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商务英语综合教程Unit 13 International Marketing Research and Steps

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商务英语课件chapter 13

商务英语课件chapter 13

• If you are a exporter, you should make a high offer at the beginning of the negotiation and try your best to achieve your best aim through negotiation. Even if the best aim could not be achieved, you could reduce your price step by step without taking any financial risks because your first quotation is high enough. Meanwhile, as reducing your price step by step will make a good impression on the other party, he will be pleased to cooperate with your .
• Reject an exporter’s price at the outset of the negotiation
• Make no conssion on price at once when the importer does not accept the offer
• Constitute a price package 13
• Good and bad features of conflicts冲突与谈判间正、反两方 面的特性
P5 table 1.1
16
The relationships between parties
Independent, dependent, or interdependent

商务英语口译 Unit 13 Sales And Marketing

商务英语口译 Unit 13 Sales And Marketing

• The Canton Fair, with the 106th session coming up from October 15th to November 4th in Guangzhou, is China’s flagship international trade show with the longest history, the largest scale, the most complete offerings of commodities, the highest turnout of participants, and the most fruitful results. For this session, the sponsors are assembling more than 20,000 enterprises with 150,000 varieties of exhibits and are expected to attract approximately 200,000 overseas buyers. We cordially invite buyers from the US to source at the Canton Fair, and look forward to the display of US products which meet the needs of the Chinese market. I am sure that US
• Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.

商务英语综合教程第三册课件 Unit 2 International Marketing

商务英语综合教程第三册课件 Unit 2 International Marketing
An Integrated Course in Business English
商务英语综合教程 （第三册）
Unit 2 International Marketing (1)
Warm-up Activities Notes of Text Text Analysis Exercises Writing
Company Logo
Unit 2 International Marketing (5)
• 7. kiosks：该词源于土耳其语，原意为路边无人 看管的书报摊，现引申为一种自助的概念：自助服 务机，信息服务亭。提供产品或储存信息及提供媒 体展示的自助式服务设备（self-service devices）。具体来看，这种自助式服务设备整合 了各式软硬件设备，以影片、图片、文字、音乐等 多媒体数据库形成的互动环境，提供各类产品贩售 或是信息服务。
Company Logo
Unit 2 International Marketing (2)
Warm-up Activities
1. Pair work
Explain how companies identify attractive market segments and choose a target marketing strategy.
Company Logo
Unit 2 International Marketing (7)
(1) Are you ready to participate in the mad shopping frenzy that we partake in every year, not only on Black Friday but all holiday season long?

商务英语翻译Unit13

商务英语翻译Unit13

70%
An effective macro policy implemented by the government to drive the national economy out of deflation is a prerequisite for the disposal of bad loans and the recovery of sound bank management.
使用合译法的三种情况：
2）将原文中的并列句合译成一个单句或复句，
如：
We appreciate theDgAoTEo1d quality of your shoes,but 60%
unfortunately your prices appear to be on the high
side even for shoesDAoTfE2this quality.
关于债权购买，DAT运E2 营计划中规定了一项85% 要求，即认可企DAT业E3 的盈利能力与技术、70% 品牌和人力资源方面的光明前景。
使用合译法的三种情况：
1）原文中两个或两个以上句子表述焦点或
话题同一，如： An offer is a promDAisTEe1 to supply goods on the 60% taenrdmascacnepdtceodnbdeitfDiooArTneE2sastcaotnetdr.aIcttmcaunstebxeistm. ade85% 发盘就是按照所D述ATE条3 件发货的一种承诺，需70% 在订立合同前提出或接受。
"China has been the most important trade partner for Germany from 2016 to 2020. For the BMW Group, China has become our largest single market."

商务英语教案-unit 13

商务英语教案-unit 13

江苏农牧科技职业学院
教案
课程名称：商务英语
总课时：45
授课教师：王静怡
所在教研室：电商教研室
授课时间：2020/2021 学年第一学期
教学内容商务英语授课课时 2
授课班级19国际商务（国际）授课时间
授课地点授课形式理实一体
学情分析19国际商务（国际）班学生为印度尼西亚留学生，学生对国际贸易的知识有一定的认知，但是对于商务英语的技能型知识点不熟悉，需要结合案例教学展开。

学生上课积极性高，英语口语水平较高，学习态度端正，配合度较高。

教学目标
Master the advertising strategy
教学重点Different ways of advertising
教学难点The students must learn how to write want advertisements 教学方法
教学结构
流程图。

