood)80. As she was a new hand in the work, she didn’t have enough confidence in herself.(participlephrase)VI. You are to rewrite the following sentences into complex ones containing the subordinate clauses indicated in the brackets (10%)81. The country now has over 300,000 inhabitants. Most of them live in villages.(attributive clause)82. It is true that the earth is round. This truth has been evident to every astronaut. (appositiveclause)83. There was much noise. We could hardly hear the speaker. (adverbial clause of result)84. You are coming to Hangzhou. It is the best news I have heard this long time.(subject clause)85. I will let you come with me on one condition. You must do exactly what I tell you. (adverbialclause of condition)10056# 英语语法试题第8 页共8 页。
2008年10月房地产评估自考试题浙江省2008年10月自考房地产评估试题课程代码:00122一、单项选择题(本大题共20小题,每小题1分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
1.路线价估价法的理论基础是()A.迭加原理B.替代原理C.延长原理D.插补原理2.建筑地段地租的基础是由真正的()A.生产成本规定的B.农业地租规定的C.生产价格决定的D.垄断利润决定的3.房地产评估报告的有效期,从完成评估报告的日期开始,一般为()A.3个月B.6个月C.9个月D.12个月4.在市场比较法选取交易案例时,一般将_______作为正常情况下的交易。
()A.关联公司之间的买卖B.破产拍卖C.购买相邻房地产D.在信息透明的市场中交易5.基准地价对应的是该用途土地在该级别或均质地域内的()A.平均容积率B.容积率C.实际容积率D.参考容积率6.在路线价估价法中,标准深度是指标准宗地的()A.街道宽度B.临街深度C.街道长度D.街道曲度7.在市场比较法中,将可比交易实例价格修正为待估对象所处区域条件下的价格,是通过()A.交易日期修正B.交易情况修正C.区域因素修正D.个别因素修正8._____是已完成土地使用批准手续,具有一定基础设施但尚未拆迁的可用于建筑的土地。
()A.生地B.毛地C.熟地D.里地9.在剩余法估价中,开发商合理利润的计算基数为()A.地价B.地价开发建筑成本C.地价开发建筑成本专业费用D.地价开发建筑成本专业费用利息10.地球空间和物质总量的固定决定了土地数量和面积的()A.无限性B.有限性C.扩展性D.伸缩性11.评估出的基准地价应以______,据此反映现实土地支付地租、地价的能力。
()A.容积率为主B.土地覆盖率为主C.土地的使用年限为主D.规划的土地利用状态为主12.商业用地宗地地价修正表含有()A.宗地条件修正B.交通条件修正C.进深修正D.楼层分层修正13.一般来说,在城市化的初期,产业结构以第一、第二产业为主,所以()A.房地产价格较高B.房地产价格不变C.房地产价格有变化D.房地产价格较低14.基准地价评估报告,按照内容和侧重点分为工作报告和()A.送文函B.技术报告C.附录D.补充说明15.因素成对比较法中,若X与Y两因素同等重要,则给X赋值()A.0.5B.1C.5D.1016.基准地价的估价中,通过资料的收集、整理和修正,最后可用的资料应具有______,以提高其可信度和准确度。
自考全国2008年10月房地产经营管理试题课程代码:00172一、单项选择题(本大题共10小题,每小题1分,共10分)在每小题列出的四个备选项中只有一个选项是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
