商务英语写作-chapter-2

Chapter2 A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 1⁄2 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician. 对于新世纪，我们得这样说：我们生活在一个有趣的时代。

差不多两年半之前，世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。

世界贸易进程大幅放缓。

失业队伍也越来越快，这在旧工业经济体系表现尤为突出。

原来坚如磐石的金融机构也消失了，似乎还不如老套的魔术师变的花束看起来真实。

Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before. 考虑到经济衰退幅度如此的跨时代，经济复苏进程会很慢也是理所当然的，对此我们不应该感到吃惊。

Chapter II Establishing Business RelationsLesson One Developing Client BaseChinese Version:敬启者：我方从贸易向导网获悉贵方行名与email地址，并得知你方需求购圆珠笔。

我们在此介绍本公司及产品，以期与你方建立业务关系。

我们专营圆珠笔的生产和出口已超过六年，我们的产品品种多样，质量上乘，价格极具竞争力。

欢迎登录我们的网站了解我公司概况及最新产品信息。

如果你对我们任何产品感兴趣，请告知，我们乐意提供详情。

作为积极的制造商，我们每月都有推出新产品。

如果你们感兴趣，我们乐意定期为你们提供新信息。

谨上Key to ExercisesI. Translate the following expressions into Chinese or vice versa:1.进出口2.建立业务关系3.想要购买4.贸易向导5.最新设计6.specialize in7.be of interest to8.be on the market9.manufacturerpany profilesII. Fill in each of the following blanks with a proper preposition：1. in, for2.of, of, to3.into,with,in,of4.from,of, in, with, for, of5.of,ofIII．Fill in the missing words in the following blanks with the first letter given：introduce, range, attach, trust, items, interest, interested, receiving, which,quotationsIV. Translate the following sentences into Chinese:1.伦敦史密斯有限公司向我们介绍，贵公司是纺织品的主要进口商。

chapter2Situation:你作为某外企人事部经理用Email通知全体员工圣诞节(12月24至26日）去青云山度假3日。

日程安排详见附件，12月27日照常上班。

Subject: Have fun on Christmas holiday!Dear all,Any plan on Christmas?Our company is inviting everyone to have fun in the beautiful resort –Mount Qingyun for 3 days (Dec 24 to 26). Please find the itinerary in the attachment and sign up in Room 606 ASAP. The deadline is Dec 1. All have to come back to work on Dec 27.Regards,Emily JohnsonHR ManagerChapter3请写一份欢迎沃特曼先生的通知，内容如下：欢迎沃特曼先生沃特曼先生您好：欢迎您来到美标公司。

您将担任我公司的成本分析师和采购代理，同时您也会体会到这双重工作岗位的有趣和繁忙。

您的背景将在这两份工作中发挥重要的作用。

我们将尽快把您介绍给您的同事，并且希望您能把他们看作您的队友。

他们很友善，如果您有任何需要都可以向他们请求帮助。

谨上Welcoming Mr. WatermanDear Mr. Waterman,Welcome to American Standard Corporate. You will find your dual positions as cost analyst and purchasing agent interesting and often busy. Your background will be of great help in both jobs.We will soon introduce you to your fellow employees and make you think of them as teammates. They are a congenial group, and you can rely on them for help when you need it.Best regards!SampleNOTICE OF MEETINGThe monthly sales meeting will be held in Room 801 on October 31, Friday, at 3:00 p.m. All sales representatives are expected to be present at the meeting.The Manager OfficeOctober 28, 2009chapter 5致：商务经理由：营业经理主题：到中国几个城市的旅行我在北京、天津、上海和广州作了10天游，昨天返回香港。

