鸿儒杯山东第二届青年电子商务大赛

南昌市第二届“洪城杯”电子商务知识竞赛技术文件及操作细则实践竞赛内容及规则（一）网店运营管理（团体项目）1．比赛内容：网店运营管理项目的比赛主要是考核选手的电商意识及网上开店经营管理业务流程的速度和团队协调能力及应变能力，主要包括：网店分析及运营方案的撰写；商品拍摄及图片处理；宝贝详情的制作；商品分类及上传；店标制作；店铺推广。

2．比赛规则：（1）软件：Photoshop cs 5、Dreamweaver 8 、Microsoft Office Word 2010、ImageReady cs 2、阿里旺旺。

（2）硬件：摄影设备每组一套、计算机每组5台（配windows XP 及基础字处理软件）。

（3）比赛方式：先预赛、后决赛。

预赛的主要内容包括在规定时间内完成对指定网店的分析及运营方案的撰写。

决赛的主要内容包括商品拍摄及图片处理；宝贝详情的制作；商品上传及分类；店标制作；店铺推广。

选手将所有成果截图并呈现在PPT中。

（4）成绩计算预赛按在规定时间内完成指定任务的完整度和质量进行分项评分，分项评分的总和作为预赛成绩。

预赛成绩排名前60%的组进入决赛。

预、决赛评分标准见“网店运营管理评分细则”。

比赛名次由决赛成绩和预赛成绩决定。

最终比赛成绩=预赛成绩*40％+决赛成绩*60％。

3．特别说明：（1）摄影器材各代表队自带，组委会只提供工作场地。

（2）各组队员的分工由队员自行商定，但需要填写分工表。

（4）比赛平台：淘宝（）。

（5）组委会统一提供淘宝店铺（激活的）的账号和密码。

（6）除比赛规则中指定提供的软件外，禁止下载使用其他软件。

4．网店运营管理评分细则1.预赛评分标准2.决赛评分标准（二）网络广告设计项目（个人赛）1．比赛内容：网络广告设计项目的比赛考核选手设计制作常见网站商品宣传促销类网络广告的技能。

根据所提供的素材，按照网络广告设计比赛格式要求提供的广告类型完成指定主题的广告设计。

网络广告设计比赛格式要求：2．比赛规则：（1）辅助软件：Dreamweaver 8.0 、Photoshop cs 5，要求使用以上指定软件进行设计。

全国商科院校技能大赛组委会
关于公布2012年第六届全国商科院校技能大赛移动商务专业竞赛山东赛区暨第六届山东省电子商务专业竞赛的总决赛结果的通知
各有关单位：
由中国商业联合会、工业和信息化部人才交流中共同主办的2012年第六届全国商科院校技能大赛移动商务专业竞赛山东赛区总决赛于2012年6月8日---10日在青岛滨海学院举行。

经大赛组委会现场评审，共计评选出学生组获奖奖项58项（其中一等奖10项、二等奖17项、三等奖22项），电子商务专业教学名师奖18名、优秀指导老师奖66名、最佳组织院校奖8项。

现予以公布。

附件：
1、学生组获奖名单
2、电子商务专业教学名师奖名单
3、优秀指导老师奖名单
4、最佳组织院校奖名单
二O一二年六月十一日
附件1
一等奖本科组获奖名单
一等奖专科组获奖名单
三等奖专科组获奖名单
附件二、电子商务专业教学名师奖名单
附件三、优秀指导老师奖名单
附件四、最佳组织院校奖名单
青岛滨海学院
山东技师学院
山东外国语职业学院
山东经济管理干部学院
山东工商学院
聊城大学
德州学院
青岛职业技术学院。

