商务英语阅读教程4Unit 4 textB

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基础商务英语第四册Unit4

2. Parties involved in lawsuits 3. Terms of information technology
Text I
Warm-up
Background
Detailed Reading
1. Do you know the differences between a cartel and a trust?
பைடு நூலகம்
Activation
4. Put the following words into appropriate categories.
appeal decree judgment networks protocol verdict application evidence jury overturn ruling witness Category
Text I
Warm-up
Background
Detailed Reading
2. What anti-monopoly cases do you know? A recent example of a cartel was between Unilever and Procter & Gamble who were found guilty of price fixing washing powder in 8 European countries. The case that was conducted by the European Commission after a tip off from Germany company, Henkel. The resulting penalty was a 315 million euros fine, split between Unilever (104m Euros) and Procter &Gamble (211m Euros)

新视野读写教程第四册Unit4 Text B 课文详解

t n a t u re i s t e l l i n g yo u
Text Reading
You have not only contaminated the earth, the rocks, the minerals, all of which you call “dead” but which are very much alive; you have even changed the animals, which are part of us, changed them into vulgar zoological mutations, so no one can recognize them.
Section B W h a t n a t u re i s t e l l i n g yo u
Text Reading
That is absurd! We weren’t made to endure this type of repression. You live in prisons which you have built for yourselves, calling them “homes”, offices, factories.
Section B W h a t n a t u re i s t e l l i n g yo u
Text Reading
4 There is power in an antelope, so you let it graze within your fences. But what power do you see in a goat or sheep, prey animals with no defenses, creatures that hold still while you slaughter them? There was great power in a wolf, even in a fox. You have inverted nature and turned these noble animals into miniature lap dogs. Nature is bound by your ropes and whips and is obedient to your commands.

阅读阅读教程第四册_课件_Unit_4

• Title: what the narrator has done led to the death of a patient which is deemed as a crime by the public who hold the traditional morality. But the motivation of so-called “crime” comes from the narrator‟s compassion for the patient. “Compassion”, a kind-hearted and good-natured affection, contradicts with “crime”, an evil behavior. The contrast arouses the interest of the readers. • Para.4 • “Otherwise, he felt great.” • He had nothing wrong but somntary euthanasia • Euthanasia conducted with the consent of the patient is termed voluntary euthanasia. Voluntary euthanasia is legal in Belgium, Luxembourg, the Netherlands, Switzerland, and the U.S. states of Oregon and Washington. When the patient brings about his or her own death with the assistance of a physician, the term assisted suicide is often used instead. • Non-voluntary euthanasia • Euthanasia conducted where the consent of the patient is unavailable is termed non-voluntary euthanasia. Examples include child euthanasia, which is illegal worldwide but decriminalised under certain specific circumstances in the Netherlands under the Groningen Protocol. • Involuntary euthanasia • Euthanasia conducted against the will of the patient is termed involuntary euthanasia.

商务英语阅读Unit 4 International Marketing

Reading comprehension
Read the passage quickly then answer the following two questions. 1. What do you think is the biggest challenge for firms touting tablets?
stern chase (在前船后面的)尾追；追击
Apple Inc. (NASDAQ: AAPL; previously Apple Computer,
Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold.

商务英语阅读4-精品文档

a. The “E”-term (EXW). The only term where the seller/exporter makes the goods available at his or her own premises to the buyer/importer. b. The “F”-terms (FCA, FAS and FOB). Terms where the seller/ exporter is responsible to deliver the goods to a carrier named by the buyer. c. The “C”-terms (CFR, CIF, CPT and CIP). Terms where the seller/exporter is responsible for contacting and paying for carriage of the goods, but not responsible for additional costs or risk of loss or damages to the goods once they have been shipped.
2. 2. Revised American Foreign Trade Definitions 1941 This rule was made out by nine American commercial organizations in 1941. It is a set of foreign trade which are considered obsolete, but still sometimes used in domestic U.S. trade. It contains 6 trade terms.

商务英语阅读教程4Unit4textBppt课件

to WTO agreements, which are Ratify
signed by representatives of 批准
member governments and
ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous
《知识产权协定》宗旨：减少对国际贸易的扭曲与阻碍；促进对知识产权在国际范围内更充分、有效的保护；确保知识产权的实施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
elimination of preferences, on a
Substantial
reciprocal and mutually advantageous 实质的
basis." It was negotiated during
the United Nations Conference on Trade and Employment and was the
Agreement 马拉喀什协议
nations on 15 April 1994,
replacinTariffs and
Trade .