商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。

ChapterⅡReceiving Clients（接机，参观产品，社交娱乐等）Background Knowledge （公司、人物介绍，对话情景）Susan Wang, sales manager of Sunshine Import & Export co. ltd and her secretary , Diana Li are going to meet Fred Johns, the purchase manager of Global Trading Inc at Shanghai PuDong International Airport.一，Meeting the Guest1．At the airport.Miss Li is meeting Fred Johns.L: Excuse me, sir. Are you Mr. Johns from Global Trading Inc., New York J: Yes, I am. You must be Diana Li from Sunshine Import & Export co. ltd L: Yes, it’s my pleasure to meet you. Welcome to Shanghai. Did you have a pleasant tripJ: Well, I enjoyed it very much.L: Anyway it’s a long way to China, isn’t it I think you must be very tired.J: But I will be all right by tomorrow, and ready for business.L: Great. Well, let’s go.2．Introducing the Guest to the Superior.Miss Li is introducing Mr. Johns to Susan Wang, the sales manager.L: I would like to introduce you to Miss Wang, our sales manager. Miss Wang, this is Mr. Johns, the purchase manager from Global Trading Inc. J: Nice to meet you, Miss Wang.W: Nice to meet you, Mr. Johns. Welcome to our city. I hope you will enjoy your stay here.J: Thank you. I have been looking forward to this trip.W: We’ll do everything we can to accommodate you and make you comfortable.J: You are so nice. I hope we’ll have a good cooperation.W: Great. Now let’s take a short rest in the waiting room. Then Miss Li and I will take you to visit our company.J: Good idea. Let’s go.二，Client Reception1．Introducing the company.Miss Wang and Miss Li are introducing the company to Mr. Johns.W: Here is our company, Sunshine Import & Export co. ltd.J: Yes, I’ve heard the company for a long time.W: Well, we have been in this line for a long time. And we are one of the most competitive suppliers of this line.We have nearly 280 employees and sales of $ 9,806 million. We manufacture fine chemicals, Rongalite C 98 PCT in lumps. Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciat ed by their purchasers.L: Yes, and we always take customers first.J: Great. Do you have any new productsW: Yes, it is researched by our Research and Development Department. I think it will be the best-selling lines.J: Wonderful. Can I have a look at these new productsW: Of course, Miss Li will show you around the different departments of our country, and then we will visit the products.2．Introducing the department.L: Follow me please, Mr. Johns. This is our marketing department.J: Looks great.L: Yes, Marketing department mainly advertises and markets products. And this way, this is our Research and Development department.J: I’ve heard a new kind of chemical product has been developed by thisdepartment.L: Yes, this department is very important for the company. It is called “heart” of the company.J: Do you have Dispatch departmentL: Of course, please turn right, and this is our Dispatch Department, which is responsible to send goods to customers. And we have a great After-sales department.J: It means whatever problems we have after sales, we can get help from this department.L: Yes, we always take customers as our Gods. Our after-sales service is perfect.3．Introducing the products.Miss Wang and Miss Li are introducing the products to Mr. Johns.W: Mr. Johns, now let me show you around our product exhibition room. J: I can hardly wait to visit the products.L: This way, please.W: Ok, we are in the product exhibition room. Our latest products are exhibited here.L: Yes, in a word, our products have the excellent qualities and reasonable prices. We have 5-year warranty and the best service conditions. You can rely on us.J: I am really interested in Type 1 &2. Would it be possible for me to have a closer look at your samplesW: Of course, please.(Mr. Johns is study the samples carefully.)J: Now I can’t wait to consult the details of the contract.三，Social Activities1．Appointment and Visiting.Mr. Johns has an appointment with Mr. Chen, the general manager of the company at 2 o’clock in the afternoon. He’s in waiting room now. Miss Li, the secretary, is receiving Mr. Johns.L: Mr. Johns, may I help youJ: I would like to see Mr. Chen.L: Do you have an appointmentJ: Yes, he knows I’m coming. Our meeting is set for 2 o’clock.L: Please wait for a moment.(Miss Li is telephoning to Mr. Chen. Mr. Chen confirm s the appointment with Mr. Johns)L: Well, Mr. Johns, Mr. Chen is waiting for you. Wish you have a good time. J: Thank you! Have a good day.(Mr. Chen is having a meeting with Mr. Johns)C: Nice to meet you, Mr. Johns.J: Nice to meet you, Mr. Chen.C: Do you have a good time hereJ: Yes. Thank you for such a thoughtful arrangement for me. Shall we make a time for our business talkC: You are a man of action, Mr. Johns. I’d like to invite you to a dinner party at the Grand Hyatt Hotel at 7 o’clock in this evening. After the dinner, we’ll make a time for our business talk. Ok？J: Thank you for your kindness. I’ll be delighted to arrive on time. C: See you later.J: See you.2．Giving a Banquet.Mr. Chen is holding a banquet for Mr. Johns. Mr. Guan, the manager ofResearch and Development, Mr. Xiao, the finance department manager, Miss Wang, the sales manager, Miss Li, the secretary are all present.C: Mr. Johns, it’s a pleasure to have you here.J: It’s very kind of you to have invited me.C: Now. I’d like you to meet my friends. Allow me to introduce them. This is Mr. Guan, He is in charger of the Research and Development Department. This is Mr. Xiao. He is the finance department manager, and you know, Miss Wang, the sales manager, Miss Li, the secretary. They are with us evening. J: Oh, how nice. I am glad to meet you Mr. Guan and Mr. Xiao.G.&X. : Glad to meet you, too.J: It’s nice to see you again, Mr. Wang and Miss Li.W&L: Nice to see you again, Mr. Johns.C: Now, let’s be seated. This food is a Shanghai specialty. It’s very popular here. Help yourself, please.W: Make yourself at home and eat it while it is hot, Mr. Johns.J: Thank you. These dishes are all delicious. What’s the name of this C: It’s named Sautéed Shelled Shrimps. It tastes fresh, doesn’t it J: Yes, it’s wonderful. Thank you, Mr. Chen, what do we say in Chinese for “Bottoms up”C: We say “Ganbei”. I wish to propose a toast to our friendship and cooperation. Ganbei!ALL: To our friendship and cooperation. Ganbei.3．At the Export Commodities Fair.Miss Wang, the sales manager is taking Mr. Johns to visit the Export Commodities Fair.W: Mr. Johns, this way, please. The fair has been held once a year since 1990. Many visitors come to the Fair every year. And the number of visitorsis increased every year. This year the number is expected to be over 10,000.J: I am excited to be here. How crowded with the people.W: Yes. Be careful. The Fair has become very important in our foreign trade. There are about 20,000 new products on display. Many Chinese foreign trade companies come here and do both import and export business here.J: I suppose these products of the exhibition fair must be quite new in design. I am interested in looking around.W: Ok, let’s go.Notes:1．sales manager: 销售经理2．import: [im'pɔ:t] :n. 1. 进口，输入 2. 进口商品 v. 1. 进口2.输入 3.引进3．export: ['ekspɔ:t]: n. 1. 出口, 输出 2. 出口商品 v. 1.出口 2.输出4．Global Trading Inc.: Inc=incorporation 公司全球贸易公司5．accommodate: v. 1. 向…提供住处, 提供住宿2.使适应,使符合一致(to) 6．make sb. comfortable: 使某人宾至如归7．cooperation: [kəu.ɔpə'reiʃən] n. 合作,协作8．hear …for a long time: 久仰大名9．competitive: [kəm'petitiv]: adj. 竞争的，比赛的10. supplier: n. 供应商11. line: 行业12. Rongalite C 98 PCT in lumps 98%雕白块(块状)13. appreciate: [ə'pri:ʃieit] v. 欣赏，感激,赏识14. purchaser: ['pə:tʃəsə] 买方,购买者15. Research and Development Department: 研究和发展部门16. the best-selling lines: 畅销品17. marketing department: 市场部门18. Dispatch Department: 运输部门19. After-sales department: 售后服务部门20. exhibition: [.eksi'biʃən]: n. 展示, 展览21. warranty: ['wɔrənti] n. 保证,担保22. rely on: 依赖,依靠,对…放心23. confirm: [kən'fə:m] v. 确定，批准, 证实delighted to: 很高兴做..25. banquet: ['bæŋkwit]: 宴会,筵席26. in charger of: 对…负责27. be seated: 坐下28. Sautéed Shelled Shrimps: 水晶虾仁29. bottoms up: 干杯Useful phrases and sentences1.I am so pleased to have met you here.我很高兴在这里见到了你。

