某公司运营计划年度运营目标规划表(XLS 11页)

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645000500000550000750000800000850000100000012000001400000

4.30%3.33%3.67%5.00%5.33%5.67%6.67%8.00%9.33%流量(UV)217172168350185185252525269360286195336700404040471380

转化率1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%

客单价198198198198198198198198198

5160040000440006000064000680008000096000112000

412803200035200480005120054400640007680089600

1032080008800120001280013600160001920022400

1664.5161291428.571419.3520002064.522266.672580.6451613096.773733.333333

第一阶段过渡期11.30%第二阶段快速积累期16.00%第三阶段优化期14.67%第四阶段爆发期

运营阶段6月7月8月9月序号

1

2

3运营目标1月月份

公式:销售额=流量(访客数)*转化率(全店成交转化率)*客单价

预计广告投入(8%)

直通车(80%)

钻展(20%)

每日费用年度运营目标计划表

销售额

全年占比2月3月4月5月 月份预计销售额目标销售额占比

2017011059744.495.30%

201702500659.0482.50%

2017031104872.65.52%

2017041262397.146.31%

2017051297997.446.49%

2017061620292.938.10%

2017072415428.3312.08%

2017081914881.039.57%

2017092386327.311.93%

2017101541640.997.71%活动预计销售额目标2017112806527.614.03%111112250870.061254332

2017122089231.0910.45%1212214900.60.010745028

11月日常11.1112月日常12.12

150000017000001605000170000080000015000000

10.00%11.33%10.70%11.33%5.33%100%505051572391540404572391269360

1.50%1.50%1.50%1.50%1.50%

198198198198198

120000136000128400136000640001200000

9600010880010272010880051200960000

2400027200256802720012800240000

3870.974689.661284004533.3364000------

58.03%10月共计11月12月