商务英语阅读教程 Unit 4

• Most of the following words are used in the context of marketing fundamentals. When you read,
• firstly, try to figure out their meanings. • 首先，试着猜出他们的意思。
7. __m__a_r_k_e_ti_n_g_it refers to practice of commercial selling
8. ___a_d_v_e_r_t_is_i_n_g_ it can make something known generally, especially, in order to sell it
配销渠道 adj. 非商标的 n. 广告；登广告免费行销努力 n. 流程 n. 缺点产品定价市场营销推广组合 v. 要价垃圾邮件推销战略按正常价
4-1 TASK 1
Select an expression from the words listed above which matches one of the eight definitions given below. If you like, compare the definitions here with others in a dictionary. If there are other words or expressions in the list which you do not know, look them up, too.
4-1 TASK 1
5. ___p_r_o_d_u_c_t it is anything that can be offered to a market that might satisfy a want or need in marketing

商务英语阅读 Translation in Unit 4

Translation
Avon’s challenge was to find a way to adapt to this sea change while preserving the core personalattention component of its direct-selling model. 雅芳公司面临的挑战在于要找到一种方法，既能适应这个巨大的变化，又能保持其以人为本的直销模式核心。 There will always be a space for relationship- based service to the consumer. 以人际关系为基础的对消费者的服务永远有其用武之地。
Comprehensive Reading Text B
P&G’s Digital Spending Procter & Gamble Co.[1] is now spending more than a third of its U.S. marketing budget[2] on digital media[3], an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television. P&G chief executive officer A.G. Lafley[4] said the company’s digital spending on online ads and social media[5] ranges from 25% to 35% of its marketing budget. Currently, the percentage is near the top of that range in the U.S., its biggest market. Typically, digital ads claim estimated 20% to 25% share of companies’ marketing budgets. P&G’s digital spending highlights the threat to traditional advertising media like print. The company is planning to spend more on advertising in its current fiscal year[6], which reflects both the shift in where consumers are focused and a desire to increase the effectiveness of the money it spends. Company executives say digital media in many cases is proving to be a faster and cheaper way for P&G’s brands to reach consumers. “The bottom line is we need and want to be where the consumers are, and increasingly they are online and mobile,” a P&G spokesman said.