l.房地产在经济学上也叫()A.不动产B.动产C.国定资产D.流动资产2.房地产业在我国国民经济中占有重要的地位,它是国民经济的()A.第一产业B.新兴产业C.支柱产业D.朝阳产业3.下列选项中,属于区域性的开发是()A.城市综合开发B.房地产综合开发C.房地产单项开发D.旧城改造4.城市土地的第一次开发,就是把原来的农业用地开发成为()A.第一产业用地B.城市建设用地C.第二产业用地D.第三产业用地5.招标单位对标的物的造价或费用所进行的估算,谓之()A.开标B.定标C.标底D.评标6.依据土地使用的性质,香格里拉大酒店的土地最长使用年限应为()A.70年B.60年C.50年D.40年7.土地出让的底价是()A.公告地价B.标定地价1C.基准地价D.楼面地价8.为保持房屋完好且满足各种使用功能而进行的管理是()A.房屋建筑主体管理B.房屋附属设施管理C.环境卫生管理D.治安管理9.企业必须按照法律法规等规定及时筹集资本金,从营业执照的签发之日起,一次性筹集的期限为()A.3个月B.6个月C.9个月D.1年10.用于表明房地产企业的经济资源和偿债能力的财务报表是()A.损益表B.利润分配表C.资产负债表D.财务状况变动表二、多项选择题(本大题共10小题,每小题2分,共20分)在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选、少选或未选均无分。
11.房地产市场发展的前提条件是()A.城市住宅制度的改革B.土地使用权市场的建立C.城市土地制度的改革D.人们消费观念的转变E.收入水平的提高12.房地产商品的特性主要表现为()A.位置的不可移动性B.投资经营的风险性C.价值的增值性D.商品使用的长久性E.对市场经济运行的敏感性13.在国民经济发展中,房地产业的作用具有()A.基础性B.先进性C.带动性D.先导性E.抗风险性214.开发企业对工程项目管理的内容包括()A.工程前期准备工作B.工程质量管理C.工程进度管理D.工程造价监理E.竣工验收管理15.调解房地产市场的供求平衡的方法有地价和()A.限价B.税收C.廉租房D.地租E.利率16.下列选项中,属于建设工程监理内容的工作有()A.审查施工方案B.控制工程进度C.检测工程质量D.工程验收E.调解争议17.我国物业管理模式的发展方向是()A.专业化B.市场化C.社会化D.规范化E.系统化18.房地产企业流动资产包括()A.货币资金B.短期投资C.应收及预付款项D.待摊费用E.存货19.我国对房地产市场调控的手段主要有()A.行政手段B.经济手段C.法律手段D.计划手段E.政策手段20.国务院房地产管理机构主要集中在()A.国家土地储备中心B.建设部及其房地产业司3C.国家国土与矿产资源部D.国家土地指挥调度中心E.国务院政策研究中心三、填空题(本大题共10小题,每小题1分,共10分)请在每小题的空格中填上正确答案。
浙江省2018年1月自考房地产营销学试题课程代码:06570一、填空题(本大题共8小题,每空1分,共15分)请在每小题的空格中填上正确答案。
错填、不填均无分。
1.房地产产品组合包括产品的深度、_________和_________三方面。
2.德尔菲的突出特点是_________和_________。
3.在评估细分市场时一般可以从细分市场的规模和增长潜力、_________以及_________三方面来考察。
4.根据房地产商品自身特征,房地产商品的价格也具有_________和_________两个特征。
5.销售推广的特点是非连续性、_________和_________。
6.营销渠道合作管理具体包括_________和_________两方面内容。
7.私有品牌是指采用_________指定的名称作为品牌。
8.物业管理的业务范围可以划分为基本业务、_________、_________和多种经营业务四大领域。
二、单项选择题(本大题共10小题,每小题2分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
1.下列哪种属于直接渠道?( )A.一级渠道B.二级渠道C.三级渠道D.零级渠道2.下列哪种目标市场模式属于房地产开发企业专门针对高校的学生开发学生公寓或大学城?( )A.产品专业化型B.单一密集型C.市场专业化型D.选择专业化型3.下列哪种不属于新产品定价策略?( )A.招徕定价B.满意定价C.撇脂定价D.渗透定价14.当目标市场容量大,消费者对价格很敏感,潜在竞争很激烈时应采取的策略是( )A.快速夺取B.缓慢夺取C.缓慢渗透D.快速渗透5.房地产调研中的问卷调查法属于下列哪种方法?( )A.观察法B.访问法C.客户意见法D.实验法6.企业借助宣传性资料来联系和影响目标市场的促销手段是属于下列哪种?( )A.广告宣传B.人员促销C.销售推广D.公共关系7.公园属于下列哪种物业?( )A.居住物业B.工业物业C.商业物业D.其他物业8.市场对某品牌的房地产产品的持续认同被称为( )A.知名度B.忠诚度C.满意度D.推崇度9.20世纪50年代到70年代,西方国家企业奉行的是哪种观念?( )A.生产观念B.产品观念C.推销观念D.营销观念10.下列哪个是人员推销的最主要特点?( )A.见效迅速B.可信度高C.渗透性强D.针对性强三、多项选择题(本大题共5小题,每小题2分,共10分)在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其代码填写在题后的括号内。
