和谐语境下的语言交际策略(Language communication strategies in a Harmonious Context)

和谐语境下的语言交际策略（Language communication strategiesin a Harmonious Context）Language application researchLanguage communication strategies in a Harmonious Context Reporter Yan MingdingFor the "Majiajue event", until today we still remember this.Due to disputes and even make impertinent remarks or disagreeable conversation tragedy tragedy,It's not uncommon in our lives. From the speaker's point of view, some of them are BenIf you come to be malicious, consider and prepare for the consequences. stillSome may simply be inappropriate expressions or expressions in speech, which can lead to bad behaviorConsequence。

For historical reasons, our words have been full of "gunpowder""Catch", "batch", "fight", "fight" a kind of words. Social development to this dayIn spite of the fact that the situation does not coincide withthe speech situation, some people in societyStill heard about it. But the whole society's speech style has already taken rootChanges.In October 2006, the Communist Party of China made the construction society in the sixth Plenary Session of the 16th CPC Central CommitteeThe decision on several important issues concerning the harmonious society of socialism clearly pointed out: "society andHarmony is the essential attribute of socialism with Chinese characteristics, and it is the prosperity of the country and the national vibrationAn important guarantee for the happiness of the people." We want to "maximize our harmony"Factors, to minimize the disharmony factors, and constantly promote social harmony."In the dominant position, to avoid the rational, rigid "strictly prohibited", appears friendly and polite,Humanized.3. grammar. Prominent in the use of long sentences and shortsentences. PreviousPublic welfare propaganda uses more short and eye-catching imperative sentences, and now the public service advertising languageIt is a combination of long and short sentences, such as statements, imperatives, exclamations, and so onIt is lively and varied and vivid tone is also showing a request, exhorting and encouragingAnd many other pragmatic effects have created the conditions for different styles of expression. As well asXu, you finger with someone else's life - please refrain from smoking!" The principal in the sentenceThe phrase "your fingers are loaded with someone else's life" and the non subject predicate sentence "do not suck""Smoke"; both the indicative mood and the imperative mood; the classical Chinese function word "don't" make the languageThe language is dignified and elegant, forming a concise and lively style; and the euphemistic rules presented in the imperative sentenceTo make the language in the expression from one stiff.4. rhetorical aspects. Public service advertising language, inaddition to the use of phonetic prosody to make sentences readIt was easy to pronounce, and more prominent in the use of a variety of figures of speechOn. Rhetoric expresses its intention precisely in vivid characters. It is concise and vividTo achieve the perfect, vivid and moving expression of meaning.Rhetoric in advertisement in the antithesis, contrast and exaggeration, parallelism,Imitation, metaphor, homophonic pun, variation of idioms, flexible use of parts of speech and so on. Such as blood donationLanguage: "a drop of blood, a heart, a love"; environmental protection publicity: "save."With the improvement of social civilization and the awakening of individual subjective consciousness,People are calling for a new type of communicative language image, increasingly recognizing and looking forward to the richCommunicative concepts and ways of communication in respect, understanding and humanistic care. Thus oursCommunicative language also needs to adopt corresponding coping strategies, so as to create a full respectCultural atmosphere of human spirit, such as understanding, communication and trust.The so-called strategy, that is, individuals or organizations, according to the development of changes in the situation, the formulation phasePlan and take action accordingly. Today, we are in a volatile and fast placeChanging times, some call it the "age of strategy", differ from the pastThe strategic era of slow and relatively stable environment". Today's times are exquisiteFlexibility and adaptability, that is, "to change the strain."". "Change" can be said to be this timeThe most striking feature of a generation is also the most fundamental and essential characteristic of a strategy. SureTo say that strategy is a strategy, a kind of wisdom and an art.Specifically, we can apply the following linguistic communication strategies:First, respect for consultation. The language increases the amount of information that is harmful to othersInformation that is beneficial to others is one of theprinciples of language communication in pragmatics. thanIf you take care of it, you can deal with itA refreshing feeling, easy to achieve publicity purposes.The language of public service advertising is a combination of phonetics, vocabulary, grammar and rhetoricThe use of language is the main means of changing its language style; in addition, it is the language of modern societyWith the extension of the context, a unique language style and lyric route have been formedPay attention to courtesy, elegance and interest; not only transmit information, but also strengthen the situation with the audienceSense of communication and communication, and successfully grasp the psychological needs of the people and emotional pulseMake the reader emotionally and psychologically receptive to public advocacy and action,Reached publicity purposes.It has not only played the propaganda role of public service advertisement language, but alsoIt is an indispensable scenic line in modern society.Reference：[1] Lin Leteng. Advertising language [M]. Ji'nan: Shandong Education Press, 1992, (10).