Advertisements can be seen everywhere in modern society

【必刷题】2024高一英语下册英语广告分析专项专题训练（含答案）试题部分一、选择题：1. Which of the following is NOT a mon technique used in English advertisements?A. RepetitionB. IronyC. Rhetorical questionsD. Metaphor2. When analyzing an English advertisement, which aspect should you pay attention to first?A. The target audienceB. The product featuresC. The advertisement layoutD. The advertising budget3. What is the purpose of using vivid language in English advertisements?A. To impress the readers with the writer's vocabulary.B. To make the advertisement more persuasive.C. To show off the pany's creativity.D. All of the above.4. Which of the following is a typical feature of English advertisement headlines?A. Using long and plex sentencesB. Using passive voiceC. Being concise and eyecatchingD. Focusing on the production process5. In an English advertisement, what does "call to action" mean?A. A request for customers to make a purchaseB. A description of the product's functionsC. A parison with other productsD. An explanation of the pany's history6. Which of the following is an example of a rational appeal in English advertisements?A. Emotional storiesB. Celebrities endorsementC. Testimonials from satisfied customersD. Humorous content7. What is the main difference between informative and persuasive advertisements?A. Informative advertisements focus on product features, while persuasive advertisements focus on emotional appeal.B. Informative advertisements are longer, while persuasive advertisements are shorter.C. Informative advertisements use more images, while persuasive advertisements use more text.D. Informative advertisements are more expensive, while persuasive advertisements are cheaper.8. In an English advertisement, what is the purpose of using jargon?A. To make the advertisement more accessible to a wider audience.B. To demonstrate the pany's expertise in the industry.C. To confuse the petitors.D. To impress the readers with the pany's knowledge.9. Which of the following is a mon strategy used in English advertisement slogans?A. Using negative wordsB. Using plex grammar structuresC. Being memorable and easy to understandD. Focusing on the pany's financial status10. When analyzing an English advertisement, why is it important to consider the cultural context?A. To understand the target audience betterB. To identify the petitorsC. To evaluate the advertisement's effectivenessD. To predict the pany's future market trends二、判断题：1. English advertisements always use simple and easytounderstand language. ( )2. The use of emotional appeal in English advertisements is less effective than rational appeal. ( )3. A successful English advertisement must have a clear call to action. ( )4. In English advertisements, the use of hyperbole is a mon technique to emphasize product features. ( )5. English advertisements are only effective when they are visually appealing. ( )三、填空题：1. An effective advertisement should be ___________ to capture the audience's attention.2. The primary goal of an advertisement is to ___________ the product or service.3. In English advertising, a ___________ is often used to summarize the key message.4. Advertisements use ___________ to make the product seem more desirable.5. The use of ___________ in advertisements can create a sense of urgency.6. A ___________ in an advertisement is a promise or claim about the product's quality or performance.7. Advertisers often use ___________ to make the product more relatable to the audience.8. The ___________ of an advertisement is the part that tells the audience what to do next.9. Advertisements can be categorized into ___________ and ___________ based on their content.10. The ___________ of an advertisement is the first thing that catches the reader's eye.11. In English advertisements, the ___________ is often more important than the actual content.12. Advertisers use ___________ to make the product seem more appealing to different demographics.13. The ___________ of an advertisement should be clear, concise, and memorable.14. A good advertisement should ___________ the needs and desires of the target audience.15. The ___________ of an advertisement is the visual element that supports the text.16. ___________ can be used in advertisements to evoke emotions and create a connection with the audience.17. An advertisement that focuses on the ___________ of the product is more likely to be informative.18. A ___________ is a type of advertisement that is designed to look like a news article.19. Advertisements often use ___________ to make the product seem more credible.20. The effectiveness of an advertisement can be measured its ___________.四、简答题：1. Explain the difference between a hard sell and a soft sell approach in advertising.2. How does the use of humor in advertisements affect the audience's perception of the product?3. Describe the role of repetition in making an advertisement message more memorable.4. What is a tagline, and why is it important in an advertisement?5. How can an advertisement appeal to the senses to make the product more attractive?6. Discuss the ethical considerations advertisers must take into account when creating an advertisement.7. What is the purpose of a call to action in an advertisement, and give an example.8. How do cultural differences influence theeffectiveness of an advertisement?9. Explain the concept of brand image and how it is established through advertising.10. What are some mon techniques used to make an advertisement visually appealing?本套试题答案如下一、选择题：1. B2. A3. B4. C5. A6. C7. A8. B9. C10. A二、判断题：1. ×2. ×3. √4. √5. ×三、填空题：1. eyecatching2. promote3. slogan4. testimonials5. limitedtime offer6. guarantee7. lifestyle imagery8. call to action9. informative; persuasive10. headline11. design12. stereotypes13. message14. reflect15. imagery16. storytelling17. features18. advertorial19. endorsements20. conversion rate四、简答题：1. A hard sell approach is direct and aggressive, pushing the product with assertive language and a focus on immediate action, while a soft sell approach is more subtle, building a relationship with the audience and focusing on the product's benefits.2. Humor can make the audience more receptive andpositive towards the product, but it must be relevant and not overshadow the message.3. Repetition reinforces the message, making it more likely to be remembered the audience.4. A tagline is a short, memorable phrase that captures the essence of the brand or product. It is important because it helps to differentiate the product and create brand recognition.5. Sensory language can create a vivid image in the audience's mind, making the product more tangible and desirable.6. Advertisers must consider the truthfulness of their claims, the portrayal of people and culture, and the impact on vulnerable groups.7. A call to action encourages the audience to take a specific step, such as "Buy now," "Sign up today," or "Learn more."8. Cultural differences can affect the interpretation of symbols, language, and humor, which can impact the advertisement's effectiveness.9. Brand image is the perception of a brand in the minds of consumers. It is established through consistent messaging, visual elements, and the overall customer experience.10. Techniques include the use of color, imagery, typography, layout, and white space.。

雅思生僻单词1. 单词：Quixotic- 单词用法：可作形容词，用于形容人、想法或计划等。

例如：His quixotic plan to build a castle in the middle of the city was quickly dismissed.- 近义词：Idealistic（理想主义的）、Fanciful（空想的）。

- 短语搭配：quixotic adventure（不切实际的冒险）。

- 双语例句：- I told my friend that his quixotic idea of becoming a famous singer overnight was just like chasing after the moon in the sky. It's so far - fetched!（我告诉我的他想一夜成名成为著名歌手的不切实际的想法就像追逐天空中的月亮一样。

太不靠谱了！）- She has a quixotic view of love, believing that there will be a prince on a white horse coming to take her away. Oh, girl, wake up!（她对爱情有一种不切实际的看法，相信会有一个骑着白马的王子来把她带走。

哦，姑娘，醒醒吧！）2. 单词：Ostentatious- 单词释义：炫耀的，卖弄的，铺张的。

- 单词用法：作形容词，常用来描述人的行为、穿着或事物的外观等，表示故意显示以引起他人注意。

例如：The ostentatious display of wealth at the party made some guests uncomfortable.- 近义词：Showy（炫耀的）、Flashy（浮华的）。