商务英语unit 13-16

商务英语unit 13-16

商务英语unit 13-16Unit Thirteen 请求代理并说明代理理由及代理能力Part One.351. We want to know if you could point us as your agent for the sale of your green tea.我们想知道贵司能否指定我们作为贵司绿茶销售的代理；352. If you are not already represented here, we should be interested in acting as your sole agent.如果贵司在这里没有代表的话，我们有兴趣做贵司的独家代理；353.We should like to be pointed as your agent in our country.我们想担任贵司在我国的指定代理；354.We should be glad if you would consider our application to act as agent for sales of your plastic slippers.如果贵司考虑我司担任贵司塑料拖鞋的销售代理的申请，我司将不甚感激；355.If you none represented you here in London yet, we would like to act as your sole agent.如果你们在伦敦还有没有代表的话，我们乐意做你们的独家代理；356.As we have learned from our customer Mr. Harry that you are anxious to extend youractivity in our market and you are not represented at present. We would like to recommendour company as a most suitable agent for your products.从我们的顾客Harry先生那里荻悉，贵司想在我们的市场拓展业务，且贵司目前还没有代表。

体验商务英语综合教程3-U11-U13课文双语版

商英Unit 11Trustworthy 可靠的law-biding 守法的corrupt 贪污的A slush fund 行贿基金 a sweetener 贿赂compensation 补偿Insider trading 内幕交易industrial espionage 工业间谍disclosure n.揭露，被泄露的丑闻A whistleblower 告密者 a fraudster 骗子 a con artist 骗子A bribe 贿赂 a bonus 奖金 a commission 提成Fraud 诈骗secrecy 保密integrity 正直的A confidentiality agreement 保密协议 a cover up 隐瞒 a white wash 洗白1.Our company does nothing illegal. We are very law-abiding.2.We’ve got a slush fund which is used in countries where it is difficult to do business without offering bribes.3.Their car looked so much like our new model, we suspect industrial espionage.4.They fired him because he was a whistleblower. He informed the press that the company was using under-age workers in the factory.5.He denied accepting a bribe when he gave the contract to most expensive supplier.6.I admire our chairman. He’s a man of his word and is greatly respected for his integrity.7.Many companies ask new employees to sign a confidentiality agreement to avoid future litigation problems.Controversial 有争议的corruption 腐败transparency 透明度threats 威胁Regulation 规章制度peer pressure 同辈压力companies in the oil and mining sector have been taking the issue of corporate responsibility much more seriously recently. They are worried about threats to their reputations due to rumours of corruption and bribery.Gocernment regulation and peer pressure from other companies has resulted in more transparency in the industry and less secrecy. The aviation industry has also received attention. Senior managers have been criticised for controversial decisions regarding payments to secure contracts.Unit 13Drawing board 计划阶段prototype 雏形brainwave 灵机一动patent 专利证Concept 观念discovery 发现setback 挫折阻碍R&D（research and development）Breakthrough 突破pioneers 开发者The idea of a lone inventor who makes a discovery or has sudden clever idea or brainwave is maybe a little our of date today. While these types of pioneers do still exist, these days companies often have large R&D departments - teams of people who are constantly innovating and perfecting designs. Perhaps they begin with a concept and then build a prototype, or working model.Sometimes during testing there is a setback when it becomes clear the design has a fault. At this point maybe it is time to start again or go back to the drawing board. More work is done and there is a breakthrough- a solution is found. The product can be retested and then, hopefully, manufactured. The company will apply for a patent for the design so that others cannot copy it and steal the idea.Unit 11缺乏社会责任感的企业无处藏身食品行业因导致肥胖而备受指责。

商务英语阅读(上册)unit 13


Address consumer complaints and difficulties. They have policies and procedures to address consumer problems quickly and fairly, and without extra cost or inconvenience to the consumer.
Protect consumer privacy during electronic commerce sales. Businesses post their privacy policies or information practice statements obviously on their websites, and offer people choices about how their personal information is used. They give consumers the opportunity to refuse having their personal information shared with others or used for promotional purposes.
Ensure that consumers know they are making a promise to buy before closing the deal.
These businesses take steps to protect consumers who are merely “surfing the Net” from unknowingly entering a sale contract. They give the consumer a chance to change the order before promising to the purchase or to cancel it altogether. They also allow consumers to keep a record of the deal.

商务英语综合教程(第二版 下册)Unit 13 International Marketing Re

marketing mix: 市场营销组合，即产品、定价、分销渠道、促 销等因素的组合；
marketing strategies: 营销策略
Notes
2. International marketing research is necessary in order to decide which foreign markets to enter and the best mode of entry (exporting, licensing, joint ventures, etc.) to each nation. exporting, licensing, joint venture: 出口、许可证以及合资经营，这 些都是进入国际市场的方式。其他进入的方式还包括：使用代理 或分销商、建立国外分支机构或子公司、设立独资企业等 。
4.There is nothing direct to show that he is guilty of the crime. So far all the evidence is only _______.
Exercises
5.It was very _______ of you to tell her about your pay raise when she has been unemployed since last year.
according to refer to take sth. into consideration regard sb./sth. as rather than tend to do bid conversely artificial restore
1.But________, music may also distract or annoy some workers.

