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Unit 7, Book ThreeI. Section A: Bill Gates1. Teaching Objectives:To know the meaning and usage of some important words, phrases and patternsTo be familiar with the writing skills of the text and make use of it in writingTo respond and cooperate with classmates willinglyTo participate activelyTo read sentences and texts with proper intonationTo write smoothly and legibly2.Time Allotment:Section A (3 periods):1st---2nd period: Pre-reading activities ( theme-related questions for warming up;)While-reading activities (cultural notes; useful words and expressions;difficult sentences)3rd period: While-reading activities (text structure; main ideas)Post-reading activities (comprehension questions; exercises)3.Teaching Procedures:3.1 Words and ExpressionsStep 1. Word Using3.1 Pre-reading ActivitiesStep 1 GreetingsGreet the whole class as usual.Step 2. Review1. Ask students some questions to review the last lesson（show them on the screen）.2. Check the homework（made a list of celebrities whose achievements have great impact on the world by surfing the Internet or asking for help from other people）;Topics1. The definition of a role model2. The extraordinary personality about Bill GatesPurposes1. To develop Ss‟ online learning ability2. To improve Ss‟ ability to retrieve the relevant information3. To stimulate Ss‟ psychomotor thinking4. To arouse S s‟ interest in learning the uni tMethod: Talk in groups; Use task-based language teaching method, communicative approach, and audiolingual method.Step 3. Lead-in and preparation for readingShow the Ss some pictures and let them talk to each other about the topic on the screen. /zt/school/index.html; /peiyang.htm;1. Where does Gates‟ success come from?His personality : intelligent , energetic and competitive2. What distinguishes the Gates‟ style ?His time management skills.3. What are the three major methods that Gates uses to run his company?Sends out a hundred e-mail messages or more a day (and night); meets with the top managers about every month; holds two or three small review meetings a day with teams of people who work hard creating the company‟s various products4. Who is the co-founder of microsoft? How does the writer describe him?Paul Allen , a dreamy visionary5. What does Gates plan for the future?He hopes to be running Microsoft for another 10 years and then promises to focus intensely on his family and give his money away.Purpose: Arouse the students‟ interest of study. Bring in new subject: Study Abroad.Method: Use the CAI, PPT software and talk in groups; Use task-based language teaching method, communicative approach, audio-visual method and audiolingual method.Step 4. Fast readingAsk the Ss to read the passage as quickly as they can and to answer the questions on the screen. Let them get the main idea of each paragraph and make clear about the text structure.Text structure: ( structured writing )Purpose: Improve the students‟ reading and writing ability and understand the general idea of each paragraph.Method: Read the text individually and talk in groups; Use task-based language teaching method, reading approach, communicative approach and total physical response method.Step 5. Preparation for details of the text on the screenSs are required to look at the words and Phrases on the screen and give a brief presentation in class.Words and Phrases:Purpose:Train the Ss‟ ability of understandi ng and using foreign language.Method: Talk in groups, Use task-based language teaching method, communicative approach and total physical response method.1) turn out : happen to be , or prove to beThe enemy‟s proposal turned out to be a fraud.敌人的建议原来是个骗局。
新视野大学英语读写教程第三册Unit_7_Section_A教案（转载）Unit 7 Section A Bill GatesPart One: Objectives1. To learn the stories of two influential figures;2. To review the reading skill of identifying the writer’s purpose;3. To learn to write a paragraph with a general statement supported by details;4. To learn how to write a speech.Part Two: Warming up1. Who Are They ? Can you figure out who they are with the fewest hints given?Celebrity 1Hint 1: At the age of 71, he won a ￥5,000,000 State Supreme Science and Technology Award, known as the Nobel Prize in China, for his outstanding achievements.Hint 2: His childhood dream was to cultivate rice as plump as peanuts, and farmers can relax in the cool shadow of big rice plants.Hint 3: He is the most famous “farmer” in China and is termed as “father of hybrid rice” .He is Yuan Longping, “father of hybrid rice”.Celebrity 2Hint 1: She is a British writer and the author of a world-famous fantasy series, the idea for which was conceived while she’s on a train trip from Manchester to London in 1990.Hint 2: Released in 1997, her first novel Harry Potter and the Philosopher's Stone gained immense popularity and commercialsuccess.Hint 3: She was ranked by Forbes as the 48th most powerful celebrity of 2007.She is J.K.Rowling, author of Harry Potter fantasy series.Celerity 3Hint 1: She was an Albanian Roman Catholic nun who founded the Missionaries of Charity in Kolkata (Calcutta), India in 1950.Hint 2: For over forty years she ministered(服侍) to the poor, sick, orphaned, and dying.Hint 3: She won the Nobel Peace Prize in 1979 for her humanitarian work. She passed away on 5 Sept., 1997.She is Mother Teresa.2. How much do you know about Bill Gates?1) Th e former chairman of…2) The worldwide leader in…3) He discovered his interest in… at the age of 13.4) In his junior year, he left Harvard University, so as to…5) Guided by a belief that…, he began developing…6) According to Forbes magazin e, he