江苏省江阴市成化高级中学高中英语Unit1Advertisingwordpowder教案牛津译林版必修4

课题：M4U1 Advertisingthem to telTeaching procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.T: (Greeting the class as usual) Now we will talk about advertising. Then by the way:Do yo u like reading or watching advertisements?What kind of ads do you like best? And why?Where can you find advertisements?(T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest in the topic.)Ss: … (Encourage them to express themselves)T: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are four pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions:What can you see in the picture? What can you read on it?What does it persuade us to d o or what does it try to tell us?Ss: …(Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think a bout the above questions)Step 2 ObservationAsk students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.T: Well done! Now you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the four pictures again. Later on put each of them in the correct group.T: Wonderful. I think most of you have realized the difference between the two. And in the reading we will have a further discussion.Step 3 DiscussionOrganize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion.Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.Step 4: DiscussionT: So, now look at the three questions and discuss them in groups of four.1) What was it? Now do you believe that advertisements tell the complete truth?2) What is/are your favorite advertisement(s) making you think about problems in society or about people who need help? Why?3) What do you think makes a good advertisement?Ss: …(T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to show off.) T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.Step 5 HomeworkAsk students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it.Langu age Points1. advertise (P1)⑴ v.为……做广告，登广告宣传advertise sth. in the news paperThe perfum e has been advertised in all the major women’s magazines.这种香水在所有主要的女性杂志上都做了广告。

Unit 1 Advertising Period One Welcome to the unit & ReadingAdvertisingAdvertising is only part of the total sales effort，but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose.The simplest kind of advertising is the classified ad.Every day the newspapers carry a few pages of these ads；in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available.Newspapers also carry a large amount of display advertising.Newspapers generally reach an audience only in a limited area.To bring their message to a larger audience，many who want to put out their ads use national magazines.Many of the techniques of modern advertising were developed in magazine ads.The use of bright colors，attractive pictures，and short messages is all characteristics of magazine ads.The most important purpose is to catch the eye.The message itself is usually short，often no more than a slogan which the public identifies with the product.The same techniques have been carried over into television advertising.Voices and music have been added to color and pictures to catch the ear as well as the eye.Television ads are repeated over and over again so that the audience sees and hears them many mercial television has mixed entertainment and advertising.Notes1.slogan n.(广告)标语mercial adj.商业的；营利的；靠广告收入的TaskRead the passage and answer the following questions.1.A notice in a newspaper belongs to classified ads.2.In this passage there are three kinds of media that carry ads mentioned.Period One Welcome to the unit & ReadingⅠ.单词自测1.advertising n.做广告；广告活动；广告业advertisement n.广告；广告宣传advertise vt.& vi.做广告，宣传2. drug n.毒品；药，药物3. shine n.光亮，光泽；vi.发光，闪耀shiny adj.发光的，闪耀的4.persuade vt.说服，劝说；使信服5.welfare n.(个体或群体的)幸福、安全和健康；福利6.cheat vt.& vi.欺骗；作弊；n.骗子；欺诈行为7.skilful adj.有技巧的；熟练的skill n.技巧8.innocent adj.清白的，无罪的；无恶意的；纯真的innocence n.清白，无辜9.breath n.气息；呼吸breathe vt.& vi.呼吸10.fool vt.欺骗，愚弄；n.傻瓜foolish adj.傻的11.cure vt.治愈；解决；n.药物，疗法；对策12.pleased adj.高兴，满意；乐于(做某事)please vt.使高兴ment n.评论，评价；vi.评论，议论14.mental adj.心理的；思想的，精神的；智力的mentally adv.精神上地15.trick n.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈16.aim vt.& vi.以……为目标；瞄准；n.目的，目标17.campaign n.运动(为了某种目的而进行的一系列有计划的活动)18.motto n.座右铭；格言，箴言19.benefit vt.& vi.使受益；得益于；n.益处；救济金；资金20.promote vt.推广，宣传；促销；促进，推动21.intelligence n.智力，才智；情报intelligent adj.有才智的，聪明的22.slave n.完全受……控制的人；奴隶23.consult vt.咨询；请教prehension n.理解力，领悟能力；理解练习Ⅱ.短语自测1.be related to与……相关2.stand for代表；象征3.be meant to旨在，目的是4.protect...against/from sth.保护，防护……不受到……5.be aware of意识到；明白6.even if/though虽然，即使7.fall for上……的当，受……的骗8.play tricks on欺骗；捉弄9.deal with涉及，关于；处理，应付10.warn against提醒注意；警告11.agree with sb.同意某人Ⅰ.根据课文内容选择正确答案1.How many main types of advertisements are there in our life generally?A.One.B.Two.C.Three.D.Four.答案 B2.What is the purpose of PSAs?A.To attract people’s attention.B.To promote commercial products.C.To advertise various services.D.To educate the public and help people lead better lives.答案 D3.What should we do when it comes to advertisements?A.We should believe these advertisements totally.B.We should never believe these advertisements.C.We should use our intelligence and not be a slave to them.D.We should believe that all ads are meant to benefit the public.答案 C4.In the following sentences，which is NOT true?A.Some PSAs teach people to live healthy lives.B.PSAs stand for public service advertisements.mercial advertisements are often run for free.D.There are laws to protect people from advertisements that cheat people.答案 C5.When did China begin a nationwide public service advertising campaign?A.In 1996.B.In 1986.C.In 1990.D.In 1998.答案 AⅡ.阅读课文完成下表，每空一词Title：AdvertisementsThe function of advertisements is to persuade people to buy things or accept ideas.Advertisements can be found in all kinds of media.There are two main types：commercial advertisements and public service advertisements.Ⅳ.难句分析A commercial advertisement is one which someone has paid for to advertise a product or service.句式分析：句中which引导一个定语从句，修饰先行词one。