商务英语综合教程杨翠萍主编第三册词组整理

商务英语综合教程（杨翠萍主编）第三册10、11、12 单元词组归纳1、official gazette 官方公报2、stubborn presence 顽固的姿态3、notice of allowance 许可公告4、high-rise quarters 高层部门5、R&D labs 研发实验室6、fancy equipment 先进的设备7、cut down on 减少8、go all out 全力以赴9、drain one’s savings 花光某人的积蓄10、shop around 推销，兜售11、 a line of 一列，一系列12、lionize 把……视为要人13、embodiment 体现，象征14、consummate inventor 技艺高超的发明家15、emerge/ arise from 来自于16、make one’s mark 成功，有影响17、call something into question 对某事提出质疑18、break new ground 做出新发现19、implantable heart pacemaker 可移植的心脏起搏器20、distance learning system 远程学习系统21、put out 发布22、in the hands of 在……手上23、on the prowl for 搜集24、pose challenge for 对……提出挑战25、grope for an explanation 找借口26、hang out 消磨时光27、denominate as 命名为28、tangible assets 有形资产29、appropriate a fund 拨款；私自挪用资金30、misappropriation 侵吞31、duplication 复制32、legal framework 法律框架33、trade secret商业机密34、in the eyes of 以……的角度看35、granting jurisdiction 授权管辖的区域36、in violation of 违反37、know-how 实用本领，窍门38、proprietary information 独家消息39、qualify as 被认可为40、contractual law 合同法41、set forth 陈述，阐明42、statutory protection 法定的保护43、laws of nature 自然法44、be predicated on 基于，取决于45、in light of 鉴于46、take precautions to 采取预防措施47、as the case may be 根据具体情况而定48、precondition，premise 前提(条件)49、under the gun 在压力或攻击下50、nose around 搜索，探问51、immune to 对……免疫，免于……52、price/ earning ratio 市盈率53、tap into 发掘，探索54、breezy chatter 轻松活泼的交谈55、under one’s belt 经历过56、prospective buyer 可能的购买者57、promotional spot 促销点58、treasure trove 有价值的发现或收藏物59、be fired up 充满热情60、 a pile of 一堆，一叠61、printout, handbill, leaflet, fly sheet 传单62、be steeped in 专心于63、pump into 投资于64、at the helm of 掌舵65、compare notes 交流意见和经验66、self-monitoring system 自我监督机制67、swap message 交流信息68、populist ethos 平民主义精神69、trading platform 交易平台70、mail order catalogs 邮购目录71、distribution costs 分销费用72、build an ongoing relationship with customers 与顾客建立持久的关系73、credit card transaction 信用卡交易74、randomly browse electronic catalogs 随机浏览电子目录75、schedule airline flights 安排航班76、travel literature 旅行指南77、subcontractor 分包商78、on hand 现有79、excess inventories 过量的库存80、labor- intensive 劳动力密集的81、whereabouts 行踪82、in one’s infancy 在事物的初始阶段83、tax-free zone 免税区84、lobby 游说85、browser window 浏览器窗口86、divulge credit card information 泄露信用卡信息87、put somebody at ease 使某人安心88、junk mail/ spam 垃圾邮件89、storefront display 店面陈列，展示90、hurtle toward 向某方向飞快移动91、marketing canon 市场标准92、in the hope of 希望93、scratch the surface of 触及……的表面94、mind-stretching 绞尽脑汁的95、leave somebody/ something behind 超过96、zero-defect 零缺陷97、differentiator 区分者98、leverage something to the fullest 充分利用99、in a win-win situation 双赢局面100、come of age 成年101、stick to the principles 坚持原则102、deep-pocketed companies 财力雄厚的公司103、customer loyalty 顾客忠诚度104、latent, unexpressed, unarticulated needs 未言明的需求105、overseas market 海外市场106、prosumer 参与自己所购产品设计的顾客107、driving agent 激励因素108、customer- centric 以顾客为中心的109、customer empowerment 顾客授权110、tap into 深入了解111、be akin to 和……类似112、 a performance-enhancement food 提升表现的食品113、the board of trustees 董事会114、give way to 给……让路115、lose out 在竞争中失败；遭受损失116、attention economy 注意力经济117、monetary incentives 金钱激励118、beg the question of 回避问题的实质119、delude oneself into 欺骗某人120、eyeball to eyeball 面对面地；争锋相对地121、wrap up something 结束某事122、lean- and- mean companies 精简高效的公司123、lose sight of 忽略，忘记。