体验商务英语第四册 Unit 4 intensive reading讲解

Key Language Points in “ At the forefront of innovation”1.fastest-growing / ever-increasing/ constantly-changing2.three out of ten3.mobile phone/ cell phone/ cellular phone / handset handsets 电话听筒, 手机, 手持机4.overtake赶上, 追上, 和…打成平局，与…不分胜负=To catch up with; draw even or level with/ To pass after catching up with.超过：追上然后超过/ overcharge / overlook / out…5.dramatic：dramatic rescue at sea.一次戏剧性的海上救援/ Arresting or forceful in appearance or effect:引人注目的：引人注目或给人深刻印象的外表或效果：a dramatic sunset.辉煌的落日/drastic：Severe or radical in nature; extreme:严厉或剧烈的；极端的：the drastic measure of amputating theentire leg; 截除整条腿的极端措施；Artificial legs / flower counterfeit fakedrastic social change brought about by the French Revolution.法国革命带来的剧烈的社会变动Vigorous speech =robust/ energetic / dynamic vigorRigorous rigid prim6.executive: CEOan advisory body lacking executive powers.顾问团缺乏执行权力the executive director of a drama troupe; 剧团的执行导演；executive experience and skills.经营管理的经验和技能execute: To put into effect; carry out:执行；实行：a government that executes the decisions of the ruling party.政府执行执政党的决定[2] To put to death, especially bycarrying out a lawful sentence.处死：处死，尤指执行法律判决Penalty7.an obvious claim to membership of any league[联盟：为共同行动而结成的国家、组织或个人间的联合；联盟] ranking the world’s most respected companies. [ respectful, respectable, respective] [rank: ranked first in the class.在班上名列前茅]second to none8.respondent =回答的：作出答复或得到答复的；应答的/responsive: Readily reacting to suggestions, influences, appeals, or efforts:反应迅速的：对建议、影响、意见或努力迅速反应的：a responsive student.反应迅速的学生responsive reading;轮流朗读；9.FT/PwC survey: Financial Times (FT) / PricewaterhouseCoopers (PWC)survey/ [explore/ exploit]10.outer fringefringe: A marginal, peripheral, or secondary part:次要事物（外围）：周边的、边缘的或次要的部分：“They like to hang out on the geographical fringes, the seedy outposts”“他们喜欢去偏僻地区和肮脏的偏远村落”11.pulp and paper industry 纸浆及纸张制造工业12.anything but/ nothing but13.Luck has played a part too.14.expensive status symbol [ expensive/ extensive/ expansive ]Extensive: Large in extent, range, or amount.Extend holiday/ visa/ passport / house Extend my sincere thanks to all of you for your good corporation.Expand business in Europe Expansive: Broad in size or extent; comprehensive:/ Disposed to be open, communicative, and generous; outgoing:豪爽的，开朗的：愿交往的，慷慨的；15.GSM=global system for mobile communications 全球移动通讯系统16.become the de facto world standard de facto=In reality or fact; actually. 17.shortly after [ presently]shortly=In a short time; soon. Presently=In a short time; soon:不久，一会儿：She will arrive presently.她一会儿就到At present currently for the time being18.take over / hand over19.he saw as the key to success …view asexam-orientedquality-oriented20.telecom-oriented and value-added21.stick to / stick around[ stick and carrot] 大棒加胡罗卜/软硬兼施/ 好则奖励, 坏则惩罚22.sprawling conglomerate; sprawling=Haphazard growth or extension outward, especially that resulting from real estate development on the outskirts of a city:无计划发展：偶尔增长或向四周扩展，urban sprawl.城镇无计划扩展To sit or lie with the body and limbs spread out awkwardly.四肢摊开：懒散地舒展开身体四肢坐或躺To spread out in a straggling or disordered fashion:不整齐的散布：以杂乱无序的形式使扩展开的：untidy tenements sprawling toward the river.散布在河边的几套不整洁的房子23.a dedicated companyWholly committed to a particular course of thought or action; devoted:献身的：全心全意地交付给一特定的想法或行动的；一心一意的：a dedicated musician.富有献身精神的音乐家Designed for a particular use or function:专用的：为某一特定的用途或功能而设计的：“The satellite beams the information down to Earth, where it is sent through dedicated telephone wires to the Space Telescope Science In stitute”“卫星把信息传送到地球上后，通过专用电话线发送到空间望远镜科学研究机构24.offloaded: Slang To get rid of and pass on to another:【俚语】把…推给他人以解除拖累：“He does come close to offloading someof the blame for the launch on . . . the dear old media”“他来确实是为推脱由于把昂贵的传播工具转向市场而受的某些谴责25.on the telecommunication side, in terms ofon the part ofRegarding or with respect to the one specified:就…而言：关于或就某一特定的人而言：Brilliant strategy on the part of Confederate forces ensured their victory 盟军巧妙的战略确保了他们的胜利\name brand26.succeed in establishing a string brand that is recognized throughout the worldstring: A scattered group of businesses under a single ownership or management:连锁企业：属于同一属有者或资产的一系列分散的企业：a string of boutiques.时装用品小商店联号27.an initial benefit from some customers thinking it was a Japanese companyinitial: Of, relating to, or occurring at the beginning; first:开始的：开始的，与开始有关的，发生在开始的；首先的：took the initial step toward reconciliation.采取了走向和解的第一步28.outstrip its rivals =exceed or surpass29.it has allied engineering excellence with great marketing flairto unite…witha flair for interior decorating.室内装潢的天资a flair for the exotica.对新异事物的鉴别力served us with flair.以特别的方式招待我们er-friendly handsets=mobile phonefriendly: 【计算机科学】（电脑）使用者易使用的Informal: Easy to understand or use for a specified agent. Often used in combination:【非正式用语】容易的：易被某些特定对象理解或使用的。

Unit 4 Text B Anecdotes about Einstein

5.Einstein,however,was no Einstein when he was a child.Growing up in Munich,Germany,the first of two children of Hermann and Pauline Einstein,he was slow in learning how to talk."My parents were so worried,"he recalled,"that they consulted a doctor."
11.Contrary to widespread belief,Einstein excelled at math.By the age of 13,"he already had a predilection for solving complicated problems in applied arithmetic,"his sister recalled.An uncle,Jakob Einstein,an engineer,introduced him to the joys of algebra,calling it a "merry science,"and whenever Einstein triumphed,he "was overcome with happiness."
10.He marveled at magnetic fields,gravity,inertia and light beams.He retained the ability to hold two thoughts in his mind simultaneously,to be puzzled when they conflicted and to delight when he saw an underlying unity."People like you and me never grow old,"he wrote a friend years later."We never cease to stand like curious children before the great mystery into which we were born."