浙江省2008年7月高等教育自学考试房地产开发试题课程代码:00175一、单项选择题(本大题共20小题,每小题1分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
1.房地产开发是房地产业中最基本、最主要的经济活动,它跨越______和流通两个领域。
( ) A.规划 B.设计C.消费D.生产2.“七通一平”主要用于( )A.房屋开发B.单项开发C.综合开发D.土地开发3.由于房地产开发______特性,因而房地产开发必须做到精心策划,使各个环节相互衔接,协调进行。
( )A.过程的时序性B.市场的区域性C.位置的固定性D.周期的较长性4.人们对房地产商品的需求量与该商品的价格之间的关系是( )A.正相关B.逆相关C.不相关D.A、B都有可能5.垄断地租的根本来源是( )A.农业雇佣工人创造的剩余价值B.社会其他部门工人创造的剩余价值C.所有雇佣工人创造的剩余价值D.A、B、C都不是6.下面各市场中,______属于政府垄断的市场。
( )A.房地产一级市场B.房地产二级市场C.房地产三级市场D.房地产四级市场7.将房地产市场预测分为定性预测和定量预测是按______进行分类得到的。
( )A.预测的范围B.预测的性质C.预测采用的方法D.预测的时间8.内部收益率是指项目在整个计算期内,各年______累计等于零时的折现率。
( )A.现金流入B.现金流出C.净现金流量D.净现金流量的现值9.在土地关系中,______处于核心地位,起着决定性的作用。
( )A.土地使用制B.土地租赁制00175# 房地产开发试题第 1 页共 4 页C.土地批租制D.土地所有制10.房屋拆迁要对______进行安置。
( )A.被拆房屋的使用人B.被拆房屋的代管人C.被拆房屋的所有人D.被拆房屋的使用人和所有人11.城市间土地分等应该采用( )A.市场比较法B.收益法C.多因素综合评价法D.单因素综合评价法12.城市规划中______的内容对房地产开发关系最密切。
浙江省2008年4月自考历年真题房地产投资分析试题浙江省2008年4月自考历年真题房地产投资分析试题试卷内容预览网站收集有1万多套自考试卷,答案已超过2000多套。
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浙江省2008年4月自考历年真题房地产投资分析试题课程代码:00171一、单项选择题(本大题共20小题,每小题2分,共40分) 在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
1.凡从事房地产开发经营的单位和个人,在房地产销售后,以其销售收入额为征税对象,税率为________,征收营业税。
( )A.3%B.5%C.7%D.10%2.购买________进行开发建设时,一般能缩短开发投资的周期,减少投资风险。
( )A.生地B.熟地C.毛地D.新征用的地3.随着________在使用过程中的磨损和贬值,其价值逐渐以折旧的形式计入成品成本中,并通过成品销售以货币形式回到投资人手中。
( )A.项目总资产B.递延资产C.固定资产D.流动资产4.城市建设维护税和教育费附加是依托________征收的一种税。
( )A.房地产销售收入B.营业税C.房地产评估价值D.房屋出租收入5.存款1000元,年利率为12%,若一年复利________计息。
则一年后的本利和为1124.86元。
( )A.一次B.二次C.三次D.四次6.城市土地包括三个层次:①城市市区土地、②城市规划区土地、③城市行政区划内土地,我国城市土地的内涵一般指________层次。
( )A.①②③B.①②C.②③D.①③7.城镇土地使用权出让与转让是我国土地使用制度的重大改革,深圳率先于________11月和12月进行土地使用权出让公开招标和拍卖,被称为“土地市场化开端”。
( ) A.1985年B.1987年C.1988年D.1997年8.通过出让方式获得的土地使用权是建立在有偿有限期的基础上的,如居住用地土地使用权可在法律规定的________内转让、出租或抵押。
全国2008年1月高等教育自学考试房地产法试题和答案解析课程代码:00169一、单项选择题(本大题共33小题,每小题1分,共33分)1.《城市规划法》规定,城市规划主管部门对城市建设必须坚持“一书两证”制度。