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商务英语综合教程
ISBN：978-7-81134-2019年11月 第2版
Unit 13 International Marketing Research and Steps
Introduction
Marketing plays a very important role in business. With the economy globalization, international marketing is necessary to any business that aims at entering the world market.
Exercises
Language Skills
II. Word Study 1. Match the words and the explanations.
A
B
1. deferred delivery 2. deficit financing 3. currency deflation 4. elastic demand 5. demand note 6. dishonored cheque 7. durable goods 8. emerging countries
marketing mix: 市场营销组合，即产品、定价、分销渠道、促 销等因素的组合；
marketing strategies: 营销策略
Notes
2. International marketing research is necessary in order to decide which foreign markets to enter and the best mode of entry (exporting, licensing, joint ventures, etc.) to each nation. exporting, licensing, joint venture: 出口、许可证以及合资经营，这 些都是进入国际市场的方式。其他进入的方式还包括：使用代理 或分销商、建立国外分支机构或子公司、设立独资企业等 。
2.Dave ______ arrive late, so don’t worry yet. 3.The earlier restrictions on currency exchange _______ now
_______. 4.I think what Mary ______ earlier was her manager’s inability
6.Joking what everyone at this official celebration is ______ behavior for such a serious occasion.
7.A: What do you think of your chemistry instructor? B: Oh, she’s _____ of doing any real teaching and
market share: 市场份额，即企业某种产品的销售额（或量） 在这种产品的整个销售额（或量）中所占的比重。
Notes
5. We can also perform income elasticity measurements, market estimation by analogy, cluster analysis, etc., according to the data collected.
regular consistent direct sensitive responsible
patient prቤተ መጻሕፍቲ ባይዱper capable
1. They have been out of job for too long and they each have a large family to support. That explains why they are so _______ for the jobs and security.
Notes
3. …whether to standardize or customize. standardize or customize advertisement: 做标准化广告
或做顾客化广告。标准化与顾客化是两种不同的广告方式。标准 化是忽视地区、文化、或国家之间的区别，把整个世界看成一个 大市场，从而采取统一广告方式促销。而顾客花是针对不同的市 场或国家顾客需求的特点调整广告信息的内容。
to make the right decision. 5.It took Frank a while to learn to walk with the _______leg.
Exercises
6.Telephone charge vary ________ the time of day.
7.Baxley International said Friday that it ________ $ 11million in cash and stock to acquire the Los Angeles-based company.
New Words
vehicle license implement monitor coherent inhibit commission focus
n.工具，媒介物 v. 批准，许可
v. 实现，完成 v．监控 a.一致的，连贯的
v． 阻止，抑制 n.授权某人代办，委托 n. 焦点，注意力的中心
according to refer to take sth. into consideration regard sb./sth. as rather than tend to do bid conversely artificial restore
1.But________, music may also distract or annoy some workers.
2.Since I know that to use money in the project will be a risk, it would be ______ of me not to advise my company to give up the project.
3.An exchange of views which contains contradictions is ________.
research might meet? 3. What are the differences between domestic
marketing research and international marketing research? 4.Please say something about the basic steps of marketing research. 5.How do you decide whether the report is presented in written form or orally?
4.There is nothing direct to show that he is guilty of the crime. So far all the evidence is only _______.
Exercises
5.It was very _______ of you to tell her about your pay raise when she has been unemployed since last year.
营销策略 与… 竞争，与…比赛 共同投资，合资经营 分销渠道 追溯至 市场份额 现有市场
New Words
potential market market segment spell out market demand consumption pattern production pattern
潜在市场 市场细分 使清楚易懂，详细解释 市场需求 消费模式 生产模式
8.Mr. O’Connor, however, stressed the need for more effective policing _________ police numbers.
she’s so boring. 8. The young woman has a very little child to look
after and she does not like such _______ working hours
Exercises
3. Fill in each blank of the following sentences with one of the words or phrases listed blow and make changes when necessary.
a. 即期票据 b. 新兴国家
c. 弹性需求 d.通货紧缩 e. 耐用（消费）品
f. 赤字财政 g. 延迟交割 h. 空头支票，不兑现支票
Exercises
2. Fill in the blanks in the passage with the words or expressions given below.
Notes
1. Its purpose is to help the firm improve the quality of its marketing decisions, to apply the correct marketing mix and adopt the correct marketing strategies in each of the countries in which it does business.
cluster analysis: 聚类分析，是研究分类问题的一种多元统计 方法。其基本意思是根据所研究的样品或指标之间不同的相似性， 按关系亲疏进行分类聚合，形成一个由小到大的分类系统，最后 把整个分类系统由一张谱系图表示出来。