自考Unit4 TextB

– efforts to improve employees' motivation – Jack is an intelligent pupil, but he lacks motivation.
• a high level of motivation • --motivate • 1) to be the reason why someone does something [= drive]:
– The difficulty lies in providing sufficient evidence. – The strength of the book lies in the fact that the material is from classroom experience.
4
Simultaneous
– Some of the data was specifically excluded from the report.
• --include
– His job includes looking after under-21 teams. – Service is included in the bill.
– The tragedy happened as they were returning home from a night out. – The real tragedy is that the city will no longer have an orchestra.
9
Passion
• with passion
Unit 4
Text B
How to Start Your Own Business
Paradox

商务英语阅读Chapter 4

Text A Product and packages
Text A Product and packages

Maturity Phase
At maturity, the strong growth in sales diminishes. Competition may appear with similar products. The primary objective at this point is to maintain market share and extend the product life cycle as much as possible
Text A Product and packages
complex n. group of connected or similar things 相联或相似的综合事物
e.g. a big industrial complex, ie a site with factories, etc 大型工业联合体（建有工厂等的场地） a sports/leisure complex, ie a set of buildings or facilities for sports/leisure 运动的[娱乐的]综合场所
Text A Product and packages
Text A Product and packages

Growth Phase
The firm seeks to build brand preference and increase market share
•
• •
sales grow and new competitors enter the market additional demand price competition and additional costs and packages

商务英语阅读(专业篇) unit 4

The insurer said that the shipper had not disclosed some material circumstances, namely that the machine had been exhibited and thus was not new and there had been damage to the packaging on the Hong Kong-Xiamen journey. In considering that a prudent insurer in estimating the risk and that the insurer has been induced by such non-disclosure to enter into the policy on the relevant terms. The Judge accepted the shipper's evidence that it had told the insurer that the machine was exhibition machinery prior to and at the time of placing the risk.
The All Risks policies bore on their face: "Warranted that this is a container load shipment". This gave rise to the second main line of defence. Pursuant to section 33(3) of the Marine Insurance Act2 1906, a promissory warranty is a condition which must be exactly complied with whether or not it is material to the risk. Otherwise, the insurer is discharged from liability as from the date of the breach of warranty.

商务英语综合教程unit4

The fact is that the real secret of time management is learning to manage ourselves and our own personal energy. We need to adjust how we look at the time we have and how we choose to use it.
4. What time do you go to bed?
5. What activities do you usually do with family and friends?
Unit 4 Time Management
Text A
1 Reading
Read the passage about time management and answer the following questions.
Every night before going to bed, you should make a list of the most important tasks you need to _t_a_ke__c_a_re__o_f the next day. Of course, you do not need to wait until the last minute to start the list; you should be putting _m_e_m__o_s_ on your voice recorder or jotting notes on a pad or on your computer throughout the day when you think of a new task for the next day. At night you should _o_rg_a_n_i_ze_ these and add any last-minute tasks you have _c_o_m__e_u_p__w_it_h_. Once you have your complete list, you will want to _n_u_m_b__e_r them order of importance, and then decide which slot they are going to fit into on your daily planner.

自考英语二(00015)Unit 4 Text B 练习

Write down the meaning of the following phrases
• Bargain for
• Draw in
• Feel privileged to
• Niche market
• Have control over
• Potential clients
• Write out
• Keep…alive
• Motivating factors
• Extend beyond
• Bring… to the table
• Down payment
• At the forefront
• Light fixtures
• Marketing strategies
• Exceed boundaries
Section C (P178)
1. Their difficulty lies _i_n_ not knowing what to do next. 2. The committee now has to decide whether to exclude him _f_r_om__ the
competition. 3. I did not bargain _f_o_r_ her coming too . 4. Corbett resolved to seek _o_u_t__ the truth .
exclude...from... 从...中排除 seek out 找出，寻求 in place在工作，准备就绪
III. Translation
Section A (P178) 1. _T_h_o_s_e_w__h_o_f_e_e_l_p_r_iv_i_l_eg_e_d__t_o_w__o_rk__w_i_t_h_h_i_m__(所有有幸和他一起工作的人) have special memories . (feel / be privileged to do)

