哈根达斯的广告语

哈根达斯的“情感营销”导读:冰淇淋哈根达斯在冰淇淋市场一直占据着高端消费人群。

它的广告语“爱她，就带她去吃哈根达斯。

”让很多人铭记于心，不少恋人趋之若鹜，心向往之。

那么哈根达斯的到底运用了怎样的营销方式去捕获了客户的心呢？哈根达斯——美国冰激凌品牌，进驻中国市场18年。

从最初立足一线城市北上广深到最近几年逐渐向二三线城市拓展，哈根达斯目前在全国的门店已经有260多家，并计划今年再开设80家。

品牌定位冰淇淋“劳斯莱斯”夏至未至，深圳万象城哈根达斯店面的客人开始多了起来。

角落里坐着一位40岁左右的中年女人，正悠闲地低头看书。

“她每周三都会过来坐上一下午，偶尔也会和她老公一起，叫一杯茶，然后看着自己带来的书。

有时她出差回来也会到这里坐坐，”万象城哈尔达斯店的工作人员对这位客人的印象很深刻，“她说比较喜欢这里的安静氛围。

”这就是哈根达斯精心营造的小资情调和高品位生活。

“它让冰激凌变成了一种体验。

你感觉哈根达斯的冰激凌和雀巢的不一样，这就是它的成功之处。

”友拓公关上海分公司总经理褚文对理财周报记者说。

哈根达斯门店选址一般会在繁华商业区以及交通枢纽等接近高消费人群的消费场所。

门店都是统一的装修风格：五彩琉璃灯，园木桌，法兰绒棕红色格子沙发，墙壁上挂着黑白照——女人正在优雅的用调羹品尝冰激凌。

据了解，哈根达斯的店面面积一般在100-300平米不等，如装修100平米左右的店面则需投入70万-80万元左右。

至于其他渠道，哈根达斯经销商也会挑选高档的西餐厅和商超。

奢华的环境自然也提高了冰激凌的身价。

哈根达斯的一份85克的冰激凌球价格高达34元，冰激凌套餐在80元以上，一般人均消费60-70元左右。

“在美国、欧洲等地方，哈根达斯与普通冰激凌差价可能不是很大，但是在中国就变得很高端。

”某业内人士告诉记者，“最早的时候哈根达斯将产品定位为…冰激凌中的劳斯莱斯‟。

1996年进入中国时，这个定位还是有很大吸引力，不过对于当时的消费水平来说有点冒险，市场也培育了很久。

哈根达斯广告词——这是麦氏咖啡进入台湾市场推出的广告语，由于雀巢已经牢牢占据台湾市场，那句广告语又已经深入人心，麦氏只好从情感入手，把咖啡与友情结合起来，深得台湾消费者的认同，于是麦氏就顺利进入台湾咖啡市场。

当人们一看见麦氏咖啡，就想起与朋友分享的感觉，这种感觉的确很好。

热恋中的情人最看中爱情的表示，虽然他们也会被一时的热情蒙蔽，对情人送的所有礼物都欣然接受。

能够进一步增进两人感情的礼物是最合适的;时尚款式的情侣对表，可以在任何场合显示你们是一对亲密爱侣;两人玩的原创玩具，可以丰富你们在一起的时光，看彼此像回到两小无猜的童年时代，感情也一下子变得纯粹起来。

如果你想暗示对方可以考虑婚嫁了，那么一枚象征性戒指也是情人节最好的礼物。

1. 哈根达斯，爱情的颜色，就是这么鲜明2. 哈根达斯，最经典的一颗酒酿红樱桃，爱情需要点睛的一笔3. 哈根达斯，爱情的色调，幸福的拥有4. 哈根达斯，爱情温柔的一口冰，一口奶油，一口吻5. 哈根达斯，爱情沉淀在第一口的味道，直到永恒6. 哈根达斯，香香的果仁，浓浓的爱情7. 爱情，也许就是那一口哈根达斯的味道8. 哈根达斯，一口融化在心里的眷恋9. 哈根达斯，总是浪漫爱情的症结在各大电视台热播的旺仔牛奶最新广告遭遇如潮恶评，众多观众指责其歪曲母爱，误导小孩以为父母只有买了牛奶才是真正爱他。

