贝恩咨询分析方法-PenetrationCurve

competitors have in a price war?
• What is the client’s market
position?
• What are the strategic implications
of the full potential cost position?
Tactical questions
7
Relative Cost Position
•The relative cost position (RCP) concept •Applications •RCP Steps •Client example •Challenges •Key takeaways
Agenda
8
Relative Cost Position
• Where should we focus our cost
reduction efforts? (e.g., wage rates, amounts of raw material inputs)
• Which cost elements would
decrease significantly with an increase in scale?
Build, compare, and reality check cost bars
Calculate practical full potential cost position and savings
Draw strategic implications
• Be persistent and creative, but ethical
Doing an RCP involves several steps:

05
Ratio Analysis的实际 应用案例
总结词
通过Ratio Analysis，分析某公司 的盈利能力，评估其经营绩效和市 场竞争力。
详细描述
利用销售利润率、净利润率和资产周转率等指标，分析该公 司从销售活动中获取利润的能力、成本控制能力和资产利用 效率。
总结词
通过Ratio Analysis，分析某公司的营运能力， 评估其资产管理和运营效率。
资产收益率
02
03
股东权益收益率
反映企业资产创造利润的能力， 计算公式为净利润与总资产的比 值。
衡量股东权益的收益水平，计算 公式为净利润与股东权益的比值。
营运能力比率
应收账款周转率
反映应收账款的周转速度，计算公式为销售收入与应 收账款的比值。
存货周转率
衡量企业存货的流动性，计算公式为销售成本与存货 的比值。
详细描述
利用存货周转率、固定资产周转率和总资产周转率 等指标，分析该公司资产管理和运营效率，以及资 产使用效率和回报水平。
总结词
通过Ratio Analysis，分析某公司的偿债能力，评估其短期和长期偿债能力及财务 风险。
详细描述
利用流动比率、速动比率和负债权益比 率等指标，分析该公司短期和长期偿债
贝恩咨询分析方法Ratio Analysis
目录
• Ratio Analysis简介 • Ratio Analysis的主要类型 • Ratio Analysis的应用步骤 • Ratio Analysis的优缺点分析 • Ratio Analysis的实际应用案例
01
Ratio Analysis简介
Ratio Analysis的重要性
提供决策依据

• Commissions
Current Major Players:
• AOL • UUNet • @Work • @Home
• AOL • Yahoo • Netscape • Excite
• AOL • OneSource • CNN • BBC
• AOL • Yahoo • Chemdex • VerticalNet
•Company examples
• Nortel Networks • Dell • 3Com • American on line
• Technology and software enablers
• Portals
• Service enablers, e.g.: - professional services
• Web agents
- data management
• Commerce service providers
- affiliate programs • Support enablers, e.g.:
• Virtual trading communities
- payment systems/transaction clearing
•PRELIMINARY
•Internet penetration in both consumer and business markets is significant.
•Consumer
•CAGR •(1997-2002E)
•1%
Internet Penetration
•Business
•>1,000 employees •100-1,000 employees •<100 employees

product
• Determining product management or phase-out, given the speed of new products’
adoption
BOS
7
Penetration Curves
• Concept • Application •Case example • Methodology
Decline
The decline of the product, driven by complete substitution for or replacement with another product
Time
BOS
4
Penetration Curves
Characteristics of Penetration Curves
• How large is the market for H. Pylori tests over time?
BOS
9
Penetration Curves
Disguised Case Situation (2 of 2)
Combining secondary research with surveys, the team obtained a few historic penetration points, as well as the projected saturation point.
Research:
• A search of the existing literature revealed that in 1995, only 5% of doctors
were testing patients suspected of having an ulcer for H. Pylori