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商务英语综合教程第四册Unit 4 International Risks

商务英语综合教程第四册Unit 4 International Risks

波特将他们定义为：对于该产业新进入者的威胁、对于替代品和服务的威胁、该产业 的竞争强度、供应商的议价能力以及消费者的议价能力。
entrant n. 进入者；新会员；参加竞赛者；新工作者 例：That's because only a few system calls can be safely called inside
2. Porter defines them as: threat of new entrants in the industry, threat of substitute goods and services, intensity of competition within the industry, bargaining power of suppliers, and bargaining power of consumers.
Exercise: I. Answer the following questions according to the text:
1. What is the main topic of the passage?
The topic of the passage is Risks in International Business.
2. What do you know about the international risks?
Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all the natural minerals but the risks involved in doing business in those countries exceed the benefits.
商务英语综合教程第4册Unit

商务英语综合教程第4册Unit


Learn how to create a positive
relationship and establish trust with
international counterparts.
3
Negotiation Techniques
Explore proven strategies and tactics for achieving win-win outcomes in cross-border negotiations.
open dialogue among diverse teams.
3
Building Team Cohesion
Explore strategies for strengthening teamwork and leveraging diversity for innovation and success.
Master the art of effective negotiations in the international business arena.
1
Preparation
Discover the crucial steps to take
Building Rapport
2
before entering into international business negotiations.
Financial Strategies
Discover how global economic factors impact business decisions and learn effective financial management techniques.
Managing Diversity in the Workplace
外研社2023新视野商务英语综合教程4：第二版教案unit4

外研社2023新视野商务英语综合教程4：第二版教案unit4

教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_Unit 4 InnovationUnit Overview (单元概览)By studying this unit, you are expected to:●know different aspects of company innovation;●learn Google’s attempt in technological innovation;●learn methods to boost staff creativity and innovation.Lead-in (主题导入)Task 1●Write the word “innovation” on the board and ask the students to brainstormwords or expressions they can think of concerning it.●Ask the students to make sentences out of those words or expressions.●Invite comments and encourage the class to share their opinions or experiencesconcerning innovation.Reading A (精读课文)●Brainstorm different types of swimsuits with the whole class.●Ask the students to compare the swimsuits in the past with today and think ofsome innovative elements. (Whether in product function, product lines or product designs, etc.)Task 1●Ask the students to focus on the top 50 or 100 companies at home and abroad forobservation and summary of successful company innovation rules or principles.●Ask them to pay attention to those companies that went bankrupt, especiallythose failed after their enforcement of the innovative planes.●In either way, ask them to pay special emphasis on the year of the innovativeenforcement, the results that accompanied, especially the sales figures, market share, and the alike.Understanding the TextTask 3●Without referring back to Reading A, ask the students to review different meansof innovation.●Ask them to think of one example at least for each means.●Ask them to turn to Task 3 and finish the categories.Activity 1●Divide the students into 2—4 groups.●Assign them the quotes respectively.●Ask the students to surf on the internet or consult references in the library aboutCoco Chanel and Samuel Johnson.●Select representatives to present their findings, interpretations, and comments onthem.●The answers are open. Try to encourage different interpretations from thestudents as long as they make sense.Reading B (泛读课文)Activity 2●Introduce the IKEA profile to the students.●Ask the students to conduct a reconnaissance after school, out of campus.●If the students do not have personal experiences of using IKEA’s products, askthem to interview shoppers in IKEA, by door-to-door interview or somequestionnaire surveys on the internet.●Ask them to collect the data, analyze them and come up with some findings.Listening (听力练习)Task 1●Ask the students to brainstorm the chief responsibilities of the R&D Department.●Ask them to think of basic procedures that they would follow in developing newproducts.●Ask the students to think of the swimsuits they have used, think of any changesthey found in those products, and the reasons for the changes.Task 2●Divide the students into pairs, and give each of them a role as being Messi Kingor Victoria Laura.●Allow the students to listen to the dialogue one more time and to take notes of thewords uttered by their respective roles.●Ask them to act out the conversation and exchange the ideas.●Allow them to add whatever other means they could think of concerning thesame topic.Communication Project (商务沟通)●Write the phrase “internal communication” on the board and ask the students tothink of different means for internal communication.●Ask them to compare those different means and think of their effectiveness. Task 3●Ask the students to compare and select one, or at most two means (this alsoserves as a warming-up for Writing).●Ask them to list reasons why this one or those two are superior to the others. ●The answer to this question is open.Writing(商务写作)●Refer to the teaching tips listed above in Communication Project, Task 3.●Ask the students to think of Tip No. 3, and consider whether the company and itsproducts would influence the means they’ve chosen and why.Moral Reflections (补充教学资源)Unit Overview苟日新，日日新，又日新。

