当前位置：文档之家 › 英文广告写作 PPT

英文广告写作 PPT

  • 格式：ppt
  • 大小：194.00 KB
  • 文档页数：16

下载文档原格式

  / 16

合集下载

英文广告的写作培训教材(共 30张PPT)

英文广告的写作培训教材(共 30张PPT)

• Dear friends, As we all know, we are what we eat . Therefore, it’s very important for us to form healthy eating habits. However, bad eating habits are still very common among us students. Some of us often go to school without breakfast; some like to have snacks; some others are particular about food; and still some eat or drink too much. All these bad habits will surely do harm to our health.
为了保持健康，养成健康的饮食习惯是 必要的(It)。我们应该吃各类(various)食物 包括肉类、蔬菜、水果等。另外，我们应 该有规律的饮食。 毫无疑问我们应该重视(attach importance to)我们的饮食习惯。只有用这种方法我们 才能从中受益(benefit)。
In order to keep healthy, it’s necessary for us to form healthy eating habits. We should eat various food, including meat, vegetables ,fruit and so on. In addition, we should eat regularly. There is no doubt that we should attach importance to eating habits. Only in this way can we benefit a lot.

商务英语写作AdvertisementsPPT课件

商务英语写作AdvertisementsPPT课件

第5页/共46页
I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
第10页/共46页
I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
第6页/共46页
I. General Introduction
Back
How Is an Advertisement Laid Out?
第7页/共46页
I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice

英语写作之海报poster_图文

英语写作之海报poster_图文
4
2020/11/16
5⒈
英文海报是英语应用文中的重要体裁， 使用场合非常宽广，它包括招聘广告、 活动宣传和人物介绍等。
写作方法、策略指导与写作 技巧 1．明确海报的类型： 明确你要写的海报是招聘广告、活动宣
传还是人物介绍，准确表达其应有的内 容和特点。
6
2．明确海报语言特点： 海报不同于其它类型的书面表达，它属
21
Liu Xiang Date of birth: July 13th, 1983
Place of birth: Shanghai, China
Appearance: Handsome
Talents: Good at running and jumping
Sports career: ※ Won the third place at the world indoor
Personal Shopping Service Sep. 30，2010
14
海报
好消息 夏季清仓物资处理 本店陈列商品一律八折出售。请 顾客们仔细看货，认真挑选。商品 付款出门后不退不换，特此预先声 明。如蒙惠顾，无比欢迎。
贝金森购物服务中心
2010.9.30
15
招聘广告(Recruitment Advertisement ) 首先要对用人单位作简单介绍，然后说清楚
20介绍人物的海报可以先把所要介绍的人物的名字放在显要位置然后依次介绍该人物的生日出生地特殊技能等再简单介绍人物所从事的事业
English Practical Writing
英语应用文写作
poster
1
海报(Posters)
海报是用来告知广大群众有关戏剧，电 影以及球赛等活动的一种带有宣传广告性质 的招贴。海报正中往往把有关内容作为大字 标题，如：Football Match, Film News等字样以 提示海报的内容，或注明Poster（海报）等字 样。正文部分要写清具体内容，活动时间， 地点，以及参加规定，主持或举办单位等。 出海报的单位署名通常放在右下角，日期位 于署名的下一行，靠左下角。

advertising 广告(英语ppt)

advertising 广告(英语ppt)
Advertising
Advertising is everywhere！
What is advertising?
Advertising is a form of communication used to attract people’s eyes and persuade people to buy their products.
Successful advertising must be
attractive!
This style tells us the advantage of the products by comparison
This is a shaver advertising in Germany.
The advertising slogan is: The only thing you vertising ,the picture shows that :the drinking straw refuses to enter into other coke. It is very creative and interesting.
This style use a funny way to show the advantage of the product ,just like a joke . Only a purpose: Make you laugh and make you remember.
silk stockings advertising From the man’s facial expression, We can know the silk stockings is flexible
Exaggerated ads must be on the basis of objective reality. It is allowed to exaggerate the character of products properly.