has be en…7) …Bill Gates is the former chairman of Microsoft Corporation, the worldwide leader in software, services and solutions that help people realize their full potential. He was born on Oct. 28, 1955. He discovered his interest in software and began programming computers at age 13. In 1973, Gates entered Harvard University. In his junior year, Gates left Harvard to devote his energies to Microsoft, a company he had established in 1975 with his childhood friend Paul Allen. Guided bya belief that the computer would be a valuable tool on everyoffice desktop and in every home, they began developing software for personal computers. Under Gates' leadership, Microsoft's mission has been to continually advance and improve software technology, and to make it easier and more enjoyable for people to use computers. According to Forbes magazine, Gates has been the richest man in the world since 1995.3. What challenges did Bill Gates meet? And what do you think of that?1) The federal government claimed that …2) This case started when …3) Although Microsoft believed it’s logical, its competitors thought that …4) As far as the case is concerned, I think that …Our top story today is the case being brought against Microsoft by the federal government, accusing the software giant of unfair business practices. It claims the company is keeping a firm grip on the world’s operating system market to squeeze out the competition in other software application areas such as Internet software. Microsoft claims that it is only logical for its company to want to bundle and distribute its software with its operating systems, while its competitors claim that other companies’Internet software deserves equal access to Microsoft’s operating systems. They say that if Microsoft’s operating systems are shipped with its software included, the software of other companies should be included as well.The federal government claims that Microsoft practices unfair business practices, namely, monopoly power to gain advantage over its competitors. This case started when Microsoft bundled its Windows 95 operating system with its Internet Explorer software. Although Microsoft believes it’s logical for itscompany to bundle and distribute its software with its operating systems, its competitors hold their Internet software deserves equal access to Microsoft’s operating systems as Microsoft’s.As far as the case is concerned, however, I think there is no point arguing about who is right or wrong, but the point is to ponder over why Bill Gates’success is the focus of public attention.4. What contributes to Bill Gates’huge success?1) His keen insights into…2) His total commitment to…3) His great skills in managing…4) His competitive ability in…5) …In the first place, it is a return from his keen insights into his future. As he once put it, “At 19, I caught sight of the future …and I turned out to have been right.”In the second, it is a fruit of his total commitment to his pursuits. For example, it was not unusual for the dean of Microsoft to work16 hours a day. In the third, it is a product of his great skills in managing his business. According to his colleagues, he could deal efficiently with technical problems while handling routine affairs. And above all, it is a result of his competitive ability in development of sophisticated IT products. In more than 30 years since he dropped out of Harvard to conquer the world of computer operating systems and application software, in effect, he has been deadly for competitors trying to claw their way into the market.5. From Bill Gates’dropout of Harvard, can we tell that college education means nothing to one’s success?My answer to this question is negative. Because hisexperience on Harvard campus, though unable to produce a direct effect on his success, helped keep his mind open to what was going on in the world of science and render him sharper at what future would hold for him. According to Bill Gates, his experience in Harvard was regarded as “an amazing privilege”. He once said, “ThoughI left early, I was transformed by my years at Harvard, the friendships I made, and the ideas I worked on.”In fact, he learned a lot at Harvard about new ideas in economics and politics. And he got great exposure to the advances being made in the sciences. So actually, the years in Harvard contributed a lot to his future success.6. From his life, what conclusion can we draw as to the relationship between college degree and success?It is widely believed that, the higher degree one earns, the better chance of success on e stands. But Bill Gates’case tells a different story. From his experience, therefore, we can conclude that the college degree is not a guarantee of one’s success in career but a symbol of one’s complete experience with college life or at most a witness to a person’s buildup of knowledge essential to his success in career. As is known to all, Bill Gates didn't finish his bachelor’s degree and dropped out of Harvard, let alone the master’s or doctor’s degree. However, he founded the biggest software company in the world—Microsoft Corporation and with more than fifty billion dollars wealth he has been the richest man in the world, for all of which, however, he didn't depend on his educational diploma! Thus it can be seen that one’s success is built not on the college degree but on his ability bettered by the college life.7. What does the author want to tell us about Bill Gates?Let’s answer this question after we read the passagePart Three: Related Information1. Role modelThe term role model was introduced by Robert K. Merton. Merton says that individuals compare themselves with "reference groups" of people who occupy the social role to which the individual aspires. The term has passed into general use to mean any "person who serves as an example, whose behavior is emulated by others".