实用商务英语综合教程Unit 4 Business Negotiation

实用商务英语综合教程Unit 4 Business Negotiation


Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)
Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes)
Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
Step13. Summary. Step14. Assignments: To learn the new words and expressions in the two conversations; To review the skills shown in the two conversations.
2019-商务英语综合教程(上册)Unit 4 Multinational Corporations-文档资料

2019-商务英语综合教程(上册)Unit 4 Multinational Corporations-文档资料


Unit 4 Multinational Corporations
Text
Wide geographical spread is also characteristic of MNEs. Such geographical spread of MNEs enables them to have a wide range of options in terms of decisions in areas such as sourcing and pricing. They are also more able to take advantage of changes in the international economic environment. Such multinationality also enables MNEs to engage in worldwide integrated production and marketing giving rise to extensive intra-MNE transactions which constitute a very significant proportion of total international trade.
Text
Unit 4 Multinational Corporations
5 Firstly, MNEs are generally enormous in size. As
early as 1973 the United Nations Report on “Multinational Corporations in World Development” noted that: “the amount of annual sales runs into hundreds of millions of dollars”
商务英语综合教程第一册unit 4

商务英语综合教程第一册unit 4


Integration of online and conventional marketing
“… launch early this year will be supported by an $18 million yearlong marketing campaign.
The company decided to kick off its campaign using non-traditional viral marketing channels, launching the zero movement on the streets via a series of posters, coasters and chalk drawings and a website …
• Flexibility – Change focus – Experiment with messages
• Access to Global Markets
• Two-Way communication (real-time) – Messages can be targeted – Message can be responded to
Benefits
• Benefits to Consumers – On their time – Pertinent to their needs and wants
• Creditability – Everyone else is doing it – Money was spent
• Benefits to Businesses Wide – Fewer stops – Efficient use of resources
III．Think about different ways to do business via internet.
商务英语综合教程(中级) Unit 4-《商务英语综合教程》(中级)

商务英语综合教程(中级) Unit 4-《商务英语综合教程》(中级)

As businesses grow, we work hard ● to ensure_______________ ● to focus on_______________ ● to do our brand in a rush under tight deadlines. Thus we begin losing_______________ There are five steps to structure (or restructure) your brand for
in your organization
● Clarify the plan for the coming year
● Consider
a) the _______________
b) the size
c) your _______________
d) the opportunities
2. Consider your brand architecture.
growth. 1. Set clear objectives for your company and align the brand
goals.
Define what role the brand will play in reaching following goals
● Hold a strategic meeting with
Group Work
Work in groups to think of other examples of famous brand names that are translated into Chinese according to the two different ways mentioned above, and then briefly describe their target customers.
商务英语综合教程第三册Unit 4 Import and Export

商务英语综合教程第三册Unit 4 Import and Export


Company Logo

Unit 4 Import and Export (16)
be equivalent to 等（同）于；相等于……；与 …等效
(1) In addition, governments must ensure that infant formula marketing never seeks to persuade mothers that products could possibly be equivalent to breast milk.
Company Logo

Unit 4 Import and Export (5)
• 3. Standard Chartered Bank：标准 渣打银行、标准银行。是一家总部在伦敦的 英国银行。
• 4. net exports：The value of a country’s total exports minus the value of its total imports. It is used to calculate a country’s aggregate expenditures, or GDP, in an open economy. 出口减去进口得 到的差额，表示本国最终产品有多少通过外 国人支出而实现其市场价值。
• 如果你比较矮，但是你能够给到她们安全感和舒心 的感觉，最终也能够达到和身高一样的效果。
Unit 4 Import and Export (13)
3. This is due not to faster export growth, however, but to a sharp slowdown in imports. 这不是因为出口的加速增长，而是因为进口的急剧 下降。
综合商务英语教程四册4章

综合商务英语教程四册4章

• Read the extended material in the book, andns.
1. What is China’s position in the world trade? 2. Why does Lamy say China should be more active in
non-discrimination
reciprocity
binding and enforceable commitments
transparency
safety valves
4.2 Responsibilities of WTO
1. Discussion • Task 1 • After reading the passage from the reading part, discuss in
personal life?
2. Speaking
• Here is a table about the average tariff comparison of
some product between China and World. Please read the numbers in the table, and describe the trend of agriculture trade development in the table.
development.
2. Work in pairs with your partners.
• Describe this picture. Who are in this situation? What
happened between them?
• How to deal with it by WTO?
商务英语综合教程第4册Unit