Module 10 Unit 1： Building the futureReading Teach a man to fish【Teaching Aims】1.Try to help Ss know something about the poverty in developing countries and the way to helpthem solve the problem.2.Try to cultivate Ss’ abilities in lis tening, speaking, reading and writing.3. Help Ss maste r the reading strategy: understanding a title.【Teaching Important Points】1. How to make the students understand the passage better.2. How to help the students finish all the exercises.3. How to help the students develop their creative, comprehensive and consolidating abilities.【Teaching Difficult Points】1.How to teach students understand the problem of poverty better in this text?2.How to get students to fully participate in all activities?【Teaching Aids】1. The multimedia2. The blackboarddea of each paragraphthe education and training for young people. s better to teach a man to fish than to gi ve him a fish._________________________= It happe ned that I saw him on my way home. intended the即将发生shake hands wit若死因是环境影响到体内，即两方面共有的原因，则可用渐弱，渐息 die awaydie off【作业布置】【教学后记】。

课题：M4U1 Advertising readingand phrasesStep 1 Revision and lead-inReview about different ads.talk about more ads.Step 2 Comprehension of the textSkimming1. Guide students go through the whole article, especially pay attention to thetitles and the subtitles of the article.2. Ask Ss to skim the article and answer the questions on Page 2What do advertisements encourage people to do?What do es PSAs stand for?What are PSAs meant to do?ListeningAsk Ss to find the main idea of each paragraph.Para.1 Brief introduction of adsPara.2 What is an ad?Para.3 Untrue claims about productsPara.4 How to identify(辨别) an ad?Para.5 Public service adsPara.6 The advice on adsReading strategies: reading expository writing a subjectintroduction of subject supporting detailsconclusionPost-reading (Consolidation) (教师用书P7)What’s the similarities and difference between commercial advertisements and public service advertisements?Step 3 Language items1. Ask Ss to reread the passage and do C1 on P4 individually2. Get Ss to scan the article again and do C2.3. Do D in class.4. Do E in class.Step 4 DebateGroup A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Step 5 Homework1 Finish the article on Page 95.2 List the difficult language points on your notebook.Step 6 Language points1. be used to sth/doing (L1)习惯于get/become used to 逐渐地习惯于…used to do/be 过去常常/曾经是… （和would do区别）There used to be 曾经有There used to be a cinema here, but now it is a market.There used to be a tall tree at our gate, usedn’t there?be used to do sth.被用来做…近义词 be /become/get accustomed to (doing) sth. 习惯于adapt oneself to 使自己适应或习惯于……adjust to (doing) sth. 适应；习惯……2. share (L4) vt.share sth. with sb. 与某人分享某物She won’t share her secret with us. 她不愿意把她的秘密告诉我们。