- 短语搭配：ostentatious lifestyle（炫耀性的生活方式）。

广告在我们的生活中无处不在,英语作文全文共6篇示例，供读者参考篇1Advertisements are Everywhere!Hi, my name is Johnny and I'm 10 years old. Today I want to tell you all about advertisements because they are simply everywhere in our lives! You can't escape them no matter how hard you try.When I wake up in the morning, the first thing I see is advertisements. My mom puts the TV on to watch the morning news and there are so many commercial breaks showing all kinds of ads. There are ads for toys that look really cool like the new Battlebot X563 which can shoot foam missiles. There are also ads for sugary cereals with cartoon characters and candy. Those make my mouth water!On the way to school, I see even more ads. There are huge billboards along the road advertising restaurants, movies, clothing stores and more. Some of the billboard ads even have flashing lights and videos playing to grab your attention. While riding on the bus, I look out the window at the other cars andtrucks driving by. Every one has a company logo and name plastered on it which is basically like a driving advertisement!At school, you'd think there would be a break from ads but you'd be wrong. Starting from the front hall, there are vending machines with bright, colorful advertising on them. Then my teacher turns on the old TV on the rolling cart to watch an educational video...but first we have to sit through a bunch of commercials and product placements. Even some of the books and games we use have branded characters and toys on them which is really just an advertisement for those products. It's sneaky!During recess and lunch, ads follow me everywhere. My friend brought his gaming tablet and some of the free games are filled with video ads that play every few minutes. You have to watch them in order to earn more lives or power-ups in the game. The school vending machines, scoreboards, and even my banana had a sticker logo on it which is a form of advertising. Crazy, right?After school, I have soccer practice. But first, I have to walk through the barrage of signs, banners, and ads plastered all over the field fences. Brands are advertised everywhere tryingdesperately to get our attention. Video screens blast replays with ad logos embeded. I can't escape!At home in the evening, you'd think I could finally get a break from ads but they follow me there too. Advertisements are all over the internet whenever I try to watch videos or play games online. There are pop-ups, banners, commercials, and brands integrated into the actual games. Even my favorite fun mobile games have video advertisements I have to watch every few minutes in order to earn in-game rewards.TVshows, movies, and regular programming on TV also have product placements throughout where everyday items have brand names deliberately showing. Sometimes they even write advertisements into the shows by having characters directly mention and endorse products.My mom reads magazines and newspapers which are filled cover-to-cover with advertisements in addition to the articles and stories. We even get advertisements in the mail like catalogues, flyers, and credit card promos which sometimes get tossed into the trash unopened.Anytime I go to a store, the bombardment of advertisements hits me like a truck. Signs, banners, videos, samples, displays and more are crammed everywhere trying to sell me stuff I may noteven want or need. I feel like I'm trapped in a world of advertisements no matter where I turn!Ads are integrated into so many parts of our everyday lives. They distract us, grab our attention, and influence us to buy products and services all the time. While some advertisements can be funny, interesting, and entertaining...others can be deceptive or try to persuade us into unhealthy choices which is not cool.I challenge you to try to go a full day without seeing, hearing, or experiencing any form of advertisement whatsoever. I bet you can't do it because they are absolutely everywhere infiltrating our lives whether we like it or not. Advertisements have become an unavoidable part of our modern world and culture. You simply cannot escape the reach and influence of ads in today's society!篇2Advertisements Are Everywhere in Our LivesHi there! My name is Timmy and I'm going to tell you all about advertisements. They are seriously everywhere! You can't miss them even if you tried.Let me start by explaining what an advertisement is. An advertisement is a way for companies to tell people about their products or services. They use ads to convince us to buy their stuff. Advertisements come in many forms like TV commercials, billboards, magazine ads, online pop-ups and more.The first place I see ads is on TV. Every time there is a break in my favorite cartoon show, those commercials come on. They are always so loud and colorful! The toy ads make those toys look like the coolest things ever. But as soon as I get the toy, I get bored of it pretty quickly. Still, the ads work because I keep begging my parents for the next hot new toy I see advertised.There are ads all over the internet too. Whenever I'm playing a game or watching videos online, those annoying pop-up ads get in the way. Some of them even make noise which can be really startling! I just want to X out of those ads as fast as I can. Ads on websites and apps are super common these days.Another big place I notice ads is when I'm out and about. Signs and billboards seem to be everywhere I look when I'm in the car with my parents. Huge pictures and words are plastered along the roads and on buildings. Companies pay a lot of money to put their ads up in busy areas where lots of people will seethem. Sometimes I'll see an ad for a restaurant and then bug my parents to take me there.Speaking of restaurants, menus always have advertisements on them too! While we're waiting for our food, I'll see ads for desserts, kids meals and other items the restaurant wants to make sure we don't miss. There are even sometimes ads from other companies on the menus trying to catch our attention.Ads can be misleading too. Like when I saw an advertisement for a candy bar that made it look way bigger than it actually was. Those ads use tricks like camera angles and staging to make the products look extra appealing. And a lot of times, toys don't work as awesomely as they do in the ads either.My school is not even free from advertisements! We have corporations and companies that pay money to put ads around our campus, gymnasiums and fields. This earns money for our school but it also means we get bombarded with ads everywhere we go. There are also often advertisements in tests, worksheets and the videos we watch in class.I feel like advertisements follow me wherever I go. They're on shopping bags, food packaging, clothing, you name it! Advertisers get really creative with where they place their ads so you can't help but see them. And they stick around in my headtoo, with memorable jingles and catchphrases that I just can't seem to get out of my brain!So in conclusion, advertisements are totally unavoidable in today's world. I see them on TV, the internet, outside, at restaurants, in school, everywhere! Some ads can be fun and entertaining to watch, while others are just plain annoying. And some ads are even a bit deceptive about what their product or service is really like. But one thing is for sure - advertisements are simply everywhere in our daily lives, for better or for worse. Thanks for reading my essay, I'll catch you later!篇3Ads, Ads, Everywhere!Hi there! My name is Tommy and I'm 10 years old. Today I want to tell you all about advertisements because they are seriously everywhere we look! You can't escape the ads, no matter how hard you try.Let me start by describing my morning routine. When I wake up, the first thing I do is turn on the TV to watch some cartoons before school. But oh no, there are ads every few minutes interrupting my shows! I see commercials for toys, games, snacks, movies, and more. The toy ads always make those action figureslook like the coolest things ever. The food ads make those sugary cereals seem so delicious. And the movie ads get me excited for whatever new kid flick is coming out. Those advertisers are so tricky with how appealing they make everything look!After watching some TV, I head to the kitchen for breakfast. And what do I see right there on the cereal boxes? You guessed it - more ads! The front of the boxes are basically one big advertisement trying to persuade me to want to eat that cereal. They slap big bold words like "NEW!" and "EXCITING TASTE!" all over the packaging. And the cartoon characters on the boxes give me those pleading looks as if they're begging me to eat their cereal. It's all a ploy to grab my attention!On the way to school, I ride the bus. What's covering the interior of the bus from floor to ceiling? Ads! There are advertisements printed on the flooring, plastered on the walls, dangling from the handrails, and stuck on the window areas. Everywhere I look, there are ads for stores, restaurants, cellphone companies, you name it. They must figure kids will be a captive audience on the bus, so they might as well bombard us with marketing!At school, you'd think I'd finally get a break from advertisements for a little while. No such luck! As soon as I enterthe building,I'm greeted by a barrage of flyers advertising clubs, dances, candy sales, and other events. The hallways are completely wallpapered with posters trying to grab my attention and promote something. Even in the classrooms, there are ads! Many teachers have advertisements hanging around their rooms from companies trying to market educational products.During lunch, I have to be very careful about what I watch on my tablet or laptop. Because you know internet advertisements are inescapable! As soon as I pull up a video or game, ad after ad just starts auto-playing and popping up all over my screen. It's so annoying trying to watch a fun video while having to constantly close out random advertisements. Speaking of videos, some of them even have product promotions baked right into the actual content now! It's like they're trying to ad-vertise to us in our own entertainment.After school, I'll typically meet up with friends to play outside or go to the park. But ads follow us everywhere, even there! We'll see advertisements painted on the sidewalks we walk along. We'll see big flashy billboards towering over us from the side of the roads. We'll see ads on the bench we sit on or the trash cans along our route. Businesses are taking advantage of every possible surface to advertise their latest product or deal!When I get home in the evenings, you'd think I could finally relax without any pesky advertisements around, right? Wrong! I can't even play my video games in peace because most games have advertisements strategically inserted into the main menus, loading screens, or even as graphics within the gameplay itself. So irritating! I can't have more than a few minutes of uninterrupted gaming before an ad pops up trying to sell me something.Well, I could go on and on about the excessive amount of marketing everywhere we turn. But I think you get the idea - ads are completely unavoidable in our daily lives as kids. They follow us from sunrise to sunset, bombarding us from every possible angle with sales tactics. Whether we're watching TV, browsing the internet, playing outside, or just trying to enjoy activities and entertainment - there's always some company trying to capture our attention and persuade us to buy their products.I understand businesses have to advertise their stuff to make money. But geez, it really is becoming way too much! Us kids can't go more than a few minutes without having some sort of ad shoved in our faces relentlessly. I just wish there were a few more ad-free havens in our lives where we could escape the endless promotions and marketing. Sadly, that's just how ourworld works - advertisements dictating so much of our daily experiences whether we like it or not.Anyway, that's been my take on how advertisements are simply everywhere nowadays for us kids. It's inescapable! Let me know if you feel the same level of ad overload in your life. For now, I've got to go close about 20 advertisement windows that popped up while I was typing this! Ugh, the struggles of modern life. Thanks for reading, bye!