对此，旺旺集团相关人士表示，广告绝非对小孩有这种暗示。

家庭教育专家则指出，这则广告是在用母爱推销商品，对孩子有诸多误导。

沈经理表示，每名消费者对同样的广告都有不同的反应，这并非企业可以控制。

他认为广告不存在逼迫一说。

虽然产品针对的消费者是小孩，但小孩的消费主导权在家长手里，而家长是有辨别力的。

孩子有自己的想法，父母也应有相应的对孩子的价值观培养。

如果家长觉得不能购买旺仔牛奶，也可以用特别的方法劝说孩子。

同时，旺仔牛奶中含有丰富的营养。

10. 哈根达斯，爱情可以如此清爽11. 哈根达斯，香香的果仁，浓浓的爱情12. 哈根达斯，冰做的红豆，冰做的天长地久13. 哈根达斯，红色的恋人，冷冻的永恒不要5000!不要4000!只要998!只要998你就能买到一款绝对超值的手机!QQ聊天!手写全触摸!3.5寸超大屏幕!语音读短信!你还等什么数量不多!限量抢购!现在只剩下35，34，33台了!再说一遍!厂家为回馈用户，特推出限量版iPhone4!让你心动的价格!让我们把电话接给客服销售部门!喂14. 哈根达斯，让爱情丰富一点，充满想象香港国家生育委员会——“好”字篇：只有男孩子，国家发展岂健康! “妙”字篇：只有女孩子，谈情乐趣再难读! “姓”字篇：没有女孩子，将来如何保家族? 香港尼尔普莱德游泳衣If your own skin isn’t protection enough, get another 译：如果您的皮肤不能给你足够的保护，就再找个保护层吧。

哈根达斯甜蜜邂逅核心提示：“爱她，就请她吃哈根达斯”（If you love her, take her to Haagen-Dazs.）——对很多人来说，这不过是一个奢侈冰淇淋品牌的广告语而已，但对于其创始人鲁本·马特斯（Reuben Mattus），这是一个饱含深情但来不及实现的承诺，与一场发生在丹麦的邂逅有关。