商务英语综合教程第4册Unit

iate” has a number of parts of speech. It is used as a vt in the text. It can also be used as in vi, or a n. or an adj.
1). When used as vi, it, similar to the word “join”, means to join in a form a league.
Para 3
Stability in Europe … would-be hegemon.
Great Britain is willing to give full support to the lesser state or coalition when the balance of power was at risk, resulting from the appearance of a potential hegemon, which contributed to stability in Europe.
Unit Two
Unit Two
Intensive Reading
Balances and Imbalances of Power
Para 1
The only check on … forming a league of defense.
The only limitation to the abuse of political power has in every case come from the existence of an opposing power which is equally strong or an alliance of several countries which forms a group of defense.
商务英语综合教程(中级) Unit 4-《商务英语综合教程》(中级)

商务英语综合教程(中级) Unit 4-《商务英语综合教程》(中级)

• These associations may be intentional – that is, they may be actively promoted via marketing and corporate identity, for example – or they may be outside the company’s control. For example, a poor press review for a new product might harm the product manufacturer’s overall brand by placing negative associations in people’s minds.
《商务英语综合教程》（中级）
Unit 4 Branding
A. orming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
A. Brainstorming
Please match the brands on the left column with the corresponding Chinese names on the right column.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)
As businesses grow, we work hard ● to ensure_______________ ● to focus on_______________ ● to do our brand in a rush under tight deadlines. Thus we begin losing_______________ There are five steps to structure (or restructure) your brand for

《商务英语综合教程》课件Unit 4 Success

Unit 4 Success
Overview
❖ Listening
A successful business
❖ Discussion
Sole brothers
❖ Reading
Steve Jobs
❖ Language Review
Present and past tenses
❖ Vocabulary
true
3. In the short term she developed luxury goods.
true
4. Products with time modules became more valuable. false
5. The company cut prices for all products.
b) is often the market ……le…ad…er …. . c) is moving forward and interested in ……in…no…vat…ion. .
d) has a motivated ……wo…rkfo…rce…. .
e) has a loyal ……cu…sto…me…r . base. f) has a world-famous ……b…ran…d …. and an instantly recognized
Discussion
Sole brothers
Differences Adidas is listed on the Paris stock exchange, whereas Puma is listed on the Munich stock exchange. Adidas has made a manufacturing and sales company but Adidas has changed into a marketing company and licenses products under the Adidas name. Puma has had success by using a website to sell its products. Puma has exploited links with a fashion designer to develop its range of products. Puma has used product placement in Hollywood movies as a marketing tool.

商务英语综合教程杨翠萍主编第三册-Unit_4


3. What is cooperative competition?
Co-operative competition is based upon Copromoting mutual survival - “everyone wins” wins”. Adam Smith’s “invisible hand” is Smith’ hand” the result of a process where individuals compete to improve their level of happiness but compete in a cooperative manner through peaceful exchange and without violating other people. Cooperative competition focuses individuals/groups/organisms individuals/groups/organisms against the environment.
• 1. What is compen is a contest between individuals, groups, nations, animals, etc. for territory, a niche, or a location of resources. It arises whenever two or more parties strive for a goal which cannot be shared. Competition occurs naturally between living organisms which co-exist in the cosame environment. For example, animals compete over environment. water supplies, food, and mates, etc. Humans compete for water, food, and mates, though when these needs are met deep rivalries often arise over the pursuit of wealth, prestige, wealth, fame. and fame. Business is often associated with competition as most companies are in competition with at least one other firm over the same group of customers.

商务英语综合教程unit4

The fact is that the real secret of time management is learning to manage ourselves and our own personal energy. We need to adjust how we look at the time we have and how we choose to use it.
4. What time do you go to bed?
5. What activities do you usually do with family and friends?
Unit 4 Time Management
Text A
1 Reading
Read the passage about time management and answer the following questions.
Every night before going to bed, you should make a list of the most important tasks you need to _t_a_ke__c_a_re__o_f the next day. Of course, you do not need to wait until the last minute to start the list; you should be putting _m_e_m__o_s_ on your voice recorder or jotting notes on a pad or on your computer throughout the day when you think of a new task for the next day. At night you should _o_rg_a_n_i_ze_ these and add any last-minute tasks you have _c_o_m__e_u_p__w_it_h_. Once you have your complete list, you will want to _n_u_m_b__e_r them order of importance, and then decide which slot they are going to fit into on your daily planner.

