Advertisements
- 格式:pdf
- 大小:318.05 KB
- 文档页数:2
【写作佳句及惯用表达】1. Daily life needs advertisements because the main function of advertising is to disseminate information on commodities, services, culture, employment, student enrolment and even marriage. 日常生活需要广告,因为广告的主要功能是传播有关商品、服务、文化、就业、招生、甚至婚姻方面的信息。
2. Advertisements provide the most direct, comprehensive and detailed information. We get to know about household goods from advertisements. Advertising can be beneficial to the customers if it is true to its claims. 广告提供最直接、全面和详细的信息。
我们从广告上了解家用商品。
广告如果名副其实,对消费者是有益的。
3. Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products. 广告可开拓市场。
如果没有广告,生产者就可能难以销售他们的产品。
4. Without advertisements, newspapers, commercial radios and television companies could not survive. (如果)没有广告,报社、商业广播电台、电视公司就不能生存。
5. Advertisements are misleading and cheating. They are filled with flowery phrases and empty promises. 广告起误导作用,并具有欺骗性。
《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC:we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences(省略句)Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈), simile & metaphor(明喻,暗喻),pun(双关),alliteration(头韵) ,rhyming(尾韵), hyperbole(夸张),repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果):A taste of paradise Fila:Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.(3)溪⼝千层饼采⽤传统⼯艺,制作精细,质地松软,清⾹可⼝。
Advertisement高中英语作文写作作为英语教学的一个重点与难点一直为师生所关注。
但在实际的英语学习过程中,一些学生将更多的时间投入到见效较快的词汇、英语阅读等部分,而忽略了英语写作问题。
下面是小编为你整理的Advertisement高中英语,希望你喜欢!Advertisement高中英语作文篇1Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
Advertiseme nts(广告)
1在现代社会里广告到处可见。
2为了吸引顾客,3广告多种多样。
4要警惕欺骗性广告。
,,,,,,广告在现代社会里广告到处可见。
当你走在大街上,你看到大的广告招贴板上画着的漂亮小姐向你微笑; 读报时,你发现一半的板面都是广告;打幵电视机,你还会看到广告。
不管你喜欢不喜欢,广告每时每刻都在涌入你的生活。
现在登广告的人还想出几百种使我们赢得巨款的比赛。
不但提供免费样品,而且提供免费汽车,免费住房乃至免费出国旅游。
他们发现我们所有的人都喜欢不出钱而得到东西。
无线电和电视机已经使登广告的人有可能利用这种办法来吸引千百万人的注意。
但是,并非所有的广告都真实可靠。
某些广告产品证明是骗人的,或者说产品与广告不符。
有些广告诱惑消费者花钱买那些他们并不真正需要的东西。
因此,消费者自己的正确判断才是必要的和基本的。
Advertisements(广告)_500字Nowadays, more and more advertisements appear on newspapers, broadcasts,magazines as well as streets。
People have different views on advertisements。
Some people think advertisements can help people to have a wide choice of goods and they help consumers know the goods and businessmen better。
The consumers can gain not only knowledge of goods but also artistic enjoyment。
Contrary to those people, many others think advertisements are very unpleasant。
Consumers are often cheated by the false advertisement on which consumers always waste a great deal of time。
What is more,consumers fell annoyed to be interrupted when they are watching TV plays。
So advertisements should be limited。
But whether you like it or not, advertisements have become a part of our life。
广告现在越来越多的广告出现在报纸、广播、杂志甚至街头,人们对此有不同的看法。
雅思写作范文素材:advertisement写好雅思作文离不开日积月累,下面小编给大家带来雅思写作范文素材:advertisement,希望大家喜欢。
雅思写作高分范文之是否应禁止广告范文In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessingfor modern people.Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusi on in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and re tain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”雅思写作大作文范文之儿童观看广告雅思写作真题范文:There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both viewsand give your own opinion.(有许多针对儿童的广告,如零食、玩具和其他商品。
advertisement短文介绍、-回复中括号内的主题是"Advertisement: Benefits and Impact on Society"Introduction:Advertisements play a crucial role in today's society, making it essential to explore their benefits and impact on the general public. This article aims to delve into the world of advertising, discussing the advantages it brings and the influence it has on the community. By understanding the significance of advertisements, we can comprehend their impact on our lives and the society as a whole.History and Evolution of Advertising:To comprehend the impact of advertisements today, it is important to understand their historical significance. Advertising has a long history dating back to ancient civilizations such as Egypt and Greece, where traders used simple signs to promote their products and services. Over the years, advertising has evolved significantly with the emergence of print media, radio, television, and eventually the internet. This evolution has aided in reaching a wider audience and gaining a more substantial impact.Benefits of Advertising:1. Boosts Economic Growth: Advertising plays a vital role in promoting products and services, which in turn drives economic growth. By creating awareness, advertisements increase demand, leading to higher sales and revenue for businesses. This stimulates economic activity and contributes to the overall development of a country's economy.2. Generates Employment Opportunities: The advertising industry itself provides numerous job opportunities to individuals. From creative professionals like copywriters and graphic designers to marketing executives and media planners, the industry employs a diverse range of skilled individuals. Additionally, the increased demand generated by advertisements also leads to job creation in various sectors, supporting economic growth and reducing unemployment rates.3. Educates Consumers: Advertisements inform consumers about the latest products and innovations available in the market. They provide valuable information about features, functionality, and benefits, helping consumers make informed purchasing decisions. This education empowers individuals to select products and services that best meet their needs, promoting consumersatisfaction.4. Drives Competition and Innovation: Advertisements create a competitive environment in the market. Businesses compete to make their products and services stand out, leading to increased innovation and improvement. Companies strive to offer unique features, better quality, and more attractive pricing to attract consumers. This competition fosters a constant drive for improvement and benefits society by delivering a wider range of options.Impacts of Advertising on Society:1. Influences Consumer Behavior: Advertising plays a significant role in shaping consumer behavior and preferences. Through effective marketing techniques, advertisements influence what people desire and what they perceive as valuable. This has both positive and negative implications, as it can lead to informed choices but also promote consumerism and materialistic values.2. Shapes Cultural Landscape: Advertisements often reflect societal norms, values, and trends. They contribute to shaping the cultural landscape and influencing popular culture. By depicting diverselifestyles, beliefs, and representations, advertisements have the power to impact cultural perspectives and shape societal norms.3. Ethical Considerations: There are ethical implications associated with advertising. Some advertisements may employ manipulative techniques or mislead consumers with false claims. This raises concerns about the authenticity and credibility of information provided through advertisements. However, regulatory bodies and legal frameworks strive to ensure advertisements adhere to ethical standards, protecting consumers' interests.Conclusion:Advertisements have become an integral part of society, providing various benefits while also influencing our behavior and cultural landscape. By recognizing the historical evolution and significance of advertisements, we can appreciate their impact on economic growth, job creation, and consumer education. It is essential to strike a balance between the benefits and potential negative effects of advertising, ensuring ethical practices and responsible consumption.。