“环迅杯”第二届中国电子商务大赛技术规程310国家级一类竞赛第二届中国电子商务大赛技术规程1“环迅杯”第二届中国电子商务大赛技术规程第二届中国电子商务大赛全国评审委员会二○○六年三月本技术规程的主要适用对象为：第二届中国电子商务大赛全国组委会及评审委员会第二届中国电子商务大赛各赛区组委会及评审委员会第二届中国电子商务大赛各参赛院校第页共43 页 2“环迅杯”第二届中国电子商务大赛技术规程目录第一章电子商务师职业技能赛技术规程 6 第一节基本原则 6 第二节主要赛事及时间 6 第三节主要证书7 第四节助理电子商务师技能赛（初赛）评审方案7 一、报名73“环迅杯”第二届中国电子商务大赛技术规程二、比赛内容7三、电子商务基础知识网上答题比赛规则7四、网络营销实战规则8六、助理电子商务师技能鉴定全国统考规则10七、总成绩计算办法11八、奖励及证书12九、助理电子商务师命题说明12 第五节电子商务师技能赛（选拔赛）评审方案15一、报名16二、比赛内容16三、网络营销实战规则16四、电子商务师技能鉴定赛前培训18五、电子商务师技能鉴定全国统考规则18六、综合评审规则19七、总成绩计算方法20八、奖励及证书20 第六节高级电子商务师技能赛（全国决赛）评审方案20 第七节赛场技术设施21一、总则21二、技能鉴定场地技术设施21三、选拔赛综合评审场地技术设施23四、全国决赛场地技术设施23第页共43 页 4“环迅杯”第二届中国电子商务大赛技术规程第八节竞赛监督与仲裁23一、赛场监督人员须知23二、评审委员会24三、参赛选手25四、其他相关人员25五、仲裁与申诉26 第二章网络营销实践创业赛技术规程26 第一节基本原则26 第二节主要赛事及时间27 第三节主要证书27 第四节竞赛内容27 第五节竞赛商品28 第六节初赛评审方案28一、报名28二、比赛内容28三、成绩计算方法30四、奖励及证书32 第七节决赛评审方案33一、比赛内容33二、成绩计算方法33三、奖励及证书33第5 页共43 页“环迅杯”第二届中国电子商务大赛技术规程第页共43 页 6“环迅杯”第二届中国电子商务大赛技术规程赛事组成第二届中国电子商务大赛分为两部分赛事：1.电子商务师职业技能赛2.网络营销实践创业赛参赛选手可以选报其中一项，也可以兼报两项,两项赛事中的网络营销业绩可以通用。

山东省第二届电子商务大赛招商推广手册山东省第二届电子商务大赛组织委员会---------------------------------------------目录第一部分大赛活动说明一、大赛主题三、领导机构四、大赛精神五、竞赛内容六、竞赛时间和地点七、大赛意义第二部分大赛全省招商说明一、大赛全省冠名招商二、大赛全省协办赞助单位招商三、《会刊》招商四、官方网站招商五、合作网站第三部分各分赛区招商说明一、大赛分赛区协办单位招商二、大赛分赛区网站招商第四部分大赛推广计划一、支持媒体平面媒体网络媒体电视媒体电台媒体其他媒体三、广告宣传四、新闻宣传五、校园推广第一部分大赛活动说明一、大赛主题：“***杯山东省第二届电子商务大赛”二、主办单位：中国商业技师协会中国职业教育专业委员会中国高等教育网山东省外经贸厅培训中心三、领导机构山东省第二届电子商务大赛组委会三、大赛精神为了落实全国人才工作会议精神，牢固树立“人才资源是第一资源”的观念，紧紧抓住“培养人才”、“吸引人才”、“用好人才”这三个环节，使我国由人口大国转化为人才资源强国。

根据国务院办公厅《关于加快电子商务发展的若干意见》（国办发[2005]2号）的要求，培养适应电子商务发展需要的各类专业技术人才和复合型人才。

为了全面考察在校学生及其他人员电子商务应用能力，挖掘优秀的电子商务人才，加强中国电子商务人才储备，积极推动我国电子商务事业的发展。

四、竞赛内容：个人赛：初赛——《中国商业助理电子商务师职业资格证书》、《山东省第二届电子商务大赛参赛优秀奖证书》复赛——《中国商业电子商务师职业资格证书》、《山东省第二届电子商务大赛参赛优胜奖证书》总决赛——汽车、笔记本、数码相机大奖团体赛：奖杯、荣誉证书五、竞赛时间、地点竞赛时间：06年4月2日－06年4月23日竞赛地点：山东省17地市六、参赛人员：大、中专院校学生、网络爱好者、电子商务从业人员；科技公司、学校、其他单位等。

