Introcution to Business 商学导论PPT IB12
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intruduction to business 商学导论 青旅创业
More competitors The sizes of youth hostel are small and they locate separately Providing >demanding There are a lot of tourism alternatives Discounted tickets for traveling
Superiority
Opportunity
Weakness Threat
SUPERIORITY
1、Great sense of achievement and the passion of having your own business 2、Low rents Low cost 3、To have certain human resources 4、Certain brand image and effect shape enterprise culture 5、Partnership :share risks, more funding , more skill 6、Direct strategic direction goal 7、Perfect manage system 8、High market share in traveling industry
Strong economic growth
more customers
and Increase prC CONDITIONS The basic
will be increase
cost of travel was operating costs WHICH MAY INFLUENCE THE the BUSINESS increase , people will
第八章管理学Introcution_to_Business_商学导论PPT_IB08
IB-CHAPTER8
17
Conflicts of Interest within the Board
•
eBay’s corporate governance guidelines include the following:
•
“The Board should be composed of directors who are chosen based on integrity, judgment, and experience. The directors should have high-level managerial experience to deal with complex problems. They should represent the best interests of the shareholders”
•
IB-CHAPTER8 7
Narrow & Wide Span of Control
IB-CHAPTER8
Exhibit 8.3
8
Line versus Staff Positions
Line positions: job positions established to make decisions that achieve specific business goals • Staff Positions: job positions established to support the efforts of line positions • Line organization: an organizational structure that contains only line positions.
埃伯特 商学精要(英文版 第12版)课件ppt_08
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
Learning Objectives (1 of 2)
1. Identify and discuss the basic forms of behaviors that employees exhibit in organizations.
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
Other Personality Traits at Work (1 of 3)
Locus of Control
– the extent to which people believe that their behavior has a real effect on what happens to them
Organizational Citizenship
Organizational Citizenship
– positive behaviors that do not directly contribute to the bottom line
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
5. Describe some of the strategies and techniques used by organizations to improve employee motivation.
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
Learning Objectives (1 of 2)
1. Identify and discuss the basic forms of behaviors that employees exhibit in organizations.
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
Other Personality Traits at Work (1 of 3)
Locus of Control
– the extent to which people believe that their behavior has a real effect on what happens to them
Organizational Citizenship
Organizational Citizenship
– positive behaviors that do not directly contribute to the bottom line
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
5. Describe some of the strategies and techniques used by organizations to improve employee motivation.
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
Introcution-to-Business-商学导论-IB
• Differentiate among the types of compensation that firms offer to employees.
• Describe the skills of employees that firms develop.
• Explain how the performance of employees can be evaluated.
5. When a firm attempts to fill job openings with persons it already employs, it is engaging in:
a. intrapreneurship b. internal recruiting c.entrenchment
• For one or two of the tasks, list a skill that the candidate would need.
• Develop a behavioral question for that skill.
Copyright © 2004 South-Western. All rights reserved.*
11–4
Quiz
1. Name
2. One task of human resource planning is recruiting true/false?
3. The overall performance of most employees is based on multiple criteria true/false?
• Internal/external
Copyright © 2004 South-Western. All rights reserved.*
• Describe the skills of employees that firms develop.
• Explain how the performance of employees can be evaluated.
5. When a firm attempts to fill job openings with persons it already employs, it is engaging in:
a. intrapreneurship b. internal recruiting c.entrenchment
• For one or two of the tasks, list a skill that the candidate would need.
• Develop a behavioral question for that skill.
Copyright © 2004 South-Western. All rights reserved.*
11–4
Quiz
1. Name
2. One task of human resource planning is recruiting true/false?
3. The overall performance of most employees is based on multiple criteria true/false?
• Internal/external
Copyright © 2004 South-Western. All rights reserved.*
Introcution-to-Business-商学导论PPT-IB06
Internet makes the process easier • Some useful websites: p167
•
2017/12/28
IB-CHAPTER6
4
Resources Available to Assist Entrepreneur
•
•
•
SBA: The Small Business Administration web site provides many resources related to creating a small business Yahoo !: Yahoo ! Small Business Site – a good place to find links for more information American Express: American Express Small Business Site /smallbusin ess provides much information and links that can help during start up.
2017/12/28 IB-CHAPTER6 18
Key Advantages
•
Produce products efficiently
– efficient management of HR – efficient management of production process
•
Produce Higher-Quality Products
2017/12/28
IB-CHAPTER6
5
Entrepreneurship
- Profit Potential
Introcution-to-Business-商学导论PPT-IB13
channel integration.
IB-CHAPTER12
2
Key Terms
• direct channel 直接（销售）渠道 • exclusive distrubtion 独家经销 • full-service retail store 全方位服务的零售商店 • independent retail store 独立/自营零售商店 • intensive distribution 集约性经销，密集分销 • market coverage 市场覆盖密度，市场覆盖面 • marketing intermediaries 经销中间人 • merchants 批发商 • one-level channel 一级（销售）渠道 • selective distribution 选择性经销
Information
Promotion
Credit
IB-CHAPTER12
Displays
15
Vertical Integration
• Two or more levels of distribution are managed by a single firm.