(1) Robert King MertonRobert King Merton (July 4, 1910 –February 23, 2003) was a distinguished American sociologist perhaps best known for having coined the phrase "self-fulfilling prophecy". He also coined many other phrases that have gone into everyday use, such as "role model" and "unintended consequences". He spent most of his career teaching at Columbia University.(2) Albert EinsteinAlbert Einstein (March 14, 1879 –April 18, 1955) was a German-born theoretical physicist. He is best known for his theory of relativity and specifically mass–energy equivalence, E = mc2. Einstein received the 1921 Nobel Prize in Physics “for his services to Theoretical Physics, and especially for his discovery of the law of the photoelectric effect (光电效应).”Einstein published over 300 scientific works and over 150 non-scientific works. Einstein is revered by the physics community, and in 1999 Time magazine named him the "Person of the Century". In wider culture the name "Einstein" has become synonymous with genius.(3) Mohandas Karamchand GandhiMohandas Karamchand Gandhi (2 October 1869 –30 January 1948) was a major political and spiritual leader of India and theIndian independence movement. He was the pioneer of Satyagraha—resistance to tyranny (暴政) through mass civil disobedience (非暴力反抗) —which led India to independence and inspired movements for civil rights and freedom across the world. In India, he is officially accorded the honor of Father of the Nation. On 15 June 2007, the United Nations General Assembly declared 2 October to be the "International Day of Non-Violence".I want world sympathy in this battle of Right–against–Might. By Gandhi April 5, 1930(4) Mother TeresaMother Teresa (August 26, 1910 –September 5, 1997) was an Albanian Roman Catholic nun who founded the Missionaries of Charity in Kolkata (Calcutta), India in 1950. For over forty years she ministered to the poor, sick, orphaned, and dying, while guiding the Missionaries of Charity's expansion, first throughout India and then in other countries. She won the Nobel Peace Prize in 1979 for her humanitarian work.(5) Bill GatesBorn October 28, 1955, Bill Gates is an American business magnate, philanthropist, and chairman of Microsoft. During his career at Microsoft, Gates held the positions of CEO and chief software architect, and remains the individual shareholder with the most shares, with more than 9 percent of the common stock (普通股).(6) Martin Luther King, Jr.Martin Luther King, Jr. (January 15, 1929 –April 4, 1968) was one of the pivotal leaders of the American civil rights movement. King was a Baptist minister, one of the few leadership roles available to black men at the time. He became a civil rights activist early in his career. His efforts led to the 1963 March onWash ington, where King delivered his “I Have a Dream”speech. In 1964, King became the youngest person to receive the Nobel Peace Prize for his efforts to end segregation and racial discrimination through civil disobedience and other non-violent means.King was assassinated on April 4, 1968, in Memphis, Tennessee. Martin Luther King, Jr. Day was established as a national holiday in the United States in 1986.(7) Jack St. Clair Kilby(November 8, 1923－June 20, 2005) is a Nobel Prize laureate in physics in 2000 for his invention of the integrated circuit in 1958 while working at Texas Instruments (TI). He is also the inventor of the handheld calculator and thermal printer (感热式打印机)2. Microsoft:Microsoft is a company founded by Bill Gates together with his childhood friend Paul Allen in 1975. In the late 1970s a number of individuals and companies were making and distributing home computers. Nobody can honestly say that they predicted back then just how pervasive home computers would become. IBM noticed this phenomenon, and saw it as a way of impressing upon small business just how plain good IBM machines are. IBM did a deal with Microsoft, a small company then, to produce the operating system for their PC. Like many other companies who were unable to predict the huge growth of the PC market, IBM didn’t pay too much attention to the details of the deal. IBM could distribute DOS with their PCs, paying Microsoft a royalty for every copy sold. Microsoft, however, could also sell DOS independently of IBM. The deal withIBM for the distribution of DOS was probably the smartestthing Microsoft has ever done. It was the first of Microsoft’s many successes.3. Paul Allen:At Lakeside School, Paul Allen (14 years old) and friend Bill Gates (12 years old) became early computer enthusiasts. Allen went on to attend Washington State University, though he dropped out after two years to pursue his and Gates’dream of writing software commercially for the new “personal computers”.4. MITS Altair:The MITS Altair microcomputer was the first personal computer available and sold in commercial quantities. MITS originally stood for Micro Instrumentation and Telemetry Systems (微仪表和自动系统公司) but this name was almost never used after 1975. Later, MITS became a subsidiary of Pertec Computer Corp.5. Apple:Apple is a computer company started on April 1, 1976. Steven Wozniak, a high school drop-out who worked for Hewlett-Packard, dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him that the two should form a company to market the new computer, which eventually took off in 1977 with the Apple II.6. Commodore:Commodore Business