篇4Ads, Ads Everywhere!Hi there! My name is Emma and I'm a 4th grader. Today I want to tell you all about advertisements and how they are totally everywhere we look!What are advertisements? Well, they are messages that companies create to try to get people to buy their products or use their services. Ads come in many different forms like TV commercials, billboards, magazine ads, online pop-ups, and even people handing out flyers on the street.You can't escape ads no matter where you go or what you do! I see them first thing when I wake up. There are ads on thecereal boxes on our kitchen table for other cereals and snacks. The TV has tons of commercials between shows and even some ads on the bottom of the screen during shows. My mom gets lots of junk mail with flyers and coupons.On my way to school, I see billboards on the buildings and bus stop benches. Those huge signs advertise restaurants, stores, movies, and more. Sometimes there are even people on the street wearing funny costumes and waving around signs for a shop or car dealership.At school, you'd think there wouldn't be ads but you're wrong! There are ads on student desks, on the walls in the hallways, maybe even on a teacher's laptop or clothing. Companies will do anything to get kids to see their logos and slogans!After school, I love to play outside with my friends. But ads follow me there too! You may see an airplane pulling along a big sign in the sky. Or there could be an ad painted right on the side of a truck driving by.When I go to the mall or grocery store with my parents, it's ad city! Every single store has millions of ads hanging from the ceilings and windows. There are tons of signs and displays forproducts all over every aisle. The cashiers always ask if we want to buy extra stuff from the ads.At home, if I'm watching TV or go online to play games, I'm bombarded with more ads. I can't get away! Pop-ups, commercials, even ads before videos will play. Sometimes online games even make you watch an ad to keep playing.Billboards, signs, commercials, logos, junk mail, websites, people in costumes...ads are endless and infinitely creative! Companies will try anything to get your attention and make you remember their brand. Advertisers are geniuses at creativity and psychology to make people want to buy stuff.Ads are designed to make you remember a product's name, slogan or jingle. A lot of them use humor, bright colors, and funny characters to stick in your brain. Other ads use serious celebrities or heartwarming stories to make you feel something.I have to admit, ads do work on me sometimes. After seeing an ad for a new toy or video game, I just HAVE to ask my parents for it. The ads make the products look like so much fun and too good to be true! But then sometimes the real product isn't as great as the advertisement made it seem.There are good things and bad things about having ads everywhere though. Ads can be really informative and let people know about amazing new products that can make their lives better or easier. We need ads to learn what is out there to buy.However, advertisers can stretched the truth to make their items seem far better than they really are. Some ads aim too much at young kids and pressure us to want things we don't really need. It's been proven that kids who see tons of ads from greedy companies tend to become over-materialistic.Overall though, I think ads can be creative and fun when they aren't taken too far. Maybe I'll even design ads myself when I'm older! For now, I'll just keep spotting them around every corner. Ads really are impossible to escape these days - they are literally everywhere you look! Whenever you watch, read, listen, or walk around, there will always be advertisers trying to sell you something. You can't miss them even if you tried!篇5Advertisements are Everywhere in Our LivesHello friends! Today I want to talk about something that is all around us, no matter where we go. Can you guess what it is? That's right, I'm talking about advertisements!Advertisements are those things that try to get us to buy products or use services. They come in many shapes and forms - we see them on TV, hear them on the radio, find them in magazines and newspapers, and they are plastered all over billboards and buildings when we go outside.At home, we can't escape advertisements either. They pop up when we use the internet, play games on our phones and tablets, and sometimes even sneak into the apps we use! It's like they are lurking everywhere, just waiting to tell us about the latest toy, snack, or clothing brand.I have to admit, some advertisements can be really fun and creative. The good ones use bright colors, cartoon characters, catchy jingles, and funny jokes to grab our attention. They make us laugh and sometimes even sing along! But other times, advertisements can be a little too "in-your-face" and make big, unbelievable claims about their products.For example, have you ever seen an advertisement for a new cereal that promises to make you jump higher, run faster, and get better grades at school? Or what about those toy commercials that show the toy doing all sorts of amazing stunts and activities, but when you actually get the toy, it doesn't worknearly as well? Those ads can be a little disappointing and even misleading.Another thing about advertisements is that they seem to be everywhere these days, no matter what we are doing. We see them before movies at the theater, during our favorite TV shows, on websites and social media, and even at school or the playground! Sometimes it feels like we can't get away from them.Now, I know that companies need to advertise their products so that people know about them and want to buy them. And some advertisements do a good job of educating us about new products and services that might be helpful or fun. But sometimes I wonder if there are too many advertisements and if they are getting a little too pushy or unrealistic.What do you think? Do you like advertisements, or do you find them annoying sometimes? Do you ever feel like you are being bombarded with too many ads? I'd be curious to hear your thoughts!In my opinion, a few good, honest, and creative advertisements here and there are okay. But when they start to exaggerate too much, pop up constantly, and interrupt our favorite shows and activities, that's when they can become a bit much.Maybe companies could try to make their ads more truthful, less disruptive, and focused on providing real information rather than just trying to trick us into wanting their products. That way, we could still learn about new things while not feeling overwhelmed or misled by too many over-the-top claims and nonstop advertising.Those are just my thoughts, though. What matters most is what you think! So let me know – are advertisements your friends or your foes? Do you have any particularly good (or bad) examples of ads that you've seen recently? I'm all ears and excited to discuss this topic further!After all, whether we like it or not, advertisements are simply a part of our lives these days. We might as well try to understand them and figure out how to make the most of them, right? Thanks for listening, friends – and don't forget to look both ways before crossing the street, because who knows, there might even be an advertisement there waiting for you!篇6Advertisements Are All Around Us!Hi there! My name is Lily and I'm a 4th grader. Today I want to tell you all about how ads are completely everywhere in our lives. It's kind of crazy when you start to notice them!First, let's talk about TV commercials. Those are the ads that come on in between shows and movies on the television. I'm sure you've seen a million of them! They try to get you to buy all sorts of stuff like toys, video games, snacks, clothes, and more. Some of them are pretty funny and make me laugh. But a lot of them are just silly and repetitive. Still, companies must think they work because they spend billions of dollars a year on TV ads!Another place you'll find a ton of ads is on the internet. Whenever I'm playing an online game or watching videos, I'm bombarded with pop-up ads and video ads all the time. They're really annoying and I usually just close them as fast as I can. Website ads are everywhere too, along the tops, bottoms, and sides of pages. Companies even pay to have ads within apps and games I use. I can't get away from them!Billboards are a really old but still super common kind of advertisement. You see them allllll over the place when you're driving in a car or bus. There are big ones along highways and roads, and smaller ones on city streets. They use big, bright pictures and words to grab your attention and make youremember that product or company. Kind of sneaky if you ask me!Speaking of driving, have you ever seen ads on the sides of buses or taxis? Or wrapped around entire vehicle? Businesses pay a lot to have their logos and slogans plastered all over those! And then there are park benches, newspaper boxes, and trash cans on city streets that are covered in ad posters and stickers. Ads are literally everywhere you look outside.Inside stores is another major hotspot for ads. Have you noticed how many signs, displays, and posters there are set up all around trying to sell you more stuff? They put them in the aisles, near the checkout areas, on floors, walls, cooler doors, and end caps. You're basically surrounded by ads as soon as you walk through the door. No wonder kids like me are always begging our parents for toys, snacks, and other junk!Restaurants and fast food places are another prime location for ads. There are menus and signs outdoors advertising specials and combos. Then inside, you've got posters, signs, digital screens, tray liners, and even labels on cups, burger boxes, and condiment packets covered in more branding and messages. I'm surprised we don't see ads in the bathrooms too!You'd think schools would be one of the few ad-free zones, but you'd be wrong! There are actually a lot of subtle advertisements lurking around campuses these days. Vending machines are basically one big ad for chips, candy, and soda companies. Same with the food served and milk cartons in the cafeteria - all branded. Some schools even let companies put their logos on school supplies, team uniforms, or sponsor assemblies and events. It's kind of unavoidable.Ads also sneak their way into books, video games, movies, and songs through product placement. Companies pay to have their brands and merchandise shown being used or mentioned by characters. That's basically just a commercial within the entertainment we're watching or reading. Pretty clever way to advertise if you ask me!I could probably go on and on with more examples of ads in our world, but I'll stop there. The point is, advertising is absolutely everywhere these days. On TVs, phones, computers, billboards, vehicles, stores, restaurants, schools, books, games - you name it! Companies are constantly trying to sell us products and get stuck in our heads through ads and marketing.Some people think there are too many ads around and that it's unfair for companies to advertise so much to kids. Othersthink ads are fine and just part of our modern world. I go back and forth on how I feel about it. On one hand, ads can be really creative, funny, and help me discover cool new products. But on the other hand, they are kind of pushy, repetitive, and everywhere I look.What's your opinion on ads and advertising being such a huge part of our lives these days? I'd love to hear your thoughts! Let me know if you notice just how many ads are around you each day after reading this essay. I definitely started seeing them absolutely everywhere once I was aware of it. Ads are simply unavoidable in today's world it seems. Thanks for reading!。