这里的“一书”是指【】A.选址意见书B.法律意见书C.建设申请书D.规划意见书正确答案:A注解:根据《城市规划法》,规划行政主管部门对城市建设必须坚持的“一书两证”制度是:①选址意见书;②建设用地规划许可证;③建设工程规划许可证。
2.房地产关系本质上属于【】A.人与人的关系B.经济关系C.社会关系D.法律关系正确答案:B注解:房地产关系本质上属于经济关系,因为它具有直接的物质内容。
3.地方权限范围内的土地征收批准权属于【】A.县级人民政府B.市级人民政府C.省级人民政府D.国务院正确答案:C注解:地方权限范围内的土地征收批准权属于省级人民政府。
4.承包方将土地交由他人代耕可不签订书面合同的时间不超过...【】A.半年B.一年C.二年D.三年正确答案:B注解:承包方将土地交由他人代耕不超过一年的,可以不签订书面合同。
5.在土地登记制度中,农民集体所有的土地依法用于非农业建设的,应由有关级别政府登记造册,核发证书,确认建设用地使用权。
该级政府是指【】A.村级人民政府B.乡级人民政府C.县级人民政府D.市级人民政府正确答案:C注解:农民集体所有的土地依法用于非农业建设的,由县级人民政府登记造册,核发证书,确认建设用地使用权。
6.张某与王某为夫妻,共同购置房屋一套,登记在张某名下。
以后,张某在未征得王某同意的情况下以自己的名义将该房屋卖给刘某。
事后,王某要求刘某退房,刘某不同意。
对该房屋,在法律上【】A.刘某应当退房,张某应当将收到的房款退回B.应宣布买卖房屋无效,确认王某拥有产权C.刘某应退房,但张某不仅应当退还房款,而且还应赔偿刘某受到的损失D.应当维护刘某的权益,由张某向王某作出赔偿正确答案:D注解:对与共同共有的房屋出售,不对抗善意第三人。
浙江省2008年4月高等教育自学考试房地产财务管理试题课程代码:05831一、单项选择题(本大题共10小题,每小题2分,共20分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
1.债券成本一般要低于普通股成本,这主要是因为( )A.债券发行量小B.债券利息固定C.债券风险较低,且利息具有抵税效应D.债券的筹资费用少2.某房地产公司下属的建筑企业每年耗用某种建筑材料36000件,单位买价20元,每次订购成本3000元,每年单位储存成本为3元。
假定每次订货都能一次性集中到货,则该企业的经济订货量应该确定为( )A.1469.7件B.8485件C.14697件D.84850件3.________是指专门在某类指定的商品或产品上使用特定的名称或图案的权利。
( )A.商誉B.著作权C.专利权D.商标权4.资产负债表又称为( )A.资产运用表B.财务状况表C.损益表D.资产结构表5.下列资产中,属于速动资产的项目有( )A.现金B.应收账款C.预收账款D.短期投资6.下面几个动机中,________不应该是企业持有现金的动机。
( )A.支付的动机B.预防的动机C.投机的动机D.周转的动机7.年金是指一定时期内( )A.每期相等金额的收付款项B.又称偿债基金C.各期期末等额收付的年金D.是各期期初等额收付的年金8.资金的时间价值也称为( )A.货币的时间价值B.利滚利C.单利D.通货膨胀9.固定资产投资决策分析是在________做的。
( )A.固定资产投资落实之后B.固定资产投资落实之前C.固定资产投资落实期间D.固定资产投资折旧完成时10.以下关于无形资产的说法中,错误的是( )A.没有实物形态B.可以提取折旧C.能获得经济效益D.通常是有偿取得的二、多项选择题(本大题共10小题,每小题2分,共20分)在每小题列出的四个备选项中至少有两个是符合题目要求的,请将其代码填写在题后的括号内。
浙江省2011年1月高等教育自学考试分析化学(二)试题一、单项选择题(本大题共15小题,每小题2分,共30分)在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
1.在标定NaOH溶液浓度时,某同学的四次测定结果分别为0.1023mol/L、0.1024mol/L、0.1022mol/L、0.1023mol/L,而实际结果应为0.1048mol/L,对该同学的分析结果评价为( )A.准确度较好,但精密度较差B.准确度较好,精密度也好C.准确度较差,但精密度较好D.准确度较差,精密度也较差2.K4[Fe(CN)6]鉴定Cu2+时,怀疑配制试液的蒸馏水中含有Cu2+,这时应作( )A.空白试验B.对照试验C.仪器校正D.多次测量取其平均值3.下列试剂不能作为基准物质的是( )A.NaClB.Na2S2O3C.ZnOD.Na2CO34.欲配制草酸钠溶液用以标定0.04mol/L KMnO4溶液,如果要使标定时两种溶液消耗的体积相等,问草酸钠溶液为______mol/L。