波兰人鲁本年轻时是个生性浪漫、热爱自由的背包族，他发誓要游遍整个欧洲。

1920年，他来到意大利首都罗马，当时的罗马已经是欧洲最著名的旅游名城，不仅风光宜人，而且经济发达。

许愿池、西班牙广场、威尼斯广场、万神殿、拉特兰圣约翰大教堂、科洛塞竞技场，美轮美奂的名胜古迹让鲁本目不暇接，叹为观止。

对建筑艺术和历史文化颇感兴趣的鲁本决定在此住一段时间，好好体验地中海风情。

当时正值盛夏，许多人都到郊外避暑。

留在本地的人常常会光顾冰室，买冰品和果汁解暑。

充满好奇心的鲁本对冰室很感兴趣，光顾了一次之后，他决定在这里拜师学艺。

据冰室的师傅介绍，罗马的制冰技术来源于13世纪意大利伟大的旅行家马可·波罗。

而这项技术的真正发明者是中国人。

早在唐朝，人们就发现硝石溶于水时可大量吸热，使水温降至零摄氏度结冰，由此掌握了夏天制冰的方法。

后来，精明的元代商人刨出冰屑，在冰里加上水果或果汁出售。

这一美味被马可·波罗带到欧洲，随即受到狂热追捧。

掌握了制冰技术后，快乐的旅行家鲁本离开意大利，向北欧的丹麦出发——大概是炎热的罗马把他热坏了吧，他决定找个凉快一点的地方走走。

意料不到的是，在途经丹麦的时候，他遇到了女孩乔·贝列娜，她有着地中海一样深邃的蓝色眼睛，两人一见钟情，打算结婚。

不料，婚事遭到了贝列娜家人的强烈反对，他们嫌弃鲁本是个身无分文、常常要露宿街头的穷小子。

为了能够和贝列娜在一起，鲁本决定到美国去闯一闯，听说那里生机勃勃，充满掘金的机会。

1921年，在开往纽约的客轮上，22岁的鲁本愁眉不展。

冰淇淋,广告语篇一：哈根达斯广告语☆最初的广告词如:“美味的哈根达斯，就像黄金里的24K足金，日本神户的牛肉，特别原始的棕榄油，平凡蘑菇的块菌，中国的陶瓷，非洲的人妖……是‘冰淇淋领域’中的极品之作。

”☆《纽约时报》给予的霸气十足的广告词:“汽车有劳斯莱斯，冰淇淋有哈根达斯。

”☆温情的广告词，如:“总是在不经意的时候，给你带来一份最细致体贴的关怀。

”☆而“爱她,就请她吃哈根达斯”这句经典的煽情广告词更是吸引了无数情侣成为哈根达斯常客。

2000年岁末，哈根达斯的“团圆”系列冰淇淋在人们盼望团圆、分享一年辛劳收获的时刻平添了一份甜美的回忆。

照例是十分煽情的“团圆”系列冰淇淋广告词：哈根达斯总会在你最需要的时候给你送上一份最贴心的关怀，这次也不例外。

精选的极品冰淇淋内心，佐以香浓风味的巧克力外壳，“团圆”系列秉承哈根达斯一贯的品牌和创意风格:尽美的口味，更美的寓意，呈现给一贯注重品质生活的你。

（哈根达斯广告语）“颗颗动人的草莓，你便真正热爱了鲜果;粒粒脆香的果仁，你便深深钟情于它；一袭素面的抹茶，你便为此优雅而倾情……就在这一刻，你便了解到冰淇淋的甜蜜和茶的清香原来可以结合得如此完美。

”“抹茶”，好像一道美丽的绿色记忆，在所有过去的日子里，“抹茶”冰淇淋给人那一股抹不去的婉约甜蜜。

ifyouloveher,takehertoH?agen-dazs.哈根达斯总会在你最需要的时候给你送上一份最贴心的关怀，这次也不例外。

精选的极品冰淇淋内心，佐以香浓风味的巧克力外壳，“团圆”系列秉承哈根达斯一贯的品牌和创意风格:尽美的口味，更美的寓意，呈现给一贯注重品质生活的你。

篇二：冰淇淋广告专集冰淇淋广告专集只是一个周末没有出门，编辑住地的一条小街上就有3家店铺挂上了蒙牛冰淇淋予以制作的店铺招牌，雪地、护目镜、飞驰的滑雪人，清凉之气，扑面而来。