毕业论文题目：《英语广告口号语的特点》The Language Features of English Advertising Slogans专业：英语指导教师：王菲学生姓名：梁帅男班级-学号：英商112 11080902272015 年5 月Contents Contents (i)摘要 ................................................................................................................................................ i v Abstract (v)I. Introduction......................................................................................................................... - 6 -1.1 Definition of Advertising Slogans ......................................................................... - 6 -1.2 Function of Advertising Slogan ........................................................................... - 7 -1.3The research achievement on English advertising slogan..............................- 7 -II. The lexical features of English advertising slogan................................................. - 8 -2.1Use wrong spelling to appeal to the reading......................................................... - 8 -2.1.1. The wrong usage of numbers ............................................................................. - 9 -2.2.2 The wrong usage of Adjectives and adverbs.................................................. - 10 -2.2.3 The wrong usage of verbs .................................................................................. - 12 -2. 2 Using the exotic qualifier ..................................................................................... - 12 -III. Phonological features of advertising slogan language .................................... - 13 -3.1 End rhyme................................................................................................................. - 14 -3.2 Alliterate.................................................................................................................... - 15 -3.3 Onomatopoeia.......................................................................................................... - 15 -V. The rhetorical features of advertising slogan language...................................... - 16 -4.1 Analogy ..................................................................................................................... - 16 -4.2 Punning...................................................................................................................... - 17 -4.3 Parallelism ................................................................................................................ - 17 -IV. The stylistic features of advertising slogan language......................................... - 19 -5.1 Simple Sentence ........................................................................... 错误！未定义书签。

广告似乎到处可见英文作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。

文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Advertisements are everywhere. They bombard us from billboards, television screens, and even our social media feeds. They are like sneaky little creatures that findtheir way into every nook and cranny of our lives, tryingto sell us something we probably don't even need.You wake up in the morning, groggy and disoriented,only to be greeted by an ad on your phone, urging you tobuy the latest gadget that promises to make your life easier. As you stumble into the bathroom, there it is again, plastered on the mirror, reminding you that you need tolose those extra pounds with a magical weight loss pill.You finally manage to drag yourself to the kitchen, hoping to find some solace in a cup of coffee. But wait,the coffee jar is now covered in a shiny label, shouting at you to try the new and improved blend that will undoubtedly change your life. You can't escape it, not even in the comfort of your own home.As you step out of the house, you are bombarded by a barrage of billboards, each one vying for your attention. They scream at you with their flashy colors and catchy slogans, promising happiness, success, and everything in between. It's overwhelming, to say the least.You hop into your car, hoping for a moment of peace during your commute. But alas, the radio is there to remind you that you need to buy a new car, upgrade your insurance, and try the latest fast-food chain that claims to have the best burger in town. It's relentless.Even when you finally reach your destination, the assault continues. Advertisements are plastered on buses, on the sides of buildings, and even on the backs of unsuspecting pedestrians. They follow you everywhere, like a shadow that you just can't shake off.But amidst all this chaos, there is a silver lining. Advertisements can be entertaining, creative, and sometimes even thought-provoking. They have the power to make uslaugh, cry, or even question our own beliefs. They can transport us to a different world, if only for a few seconds.So, the next time you find yourself surrounded by advertisements, take a moment to appreciate the artistry behind them. Embrace the creativity, the cleverness, and the sheer audacity of those who create them. And remember, while they may be everywhere, you have the power to decide whether they have any influence over you.。