有关广告的英文ppt

有关广告的英文ppt

For instance Head and Shoulder advertisement-“scurf go without casting, beautiful hair be more outstanding(头屑去无踪， 秀发更出众）” 、“go scurf, let you rely more near（去头屑，让你靠的更 近）" 。 its positioning mainly unique selling proposition "to scurf" certainly comes out.
按照传播媒介划分
• • • • 印刷广告 电子广告 户外广告 直邮广告 print advertising electronic advertising out-of-home advertising post advertising
我能感觉到你的存在 我呼吸着你的气息 我们的心跳如此清晰 你给了我力量 每个动作cialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. Advertises use a variety of media such as newspapers and magazines, television and radio, and posters.

可口可乐广告英文欣赏(共10张PPT)

可口可乐广告英文欣赏(共10张PPT)
可口可乐广告英文欣赏
The Coca-Cola Company is the
world's largest beverage(饮料)
company. Led by Coca-Cola, one of the world's most valuable and recognizable brands, The company's
communities.
• The company is focused on initiatives （主动权） that reduce our environmental footprint（举措）, support active, healthy living, create a safe, inclusive（包括的） work environment for our associates（社 交）, and enhance（增强） the economic development of the communities where we operate.
portfolio（投资组合） features 16
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Minute Maid(美 汁源）.
Globally, COCA-COLA is the No. 1 provider of sparkling beverages（碳酸饮 料）, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution（分配）

Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)

第十三页，共52页。
• 4. 要弄清楚不同广告媒体和方法的差异、 传媒方案的形成、控制广告本钱(běn qián) 的方法。只要仔细规划，就可以使自己的广 告投入不但值得也更有效。
第十四页，共52页。
• 4. 要弄清楚不同广告媒体和方法的差异、传媒方案的 形成、控制广告本钱(běn qián)的方法。只要仔细规 划，就可以使自己的广告投入不但值得也更有效。
第八页，共52页。
• 1. 要让自己的广告看起来较为专业，采用专业的写 法，使用(shǐyòng)专业的图表。你的读者，特别是 第一次看到你们产品的人，都会根据广告的质量得 出有关你们公司品质的一个印象。
• You have to make your ad look professional and use professional-grade writing and professionallooking graphics. Your readers, especially those who will encounter your business for the first time, develop an impression of the quality of your company based on the quality of the advertisements.
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.

精美《广告创意》中英文演示ppt


• 某相机广告
幽默型 humor
Humor make the viewers accept the content of ads more joyfully, always live a deeper impression on people, and is a good ways of conduct propaganda. But it must be noted that, the humorous language should healthy, enjoyful, wisdom and implicit.
三、 广告创意的类型
商品情报型commodity information 商品情报型
This is the most common style of ads performance. It mainly shows the objective information of commodity.
比较型 compare
某打印机广告
3.包蕴性 implication 包蕴性
It is the form of ads that catches the viewer’s eyes, while impressed by the content. So advertising creativity can't stay on the surface, but reveal some nature things. A good idea is to ingeniously combine the familiar things to reach novel effects.
1.冲击性 冲击性
shock
If you want to draw people’s attention rapidly among the dazzling newspaper advertisements, the promotion of visual tension should be put in the first place. Pictures or photos are common visual content in ads. When art photography combined with computer process, the vision of advertising creativity and representation are largely extended. It will produce strong visual impact and has a deep impression on the audience.

英语广告课件


1-4 are called the four main media of advertising.
英语广告常用词汇
广告 商业广告 公益广告 广告口号 商标，牌子 advertise/advertisement/advertisi ng/ad commercial ad public service ad slogan brand spokesman goods/product/commodity
Moderate in length（长度适中）
III， Advertising Media（广告媒体）
• Media are the means of the dissemination of advertising
1. 2. 3. 4. 5. 6. Newspaper broadcast Magazine TV program Mail Billboard
Take time to indulge．
Impossible is nothing.
Take TOSHIBA, take the world.
Enjoy some advertisements
Commercial advertisements
Just do it.
只管去做。 （耐克运动鞋）
Share moments; Share life.
代言人
商品
英语广告常用词汇
好处，优点
坏处，缺点 广告牌 渴望 advantage
disadvantage
billboard
thirst/long for
promote selling cheat customer
提高销售
欺骗顾客