Chapter 2 Business Letter Writing Ⅱ- Enquiry & Reply⏹Enquiry 询价、询盘Enquiry is a very common form in the first step of a business transaction, which can be made both by the buyer and by the seller, whose purpose is to have some idea of his or her transaction. An enquiry, in fact , is a request for information on price, trade terms, etc.Aims of An Enquiry：Collecting information，Giving off informationInformation To Be Collected⏹Tips for Enquiry Expressions:State what kind of information is needed at the very beginning of the letter in a direct way.The information should not be merely about the product or service, the package, size, delivery, payment and after-sales services terms are also included.End the enquiry with a hope for the other side’s prompt reply.Information Source:BanksTrade directoryChambers of commerce both at home and abroadAdvertisementExhibitions and trade fairsMarket investigationsIntroduction from his business connectionsThe internetUseful Sentences-Beginning⏹We are interested in your advertisement in …⏹Your recent circular concerning the new product to be put on sale soon interests us very much.⏹Your name was given to us by … and we would like to ...⏹Your firm was recommended /given / introduced to us by … as … a nd we are interested in handling thesearticles in our market.⏹We owe your name and address to …⏹Through the courtesy of …⏹Practice⏹贵公司刊登在《商务周刊》2009年第5期上的家具广告引起了我方的兴趣，我们想了解贵公司全面详细的报价。