真题语法练习1.He insisted that he _______ until the work is finished.A. didn’t restB. not restC. wouldn’t restD. don’t rest2.A doctor, together with two nurses, _______ sent to that faraway village to help the sick people.A. have beenB. has beenC. hasD. have3. He hurried to the bus stop, _______ the last bus had already left.A. only findingB. only having foundC. only to findD. only to have found4. ________ he known my address, he would have come.A. WereB. DidC. HadD. Should5. If only I ______ not so nervous at the important interview.A. wasB. has beenC. beD. were6. The committee _______ among themselves for four hours.A. has been arguingB. has been arguedC. have been arguingD. have been argued7. Either your teacher or you ______ mistaken.A. areB. isC. hasD. be8. Because of the cold weather, they _______ through the night in the camp.A. kept the burning fireB. kept the fire burningC. kept the fire burntD. kept burning the fire9. Many people are reported _________ in the natural disaster.A. being killedB. to be killedC. to have killedD. to have been killed10. If the whole surgery ____ beforehand carefully, there would have been a better result.A. was plannedB. has been plannedC. had been plannedD. were planned11. ________ to finish quickly.A. Not every worker wantB. No every workers wantC. Not every worker wantsD. No every worker wants12. You’d better tell me beforehand if _________ go with me.A. you’ll rather notB. you won’t ratherC. you’d rather notD. you’d rather not to13. All games ______ because of the rainstorm, many students could do nothing but study in theclassroom.A. were cancelledB. having been canceledC. had been canceledD. have been canceled14. By the time you get back, great changes ________ in this area.A. will take placeB. will be taken placeC. are going to take placeD. will have taken place15. The boy ________ now for the light in his room is still on.A. must studyB. must be studyingC. must have studiedD. would study16. ________ she was living in Paris that she met her husband Terry.A. Just thenB. It was whileC. Sooner afterD. During the time when17. John isn’t a diligent student, for it is the third time he has been late, ________?A. isn’t heB. hasn’t heC. isn’t itD. hasn’t it18. He told me ______ afraid because I had done nothing wrong.A. to be notB. not to beC. not beingD. being not19. With all the work on hand, he ________ to the cinema last night.A. should goB. must have goneC. shouldn’t have goneD. might have gone20. These three girls help _______ to clean the house.A. one anotherB. each otherC. one and the otherD. one and other21. Only by making wise use of land _____ to find a solution to the problem of hunger and famine.A. we can beB. we will be ableC. will we be ableD. can we22. One and a half year _______ passed.A. areB. wereC. haveD. has23. Nobody ______ any more to say, the meeting was closed.A. hadB. has hadC. havingD. had had24. Staying in a hotel costs ________ renting a room in an apartment for a week.A. twice more thanB. twice as much asC. as much as twiceD. much as twice as25. Most of Americans get so used ____ TV, so dependent on its flickering pictures, that it begins todominate their lives.A. to watchB. in watchingC. to watchingD. with watching26. The medal did not cost much, ________ very good.A. or was itB. nor was itC. or did itD. nor did it27. The truth is that it is only by studying history _______ we learn what to anticipate in the future.A. and thenB. soC. by whichD. that28. I forgot _______ something which I have long meant to ask you.A. to askB. having askedC. to be askingD. to have asked29. Nothing taking place there is interesting, ________?A. are theyB. is itC. didn’t theyD. is there30. The old lady, with her seeing-eye dog, _______ seen going along the street every morning.A. wasB. wereC. areD. will be31. _______ that man was the master of the earth used to be widely held early last century.A. To believeB. It was believedC. The beliefD. Believing32. Ever since she was a little girl, she _______ interested in music.A. isB. has beenC. wasD. had been33. Vicky, one of my doctoral students, had her paper _______ as soon as she finished _______ it.A. to be typed, to writeB. typed, to writeC. being typed, writingD. typed, writing34. Mary ______ at the bus stop for about an hour when Tom finally came and started to argue aboutwhat _____ before.A. waited, happenedB. have waited, has happenedC. had waited, was happenedD. had been waiting, had happened35. _______ his speech than the audience began to ask him some difficult questions.A. The speaker had finished no soonerB. No sooner have the speaker finishedC. The speaker had no sooner finishedD. No sooner the speaker finished36. _________, this or that?A. Which is betterB. What is betterC. What is the bestD. Which is the best37. _______ some money, Jimmy was able to buy his mother a washing machine.A. To saveB. SavingC. SavedD. Having saved38. _______ the sad news, she leaned over the desk and cried bitterly.A. To hearB. To be heardC. Have heardD. Having heard39. ______ absurd was his manner that everyone stared at him.A. SuchB. TooC. SoD. Much40. If Mary had not been badly hurt in a car accident, she _______ in last month’s marathon race.A. would participateB. might participateC. would have participatedD. must participate41. She has been working in this factory __________.A. in 1980B. after 1980C. since 1980D. until 198042. Margaret spent all the evening talking about her latest book, ______ one of us had ever heard.A. thatB. whichC. of thatD. of which43. No one can avoid _______ by advertisements which can be seen everywhere.A. to be influencedB. being influencedC. influencingD. having influenced44. Go through this door, _______ you will find the man waiting for you there.A. ifB. forC. andD. only45. No sooner ________ they started to work.A. had they got to the plant thenB. had they got to the plant thanC. had they got to the plant whenD. they had got to the plant than46. _________, they had to speed up.A. Time is limitedB. Time was limitedC. Time being limitedD. Time has been limited47. ________, he would surely urge us to put away our past prejudices and avoid his own tragic errorof putting his eggs in one basket.A. Is he alive todayB. Be he alive todayC. Were he alive todayD. To be he alive today48. If we ________ the bus, we _________ the concert in the theatre now.A. miss; are enjoyingB. hadn’t missed; would be enjoyingC. didn’t miss; are enjoyingD. hadn’t missed; would have been enjoying49. She looks tired. She _________ last night.A. should have stayed up lateB. must have stayed up lateC. need have stayed up lateD. would have stayed up late50. Peter felt lonely at first, but after a time he got _______ alone and even enjoyed it.A. used to livingB. using to liveC. used to liveD. to be used to living51. She says she’d rather he ________ tomorrow instead of today.A. had leftB. should leaveC. leftD. leaves52. The weather ________ fine, they decided to go out for a picnic.A. isB. wasC. beingD. having been53. It was not until he was put to prison ________ he realized he had broken the law.A. beforeB. afterC. whenD. that54. It’s no good _________ to his proposal because he will never change his mind.A. objectB. to objectC. objectingD. to have objected55. “Why didn’t your wife answer my phone last night?”“I think she _______ when you called.”A. had to have sleptB. has to be sleepingC. must sleepD. must have slept56. He bought a new house this year, which is ________ his former one.A. twice as big asB. twice thanC. twice as much asD. twice the size as57. Young ______ she was, she was equal to the task.A. asB. becauseC. ifD. unless58. Professor Li has neither watched TV nor ________ the film for quite a few days.A. seeB. seenC. sawD. watch59. The young girl dares to drive alone at night, ________.A. doesn’t sheB. daren’t sheC. isn’t sheD. won’t she60. You would not feel tired this morning if you _______ to bed earlier last night.A. has goneB. wentC. had goneD. would have gone61. The number of registered participants in this year’s marathon was half _______.A. of last year’sB. those of last year’sC. of those last yearD. that of last year’s62. I suddenly realized that he was trying to ______ quarrelling with me.A. considerB. avoidC. enjoyD. prevent63. It is the mistake ________ you should focus on, not the person.A. whichB. in thatC. thatD. for which64. The price of shoes is ________ during the Spring Festival.A. lowerB. more expensiveC. smallerD. cheaper64. It was essential that the application forms ________ back on time.A. must be sentB. was sentC. be sentD. were sent65. _______ by division of labor can an increase in production be achieved.A. IfB. ExceptC. OnlyD. Otherwise66. One of the requirements for producing vapor is that the water ______ to its boiling point.A. must be heatedB. has to be heatedC. is to be heatedD. be heated67. Every bush and every flower _______ to be cut down.A. areB. are goingC. will goD. is68. My sister ________my e-mail. Otherwise, she would have replied.A. mustn’t have receivedB. can’t have receivedC. shouldn’t have receivedD. needn’t have received69. In his time, he enjoyed a reputation ________.A. as great as Mozart, if not greater thanB. as great as, if not greater than, MozartC. as great, if not greater, as MozartD. greater, if not as great as Mozart70. _______ with that of the developed countries, people’s living standard of this African country isextremely low.A. CompareB. While comparingC. When comparedD. Comparing71. John will go to school the moment he _______ his work.A. will finishB. finishC. finishesD. would finish72. It is ________ one thousand students can live in it.A. too large a building thatB. so a large building thatC. such large a building thatD. so large a building that73. Not only ________ a promise, but also he kept it.A. does the manager makeB. did the manager makeC. the manager madeD. the manager makes74. It’s already five o’clock now. Don’t you think it’s time _______?A. we are going homeB. we go homeC. we went homeD. we can go home75. All things _________, the planned trip will have to be cancelled.A. consideringB. having consideredC. be consideredD. considered76. It _______ have rained last night, for the ground is wet.A. shouldB. canC. willD. must77. The class needs a monitor _________.A. whom everyone has confidence onB. who everyone has confidence ofC. for whom everyone has confidenceD. in whom everyone has confidence78. One should never lose heart when ________ with temporary difficulties.A. being confrontedB. confrontedC. having been confrontedD. confronting79. Three new buildings _________ on the campus by the end of this year.A. will be builtB. are going to be builtC. will have been builtD. have been built80. John worked late into the night, ________ a speech for tomorrow’s meeting.A. preparingB. to prepareC. was preparingD. prepared81. _________a solution to the problem of water shortage, we have to put all our efforts together.A. To work outB. Working outC. Work outD. Being worked out82. Smith regretted _______ to the meeting yesterday.A. not goingB. not having been goingC. not to goD. not to be going83. My children are looking forward to _______ a trip to Beijing next month.A. makeB. makingC. be makingD. have made84. Why not _______ to Professor Smith for advice? He is an expert in this field.A. goB. your goingC. to goD. you go85. ________ your help, I would not have succeeded.A. But thatB. But forC. But ifD. Thanks to86. It is no _______ talking to him because he will never change his mind.A. helpB. useC. timeD. way87. Since he left the university, he _______ in an accounting company.A. has been workingB. has workedC. had been workingD. was working88. _______ from the moon, our earth, with water ________ seventy percent of its surface, appears asa “blue ball.”A. Seen; coveringB. Seen; coveredC. Seeing; coveringD. Seeing; covered89. I’d rather you ________ anything about it for the time being.A. don’t doB. don’tC. didn’t doD. didn’t90. Lisa was busy taking notes ______ Mark was searching the Internet for information.A. untilB. unlessC. whileD. if。

1.Only 的倒装句：①We can improve our Englishthrough practice.②Working hard, we can succeed.③只有当我们丢掉健康，我们才意识到它有多么重要。

④只有当我们投身于学习我们才能实现梦想。

Only when we devote ourselves tostudy can we fulfill our dreams.①Only through practice can weimprove our English.②Only by working hard can we succeed.③Only when we lose our health do werealize how important it is.2.感叹句的写作。

①这是多么感人的一幕呀。

②他是多么勇敢的一个男孩呀。

③她对她周围的人是一种多么大的鼓舞啊。

She is an inspiration to all around her.①What a moving scene it is!②How brave a boy he is!What a brave boy he is!3.句型see sb. do/doing sth.看见某人做①我们常常看到人们浪费时间。

②当看到人们需要帮助时，请伸出援助之手。

③在现在社会广告无处不见。

Advertisements can be seen everywherein modern society4.他不但教我们英语，而且还为我们干别的事情。

He not only teaches us English but also does other things for us.不但老师们称赞她，女孩子们钦佩她，而且男孩子们喜爱她。

Not only do teachers praise her, girls admire her, but boys love her as well.不但你而且她也得参加这次会议。

Unit 5 Getting the message(人教版高三英语上册教案教学设计)The First PeriodⅠ. Words and Expressions1. convey ---- To take or carry from one place to another; transport. 运送；运输---- T o communicate or make known; impart通知；通报；传达The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。

Wires convey electricity.金属线导电。

I will convey the information to him.我将把这消息通知他。

2. advertise ---- To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. 做广告---- T o warn or notify告诫，告知The company advertised for a new secretary.公司登广告招聘一名新秘书。

We should advertise for someone to look after our children.我们该登个广告聘人来照管孩子们。

3. advertiser 广告商The report gives advertisers a new picture of women today.这份报告使广告商对今日妇女有了新的认识。

4. brand ---- A trademark identifying a product or a manufacturer商标；牌子；烙印What brand of soap do you like?你喜欢什么牌子的肥皂？（常与of连用）特殊类型his own brand of humor 他独特的幽默感These cattle have my brand on them. 这些牛身上都有我打的烙印。

Why is culture important in advertisingIn our daily life, advertisements can be seen everywhere. Most of us hate them, especially when we are watching TV programs. However, from the opposition, through the advertisements, we are just about knowing what we require in our life. So ads are indispensable.We all know that the purpose of ads is to attract consumers and sell commodities. Then what kinds of ads can be called triumphant works. In my opinion, culture is the most important part in ads.Create an atmosphere of culture. Nowadays, the culture in our society is ignored easily. So the ads which are full of culture can help create an environment to make people realize the culture they have forgot.Attract consumers. It is the purpose of ads. For example, we are all familiar with a kind of nutriment named NAO BAI JIN in China whose slogan is :“NAO BAI JIN is showing filial respect for your parents.” As for Chinese, piety is the most important virtue and this product is just putting it into and receive a good result. So it is triumphant.Then let us see a bad example:An American designer tried to introduce a new perfumeinto Latin American market but the product aroused little interest. The main reason was the camellia used in it was traditionally used for funerals in many South American countries.In a word, culture is very important in advertising.。

3569学生作文易犯错误分析夏振邦批注页 1: [1] 批注 [B5] Billgates修饰语要紧靠被修饰的成份，如无法做到就要改变句子结构。

页 1: [2] 批注 [B6] Billgates定语从句which…不明确。

可改为：Keep the air clean, we must move the factories to the countryside if they give off poisonous gases.页 1: [3] 批注 [B8] Billgatesat the age of six的主语是my father，所以要改成：When I was six (years old), my father …页 1: [4] 批注 [B9] Billgates主语living standard和having carried out之间没有逻辑关系。

应改为：Since economic reforms have been carried out in our country, people’s living standard…页 1: [5] 批注 [B10] Billgates和前一句类似的错误。

应改为：To improve one’s writing skill, one must take a regular practice.页 1: [6] 批注 [B13] Billgatesit要改为they，和fruit and vegetables保持一致。

页 1: [7] 批注 [B15] Billgates第二个are要改为is，和主语one serious problem保持一致。

页 2: [8] 批注 [B18] Billgateswe应改为you。

祈使句的暗含主语为you。

页 2: [9] 批注 [B19] Billgates语法结构保持一致，前后用相同的结构，形成并列。

广告对孩子的影响英语作文Advertising has become an integral part of our daily lives. It surrounds us everywhere we go, from the billboards on the streets to the commercials on our television screens. While advertising serves as a powerful tool for businesses to promote their products and services, it also has a significant impact on children. The influence of advertising on children is a topic of growing concern, as it can shape their perceptions, behaviors, and values in both positive and negative ways.One of the primary concerns regarding the impact of advertising on children is the issue of consumerism. Children are particularly vulnerable to the allure of advertisements, which often feature colorful, eye-catching visuals and appealing messages. These advertisements can create a strong desire in children to own the advertised products, leading to a materialistic mindset where the value of a person is often equated with the possessions they own. This can lead to a sense of dissatisfaction and a constant need for new toys, gadgets, or fashion items, which can put a financial strain on families and contribute to the development of unhealthyspending habits.Moreover, many advertisements targeted at children promote unhealthy or unrealistic standards of beauty and body image. The use of thin, attractive models and the glorification of a certain physical appearance can lead to body image issues and low self-esteem in children, particularly during the formative years of their development. This can have long-lasting consequences, as children may grow up with a distorted perception of what constitutes a "normal" or "desirable" body type, leading to potential eating disorders or other health problems.Another concern regarding the impact of advertising on children is the way it can influence their values and decision-making. Advertisements often depict certain lifestyles, behaviors, and social norms as desirable or aspirational, which can shape children's perceptions of what is considered "cool" or "successful." This can lead to the promotion of materialism, consumerism, and even harmful behaviors, such as the use of alcohol or tobacco products.Furthermore, the targeting of children through advertising can be seen as a form of manipulation. Children, with their limited cognitive abilities and susceptibility to persuasive messages, may not fully understand the intent behind advertisements or the potential consequences of their purchasing decisions. This raises ethicalconcerns about the responsibility of advertisers and the need for greater regulation and oversight to protect children from exploitation.On the other hand, it is important to acknowledge that advertising can also have positive impacts on children. Advertisements can be used to promote important social messages, such as the importance of healthy eating, exercise, or environmental conservation. When done responsibly and with the well-being of children in mind, advertising can be a valuable tool for educating and informing young audiences about important issues.Additionally, some advertisements can inspire creativity and imagination in children, encouraging them to think outside the box and explore new ideas. Advertisements featuring engaging storytelling, memorable characters, or interactive elements can spark children's curiosity and foster their cognitive development.To mitigate the negative impacts of advertising on children, a multifaceted approach is necessary. Firstly, there should be stricter regulations and guidelines governing the content and placement of advertisements targeting children. This could include restrictions on the use of certain persuasive techniques, such as the use of celebrity endorsements or the promotion of unrealistic body standards.Furthermore, parents and educators should play a crucial role in educating children about the nature of advertising and how to critically analyze the messages they encounter. By teaching children to be discerning consumers, we can empower them to make informed decisions and develop a more balanced perspective on the role of advertising in their lives.Schools can also incorporate media literacy programs into their curricula, teaching children to understand the underlying motivations and techniques used in advertising. This can help children develop the critical thinking skills necessary to navigate the complex and often overwhelming world of advertising.In conclusion, the impact of advertising on children is a multifaceted issue that deserves careful consideration. While advertising can have both positive and negative effects, it is essential to prioritize the well-being and best interests of children. By implementing stricter regulations, educating children and families, and promoting media literacy, we can work towards a more balanced and responsible approach to advertising that empowers children to make informed choices and develop a healthy relationship with the products and services they encounter.。

1、你认为一个人要做些什么才能成为一个幸福的人？What do you think one can do to be a happy person?2、自从她去年离开上海去重新过她的农村生活后，我的心里一直很失落。

Since she left shanghai and resumed her life in the country last year, a void has found its way into my heart.3、我甚至没想过他会中头奖。

It didn’t even cross my mind that he would win the first prize.4、我是在大城市长大的，忙忙碌碌的生活对我不再新鲜了。

I grew up in a big city, so the rat race is no longer new to me.1、Slowly, a dark void found its way into my heart and began to eat away at my happiness.慢慢的，我心里产生了一种阴暗的空虚感，它开始吞噬我的幸福。

2、My father wasn’t too keen on the idea of being back in the rat race, but I assured him that this timeit would be nothing like that.我父亲对回到那种忙忙碌碌的生活不怎么感兴趣，但我向他保证，这一次绝对会有所不同。

3、As fate would have it , my life would soon change again, and in a very big way .像是命运的安排，我的生活很快又发生了变化，而且变化很大。

4、While my surroundings were different and strange, they were also exciting and fun..我的环境不一样了，它既很陌生，但同时又激动人心，很有趣。

如何正确对待广告英语作文如何正确对待广告英语作文（通用21篇）作文是经过人的思想考虑和语言组织，通过文字来表达一个主题意义的记叙方法。

作文分为小学作文、中学作文、大学作文（论文）。

下面是店铺整理的如何正确对待广告英语作文，欢迎大家分享。

如何正确对待广告英语作文篇1Today, as the development of the media, people are affected by the advertisements greatly. When we are walking on the street, we can see the ads everywhere, they are spread by the newspaper, the radio and so on. The most obvious are the ads attached in the buildings. When we see the advertisements, we will be attracted by them and have the strong desire to buy the products. But the negative sides of advertisements will mislead the customers. Some products exaggerate the function, when people use them, they will realize that they are cheated and waste the money. The worst situation is that people use the fake products and get sick seriously, their health is under threat. So we must check out the advertisements before we buy the products. We should ask the doctor or see the customers’ real reaction.今天，由于媒体的发展，人们受到广告的很大影响。

阅读理解（共20小题；每小题2分，满分 40分）阅读下面的短文，从每题所给的四个选项(A、B、C、D)中，选出最佳选项。

AThe Great Wall of China is considered to be the only man－made project seen from the moon. Although it was once thought to have been built entirely during the Qin Dynasty( 朝代) between 221 and 208 BC, it is now believed to have been started earlier.The 15－foot－high, 25－foot－wide, 1,500－mile－long structure was undoubtedly built to keep out invading enemies. To the common people of the empire, who had been forced to build the wall, it was not worth it, however. The wall, and other public works completed by the Qin Dynasty, had caused great losses on the wealth and human life of the country. As a result, an angry population rose up in rebellion（反抗）against the Qin Dynasty, and in 207 BC the Han Dynasty began.Because of its rich history and magnificent appearance, the Great Wall attracts tourists, scientists, and historians to this day and will continue to do so for generations.56. According to the author of this passage, the Han Dynasty was able to come into power because .A. enemies were not effectively prevented from invading the empireB. it had started the work on the wall and really controlled it all alongC. the common people rebelled against the empire that had forced them to work on the Great WallD. the Qin emperor lost all his personal wealth in the creation of the Great Wall57. The main idea of this passage is that .A. the emperor of the Qin Dynasty was a slave driverB. invading enemies were a problem in ancient ChinaC. the common people of ancient China were very poorD. the human achievement of the Great Wall is widely appreciated58. With which of the following opinions would this author most likely agree?A. The pyramids of Egypt also attract modern man because of the human effort they represent（体现）.B. The pyramids of Egypt would probably be seen to a human standing on the moon.C. The human significance (意义) of the pyramids of Egypt is greater than that of the Great Wall.D. The human significance of the pyramids of Egypt is not as great as that of the Great Wall.59. The writer has not directly stated, but would support the opinion that .A. Astronauts（宇航员） have taken a personal interest in the history of the Great Wall of ChinaB. the common people of the Qin Dynasty were the ones who provided the labor in constructing the Great WallC. work on the Great Wall was started before the Qin Dynasty came into existenceD. the Great Wall of China is a great human achievement and was probably worth the effort it tookB省略CWhen you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, nonpersonal (非针对某个人的), and usually persuasive (有说服力的) description of goods, services and ideas by identified sponsors (明确的出资者)through various media.First, advertising is usually paid for. Various sponsors pay for the advert sements we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional (传统的)and nontraditional mass media. Included in the traditional media arenewspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (广告牌).62. The existence（存在）of the privately owned mass media depends financially（经济上地）onA. the governmentB. their owners' familiesC. advertisementsD. the audience63. According to the passage, who are most probably paying for the advertisements?A. Companies.B. Organizations.C. Individuals.D. All of the above.64. Which of the following is considered nontraditional mass media?A. Newspapers.B. The mail.C. MagazinesD. Films.65. According to the passage, which of the following statements about the features of advertisements is NOT true?A. Advertising must be honest and amusing.B. Advertising is meant for large groups of people.C. Advertising tells people to do something directly or indirectly.D. The sponsors are always mentioned in the advertisements.DThe Internet has led to a huge increase in credit－card (信用卡) fraud.Your card information could even be for sale in an illegal web site （非法网站）.Web sites offering cheap goods and services should be regarded with care.On－line shoppers who enter their credit－card information may never receive the goods they thought they bought.The thieves then go shopping with your card number—or sell the information over the Internet. Computers hackers (黑客) have broken down security（安全）systems, raising questions about the safety of cardholder information. Several months ago, 25,000 customers of CD Universe, an on－line music retailer (零售商) , were not lucky. Their names, addresses and credit－card numbers were posted on a Web site after the retailer refused to pay US $157,828 to get back the information.Credit－card firms are now fighting against on－line fraud. Mastercard is working on plans for Web－only credit card, with a lower credit limit. The card could be used only for shopping on－line. However, there are a few simple steps you can take to keep from being cheated (欺骗).Ask about your credit－card firm's on－line rules: Under British law, cardholders have to pay the first US $78 of any fraudulent (欺骗性的) spending.And shop only at secure sites; Send your credit－card information only if the Web site offers advanced secure system.If the security is in place, a letter will appear in the bottom right －hand corner of your screen. The Web site address may also start https: // －the extra “s” stands for secure. If in doubt, give your credit －card information over the telephone.Keep your password（密码）safe: Most on－line sites require a user name and password before placing an order. Treat your passwords with care.66. What do most people worry about the Internet according to this passage?A. A lot of stolen credit－cards were sold on the Internet.B. Fraud on the Internet.C. Many Web sites are destroyed.D. Many illegal Web sites are on the Internet.67. What is the meaning of “fraud”?A. Cheating.B. Sale.C. Payment.D. Safety.68. How can the thieves get the information of the credit card?A. The customers give them the information.B. The thieves steal the information from Web sites.C. The customers sell the information to them.D. The thieves buy the information from credit card firms.69. How many pieces of advice does the passage give to you?A. Four.B. Three.C. Five.D. Six.70. You are shopping on the site: http: // www. Shopping. com, and you want to buy a TV set, what does this article suggest to do?A. Order the TV set at once.B. Do not buy the TV set on this site.C. E－mail the site your credit－card information.D. Tell the site your password and buy the TV set for you.EChildren start out as natural scientists, eager to look into the world around them. Helping them enjoy science can be easy; there's no need for a lot of scientific terms or expensive lab equipment. You only have to share your children's curiosity(好奇). Firstly, listen to their questions.I once visited a classroom of seven－year－olds to talk about science asa job. The children asked me “textbook questions” about schooling, salary（薪水） and whether I liked my job. When I finished answering, we sat facing one another in silence. Fina lly I said, “Now that we're finished with your lists, do you have questions of your own aboutscience?”After a long pause, a boy raised his hand, “Have you ever seen a grasshopper (蚱蜢) eat? When I try eating leaves like that, I get a stomachache. Why?”This began a set of questions that lasted nearly two hours.Secondly, give them time to think. Studies over the past 30 years have shown that, after asking a question, adults typically wait only one second or less for an answer, no time for a child to think. When adults increase their “wait time” to three seconds or more, children give more logical(符合逻辑的), complete and creative answers.Thirdly, watch your language. Once you have a child involved in a science discussion, don't jump in with “That's right” or “Very good”. These words work well when it comes to encouraging good behavior(行为). But in talking about science, quick praise can signal that discussion is over. Instead, keep things going by saying, “That's interesting” or “I'd never thought of it that way before”, or coming up with more questions or ideas.Never push a child to “Think”. It doesn't make sense, children are always thinking, without your telling them to. What's more, this can turn a conversation into a performance. The child will try to find the answer you want, in as few words as possible, so that he will be a smaller target (目标) for your disagreement.Lastly, show; don't tell. Real－life impressions of nature are far more impressive than any lesson children can learn from a book or a television program. Let children look at their fingertips through a magnifying glass(放大镜), and they'll understand why you want them to wash before dinner. Rather than saying that water evaporates (蒸发), set a pot of water to boil and let them watch the water level drop.71. According to the passage, children are natural scientists, and to raise their interest, the most important thing for adults to do is .A. to let them see the world aroundB. to share the children's curiosityC. to explain difficult phrases about scienceD. to supply the children with lab equipment72. In the last sentence of the first paragraph, the word “lists” could best be replaced byA. any questionsB. any problemsC. questions from textbooksD. any number of questions73. According to the passage, children can answer questions in a more logical, complete and creative way if adults .A. ask them to answer quickly.B. wait for one or two seconds after a question.C. tell them to answer the next day.D. wait at least for three seconds after a question.74. In which of the following paragraph(s) does the author tell us what to say to encourage children in a science discussion?A. The second and third.B. The fourth and fifth.C. The fifth and sixth.D. The seventh.75. The author mentions all of the following techniques for adults to share with their children's curiosity except that adults should .A. tell their children stories instead of reciting(背诵) factsB. offer their children chances to see things for themselvesC. be patient enough when their children answer questionsD. encourage their children to ask questions of their own56～59 CDAD 62～65 CDBA 66～70 BABAB 71～75 BCDCA。

