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jeffmadura-《商学导论》第四版推荐序-论文

jeffmadura-《商学导论》第四版推荐序-论文

Jeff Madura*《商学导论》第四版推荐序- 论文关键字：英语学习大学企业课程课堂大学生学生课本导论Jeff adura*《商学导论》第四版推荐序在国外大学，无论是文科还是商科学生，无论是理科或工科学生，他们共同的追星课程之一是一门与“商学”有关的课程，英语为：“Intrdutin t Business”，“Business Essentials”或“Business Fundaentals”。

国内称之为“工商学导论”或“商学导论”。

“Business Studies”与“Intrdutin t Business”有何区别？根据朗文与牛津等权威辞典的定义，“Business Studies”是涉及到“经济学”、“金融学”、“财政学”与“管理学”等学科的大学课程。

“Intrdutin t Business”是“Business Studies”的入门课程，通常讲述的内容包含：如何创建企业(business)、企业经营的外部环境、企业管理、员工管理、市场营销与财务管理等。

为什么要学些有关“Business”方面的课程？大学生毕业后步入社会的第一个接触点可能就是企业。

了解企业的所有制性质、企业所处行业的发展状态、企业的经营状况、企业经营的外部环境、企业的管理体制、企业的用人政策，与学生未来择业求职、职业发展等方面不无关系。

企业是一个国家经济的细胞，企业经济效益递增既会助推国家经济腾飞也会提高人民生活水平。

中国经济经过三十年的快速发展取得了举世瞩目的辉煌成就：经济总量超3万亿美元进入全球三甲；人均国民总收入步入了中等收入国家行列；进出口贸易总额超2万亿美元攀上世界第二；外汇储备跃居世界第一位；沪深两市总市值突破30万亿元，首超GDP。

在全球市值前十大公司中，中国公司已经占据了半壁江。

国家日益强大富裕使当今大学生又添加了更多美好的憧憬与幻想。

现在，很多大学生步入社会时，除了憧憬找到一份高薪惬意的工作，早日成为有房、有车族外，还想通过理财尽快圆自己“百万富翁”之梦。

国际商法导论An_Introduction_to_International_Commercial_Law

国际商法导论An_Introduction_to_International_Commercial_Law

International Business LawAn Introduction to International Business Law国际商法导论I.The Concept and Sources of International Business Law国际商法的概念和渊源I.1 Concept of the International Business Law: What is International Business Law? 国际商法的概念: 什么是国际商法？International Business Law is the sum total of laws of regulating the various relationships between international business transaction and the business organizations. 国际商法是调整国际商事交易和商业组织的各种关系的法律规范的总和。

The regulating objects and ranges of international business law are broader than that of the traditional business law. 国际商法的调整对象和范围比传统的商法更为广泛。

The traditional business law mainly includes the contents of the business law of act, the company law(UK)/the law of corporation(USA), the law of bills, the law of maritime commerce, the law of insurance, etc.. 传统的商法主要包括商行为法、公司法、票据法、海商法、保险法等内容。

Introcution-to-Business-商学导论PPT-IB02

Introcution-to-Business-商学导论PPT-IB02

• diversity • sexual harassment • affirmative action (Br:positive dicrimination) • grievance policy • layoffs • dilemma • employee turnover • shareholer activism • institutional investors • tradeoff
• •
Apple and IBM
– Invest in education programs
Home Depot
– Donates to community programs for housing projects – Provided supplies and equipment to 9.11 rescue efforts
•
Sarbanes-Oxley Act: the Public Accounting Reform and Investor Protection Act, 2002
Violations of Responsibility
Cases of misleading stockholders: provide misleading financial information that exaggerates financial condition
- product safety - advertising - industry competition
Responsibility to Employees
• •
Employee Safety
– workplace
Proper Treatment of Employees

Introcution-to-Business-商学导论PPT-IB06

Introcution-to-Business-商学导论PPT-IB06

Internet makes the process easier • Some useful websites: p167
•
2017/12/28
IB-CHAPTER6
4
Resources Available to Assist Entrepreneur
•
•
•
SBA: The Small Business Administration web site provides many resources related to creating a small business Yahoo !: Yahoo ! Small Business Site – a good place to find links for more information American Express: American Express Small Business Site /smallbusin ess provides much information and links that can help during start up.
2017/12/28 IB-CHAPTER6 18
Key Advantages
•
Produce products efficiently
– efficient management of HR – efficient management of production process
•
Produce Higher-Quality Products
2017/12/28
IB-CHAPTER6
5
Entrepreneurship
- Profit Potential