在清凉的视觉背后，今年的冰淇淋热战，却是早早就开始了。

蒙牛绿色心情的广告说，“你们个个想吃我，别以为我不知情??”贪凉的消费者要吃的，是冰淇淋;冰淇淋业者要吃的，是什么？当然是市场份额和盈利。

哈根达斯英文广告语广告是营销的工具和手段，营销功能应被视为广告与生俱来的本质功能。

营销离不开传播，传播功能是广告的最基本功能，广告通过信息的传播起到促进、劝服、增强、提示的作用。

下面是小编带来哈根达斯英文广告语，欢迎阅读!哈根达斯经典英文版广告☆the original ad such as: delicious Haagen Dazs, like gold in the 24K gold, Kobe beef in Japan, especially the original palm oil, ordinary mushroom truffle, Chinese ceramics, Africa Simon ... ... is the ice cream field in the best for.☆New York Times to give domineering ad: cars have Rolls Royce, ice cream with Haagen Dazs.☆warm words of the ad, such as: always inadvertently, to bring you the most meticulous care.☆and love her, please her to eat Haagen Dazs this classic sensational ad is to attract countless couples to become Haagen-Dazs regulars.2000 year-end, Haagen-Dazs reunion series of ice cream in people looking forward to reunion, sharing a year of harvest hard time added a sweet memories. As is the very sensationalreunion series of ice cream ad:Haagen-Dazs always need you when you need to send a most intimate care, this is no exception. Heart series of Haagen-Dazs has always uphold the brand and creative style: make the United States taste, more beautiful implication, presented to focus on the quality of life has always been you. (Haagen-Dazs slogan)You will be deeply loved by it; dressed in plain green tea, you will for this elegant and portrait ... ... at this moment, you will love the fruit, You will understand that the sweetness of ice cream and tea fragrance can be so perfect combination. Matcha , like a beautiful green memory, in all the past days, Green Tea ice cream gives that an indelible Graceful sweet.If you love her, take her to H? Agen-Dazs.Haagen-Dazs always need you when you need to send a most intimate care, this is no exception. Heart series of Haagen-Dazs has always uphold the brand and creative style: make the United States taste, more beautiful implication, presented to focus on the quality of life has always been you.哈根达斯英文广告赏析Some people say that Haagen-Dazs may be the most selling concept of ice cream brand, it is expensive because of love. It is because of itsexpensive to meet a lot of petty bourgeoisie and vain psychological. For many people, it is the pursuit of high quality of life to enjoy the symbol, coupled with its pure natural raw materials processing and high quality, making it the ice cream market high-end brand.As Haagen-Dazs in Chinas positioning is the high-end brand of ice cream market, the target customers locked in urban white-collar workers, have a certain economic base, the pursuit of high quality of life of the crowd, therefore decided to print advertising mainly in the form of the main.Because television advertising coverage is too broad and too loose, and print ads more targeted than television ads. Color sense, a strong sense of quality print ads can more easily lock the appropriate consumer groups.Haagen-Dazs advertising around the theme of the appeal: had a enjoy, perfect life. Haagen-Dazs advertising is an important concept - romantic emotions, it hopes to pass to peoples information is: we do not just a cold drink, but also a way of life, a romantic expression. So that Haagen Dazs moment feeling from the lips and teeth of the sublimation of the soul of the most wonderful experience. Haagen-Dazs most famous one slogan is: love her, ask her to eat Haagen-Dazs.This will be the sweet taste and love the perfect combination of slogans, like love buzzwords the sameQuickly in Beijing, Shanghai, Guangzhou, Shenzhen and other cities spread. For a time, Haagen-Dazs ice cream has become a fashion crowd rush urban fashion food, Haagen Dazs around the love spared the article - it sells not only ice cream, but sweet moment is a symbol of romanceExperience.Second, reasonable ingredientsHaagen Dazs print ads to fine screen shows its advertising audience is mainly in the income pyramid peak, the pursuit of fashion, young consumers. It will target their own customer base in those who focus on sensory enjoyment, pay attention to taste, romantic and wealthy young consumers. Such consumers are mainly divided into two categories: First, the family rich, food and clothing worry-free young people, people of this age do not have family burden, A family, they live independently, holding a generous salary, this age is the cause of life into the peak of the stage, there is the pursuit of utilitarian psychology. These two types of consumer groups have two common characteristics of consumption, one that is the most expensive the best, most able to show their grade. Especially in the same kind of human comparisons, this highconsumption is increasingly showing a growing momentum. Second, the pursuit of exquisite, and perfect. The Haagen Dazs print ads show the information: love yourself, let yourself get the full emotional and spiritual enjoyment. This is to cater to the crowd of consumer psychology and leisure to enjoy the way of life - in the process