( )A.0.02B.0.04════════════════════════════════════════════════════════════════C.0.08D.0.15.T T/A表示的意义是( )A.1ml滴定剂中所含溶质的质量B. 100ml滴定剂中所含溶质的质量C. 1ml滴定剂相当于被测物质的克数D. 100ml滴定剂相当于被测物质的克数6.EDTA的水溶液有七种形式存在,其中真正能与金属离子络合的是( )A.H6Y2+B.H2Y2-C.HY3-D.Y4-7.金属离子能被EDTA准确滴定,如仅考虑酸效应,则lgαY(H)≤lgαMY-8,lgαY(H)值对应的PH值即是溶液的酸度要求。
酸度应选择为( )A.在大于pH值的酸度进行滴定B.在小于pH值的酸度进行C.在等于pH值的酸度进行滴定D.任意酸度下进行滴定8.铬酸钾指示剂法进行沉淀滴定时只能在______溶液中进行。
浙江省2008年1月高等教育自学考试房地产营销学试题
课程代码:06570
一、填空题(本大题共8小题,每空1分,共15分)
请在每小题的空格中填上正确答案。
错填、不填均无分。
1.房地产商品具有双重经济身份,它既是一种_________,也是一种_________。
2.一般讲产品组合包括产品的深度、_________和_________三个层次的内容。
3.房地产商品价格的两个特征是_________和_________。
4.房地产中间商的类型有_________和_________两种。
5.促销信息主要包括信息内容、_________和_________三个方面。
6.房地产品牌是_________监督房产质量的重要手段。
7.物业管理的业务范围可以划分为基本业务、_________、_________和多种经营业务四大领域。
8.市场细分的方法有_________和_________两类。
二、单项选择题(本大题共10小题,每小题2分,共20分)
在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选或未选均无分。
1.房地产调研中的痕迹测量法属于下列哪种方法?()
A.观察法
B.访问法
C.客户意见法
D.实验法
2.房地产开发企业运用两个或两个以上的要素从多角度分析考察整个市场的方法是()
A.单一要素法
B.综合要素法
C.序列要素法
D.参数分析法
3.产品的品牌属于整体产品的()
A.形式产品层次
B.核心产品层次
C.潜在产品层次
D.延伸产品层次
4.下列哪种属于需求导向定价法?()
A.认知价值定价法
B.随行就市定价法
C.成本加成定价法
D.声望定价法
5.下列哪种属于在营销渠道管理中应以疏导为主的冲突?()
A.直接冲突
B.间接冲突
C.水平冲突
D.垂直冲突
6.光顾奖励是运用_________手段进行产品促销的。
()
A.广告宣传
B.人员促销
C.销售推广
D.公共关系
7.房地产品牌运营的起点是()
A.品牌设计
B.品牌控制
C.品牌创造
D.品牌管理
8.公园属于下列哪种物业?()
A.居住物业
B.工业物业
C.商业物业
D.其他类型物业
9.对房地产企业来说,下列哪个阶段是最为有利的产品销售阶段?()
A.引入阶段
B.成长阶段
C.成熟阶段
D.衰退阶段
10.市场对某品牌的房地产产品的持续认同被称为()
A.忠诚度
B.知名度
C.推崇度
D.满意度
三、多项选择题(本大题共5小题,每小题2分,共10分)
在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其代码填写在题后的括号内。
错选、多选、少选或未选均无分。
1.直接调查常采用的方法有()
A.观察法
B.访问法
C.客户意见法
D.市场潜力法
E.实验法
2.房地产新产品的类型主要可分为()
A.全新产品
B.替代新产品
C.引进新产品
D.改良新产品
E.模仿新产品
3.产品定价目标主要有()
A.以获取利润为目标
B.以市场份额为目标
C.以提高产品质量为目标
D.以维持企业生存为目标
E.以回笼资金为目标
4.销售推广的特点是()
A.非连续性
B.双向信息沟通
C.购销关系稳定
D.多样性
E.短期内见效
5.房地产品牌战略的影响因素有()
A.产品质量
B.价格
C.企业的硬件环境
D.产量
E.企业的软件环境
四、名词解释(本大题共4小题,每小题3分,共12分)
1.房地产产品组合
2.价格策略
3.销售推广策略
4.品牌
五、简答题(本大题共4小题,每小题6分,共24分)
1.何谓定性预测法?常见的定性预测法有哪些?
2.房地产营销策划有何特征?
3.房地产营销间接渠道有何优缺点?
4.物业前期管理包括哪些内容?
六、论述题(本大题共2小题,第1小题9分,第2小题10分,共19分)
1.试述市场细分的作用。
2.试述4Ps与4Cs的区别。