商务英语阅读(基础篇) Unit 4 Internet

By the 80's ARPANET, just years away from becoming the more well known Internet, had 200 computers. The Defense Department, satisfied with ARPANET results, decided to fully adopt it into service, and connected many military computers and resources into the network. ARPANET then had 562 computers on its network. By the year 1984, it had over 1000 computers on its network.
The physical connection that is required is established by way of modems, phonelines, and other modem cable connections (like cable modems or DSL). Modems on computers read and transmit data over established lines, which could be phonelines or data lines. The actual hard core connections are established among computers called routers.
HOW IT WORKS: It's a standard thing. People use the Internet to shop, play games, and converse in virtual Internet environments. The Internet is not a 'thing' itself. The Internet cannot just "crash." It functions the same way as the telephone system, only there is no Internet company that runs the Internet. The Internet is a collection of millions of computers that are all connected to each other, or have the means to connect to each other. The Internet is just like an office network, only it has millions of computers connected to it. The main thing about how the Internet works is communication. How does a computer in Houston know how to access data on a computer in Tokyo to view a webpage? Internet communication, communication among computers connected to the Internet, is based on a language. This language is called TCP/IP. TCP/IP establishes a language for a computer to access and transmit data over the Internet system.

商务英语综合教程4Unit4Businessethics课后答案

商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making your charitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seemingly inconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's. 2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know when specific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。

商务英语阅读 Unit 4

Practical Reading
Distribution Channel
2
Warm-up
I. Read the news on P.42 and discuss the questions. 1. What is the source of the news? 2. What are the top two distribution channels for bedding? 3. What are the changes of bedding’s distribution channels in market share? 4. What is Furniture Today’s 2013 Bedding Distribution Report about? 5. What do you think about the distribution channels for bedding?
5
II. Match the English phrases to the Chinese equivalents.
( H )1. specialist retailer ( C )2. merchant wholesaler ( I )3. exclusive agent ( E )4. distribution channel A. 百货商店 B. 实体分配 C. 独立批发商 D. 网上商店
J
F H A G I B E C
C. an arrangement to rent something for a period of time, or the act of doing this
D. a particular type or design E. traditional or conforming to established practice or accepted standards