of consumption into a happy feeling.Haagen Dazs most of the print ads cleverly conceived, creative unique, to show people a sense of ice cream with the past completely different ice cream products, causing great interest. Haagen-Dazs print ads just fit the brand in the hearts of young people is a symbol of romance and natural, noble, refined quality of this psychological. Love in the young people are eager to a romantic experience, and for the young white - collar family, are in the pursuit of quality of life of natural, outstanding. Inspired by the brand, the narcissistic men and women petty bourgeoisie, the first love of the boys and girls, or love of men and women, are invariably to Haagen Dazs. Ice cream contains the meaning of emotion, surrounded by the feeling of being loved, just as in the clouds that sweet, dreamy, quiet enjoyment.Haagen-Dazs ads in addition to emphasizing theiremotional appeal, there are special highlight it exquisite quality of the ad. This series of ads, the different flavors of ice cream ball and its corresponding raw materials in a print ad show, fine picture directly shows that each of its raw materials are carefully selected. Advertising creative point is: each Haagen-Dazs are the best quality, each product has a story behind. Consumers not only taste of ice cream, as well as Haagen-Dazs exquisite culture.Third, unreasonable ingredientsHaagen-Dazs ads are mainly print ads, the reason is mainly to be more targeted. But now with the development of the Internet age, the power of the network can not be ignored. When searching for Haagen-Dazs ads online, only a small amount of print ads and one or two video ads can be found. Although Haagen-Dazs ads are exquisite, but the number is very small. And most of its advertising products appear in the image of Hagen Dazs iconic ice cream box, there will be no specific image of the ice cream. Although this can enhance the public recognition of the Haagen-Dazs logo, but it is very unique and beautifully produced image of the product has not been reflected, but also a shortcoming.The latest Hagadas ad, invited from the good voice ofChina out of the star Jake Jun Yi endorsement, likeTo use its chocolate color for Haagen Dazs chocolate flavors of ice cream for the endorsement, but the whole screen color is very bleak, and chocolate color skin, chocolate color clothes, chocolate color sofa, and a chocolate ice cream, the whole to People feel the lack of sense of screen and realism, but not the original Haggadas should be aristocratic, I think this is the failure of a comparison of advertising.哈根达斯英文广告文案Advertising theme (slogan) Haagen-Dazs, the witness of love Haagen-Dazs, accompanied by a lifetime of television advertising ----Scenario One Christmas night, the streets crowded, Santa Claus is busy distributing gifts, a pair of couples walking hand in hand, the children play around to catch up, a pair of white-haired old couple, mutual arm on the road. (Music Ten Ringo Bells Ringtone)Scenario II.Handsome boy kneeling on one knee, holding a bunch of Haagen Dazs made of roses, bouquets in the center of a ring, the girls surprised, moved to look at him. Boy: Honey, marry me!Girl (moving): I am willing. Boys to girls with a ring, andthen the two hugged affectionately. Around the outbreak of warm applause, that the old couple also laugh. Scenario two time back to the 70s in the United States, in Haagen-Dazs retail store door. Hello, give me an ice cream male and female uttered, they look at each other at the same time. Boys wearing a dark coat, girls wearing a pair of twisted braids.Waiter (slightly apologetic, smiling) said: I am sorry, ice cream only one, you can choose other flavors. Boys and girls said: This to you.Girl (shy to say):Thank you! The boys selected another variety of ice cream, the two go back together.Scenes three. Christmas night (music ringing bells) boys kneel in front of girls, hands holding ice cream (shy): Xiaoyun, marry me!Girls (shy, cheeks flush): I am willing! Boys hold up the hands of girls, for her to wear rings. Scenario four grandfather pretend very casual to the grandmothers hand stuffed a box of Haagen-Dazs, grandmother looked up at him. Grandfather (looked up elsewhere): buy grandchildren to grandson to eat (with a smile): I know. Grandmother, grandfather mutual arm to leave.The banner appears:Haagen-Dazs, the witness of loveHaagen-Dazs, the witness of lovePrint ads: Haagen Dazs, accompanied by a lifetime of thanks to watch!Haagen Dazs love witness * Nestle: Advantages: and road snow more similar to invest heavily in the construction of modern ice cream production line, the brand design and light blue road and snow distinction between the product packaging design and road snow more beautiful. Disadvantages: As a foreign brand-name products, and Nestle and snow, as the direct face of zero-batch, and even retailers marketing ideas, so that these foreign brand-name ice cream companys business is like a store.。