• This strategy can be used by retailers or manufacturers.
Part V: Marketing
13
Distributing Products
Learning Objectives
1. Explain advantages and disadvantages of direct distribution channel.
2. Identify factors that could determine optimal channel of distribution.
IB-CHAPTER12
2
Key Terms
• direct channel 直接（销售）渠道 • exclusive distrubtion 独家经销 • full-service retail store 全方位服务的零售商店 • independent retail store 独立/自营零售商店 • intensive distribution 集约性经销，密集分销 • market coverage 市场覆盖密度，市场覆盖面 • marketing intermediaries 经销中间人 • merchants 批发商 • one-level channel 一级（销售）渠道 • selective distribution 选择性经销
Information
Promotion
Credit
IB-CHAPTER12
Displays
15
Vertical Integration
• Two or more levels of distribution are managed by a single firm.
• This strategy can be used by retailers or manufacturers.
Part V: Marketing
13
Distributing Products
Learning Objectives
1. Explain advantages and disadvantages of direct distribution channel.
2. Identify factors that could determine optimal channel of distribution.
Introcution to Business 商学导论PPT IB09
9
PartPart III Management III: Management
9 Improving Productivity & Quality
Introduction to Business 3e Introduction to Business
Jeff Madura
Jeff Madura
Learning Goals
9–8
Resources Used for Production
One
Human Resources (type, number and skill level of employees) Materials are transformed by human resources into a final product. Other Resources (building, machinery, equipment, technology, etc.)
9–5
Key Terms
production schedule生产计划 program evaluation and review technique (PERT)规划评估与复核法 quality control质量控制 quality control circle质量控制圈 ，品管圈 reengineering再造 restructuring重组 ，改造 routing路线 ，途径 sampling取样 ，抽样 scheduling进度安排
9–18
Outsourcing
Reasons for outsourcing
Cost Savings Focus on Core Business Cost Restructuring. Outsourcing offers a move
PartPart III Management III: Management
9 Improving Productivity & Quality
Introduction to Business 3e Introduction to Business
Jeff Madura
Jeff Madura
Learning Goals
9–8
Resources Used for Production
One
Human Resources (type, number and skill level of employees) Materials are transformed by human resources into a final product. Other Resources (building, machinery, equipment, technology, etc.)
9–5
Key Terms
production schedule生产计划 program evaluation and review technique (PERT)规划评估与复核法 quality control质量控制 quality control circle质量控制圈 ，品管圈 reengineering再造 restructuring重组 ，改造 routing路线 ，途径 sampling取样 ，抽样 scheduling进度安排
9–18
Outsourcing
Reasons for outsourcing
Cost Savings Focus on Core Business Cost Restructuring. Outsourcing offers a move
埃伯特 商学精要(英文版第12版)教学课件ebert_be12e_ppt_14
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
CPA Services (1 of 2)
• Audit
– systematic examination of a company’s accounting system to determine whether its financial reports reliably represent its operations
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
What Is Accounting, and Who Uses Accounting Information? (4 of 4)
• Tax authorities use it to plan for tax inflows, determine the tax liabilities of individuals and businesses, and ensure that correct amounts are paid on time.
Business Essentials
Twelfth Edition
Chapter 14
The Role of Accountants and
Accounting Information
Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.
CPA Services (2 of 2)
• Tax Services
Introcution-to-Business-商学导论-IB12PPT课件
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
• Line depth refers to the number of product variants in a line.
• Line consistency refers to how closely related the products that make up the line are.
Product Mix of LG
• Mobile Phoones • TV/Audio/Video • Home Appliances • Air Conditioners • IT products
2021
10
Creating and Pricing Products
Diversifying Product Mix
Other Pricing
Target Market
Creating and Pricing Products
Pricing
New Product
Differentiate
2021
2
Creating and Pricing Products
The Key Decisions in Running a Business
2021
11
Creating and Pricing Products
Diversifying Product Mix
• The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite.
• Line depth refers to the number of product variants in a line.
• Line consistency refers to how closely related the products that make up the line are.
Product Mix of LG
• Mobile Phoones • TV/Audio/Video • Home Appliances • Air Conditioners • IT products
2021
10
Creating and Pricing Products
Diversifying Product Mix
Other Pricing
Target Market
Creating and Pricing Products
Pricing
New Product
Differentiate
2021
2
Creating and Pricing Products
The Key Decisions in Running a Business
2021
11
Creating and Pricing Products
Diversifying Product Mix
• The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite.