Introcution to Business 商学导论PPT IB09

Introcution to Business 商学导论PPT IB09
9
PartPart III Management III: Management
9 Improving Productivity & Quality
Introduction to Business 3e Introduction to Business
Jeff Madura
Jeff Madura
Learning Goals
9–8
Resources Used for Production
One
Human Resources (type, number and skill level of employees) Materials are transformed by human resources into a final product. Other Resources (building, machinery, equipment, technology, etc.)
9–5
Key Terms
production schedule生产计划 program evaluation and review technique (PERT)规划评估与复核法 quality control质量控制 quality control circle质量控制圈 ，品管圈 reengineering再造 restructuring重组 ，改造 routing路线 ，途径 sampling取样 ，抽样 scheduling进度安排
9–18
Outsourcing
Reasons for outsourcing
Cost Savings Focus on Core Business Cost Restructuring. Outsourcing offers a move

商学导论 第一章 Motives and Functions of a Business

商学导论 第一章 Motives and Functions of a Business

Revenue - (Expense) Profits
Attract
Expens South-Western. All rights reserved.
7
Motives and Functions of a Business
• Revenue comes from„ • Expenses are incurred when„
Goals Resources Stakeholders Environment Decisions
IDEAS
RISK
Copyright © 2007 South-Western. All rights reserved.
15
Motives and Functions of a Business
• What’s the difference between a businessman and an entrepreneur?
Copyright © 2007 South-Western. All rights reserved.
9
Motives and Functions of a Business
• Is profit always the only motive for business?
Copyright © 2007 South-Western. All rights reserved.
Copyright © 2007 South-Western. All rights reserved.
10
Motives and Functions of a Business
Government & Nonprofits
Goals Resources Stakeholders Environment Decisions

商务导论Lecture1-Formsofbusiness


10, 11, 16, 18
Final Exam
80%
Requirements
• Preview • Group report
Homework
Final Grade
2020/5/18
Performance
20% Class Attendance Involvement
• No absence
• In-class discussion • Report / Presentation
general partner / limited partner
-Partner who actively manages a business and has unlimited liability for its debts -Partner who does not share in a business’ management and is liable for its debts only to the limit of his or her investment
• Partnership
– Business co-owned by two or more persons
• Corporation
– Business that is legally considered an entity separate from its owners and is liable for its own debts; owners’ liability extends to the limits of their investments.
1
Advantages Disadvantages
Improved access to resources

第一章国际商务导论

The globalization of markets refers to the merging of historically distinct and separate national markets into one huge global marketplace.
It has been argued for some time that the tastes and preferences of consumers in different nations are beginning to converge on some global norm.
17
China and WTO
18
The WTO can
19
WBG
20
Drivers of Globalization
Declining Trade and Investment Barriers
The Role of Technological Change
Microprocessors and telecommunications The Internet and world wide web Transportation technology Implications for the globalization of production
Some formal rules of the game would enhance the potential odds for foreign firms’ success.
Other rules of the game, which may discriminate against foreign firms, would undermine the chances for foreign entrants.

国际商务教案


因此，近年来国际商务学的研究重点越来越多地转向 国际商务活动的主体 --- 跨国公司及其全球组织与战略。
与之相关的是国际商务学中关于跨国企业的组织建设、 计划协调、信息处理和全球策略等一系列内部管理问题。 此方面代表人物：美国哈佛大学克利斯托弗· 巴莱特 （Christopher A Barlett）和舒马恩却· 革歇尔 （Sumantra Ghoshal）教授。 这是国际商务管理者的基本工作。
1 Introduction to the Study of IB
1.1 1.2 1.3 1.4
The The The Why
Concept of “International Business” Object of “International Business” Structure of the Course International Business Is Special
1.1.2 流行的三类国际商务学教材 国际商务学是新兴学科，涉及面广，研究角度多。 迄今为止，还没有一本被各方面公认的权威教科书。 不同学者往往根据研究问题的不同而有所侧重。 全球以北美的国际商务研究最为先进。 大略说来，目前国际商务学教材可以分为三类： 百科全书型 专题型 案例型
特
征
大 类
简明百科 全书型 国际商务 活动中的 所有业务 面面俱到 全面系统 浮光掠影 语焉不详
1）国际商务学的定义
国际商务学： 是研究为满足需求而进行的国与国之间商务活动的科 学。
国际商务的三层涵义 （1）跨越国界：非国内经济活动。
（国际贸易、技术合作、跨国投资等）
“跨国界”是其本质。
（2）商业性： 盈利性活动。 （3）满足需求：个人或组织的需求。
2）学科定位 笼统地说： 年轻的、综合性、跨专业的边缘性学科。

