重庆科创职业学院授课商务英语阅读unit 11(1)

Step two what is B2C e-commerce
B2C E-Commerce stands for ―business to consumer‖ and applies to any business or organization that sells its products or services to consumers over the internet for its own use.
重庆科创职业学院授课方案（教案）
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课题：
Unit 11 Exact 1 : ABCs of E-commerce (1)
教学目的及要求：
1. Be familiar with words and expressions involved in electronic commerce;; 2. To remember and use new words and expressions; 3. To be clear about how fast you can learn and how to learn fast.
Step three difference between B2C and B2B For one thing, the customers are different – B2B customers are other companies while B2C customers are individuals. Overall, B2B transactions are more complex and have higher security needs. Beyond that, there are two big distinctions.

Integration Retailers don't have to integrate with their customers' systems. Companies selling to other businesses, however, need to make sure they can communicate without human intervention.
Step four hype surrounding B2C Mainly because the stock prices of some of the early pure plays went thought the roof. In the late 90s, dotcoms like and eBay — which were quickly gaining in size and market capitalization — posed a threat to traditional brick and mortar businesses. In many ways, these dotcoms seemed to be rewriting the rules of business — they had the customers without the expenses of maintaining physical stores, little inventory, unlimited access to capital and little concern about actual earnings.

旁批栏：
Negotiation Selling to another business involves haggling over prices, delivery and product specifications. Not so with most consumer sales. That makes it easier for retailers to put a catalog online, and it's why the first B2B applications were for buying finished goods or commodities that are simple to describe and price.
教学重点：
1. To have general ideas of the text 2. To be clear about how fast you can learn and how to learn fast
教学难点：
How to improve reading speed as soon as possible by using the four reading methods.
教学环节及组织：
旁批栏：
I. Greetings II. Fast reading
Read the text quickly and finish Exercise 1 and then check the answer.
III. Teaching process
Step one Introduction to e-commerce E-commerce, short for electronic commerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail.源自IV. Assignment
Exercise on P 209