[2] in Genyuan. Advertising language tutorial [M]. Xi'an: Shaanxi people's education press,One thousand nine hundred and ninety-eight[3] Tong Qingbing. Literary theory tutorial [M]. Beijing: Higher Education Press, 2001.[4] Xianfen. "The language of Chinese and Western style" of the definition of [J]. Beijing: Qinghua UniversityJournal of science and engineering, 2004, (2)[5], Shao Jian. On the stylistic features of legal language [J]. Ji'nan: Shandong Social Sciences, 1997, (2)Seventy-twoWater and electricity, close the "housing", "little" Pronto, grace diedCarry on!" The use of many rhetorical devices has made public service ads avoid tedium (Liang Jiping, Wenzhou University, School of humanities, Zhejiang)Modern ChineseTwo thousand and six point one twoXIANDAI YUWENModern ChineseLanguage application researchIs that right?" There are very different effects. Although the former is absolutely affirmative, but obviously containThere is a compulsion, the speaker does not leave room for discussion, if the listener has difficulties, oneIt is difficult or inconvenient to express; the latter shows a kind of respect for the listenerAnd discuss, and give the decision to the listener. Therefore, except sometimes, only and must be madeIn the former way, we should try to choose after allOne way of expression is to make less or less of each other's "face"". Advertising masterHe summed up the seven advertising writing creed, one of which is: ".The taste of the people into the atmosphere of emotion". Respectand emotion can be said to be verbalThe indispensable lubricant in the process. It is said that the Russian poet Turgenev, a Lu YuA beggar, he stretched out his hand toward the direction of haggard. Turgenev searched through his pockets,Find your wallet, but with guilt, came and took the beggar's handSaid: "I'm sorry."!" The beggar immediately said with emotion: "brother, enough!",There is little enough!" Is the so-called "winter three sentence statement," this is veryEnlightening.Two, humble praise. That is, to express humility and praise to othersFitch. When I get compliments or honor, don't be expectingNow, arrogance, not on the praise of others should be contented.Low key, or initiative to expose their shortcomings, while praising the strengths of each other, but alsoShould be sincere. Of course, praise and modesty need to be well measuredOnce excessive, it will make people feel false, lack of sincerity, that will backfire,Fail to play its due role.Three, gentle euphemism. The supermarket clerk stiffly to the customer a "buyWhat?" It will make people feel cold. Change to "Hello, sir (madam)."! you"What you want to buy" will make you feel warm and likely to produce a "marginal"Effect: let the customer who can buy or not buy, finally choose to buy. Normally，Speak straight, try not to beat around the bush. But sometimesWhen the discourse around the point of inflection point road bend, but it can produce some effect, or even avoid somePossible embarrassments and disputes. For example, the supermarket clerk saw the old woman customer leaves peelFall, warned: "sister, please be careful, don't be knocked off the leaves." Will obviouslyWhat has happened is changed to a tone of warning; the intended act is said to be unintentional"Touch"". The goal is well achieved, avoiding embarrassment and even conflict. languageThe importance of artistic attention is evident from this. Sometimes words can be usedA bit of humor, wit, and some rhetorical devices, such as simile and pun, tend to be more directTo be soft and subtle, of course, the premise is that the other person can understand and understand. In this way,Can make their words vivid and rich, and more rich affinity and infectionYou can receive unexpected results.Four, businesslike. In communication, especially when confronted with contradictions and disputes,The parties must insist that the truth will prevent the expansion of things, pull too wide too far,Especially to prevent fanjiuzhang, we stabbed each other "pain points", and "Words, such as "fuck you." "you don't want to live.". LifeSome people fail to discuss things in a calm manner, but outSpeak impertinent, and even a phrase of abuse, two dozen. Many contradictions lead to tragediesIs often related to this, and the lesson is not profound. The pursuit of harmony, the pursuit ofIdeal is an eternal topic of all times and in all countries.A harmonious society is always humanAssiduous ideal. From the "Utopia" described by the ancient Greek philosopher PlatonIn ancient China, "Datong society", and then to Tao Yuanming's "Xanadu""And so on, are different people in the minds of the ideal of "harmonious society."". Harmonious thinkingThinking is the greatest thought that our Chinese nation has contributed to the worldAccepted。