Introduction-to-Business培训课件
Home assignments: skill training in personal planning, data collection, information search and analysis
Team assignments:
Team work spirits and experience
精
2
Ms. （Cathy）H. MA
Office: 8404 Office phone: 68681643 Ex. 8404 Email: mahaifang@ Office Hour:
Mon. 12:00-12:45pm Also by appointment
精
3
Textbook
–Qualified and trained HR –Management Competency –Location decision
–Professional help –Planning ability –Market demand
–Luck?
To become a better informed consumer and
7,8
6 Business Management 4
7 Business Management 5,6
8 HR Management
13,14,15
9 (flexible)
精
13
Course Arrangement
Week
Contents
10-11 Marketing
12-13 Operations and Quality
The textbook website:
/international
CCTV channel 2 /special/gsdll/01/
IntrocutiontoBusiness商学导论IB12
Other Pricing
Target Market
Creating and Pricing Products
Pricing
New Product
Differentiate
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
• Line consistency refers to how closely related the products that make up the line are.
Copyright © 2007 South-Western. All rights resercing Products
Creating and Pricing Products
Product Mix
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Product Mix of LG
• Mobile Phoones • TV/Audio/Video • Home Appliances • Air Conditioners • IT products
Product Types
Convenience Shopping
Specialty
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Introcution to Business 商学导论PPT IB11
11–8
Copyright 2004 South-Western. All rights reserved.
Human Resource Planning
Job analysis
– Determining the tasks and the necessary credentials for a particular position
Job specification states the credentials needed to qualify for a position. Job description states the tasks, duties and responsibilities of a job position.
Copyright 2004 South-Western. All rights reserved.
11–12
Hiring
From the job description, list the responsibilities of the position. For each responsibility, list some task which need to be performed to accomplish the responsibility. For one or two of the tasks, list a skill that the candidate would need. Develop a behavioral question for that skill.
a. Job specification b. Job description c. job analysis d. job evaluation e. performance evaluation
Copyright 2004 South-Western. All rights reserved.
Human Resource Planning
Job analysis
– Determining the tasks and the necessary credentials for a particular position
Job specification states the credentials needed to qualify for a position. Job description states the tasks, duties and responsibilities of a job position.
Copyright 2004 South-Western. All rights reserved.
11–12
Hiring
From the job description, list the responsibilities of the position. For each responsibility, list some task which need to be performed to accomplish the responsibility. For one or two of the tasks, list a skill that the candidate would need. Develop a behavioral question for that skill.
a. Job specification b. Job description c. job analysis d. job evaluation e. performance evaluation
Introcution_to_Business_商学导论PPT_IB07
7–9
Steps of Planning
Mission
statement describes the firm’s primary goal. Strategic plan identifies the long-term business focus, perhaps three to five years. It typically includes goals and strategies to satisfy the mission. Tactical planning are smaller scale plans (over one or two years) that are consistent with the firm’s strategic plan. (short-term) Operational planning establishes the methods to be used in the near future (such as the next year) to achieve the tactical plans. Contingency planning are alternative plans developed for various possible business conditions. (alternative plans)
7
III Management PartPart III: Management
Managing Effectively
7
Introduction to Business 3e Introduction to Business
Jeff Madura
Chapter 7 Learning Goals
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Product Line
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Product Mix
Copyright 2007 South-Western. All rights reserved.
Fashion
Technological
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Successful Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Chapter
12
Creating and Pricing Products
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Learning Objectives
Line/Mix Cycle Other Pricing Target Market
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Diversifying Product Mix
The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite. During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing Minute Maid and flavored tea Nestea (in a joint venture with Nestle). Aquarius Mineral Water (2004)
Marketing Research Internet
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Research & Development
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Target Markets
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Diversifying Product Mix
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Convenience
Shoyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Product Line & Mix
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Design Packaging Branding
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Pricing Strategies
Cost Supply Competition
Defensive Predatory Prestige
Creating and Pricing Products
Diversifying Product Mix
The Coca-Cola Company offers nearly 400 brands in over 200 countries. Diet Coke (introduced in 1982) Diet Coke Caffeine-Free Cherry Coke (1985) Diet Cherry Coke (1986) Coke with Lemon (2001) Diet Coca-Cola Black Cherry Vanilla (2006) Diet Coke Plus (2007) Coca-Cola Orange (2007)
Product Lines
Coke, Diet Coke, Sprite
Product Mix
Books, Electronics, Toys
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Creating and Pricing Products
Product Mix of LG
Mobile Phoones TV/Audio/Video Home Appliances Air Conditioners IT products
Copyright 2007 South-Western. All rights reserved.
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Product Line
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Product Types
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Creating and Pricing Products
Pricing
New Product Differentiate
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
The Key Decisions in Running a Business
Improvements Patents
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
New Product Creation
1 2 3 4 5
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Elasticity
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Elastic Inelastic
Copyright 2007 South-Western. All rights reserved.
Tires
Consumer
Industrial
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Target Market Factors
Demographics
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Coffee More Flavors Wireless Web Hear Music
Copyright 2007 South-Western. All rights reserved.
Creating and Pricing Products
Product Life Cycle
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing