山东大学文化产业管理专业培养方案

二、培养目标（Ⅱ、Academic Objectives） 培养具有纵贯古今的文化视野和现代产业理念及经营技能的复合型文化管理人才，为国家文化
资源的有效管理、文化市场的科学运营和文化产业的全面发展提供高层次的专业人才。学生毕业后， 既能从事文化资源与文化产业管理方面的理论研究，又能在宣传文化系统、文化管理部门和文化产 业各个行业的综合管理层中，从事相关的实际工作。
七、主要专业实验和实习安排（Ⅶ、Main Laboratory and Practice） 课程 1：档案学概论； 实验内容：（1）档案文件的管理；（2）文档一体化与电子档案的利用。 课程 2： 摄 影； 实验内容：实物拍摄。 课程 3：网络管理基础； 实验内容：局域网组建、网络协议的配置。 课程 4：信息技术基础； 实验内容：计算机应用、组建计算机通信网络。 课程 5：计算机文字图像处理； 实验内容：学习制作 Photoshop, Premiere, PowerPoint，Word 等。 Course 1: Introduction to Archives; Experiment: (1) archive management; (2) document the integration and use of electronic
Management.
五、学时与学分(Ⅴ、Hours/Credits) 总学分：(Total Credits：140) 课程教学学时/学分：2819/140 占总学分的比例：94.31％ (Curriculum Class Hours/Credits： 2819/140 Percentage in Total Credits：94.31%)
Require students to understand and master the process of accumulation of human cultural resources and development of the law, understand the electronic network, cultural and publishing, film, performing arts, calligraphy and painting techniques, cultural tourism and many other features of cultural industries and the management of their industrial mode of operation in the grasp of the general principles and cultural resources to the transformation of the basic law of cultural industries, while integrating cultural
resources and the actual capacity of cultural industries, especially with the planning, operation and management of the actual capacity of cultural industries.
四、学制与学位（Ⅳ、Length of Schooling and Degree） 学制 4 年。 按计划要求完成学业者，授予管理学学士学位。 4 academic years. Were required to complete their studies according to plan, to grant Bachelor of
三、培养要求（Ⅲ、Academic Requirement） 要求学生了解和掌握人类文化资源的积累过程和发展规律，了解电子网络、文化出版、影视演
艺、书画工艺、文化旅游等诸多文化产业各自的产业特点和管理经营方式，在掌握本专业一般原理 和文化资源向文化产业转化的基本规律的同时，具备整合文化资源和文化产业的实际能力，尤其是 具备策划、经营和管理文化产业的实际能力。
八、专业优势及特色(Ⅷ、Major Predominance and characteristics) 文化产业管理专业以“培养具有纵贯古今的文化视野和现代产业理念及经营技能的复合型文化
管理人才”为理念，以“为国家文化资源的有效管理、文化市场的科学运营和文化产业的全面发展 提供高层次的专业人才”为目标。学生毕业后，既能从事文化资源与文化产业管理方面的理论研究， 又能在宣传文化系统、文化管理部门和文化产业各个行业（如广播电视、新闻出版、旅游、艺术演 出、文化贸易与投资、文博事业等）的综合管理层中，从事相关的实际工作。
Through the integration of Humanities Subject such as History, and economic management and applied sciences such as computer technology, to train complex cultural management personnel with longitudinal ancient and modern cultural horizons, with Concept of modern industry and business skills, to provide high-level professionals for the effective management of the national cultural resources, cultural market Science operations and the overall development of cultural industries.
山东大学
文化产业管理专业培养方案(110130)
(Culture Industry Management 110130)
一、专业简介（Ⅰ、Major Introduction） 通过整合历史文化等人文学科与经济管理乃至计算机技术等应用学科，培养具有纵贯古今的文
化视野和现代产业理念及经营技能的复合型文化管理人才，为国家文化资源的有效管理、文化市场 的科学运营和文化产业的全面发展提供高层次的专业人才。
A Study of Cultural Resources, Introduction to Culture Industry, Cultural Economy, Cultural Communication, Protection and Development of Cultural and Natural Heritages, Introduction to Management, Cultural Investment, Brands and marketing of Cultural Industry, Introduction of new cultural industries, Cultural Policies and Laws, Project Management of Cultural Industry, Cultural Trade, Management of Culture Industry, Managerial Cases of Culture Industry, Cultural creation and Scheme, Media Management, Cultural Sales and Marketing Management, Cultural Industry Planning Case, Advertising creative and Record plan.
六、专业主干课程(Ⅵ、Main Courses) 文化资源学、文化产业概论、文化经济学、文化传播学、人文自然遗产保护开发、管理学概论、
文化投Baidu Nhomakorabea学、文化产业品牌与营销、文化产业新业态概论、文化政策与法规、文化产业项目管理、 文化贸易学、文化产业管理、文化产业经营管理案例、文化创意与策划、传媒经营管理、文化市场 营销与管理、文化产业规划案例、广告创意与文案策划。
In order to "cultivate the culture ancient and modern longitudinal perspective and ideas of modern industry and business skills of the composite culture of management personnel", "with Concept of modern industry and business skills, to provide high-level professionals for the effective management of the national cultural resources, cultural market Science operations and the overall development of cultural industries "as the goal. After graduation, graduates can not only engaged in theoretical research in cultural resources and cultural industries management, but also can engage in practical work in the integrated management of propaganda and cultural systems, cultural management department and all sectors of cultural industries(Such as radio and television, journalism, publishing, tourism, arts performances, cultural trade and investment, Museology cause, etc.).
To train complex cultural management personnel with longitudinal ancient and modern cultural horizons, with Concept of modern industry and business skills, to provide high-level professionals for the effective management of the national cultural resources, cultural market Science operations and the overall development of cultural industries. After graduation, graduates can not only engaged in theoretical research in cultural resources and cultural industries management, but also can engage in practical work in the integrated management of propaganda and cultural systems, cultural management department and all sectors of cultural industries.
Course 4: Information technology and cultural industries; Experiment: set up a computer communication network Course 5: Computer text image processing; Experiment: learn to make Photoshop, Premiere, PowerPoint, Word and so on.
records. Course 2: photography; Experiment: Real photography. Course 3: Network Management and Web Design;
Experiment: (1) Local Area Network; (2) network protocol configuration; (3) web design and production.