商务英语综合教程4 Unit 4 Business ethics课后答案【范本模板】

Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.1. According to the 2nd paragraph，why some companies faced internal criticism？A。

These companies have donated too much money to the communities，regardless of theirown capacity。

B. These companies ignored the needs of their own employees who were affected by thedisasters。

C. The philanthropic programs of these companies were too cheap。

D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse。

B。

Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community。

商务英语综合教程Unit 4


Text
Unit 4 Export Procedures and Documentation
2 As soon as an exporter receives an inquiry about his product, he quotes the customer a certain price. Quoting for orders in the home market is simple. The seller knows how much he can produce his goods for. Quoting for the export market is much more difficult. He knows what sort of price he should be charging to be compts.
Text
Unit 4 Export Procedures and Documentation
5 Goods should be well-packed and clearly marked
so that they are not easily crushed or lost in transit. But even when these simple precautions are taken, accidents can happen. Apart from the risk of fire or leakage there is always the threat of pilferage. The vessel carrying the goods may sink or be badly damaged so that some goods have to be thrown overboard. Your goods may be among them. It is vital that an exporter understands and uses insurance so that these risks are minimized and he can recoup at least some of his losses.
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C. She goes shopping for food.
Unit 4 Time Management
Lead-in
2
Vocabulary
Listen to the conversation again, paying attention to the words listed below, and choose the explanation for each word.
1. get off work 2. stay up 3. set aside 4. take care of 5. groceries
A. not go to bed B. watch, look after C. finish work D. food and other items at a supermarket E. reserve, allow, or give a certain amount to
If you find that you are struggling to fit all the things you would like to do into your schedule, then it is probably time for a change. The first thing you need to do is spend some time thinking what your priorities are. Think about how you really want to spend your time and identify the things that you enjoy and are important to you. These are the things you need to concentrate on and schedule time for.
1. What is the real secret of time management?
2. What is the first thing you need to do to manage your time effectively?
3. Why does the author suggest morning as a good time for daily planning?
4. What is the benefit of scheduling the day before it starts?
5. What are the right things that should be taken as priorities?
Unit 4 Time Management
Text A
Unit 4 Time Management
Lead-in
CONTENTS
Text A
Text B
Translation Skills
Practical Writing
Time for Fun
Unit 4 Time Management
Lead-in
1 Listening Listen to the conversation and answer the questions.
The best kept secret about time management is that there really is no such a thing as good time management. We only get so many hours in the day and there is no way we can change it no matter how hard we try.
Unit 4 Time Management
Lead-in
Listen to the conversation and fill in the blanks with the missing
3 Spot Dictation information.
Your to-do list should be the _fi_r_st_ thing you see when you go to your desk or turn on your computer in the morning. You should also take it with you wherever you go and _m_a_r_k_o_f_f each activity as you accomplish it. It is important to keep in mind that you will not always accomplish everything on your list every day. Nevertheless, taking care of all the items on your list is a good _g_o_a_l_ to shoot for, and as you get better at planning and management, you will find yourself accomplishing more and more all the time.
4. What time do you go to bed?
5. What activities do you usually do with family and friends?
Unit 4 Time Management
Text A
1 Reading
Read the passage about time management and answer the following questions.
Unit 4 Time Management
Lead-in
4
Discussion & Role-play
Discuss with your partner your own typical schedule for a weekday and a weekend with the help of the
3. What do the man and his wife do around 8:00 p.m.?
A. They read books together.
B. They read and play with the kids.
C. They watch TV.
4. What time does the man begin working on his website at night?
The fact is that the real secret of time management is learning to manage ourselves and our own personal energy. We need to adjust how we look at the time we have and how we choose to use it.
following questions.
1. What time do you wake up and go for a class?
2. What time do you finish the last class?
3. What do you do when you go back to your dorm?
1. What time does the man leave home?
A. At 5:00 a.m.
B. At 6:00 a.m.
C. At 6:45 a.m.
2. What time does he get to work?
A. At 7:00 a.m.
B. At 7:15 a.m.
C. At 8:00 a.m.
A. At 8:30 p.m.
B. At 10:0000 a.m.
5. What doesn’t the man mention about his wife?
A. She helps the kids with their homework. B. She has to take their children to school.
Unit 4 Time Management
Lead-in
Listen to the conversation and fill in the blanks with the missing
3 Spot Dictation information.
After your daily planner, your most important tool will be a to-do list. You might ask, “Are not a daily planner and a to-do list pretty much the same thing?”No, not at all. A daily planner, or calendar, is a broad _g_u_id_e_l_in_e_ of how you are going to spend your day, while a to-do list covers the specific things you need and want to _a_c_c_o_m_p_l_is_h_ by following your daily schedule.
Every night before going to bed, you should make a list of the most important tasks you need to _t_a_ke__c_a_re__o_f the next day. Of course, you do not need to wait until the last minute to start the list; you should be putting _m_e_m__o_s_ on your voice recorder or jotting notes on a pad or on your computer throughout the day when you think of a new task for the next day. At night you should _o_rg_a_n_i_ze_ these and add any last-minute tasks you have _c_o_m__e_u_p__w_it_h_. Once you have your complete list, you will want to _n_u_m_b__e_r them order of importance, and then decide which slot they are going to fit into on your daily planner.