第二届中国电子商务三创大赛创业杯参赛方案茶香书社电子商务系统一、项目背景中国电子商务市场近年来呈现出快速发展的趋势。

茶香书社作为一家专注于茶叶销售和文化传承的企业，希望通过建立一个电子商务系统来扩大销售渠道，提升品牌影响力。

因此，茶香书社决定参加第二届中国电子商务三创大赛创业杯，并提交了本项目的参赛方案。

二、目标和需求分析1. 目标茶香书社电子商务系统的主要目标是通过网络销售茶叶和相关产品，提高销售额和市场占有率。

同时，茶香书社也希望通过电子商务平台推广茶文化，提升消费者对茶叶的认识和体验。

2. 需求分析茶香书社电子商务系统的需求包括：•用户注册和登录功能：用户可以注册个人账号，并通过登录功能访问个人信息和购物历史。

•产品展示和搜索功能：系统应具备展示茶叶和相关产品的功能，并提供搜索和筛选功能。

•购物车和结算功能：用户可以将喜欢的产品加入购物车，并进行结算和支付操作。

•物流配送功能：系统需要支持订单的物流管理和配送跟踪功能，以提供快捷可靠的交付服务。

•评价和分享功能：用户可以对购买过的产品进行评价和分享，以增加用户互动和口碑宣传。

•茶文化推广功能：系统应该提供茶文化相关的文章、视频和活动信息，让消费者了解更多茶叶的知识和历史。

三、架构设计茶香书社电子商务系统的架构主要包括前端界面、后端逻辑和数据库三部分。

1. 前端界面前端界面应该具备良好的用户体验和可用性，包括以下页面：•首页：展示茶叶和相关产品的推荐和热销内容。

•产品列表页面：展示茶叶和相关产品的列表和筛选功能。

•产品详情页面：展示特定产品的详细信息，包括图片、价格、描述等。

•购物车页面：展示用户添加的产品和结算功能。

•用户登录和注册页面：提供用户注册和登录的入口。

•用户个人中心页面：展示用户个人信息和购物历史等。

2. 后端逻辑后端逻辑主要负责处理用户请求和实现业务逻辑，包括以下功能模块：•用户管理模块：处理用户的注册、登录、个人信息修改等操作。

山东省电子商务技能大赛山东省电子商务技能大赛技术规程第一部分竞赛规则第一节命题规则一．基本原则1．大赛各阶段竞赛题目由评审委员会命题组专家统一命题。

2．竞赛试题表达电子商务师职业所应达到的基本标准与整体要求。

3．命题侧重知识与技能的综合懂得与运用，强调理论与实践相结合。

二．命题根据本次竞赛按照《电子商务师国家职业资格标准》的要求实施，初赛与复赛分别以国家职业资格四级与三级的水平为基础，同时根据当前电子商务进展的现状，适当增加电子商务在实际网络环境的操作技能测试；决赛参照电子商务师（国家职业资格二级）及以上的理论知识与工作要求，结合当前电子商务的实际应用情况，以企业实际案例分析与电子商务解决方案作为命题的根据。

第二节竞赛形式1．初赛初赛分为理论知识与操作技能两部分，其中理论知识部分竞赛时间为90分钟，操作技能部分竞赛时间为90分钟。

参赛选手在各赛区的“国家职业资格电子商务师职业统一培训鉴定技术平台”上进行比赛。

初赛分为理论知识与操作技能两部分，其中理论知识部分竞赛时间为90分钟，操作技能部分竞赛时间为120分钟。

参赛选手在各赛区的“国家职业资格电子商务师职业统一培训鉴定技术平台”上进行比赛。

3．决赛决赛分为知识竞赛与技能竞赛（含现场答辩）两个部分，知识竞赛部分时间为90分钟，操作技能竞赛部分120分钟。

考试参赛选手在“国家职业资格电子商务师职业统一培训鉴定技术平台”上进行比赛；另外参赛选手按照竞赛要求向大赛评委会提交作品并进行现场答辩，大赛评委会根据评比标准确定选手名次。