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《知识产权协定》宗旨：减少对国际贸易的扭曲与阻碍；促进对知识产权在国际范围内更充分、有效的保护；确保知识产权的实施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
将贸易管制的覆盖面扩大到国家层面来看,我们将探究国家贸易管制与世界贸易体系的关系，特别是进出口管制方面。
由于削减关税的巨大成功，第八轮关贸总协定，即乌拉圭回合将会议主题首次扩大到非关税领域，服务和知识产权。最重要的是，乌拉圭回合谈判的最终目标是建立一个常设机构——世界贸易组织以监督关贸总协定原则和协议的执行情况
NAFTA
3 GATT Principles
主要向我们讲述了GATT的三个基本原则，即最惠国待遇原则，国民待遇原则和透明度原则。其目的是避免各成员国之间的歧视。 ①最惠国待遇原则，有两个例外政策，一个是对于那些违反了GATT原则的国家，可以提高该国的进口关税壁垒，二是其中一些成员国之间可以自己降低他们之间的关税壁垒而不用对其他成员国负责。 ②国民待遇原则，适用于当商品进入到外国市场时，商品所受的待遇必须和国内的相同而不能随意改变。 ③透明度原则，禁止一个国家的进口标准秘密化，不能任意改变其进口要求，如果有，则必须告知WTO，否则将违反透明度原则和国民待遇选原则。
GATT and WTO trade rounds
WTO Functions
Among the various functions of the WTO, these are regarded by analysts as the most important: 1.It oversees the implementation, administration and operation of the covered agreements. 2.It provides a forum for negotiations and for settling disputes.
Because of the great success of reducing tariffs, the eighth round of GATT, the Uruguay round expanded for the first time into non-tariff areas, services and intellectual property. Most important, The Uruguay round culminated with the establishment of a permanent body to oversee the implementation of GATT principles and agreements—the world trade organization.
1986年9月在乌拉圭的埃斯特角城举行了关贸总协定部长级会议，决定进行一场旨在全面改革多边贸易体制的新一轮谈判，故命名为“乌拉圭回合谈判”。这是迄今为止最大的一次贸易谈判，历时7年半，于1994年4月在摩洛哥的马拉喀什结束。谈判几乎涉及所有贸易，从牙刷到游艇，从银行到电信，从野生水稻基因到艾滋病治疗。参加方从最初的103个，增至谈判结束时的125个。
Brief Introduction to WTO
The World Trade Organization WTO is an intergovernmental organization which regulates international trade. The WTO officially commenced on 1 January 1995 Marrakesh Agreement under the Marrakesh 马拉喀什协议 Agreement, signed by 123 nations on 15 April 1994, replacing the General Agreement on Tariffs and Trade .
Antidumping Issues
有关北美自由贸易区成立后对美国、加拿大、墨西北美自由贸易协定于哥经济贸易的影响，依据 94年1月1日生效实施。美国对外贸易统计资料显内容: 示：北美自由贸易区自 ①关税相互减免； 1994年成立后，不但成为 ②取消进口限制；全球最大自由贸易区，至 ③坚持产地规定； 2000年，美国与墨西哥 ④政府采购协定；两国进口贸易总额每年均 ⑤鼓励投资；呈显著的成长，美国、墨 ⑥扩大相互金融服务；西哥之间因北美自由贸易 ⑦发展相互自由运输；区使得墨西哥出口至美国 ⑧鼓励保护知识产权； ⑨协商争端解决机制. 受惠最大。
SPS协议
随着国际贸易的发展和贸易自由化程度的提高，各国实行动植物检疫制度对贸易的影响已越来越大，某些国家尤其是一些发达国家为了保护本国农畜产品市场，多利用非关税壁垒措施来阻止国外尤其是发展中国家农畜产品进入本国市场，其中动植物检疫就是一种隐蔽性很强的技术壁垒措施。由于GATT和TBT对动植物卫生检疫措施约束力不够，要求不具体，为此，在乌拉圭回合谈判中，许多国家提议制定了SPS协议，它对国际贸易中的动植物检疫提出了具体的严格的要求，它是 WTO协议原则渗透的动植物检疫工作的产物。
公允价值（Fair Value）亦称公允市价、公允价格。熟悉市场情况的买卖双方在公平交易的条件下和自愿的情况下所确定的价格
斯姆特-霍利关税法（The Smoot-Hawley Tariff Act）于1930年6月17日经签署成为法律，该法案将2000多种的进口商品关税提升到历史最高水平。当时在美国，有1028名经济学家签署了一项请愿书抵制该法案；而在该法案通过之后，许多国家对美国采取了报复性关税措施，使美国的进口额和出口额都骤降 50%以上。一些经济学家认为，斯姆特-霍利法案是导致美欧之间贸易规模从1929年的历史高位急遽衰退到1932年历史低位的催化剂—这次衰退伴随着的是大萧条的开始。
The WTO deals with regulation of trade between participating Framework countries by providing a framework for negotiating trade 机构 agreements and a dispute resolution process aimed at enforcing participants' adherence to WTO agreements, which are Ratify signed by representatives of 批准 member governments and ratified by their parliaments. derive Most of the issues that the WTO focuses on derive from previous from 由 …派 trade negotiations, especially from the Uruguay Round . 生出
Structure of the Passage
Para.1-2
Brief Introduction
International Trade Regulation
Para.3-6 GATT to WTO Para.7-11 3 GATT Principles Para.12-15
5 WTO Agreements Para.16-17
GATT to WTO
主要讲了作为世界贸易体系组成部分的 GATT(关税与贸易总协定)一步步发现转变为 WTO(世界贸易组织)的过程。 ①前半部分主要讲GATT最初成立的目的及在降低各国关税方面做的努力和成效。 ②后半部分主要讲乌拉圭回合谈判的历史作用，即促成WTO的成立。
Smoot-Hawley Act:斯穆特.霍利关税法案 Uruguay Round:乌拉圭回合谈判 GATS:贸易服务总协定 TRIPS:知识产权协定
Details of each part
Para.1-2
International Trade Regulation
Brief Introduction Para.3-6 GATT to WTO Para.7-11
3 GATT Principles Para.12-15
WTO Agreements Para.16-17
Antidumping Issues
Background Information
GATT
8 GATT
WTO
ROUNDS
Functions
Brief Introduction to GATT
General Agreement on Tariffs and GATT Trade was a multilateral agreement regulating international trade. According to its preamble, its purpose Preamble 条约等的前言 was the "substantial reduction of tariffs and other trade barriers and the Substantial elimination of preferences, on a reciprocal and mutually advantageous 实质的 basis." It was negotiated during the United Nations Conference on Preferences Trade and Employment and was the 特惠 outcome of the failure of negotiating （特指关税） governments to create the International Trade Organization (ITO).