现在进行时态的被动语态概念引入1．The sports meeting is being held in our school.我校正在举行运动会2．Another bridge is being built over the Changjiang river长江正在修建另一座大桥3. The environment in that country is being polluted so badly that all the people can’t stand it.那个国家的环境正被严重地污染着，以至于所有的人都感到难以忍受。

4. That bridge is being built. I can’t stand the noise.那座桥正在被建，我受不了这噪音。

上述句子的谓语的时态都是现在进行时，语态都是被动语态，现在进行时的被动语态的形式是易错点，是这个单元要学习的内容。

知识讲解【被动语态的概念】被动语态的概念1. 英语中有两种语态：主动语态和被动语态。

2. 主动语态表示主语是动作的执行者例如：Many people speak Chinese.3. 被动语态表示主语是动作的承受者例如：上句可变为Chinese is spoken by many people.为什么要用被动语态？1.当关注的是事情本身而不是动作的执行者，或者根本不知道动作的执行者时。

如:The meeting was put off.My car has been moved.2.动作的执行者很明确时或强调承受者时。

The ceremony was reported in the news last night.If you break the school rules, you will be punished.3.当动作的执行者是“people”或“one” 时。

He is believed to have invented the computer.Advertisements are seen everywhere.4.修辞的需要，为了使句子更加简练、匀称现在进行时态的被动语态1. 基本构成：be＋being＋done （be代替is/ are/ am）My new house is being decorated. 我的新房子正在装修。

讨厌的广告雅思口语In today’s world, advertisements are everywhere. They are displayed on television, social media, websites, and even on public transport. While advertising is essential for businesses to promote their products, many advertisements can be quite annoying.Firstly, one of the most irritating types of advertisements is the pop-up ad. These ads suddenly appear on our screens, interrupting our browsing experience. They often cover the content we want to see, forcing us to close them before we can continue. This interruption can be frustrating, especially when we are trying to focus on something important.Secondly, some advertisements are overly loud and flashy. They bombard us with bright colors and loud sounds, making it difficult to concentrate. For instance, TV commercials often use loud music and fast-paced visuals to grab our attention, but instead, they can be distracting and overwhelming. This kind of advertising can lead to a negative impression of the brand.Moreover, there are ads that seem to follow us everywhere online. These are known as targeted advertisements, which use our browsing history to show us products we might be interested in. While this can be helpful at times, it can also feel invasive and creepy. When we see the same ad repeatedly, it becomes tiresome and annoying, making us less likely to buy the product.Finally, some advertisements are misleading. They promise benefits that the product cannot deliver, leading consumers to feel cheated and frustrated. For example, weight loss products that claim miraculous results often leave customers disappointed. This kind of false advertising not only annoys consumers but can also harm the reputation of the brand.In conclusion, while advertisements play a crucial role in the market, many of them can be quite annoying. From intrusive pop-ups to misleading claims, these ads can disrupt our daily lives and create a negative perception of the brands involved. It is essential for companies to find a balance in their advertisingstrategies to avoid annoying their potential customers.中文翻译：在当今的世界，广告无处不在。

Nowadays advertisements are everywhere. They are forcing the way into people’s lives. Daily life needs advertisements because the main function of advertising is to disseminate information on commodities, services, culture, employment, ect.Like everything else, advertisements have both favorable and unfavorable aspect on our daily lifeAs consumers ,advertisements give us information about things to buy. They make it easier for us to choose the best product.So with advertisements, people can save a lot of time in shopping, looking for jobs, etc.For advertisers,the manufacturers,Their merchandise needs to be advertised to bring it to the attention to the customers. Without advertisements, manufacturers may find it difficult to sell their products. To a large extent, good advertising leads to successHowever, they can make trouble for us. First, Advertisements are simply misleading and cheating. They are filled with flowery phrases and empty promises inorder to p ersuade us to buy things we don’t need at all. What’s more, some advertisements don’t tell the truth.They are inconsiderate to the public. What they care about is making money.So many people find themselves cheated after using certain products. Through above analysis, advertisements have pros and cons.As acollege students,it’s of great significance for us to learn to deal with1、 Now, public service announcements on television can be seen everywhere, and thatmore and more ad-written humor, the more thought-provoking. 现在，在电视上公益广告随处可见，那广告词写得越来越幽默，也越来越发人深省了。

去年生活在江西赣州的点点滴滴英语作文带翻译On a summer morning last year, I walked along Wenqing Road, the main commercial street in Ganzhou, feeling her ancient and modern cultural heritage and feeling her new feeling different from yesterday. Along the way, the streets are decorated with buildings with the cultural flavor of the Song Dynasty, which has a unique style; This beautiful and ancient Wenqing road is dotted with simple window decorations, antique lanterns, shop plaques with master style, and various bright flowers and plants. On the street, those annoying psoriasis advertisements are missing, but warm tips and safety signs can be seen everywhere; Every detail shows the true feelings, shows the people-oriented concept everywhere, and is full of humanistic care, which makes us cherish this hard won development achievement. Along the road, several beauticians in the city streets were busy. The breakfast bag I was just about to throw on the ground slipped into my pocket. In the morning, in addition to the beauticians in the city streets, there are traffic police uncles who maintain traffic. There are traffic police on duty at everyintersection. They dress neatly and are full of energy. I can't hear the voice of command and scolding. I can only see the friendly smile and standard postureMoving on, a small and delicate urban park appears in front of us, extending at the head of the prosperous Wenqing road. It makes the environment of Wenqing road more beautiful. It has become a haven for Ganzhou people to rest, relax and keep healthy. Trees, flowers and grass, like people, have no worries and proudly display their most beautiful style. In the park, the masters sat in the pavilion, playing chess, drinking tea and walking birds; People doing morning exercises are dancing fans, Tai Chi and aerobics to the beat of music. The naive and lively children were playing around and "busy" happily.In the distance, the buses on the bus stop were orderly arranged. The people who went to work were not crowded and did not scramble. They lined up one by one and gave way to the elderly and children. Although the carriage is a little crowded, there are no complaints. Some people are chatting and some are looking at the scenery. There is a warm atmosphere in the carThis is what happened when I lived in Ganzhou, Jiangxi Province last year.去年暑期，我漫步在江西赣州的主要商业街——文清路，感受着她那古老而富有现代气息的文化底蕴，用心体会着她那不同于昨天的新感觉。