第三节命题范围1．初赛初赛命题范围以《电子商务师国家职业标准》中助理电子商务师（国家职业资格四级）的知识要求为主。

2．复赛技能赛命题范围以《电子商务师国家职业标准》中助理电子商务师（国家职业资格三级）的知识要求与技能要求为主。

理论知识部分的命题，要紧参照《电子商务师职业资格培训教程》第一部分“基础知识”中的有关助理电子商务师的内容与第三部分“助理电子商务师”中的综合知识。

第二届全国大学生电子商务“创新、创意及创业”挑战赛赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_明娃_何秉轩_栋_程林_晋丞_2010年11月作品信息表目录三创概要一项目的执行容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````` ```6六项目的总结````````````````````````````````````````````````````````````````````` ``````7第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````71.2目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````81.3目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9第二章运营方案2.1公司理念````````````````````````````````````````````````````````````````````` ``````92.2公司目标````````````````````````````````````````````````````````````````````` ``````92.3发展战略````````````````````````````````````````````````````````````````````` ``````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````112.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````1 12.4.2业务详述````````````````````````````````````````````````````````````````````1 12.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````1 1第三章项目实施方案3.1总体架构````````````````````````````````````````````````````````````````````` ``````123.2各部分容````````````````````````````````````````````````````````````````````` ````143.2.1资讯频道````````````````````````````````````````````````````````````````````` 14第四章网络推广方案4.1目标市场分析````````````````````````````````````````````````````````````````````` ``144.2目标群体的行为方式```````````````````````````````````````````````````````````````154.3的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩阶段````````````````````````````````````````````````````````````````154.3.2过滤时期````````````````````````````````````````````````````````````````````` 154.3.3稳定时期````````````````````````````````````````````````````````````````````` 154.4网络营销定位````````````````````````````````````````````````````````````````````` ``154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````` ```17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析````````````````````````````````````````````````````````````````````` `````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化````````````````````````````````````````````````````````````````````` `````````186.1.1文化基调````````````````````````````````````````````````````````````````````` ``186.1.2公司宗旨````````````````````````````````````````````````````````````````````` ```196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观````````````````````````````````````````````````````````````````````` 196.1.5企业精神````````````````````````````````````````````````````````````````````` ```196.1.6品牌个性````````````````````````````````````````````````````````````````````` ```196.2组织结构````````````````````````````````````````````````````````````````````` ``````````196.3经营团队````````````````````````````````````````````````````````````````````` ``````````206.4人事制度````````````````````````````````````````````````````````````````````` ``````````206.5激励机制````````````````````````````````````````````````````````````````````` ``````````21第七章财务可行性分析7.1项目投资概括````````````````````````````````````````````````````````````````````` `````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````` ```217.4财务比率分析````````````````````````````````````````````````````````````````````` ```227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险````````````````````````````````````````````````````````````````````` `````````238.1.1风险详述````````````````````````````````````````````````````````````````````` ``238.1.2应对措施````````````````````````````````````````````````````````````````````` ``238.2资源风险````````````````````````````````````````````````````````````````````` `````````238.2.1风险详述````````````````````````````````````````````````````````````````````` ``238.2.2应对措施````````````````````````````````````````````````````````````````````` ```248.3市场风险````````````````````````````````````````````````````````````````````` ``````````248.3.1风险详述````````````````````````````````````````````````````````````````````` ```248.3.2应对措施````````````````````````````````````````````````````````````````````` ```248.4技术风险````````````````````````````````````````````````````````````````````` ``````````248.4.1风险详述````````````````````````````````````````````````````````````````````` ```248.4.2应对措施````````````````````````````````````````````````````````````````````` ```248.5竞争风险````````````````````````````````````````````````````````````````````` ``````````248.5.1风险详述````````````````````````````````````````````````````````````````````` ```248.5.2应对措施````````````````````````````````````````````````````````````````````` ```248.6财务风险````````````````````````````````````````````````````````````````````` ``````````258.6.1风险详述````````````````````````````````````````````````````````````````````` ```258.6.2应对措施````````````````````````````````````````````````````````````````````` ```25附件一三农问题````````````````````````````````````````````````````````````````````` ````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行容我们主要是以区域性电子商务作为整个产业链条中的核心，企业可以通过区域性电子商务与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。

2024大学生电子商务大赛章程合同编号：__________甲方：__________地址：__________联系方式：__________代表人：__________乙方：__________地址：__________联系方式：__________代表人：__________鉴于甲方为大学生电子商务大赛的主办方，乙方为参赛方，为明确双方的权利义务，经甲乙双方友好协商，特订立本合同，共同遵守。

第一条比赛内容1.1 本届大学生电子商务大赛的主题为：__________。

1.2 比赛时间为：__________。

1.3 比赛地点为：__________。

第二条参赛条件2.1 乙方须为在校大学生（包括本科生、研究生），且具备一定的电子商务知识和实践经验。

2.2 乙方需组成参赛团队，团队成员人数不少于__________人，不多于__________人。

2.3 乙方需按照甲方制定的比赛规则和要求，提交参赛作品。

第三条甲方权利义务3.1 甲方负责组织、策划、实施本届大学生电子商务大赛，为乙方提供比赛平台和资源。

3.2 甲方有权对乙方的参赛作品进行审核、评选和公示。

3.3 甲方应保证比赛过程的公平、公正、公开，为乙方提供专业的评委团队和评分标准。

3.4 甲方在比赛期间为乙方提供技术支持、培训和咨询等服务。

3.5 甲方有权对乙方的不正当行为进行处理，并根据情况有权取消其参赛资格。

第四条乙方权利义务4.1 乙方应遵守甲方制定的比赛规则和要求，配合甲方完成比赛各项任务。

4.2 乙方需保证参赛作品的原创性和真实性，不得抄袭、剽窃他人作品。

4.3 乙方在比赛期间应积极参与，主动学习，提升自身电子商务能力和团队协作能力。

4.4 乙方有权对甲方的比赛组织和执行进行监督，并提出合理化建议。

4.5 乙方在比赛期间应遵守赛场纪律，维护比赛秩序。

第五条知识产权5.1 乙方参赛作品涉及的知识产权归乙方所有。

5.2 甲方在比赛期间对乙方的参赛作品进行宣传、展示、推广等活动，无需支付额外费用。