哈根达斯最经典的广告语1.“美味的哈根达斯，就像黄金里的24k足金，日本神户的牛肉，特别原始的棕榄油，平凡蘑菇的块菌，中国的陶瓷，非洲的人妖……是‘冰淇淋领域’中的极品之作。

”2.“汽车有劳斯莱斯，冰淇淋有哈根达斯。

”3.“总是在不经意的时候，给你带来一份最细致体贴的关怀。

”4.“爱她就请她吃哈根达斯”if you love her, take her to h?agen-dazs.h?agen-dazs's ice cream is made with the world's finest natural ingredients: madagascar vanilla, brazilian coffee, hawaiian nuts, oregon strawberries, belgium chocolate, swiss almonds... and they come out with one fine flavor after ano 之前你所述的广告都太“伪”，做广告的真谛是直接给指定客户群体一个很强的心理映射!广告做得好不好，是否能够达到非常好的效果就看你是否触动了“对应客户群”的心弦!这里说的“指定客户”指产品直接对应的客户群，并不是说所有人。

产品是具有选择性的，如果乳罩卖给男士，确实是一个奇妙的点子，或许有人还会夸它是妙想，但是试想下运用到现实中去，会不会这样，所以你的广告必须符合你产品对应客户的购买心理。

食品类的广告，最好让吃客们有下意识下产生遐想的过程。

至于你说的什么劳斯莱斯，陶瓷，牛肉.....跟这个不沾边啊，适得其反，弄巧成拙!那你自己想想看，如果你自己喜欢吃冰激凌，然后将牛肉...陶瓷...劳斯莱斯...掺进去..你会想到它的味道么??。

哈根达斯喝咖啡文案
哈根达斯和咖啡，爱情可以如此清爽
哈根达斯配咖啡，香香的果仁，浓浓的爱情
哈根达斯与咖啡，冰做的红豆，冰做的天长地久
哈根达斯和咖啡，红色的恋人，冷冻的永恒
哈根达斯和咖啡，让爱情丰富一点，充满想象
哈根达斯，爱情的颜色，就是这么鲜明
哈根达斯，最经典的一颗酒酿红樱桃，爱情需要点睛的一笔哈根达斯，爱情的色调，幸福的拥有
哈根达斯，爱情温柔的一口冰，一口奶油，一口吻
哈根达斯，爱情沉淀在第一口的味道，直到永恒
哈根达斯，香香的果仁，浓浓的爱情
爱情也许就是那一口哈根达斯的味道
哈根达斯，一口融化在心里的眷恋。

哈根达斯冰激凌广告词
这篇是小编特地为大家整理的，希望对大家有所帮助!
1.哈根达斯，爱情的颜色，就是这么鲜明
2.哈根达斯，最经典的一颗酒酿红樱桃，爱情需要点睛的一笔
3.哈根达斯，爱情的色调，幸福的拥有
4.哈根达斯，爱情温柔的一口冰，一口奶油，一口吻
5.哈根达斯，爱情沉淀在第一口的味道，直到永恒
6.哈根达斯，香香的果仁，浓浓的爱情
7.爱情，也许就是那一口哈根达斯的味道
8.哈根达斯，一口融化在心里的眷恋
9.哈根达斯，总是浪漫爱情的症结
10.哈根达斯，爱情可以如此清爽
11.哈根达斯，香香的果仁，浓浓的爱情
12.哈根达斯，冰做的红豆，冰做的天长地久
13.哈根达斯，红色的恋人，冷冻的永恒
14.哈根达斯，让爱情丰富一点，充满想象。