商务导论Chapter 1


How Resources Limit the Ability to Satisfy Wants and Needs
Resources limit the number of needs and wants people can satisfy. Example: You may want a new pair of jeans and a new camera. You may have only enough money to buy one of these two things.
How to Define Business
Business is any commercial activity that seeks profit by providing goods and services to others in exchange for money. Profit is the money left over after a business has paid the cost of providing its goods and services.
Wants and Needs Drive the Economy
• Private wants A group of people share the same wants. Individual people also have private wants. • Public wants Wants widely shared by many people.
The Significance of Competition
The result is that goods and services are produced and sold at the lowest possible cost.
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• Differentiate among the types of compensation that firms offer to employees.
• Describe the skills of employees that firms develop.
• Explain how the performance of employees can be evaluated.
5. When a firm attempts to fill job openings with persons it already employs, it is engaging in:
a. intrapreneurship b. internal recruiting c.entrenchment
• For one or two of the tasks, list a skill that the candidate would need.
• Develop a behavioral question for that skill.
Copyright © 2004 South-Western. All rights reserved.*
11–4
Quiz
1. Name
2. One task of human resource planning is recruiting true/false?
3. The overall performance of most employees is based on multiple criteria true/false?
• Internal/external
Copyright © 2004 South-Western. All rights reserved.*
11–10
Internal versus External Recruiting
Internal
Recruiting
filling open positions with existing employees whose personalities are known, capabilities and limitations can be assessed. An opportunity for a promotion or more desirable tasks.
• Interview Process
- Applicants’ punctuality, communication skills, attitude and other more detailed information.
• Contacting References
- Offering limited benefits, because only the references who are likely to provide strong recommendations are listed.
11
PPaarrt tIVI: VMaMnagainngaEgminplgoyEeems ployees
11 Hiring, Training & Evaluating
Employees
IntroIdnutcrotidouncttoioBnutsoinBeussi3neess
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Recruiting
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External Recruiting
Filling positions with applicants from outside the firm. May recruit more qualified candidates. Firms don’t have as much information as they do for internal applicants.
Copyright © 2004 South-Western. All rights reserved.*
11–2
Key Terms
• bonus
• boycott
• commissions
• compensation package
• employee benefits
• employment test
Copyright © 2004 South-Western. All rights reserved.*
11–9
Recruiting
• Goal of recruiting is to ensure an adequate supply of qualified candidates for employment.
➢ Needs may be determined by assessing the firm’s growth trends.
➢ During a temporary increase, the firm can offer overtime to existing workers, hire temporary workers for part-time or seasonal work.
d. precruiting e. focused recruiting
Copyright © 2004 South-Western. All rights reserved.*
11–5
But First, Pert and Gant Charts
• Go to these sites to learn more;
Jeff MaJdefufrM aadura
Learning Goals
• Explain human resource planning by firms.
• Explain how a firm can ensure equal opportunity and the benefits of doing so.
4. The document that specifies credentials necessary to qualify for the job position is a :
a. Job specification b. Job description c. job analysis
d. job evaluation e. performance evaluation
11–14
Hiring Example
• Now you try as a team for one of your company’s positions. Develop a complete analysis for one of your top managers for the PLAN.
• Employment Tests (Optional)
• Physical Examination (Optional)
• Hiring Decision
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Exhibit 11.3&11.4 11–12
Copyright © 2004 South-Western. All rights reserved.*
11–8
Human Resource Planning
• Job analysis
– Determining the tasks and the necessary credentials for a particular position
• external recruiting
• human resource manager
• human resource planning
• internal recruiting
Copyright © 2004 South-Western. All rights reserved.*
11–3
Key Terms
– Behavioral question – Tell me about a time when you able to identify and communicate a financial risk during budget time?
Copyright © 2004 South-Western. All rights reserved.*
11–11
Screening Applicants
• Screening out Unqualified Applicants
- Recruiting software programs eliminate the need for individuals to read and categorize resumes received.
➢ Job specification states the credentials needed to qualify for a position.
➢ Job description states the tasks, duties and responsibilities of a job position.
Copyright © 2004 South-Western. All rights reserved.*
11–7
Forecasting
1. Start with your organization chart 2. Put each organization on an excel
spreadsheet in a column 3. In the top few rows put the number of sales,