英文广告写作ppt课件


【思路引导】 为吸引读者的注意力，广告的开头可采用 问句、短句或短语的形式。接着说明广告 的主要内容，即本店所提供的菜肴。根据 题目的要求，可进一步从原料、色、香、 味等方面介绍本店菜肴的特点。然后从平 衡饮食和优质服务等角度来突出本店的特 色，以起到更好的宣传作用。广告结尾应 富有感染力，进一步激发广告诉求对象的 购买行为。
写作时应注意以下几点： 1. 确定文体：广告写作属于应用文写作。 2. 主体时态：以一般现在时为主。 3. 主体人称：广告面向顾客进行宣传，
应以第一、二人称为主。
Imagine you are planning to open a restaurant which will provide the best local dishes in your area and a balanced diet.
With excellent quality and reasonable price, our restaurant provides the best food in this city. First-class service and perfect menu. Come and have a try. You will not regret it.
起着引起读者的好奇心、吸引读者注意 力的作用。
2. 广告正文进一步对标题进行阐释和证实， 以引起读者的兴趣。语言要尽量口语化、 简洁明了，使用较短的单词和句子。祈使 句和一般疑问句在广告中出现的频率很高。 如： In short, the stronger your character, the brighter your future. Please do not leave it too late. Do you want to work in world-class research laboratories?
  1. 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Are you tired of junk food? Still
looking for something special and healthy? It is time to treat yourself and your family to the best home cooked meals. We have the best local dishes and offer a balanced diet. Here you can find a lot of vegetables cooked in different ways and every kind of seafood you can think of.
Our food is famous for its variety of ingredients, beautiful color and magic taste of sweet, sour, salty and delicious dishes. The energy-giving and bodybuilding food will provide you with necessary calories, fat, protein and vitamins.
•describe their ingredients, flavour, smell and appearance
•explain how they will provide a balanced diet •explain why your restaurant will provide the best food in the area •explain how customers will be served
英文广告写作
WRITING 如何写英文广告 广告是为了某种特定的需要，通过一 定形式的媒体公开而广泛地向公众传递信 息的宣传手段。商业广告是商品销售的一 种宣传方式，目的是使消费者对某种商品 产生兴趣，从而说服和诱导消费者产生消 费行为。
【写作指导】 一则广告大致包括标题、正文、口号和随 文四个部分。但并不是每则广告都必须同 时具备以上四项。 1. 广告的标题是广告中最重要的部分。它
通过学习这篇写作指导，你掌握 了写广告的方法了吗？试着写一 下吧，然后与范文加以对照，找 出其中的不足并加以改进。
【思路引导】 为吸引读者的注意力，广告的开头可采用 问句、短句或短语的形式。接着说明广告 的主要内容，即本店所提供的菜肴。根据 题目的要求，可进一步从原料、色、香、 味等方面介绍本店菜肴的特点。然后从平 衡饮食和优质服务等角度来突出本店的特 色，以起到更好的宣传作用。广告结尾应 富有感染力，进一步激发广告诉求对象的 购买行为。
With excellent quality and reasonable price, our restaurant provides the best food in this city. First-class service and perfect menu. Come and have a try. You will not regret it.
大家有疑问的，可以询问和交流
可以互相讨论下，但要小
写作时应注意以下几点： 1. 确定文体：广告写作属于应用文写作。 2. 主体时态：以一般现在时为主。 3. 主体人称：广告面向顾客进行宣传，
应以第一、二人称为主。
Imagine you are planning to open a restaurant which will provide the best local dishes in your area and a balanced diet.
起着引起读者的好奇心、吸引读者注意 力的作用。
2. 广告正文进一步对标题进行阐释和证实， 以引起读者的兴趣。语言要尽量口语化、 简洁明了，使用较短的单词和句子。祈使 句和一般疑问句在广告中出现的频率很高。 如： In short, the stronger your character, the brighter your future. Please do not leave it too late. Do you want to work in world-class research laboratories?
3. 广告口号的目的是便于人们重复记忆和二 次传播，因而必须将之压缩成口号语句。
如： Just do it. 只管去做。
4. 随文又叫附文，是说明企业名称、地址、 购买商品的方法等附加信息的语言文字， 一般出现在广告的结尾。
如：
广告写作要求： 1. 确保广告的真实性。真实性是广告的生命
力所在，如果违背了真实性原则，广告会 因为失真而丧失可信度。 2. 明确广告对象。广告对象是指广告信息的 接受者。 3. 注意广告语言，提高说服力和表现力。好 的广告语言能给读者留下难以磨灭的印象， 唤起消费者的购买欲望，从而达到广告的 最终目的。
Write a short passage to advertise your restaurant and its service. Your writing should:
•explain what kind of food will be offered in your restaurant