Chapter II Establishing Business RelationsLesson OneExercisesI. Translate the following expressions:1.cotton piece goods 6.另函2.state-operated corporation ７. 供你方参考3.import and export 8. 商务参赞处4.business lines 9. 盼望5.establish business relations 10. 最新的商品目录II. Translating the following into English:1.We are informed that _______________________________________(你公司是经营化工产品的国营公司).2.We shall let you know our comments_________________________________(一俟收到你方的报价).3.We are ______________________________________(专门从事中国工艺品出口).4.We hope to _______________________________________________(与你们建立贸易关系).5.________________________________(兹航寄) three sample books.6.______________________________________________(我们已经和世界上一百多个国家的商号建立了关系) on the basis of equality, mutual benefit and exchange of needed goods.III. Translate the following sentences into Chinese:1.We have the pleasure of introducing ourselves to you as a state corporation specializing in the export business of canned goods, and express our desire to enter into business relations you.2.Our company is one of the import and export corporations in Shanghai commercial circle authorized by the Ministry for Foreign Trade and Economic Cooperation. We have enjoyed a good reputation in the world market for a long time.3.We are one of the leading exporters of first class cotton and rayon goods and are enjoying an excellent reputation through fifty years’ business experience.4.Through the courtesy of the Chamber of Commerce in Tokyo, we have learned that you have been supplying the best quality foods all over the world.5.We are desirous of enlarging our trade in various agricultural products, but unfortunately have had no good connections in the southern part of Russia. Therefore we shall be obliged if you kindly introduce us to some of the most capable and reliable importers.IV. Translate the following sentences into English :1.承蒙外国商会介绍得知你公司的名称地址。

Notes1. owe…to… 将…归功于承蒙…告知你方名称和地址W e owe your name and address to the Chamber of Commerce in your city.to be indebted to … for your name and addressto come to know the name and address of your firm throughthrough the courtesy of … we come to know your name and addressto have obtained your name and address from…to have noted your name and addressto be recommended to sb. by …on the recommendation of …2. inform sb. that 通知某人某事inform sb of sth. 通知某人某事be informed that 兹通知你方Y ou are informed that …3. be in the market for 欲购；想买4. in the hope of doing 希望（后接动名词）5. ① a government-owned corporation（enterprise）国有公司/企业= a state-operated corporation / a public-owned corporation②a private corporation 私有公司/ 企业6. handle v. 经营（某种或某类商品）=to trade in / be dealing in /be in the (chemical )line（n. 行业）7. acquaint v. 熟悉了解to acquaint sb. with sth. 使某人了解某事be/get well acquainted with sth. 熟悉（了如指掌）8.on the basis of equality, mutual benefit and exchange of needed goods在平等互利，互通有无的基础上9.avail oneself to =make use of 利用10.enclose v. 随函附上11.through mutual efforts 通过共同努力= by joint efforts12.Export List 出口清单13.trade v.to trade in sth . 买卖Eg : trade in goods 货物交易to trade with sb. 与……交易；做生意trade policy 贸易政策foreign trade policy 外贸政策14.sole agent 独家代理敬启者：得知贵公司行名和地址我们要感激英国驻北京大使馆商务参赞处，他们告知我们你公司拟购买丝绸女衫。