Machines, Ltd. (柯摩多尔商务机器有限公司) was founded in 1954 by Jack Tramiel as a typewriter repair shop. After some time in the typewriter, adding machine, and hand-held calculator markets, Commodore became first company to announce that it was producing a consumer-friendlyhome computer (the PET 2001). Before they filed bankruptcy in 1994, Commodore had also managed to produce the world’s first multi-media computer ( the Amiga), and what is still today the best selling computer model of all time (the Commodore 64).7. Tandy:Tandy Corporation (坦迪公司), now known as Radio Shack, is a large manufacturer of electronics and computer accessories and equipment that first entered the electronic market when opening its first Radio Shack in 1921. Today several thousand Radio Shacks are throughout the United States as well as other computer stores such as Computer City. Tandy at this time no longer manufactures computers but is still a large contributor in the computer industry and electronic industry.8. IBMIBM is the best known American computer manufacturer, founded by Thomas J. Watson known as “Big Blue”after the color of its logo. IBM stands for International Business Machines (国际商用机器公司), the largest computer company in the world today. It makes everything from mainframes to personal computers (PCs) and has been immensely successful in selling them, chiefly to business.9. DreamWorks SKG:Steven Spielberg, Jeffrey Katzenberg and David Geffen launched DreamWorks SKG (initials of its founders) in October 1994. Their vision was to create an artist-friendly studio to develop, produce and distribute superior film and music entertainment that would inspire and delight audiences worldwide. DreamWorks SKG is now a leading producer of live-action motion pictures, animated feature films, network, and cable television programming, home video and DVDentertainment and consumer products.Part Four: Text UnderstandingI. Idea CatchingThe Birth of the TextFactor I: There has been an ever-greater curiosity about how Bill Gates’legend came true. Factor II: People wonder what traits in him have led to his success.Factor III: People wonder what challenges he met in his life like others.Author: The author wants to tell others his insight into Bill Gates’life.Personal developmentIn 1975: ⑺Gates and Paul Allen wrote an interpreter for the programming language used by MITS Altair.In 1976: ⑻Gates began licensing Microsoft’s software products directly to computer manufacturers.In 1980: ⑼IBM invited Microsoft to write programming languages for IBM PC.In 1981: ⑽The IBM PC and MS-DOS were bundled together and announced to the public.By 1995: ⑾Roughly 85% of the world’s personal computers were using a Microsoft operating system.In 1997: ⑿Gates was worth an estimated $40 billion.II. Structure Analysis1.What is the text mainly about?2.How is the text organized?This passage is a third-person narrative about the richest businessman in the world—Bill Gates. The whole passage is organized according to “General introduction —Detailed illustrations —Conclusion” pattern. Since the key idea isillustrated from two perspectives, the passage naturally falls into four partsPart I Introduction (Para.1) Main idea: Bill Gates has dominated the personal computing revolution and modernized the whole world in the process. Without a doubt, Bill Gates is one of the greatest minds to ever change the world. (the richest businessman in the world, Bill Gates. )Devices for developing it: Comparison: (Refer to Para. 1) The author compares Bill Gates with Thomas Edison, Alexander Graham Bell, and other great minds who ever changed the world.Part II Illustration I (Para. 2－6) Main idea:What adds to Gates’ big success includes his personal traits: his personality — a blend of high-voltage brilliance, drive and competitiveness; his time management skills; his sense of saving money and time in tr aveling; his incredible “multitasking” ability; and his managing style.(Bill Gates’personal traits resulting in his success )Devices for developing it: General—particular details:This part is typical of the device—from a general statement to particular details. (Refer to Paras. 2, 3, 4, 5, 6)Part III Illustration II (Paras. 7-11) Main idea: Bill Gates’personal development also outlines his steady road to success—In 1975, Gates, together with Allen, laid the first brick in the foundation of Microsoft; In 1976, he began licensing Microsoft’s software products; In 1980s and 1990s, Microsoft quickly dominated the world market; and today the Microsoft “campus”is a home for new ideas and products. (Bill Gates’personal development)Devices for developing it: Time sequence: Time markers and episodes:At his sixth grade (Para. 7): Seeing a psychologist to reveal his personalityAt the age of 19 (Para. 8): Writing the computer programming languageIn 1976 (Para. 9): Licensing Microsoft’s software productsIn 1980s and 1990s (Para. 10): Dominating the world software marketToday (Para. 11): Microsoft campus, a home for new ideasPart IV Conclusion Main idea: As the conclusion of the passage, Gates hopes to be running Microsoft for another 10 years and then he promises to focus on his family and giving his money away. But one can only wonder what he will do in the near future. (Gates’future plan )Devices for developing it: Induction: Known facts: 1) Gates hopes to run Microsoft for another 10 years; 2) Then he promises to focus on his family; 3) He also wants to give his money away.Conclusion: But no one knows what the great mind will do in the near future.Part Five: Notes To The Text☆New words and expressions1. to catch sight of 看到当城里的孩子在乡下看到一群鸭子走过时他们感到无比兴奋。
