某公司运营计划年度运营目标规划表(XLS 11页)
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- 大小:97.00 KB
- 文档页数:3
645000500000550000750000800000850000100000012000001400000
4.30%3.33%3.67%5.00%5.33%5.67%6.67%8.00%9.33%流量(UV)217172168350185185252525269360286195336700404040471380
转化率1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%
客单价198198198198198198198198198
5160040000440006000064000680008000096000112000
412803200035200480005120054400640007680089600
1032080008800120001280013600160001920022400
1664.5161291428.571419.3520002064.522266.672580.6451613096.773733.333333
第一阶段过渡期11.30%第二阶段快速积累期16.00%第三阶段优化期14.67%第四阶段爆发期
运营阶段6月7月8月9月序号
1
2
3运营目标1月月份
公式:销售额=流量(访客数)*转化率(全店成交转化率)*客单价
预计广告投入(8%)
直通车(80%)
钻展(20%)
每日费用年度运营目标计划表
销售额
全年占比2月3月4月5月 月份预计销售额目标销售额占比
2017011059744.495.30%
201702500659.0482.50%
2017031104872.65.52%
2017041262397.146.31%
2017051297997.446.49%
2017061620292.938.10%
2017072415428.3312.08%
2017081914881.039.57%
2017092386327.311.93%
2017101541640.997.71%活动预计销售额目标2017112806527.614.03%111112250870.061254332
2017122089231.0910.45%1212214900.60.010745028
11月日常11.1112月日常12.12
150000017000001605000170000080000015000000
10.00%11.33%10.70%11.33%5.33%100%505051572391540404572391269360
1.50%1.50%1.50%1.50%1.50%
198198198198198
120000136000128400136000640001200000
9600010880010272010880051200960000
2400027200256802720012800240000
3870.974689.661284004533.3364000------
58.03%10月共计11月12月