课题： M4Unit1 ProjectTeaching Aims 1. To encourage Ss to use whatthey’ve learnt throughout theunit to complete a project.2. To consider three thingsa) the garget audience of the adcampaign.b) the message they want to sendc) how they plan on reading theirtarget audience3. To know how to cooperate and do theproject together.Teachingmethods1.Groupdiscussion2.Team workAnalysis ImportantpointsHelp the students how to develop an ad campaign. DifficultpointsHelp the students how to develop an ad campaign.TeachingaidsMulti-media projectorTeaching Procedures;Step 1: Lead-in1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:1. build—built---buil t① 建立，创立： build a nation 建立一个国家built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.行政部门资助了好几幢新楼的建筑项目We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出一只手臂③到达 I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决心/改变主意4. figure out①理解，弄明白I can’t figure out why he quit his job.②想出，计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。

课题： M4Unit 1 GrammarTeaching Aims 1. Get to learn thedifference between directspeech and indirect speech.2. Learn how to change directspeech into indirect speechin different tenses.3. Learn to use indirectspeech in statements,questions and imperativesentences.TeachingmethodsExplainingpracticingAnalysis ImportantpointsGrammar: Direct speech and reported speech DifficultpointsHow to help the students apply these rules into practice.TeachingaidsMulti-media projectorTeaching proceduresStep 1. Revision and Lead-inMake a dialogue with some Ss to introduce the topic.Step 2. Dir ect speech and reported speech1. What should we pay attention to when changing direct speech into indirect speech?(1) personal pronouns and tense(2 )adverbials of time and place (3 )other cases2. direct speech (direct narration) 直接叙述的话语，即直接引语。

Unit 1： Getting along with othersReading Secret s and lies【Teaching Aims】1.To help Ss get a general idea about the text.2. To make Ss become familiar with the detailed information about the text.3. To help Ss master Reading Strategy.【Teaching Important Points】1. How to make the students understand the passage better.2. How to help the students finish all the exercises.3. How to help the students develop their creative, comprehensive and consolidating abilities.【Teaching Difficult Points】1.How to teach students understand feelings in a text?2.How to get students to fully participate in all activities?【Teaching Aids】1. The multimedia2. The blackboard【Teaching Procedures】Step 1 lead-inDiscussion1. Do you have any important events or unforgettable experiences with your close friends?2. Please share something with us and tell us what to do when meeting with difficulties in friendship.(1). If your friend tells others about your secrets, how will you feel and what will you react?(2). When your friendship is in trouble, will you stop talking with your friend and make a new friend?Conclusion1. We should keep our promise and keep friends’ secrets.Honesty is one of the most important factors in the friendship.2. Friends should unite and help each other when meetingwith some difficulties both in study and in other fields of life.In other words, we are supposed to take honesty and union as glory. But what are the shameful behaviors or the glorious? Next let’s learn something about it.●以热爱祖国为荣以危害祖国为耻●以服务人民为荣以背离人民为耻●以崇尚科学为荣以愚昧无知为耻●以辛勤劳动为荣以好逸恶劳为耻●以团结互助为荣以损人利己为耻●以诚实守信为荣以见利忘义为耻●以遵纪守法为荣以违法乱纪为耻●以艰苦奋斗为荣以骄奢淫逸为耻Step 2 Comprehension of the textFast readingBy using thes e two rules, let’s go over the two letters for the first time and try to answer questions below.【Preparation for your own class】how you feel about it. And the helper should give advice. Dear Sarah;You have every right to feel_________ by your friend if she did tell your secrets to others, but it seems unlikely that she did. You say that you are best friends; well, best friends talk about their problems and try to solve them. If she is a good friend, you should___________ for blaming her. If you still have doubts, you should think about why you don’t believe her. Was it because you were ashamed of your______ or your behavior? Did you feel jealous of your friend’s mark? If so, the problem lies with you, not her. Try not to sound too______ of yourself when discussing marks in front of others. However, if you feel that she is very bad at keeping________ and likes to embarrass you in public, you had better find a new friend.Dear Andrew,It seems you need to apologize quickly to avoid losing a good friend! Don’t forget that things are important to people, even when they don’t shout about them. The _______was probably very important to Matthew and he felt______ about losing, and bad about not being as gifted at football as you are. A football team needs all the players to work together and help each other. Each player should play to their strengths. Shouting at your teammate was unfair and just made him feel worse. Although you both said________ things to each other, one of you has to be first to say s orry. Don’t be stubborn. You say that your__________ as important as football. Well, then you should be__________ to get your friendship back. Don’t delay. Talk toYour friend and I’m sure before long, you’ll be back play ing football together.Language points1 betray vt.①背叛，出卖（同）desert, abandonbetray one’s country 叛国betray one’s friends 背叛朋友He betrayed me. 他背叛了我。