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单店运营管理-CH1单店运营管理概述第一章单店运营管理概述1.1 单店运营管理的定义单店运营管理是指对一个独立的实体店面进行经营和管理的活动。
它涉及到店铺的各个方面,包括人员管理、产品销售、供应链管理、营销推广等。
通过科学、有效的管理方法和技巧,可以提高店铺的运营效率和盈利能力。
1.2 单店运营管理的重要性单店运营管理对店铺的发展和经营具有重要意义。
首先,单店运营管理能够帮助店铺实现良好的运营状态,提高经营效率,保持长期的盈利能力。
其次,单店运营管理能够提高店铺的竞争力,增强其在市场上的地位。
最后,单店运营管理能够帮助店铺实现品牌形象的塑造,提升顾客的购买心理。
1.3 单店运营管理的基本原则1.3.1 顾客至上原则顾客是店铺的衣食父母,满足顾客的需求是店铺生存和发展的基础。
因此,单店运营管理应该以顾客的需求为出发点,为顾客提供优质的产品和服务。
1.3.2 资源优化利用原则单店运营管理应该合理利用店铺的资源,包括人力资源、物质资源和财务资源,提高资源的利用效率和经济效益。
1.3.3 创新与进步原则单店运营管理需要不断进行创新和进步,积极应对市场的变化和竞争的挑战。
只有保持创新和进步的态势,才能不断提高店铺的竞争力和市场占有率。
1.4 单店运营管理的基本要素1.4.1 人员管理人员管理是单店运营管理的重要组成部分。
合理的人员激励机制、科学的岗位设置和培训计划,都能够提高员工的积极性和工作能力,进而提高店铺的绩效。
1.4.2 产品销售产品销售是店铺的核心业务。
单店运营管理需要关注产品的品质和市场需求,制定合理的售价策略和销售渠道,提高产品的销售量和利润。
1.4.3 供应链管理供应链管理涉及到店铺与供应商之间的合作关系。
通过建立稳定的供应渠道和供应合作伙伴,店铺能够确保产品的质量和供应的及时性,提高顾客的购买体验。
1.4.4 营销推广营销推广是单店运营管理中的重要环节。
通过有效的广告宣传和促销活动,能够提高店铺的知名度和影响力,吸引更多的顾客消费。
ch1填料纯化原理ch1 填料纯化原理填料纯化是一种常用的分离和纯化技术,广泛应用于化学工业和生物医药领域。
其原理是利用填料固定相和液体流动相之间的物理和化学作用,在填料床中将混合物分离成不同组分。
填料纯化的基本原理是依靠填料床的大比表面积和多孔结构,使得流体在填料层中发生多次接触和传质,从而实现组分的分离。
填料的选择对纯化效果有重要影响,常用的填料包括活性炭、树脂、陶瓷等。
填料纯化的过程中涉及到吸附、离子交换、分子筛等机理。
吸附是指组分在填料表面附着并与填料之间发生物理或化学作用,从而实现分离。
离子交换是指填料中的离子与流体中的离子发生交换反应,达到分离的目的。
分子筛是指利用填料中的分子筛孔结构,通过分子大小和形状的选择性吸附,实现对组分的分离。
填料纯化的工艺流程一般包括进料、吸附、洗脱和再生等步骤。
进料是将待纯化的混合物进入填料床,使其与填料发生接触和传质。
吸附是指组分在填料表面附着并被固定下来,从而实现分离。
洗脱是指用洗脱剂将被吸附的组分从填料上解吸下来,以得到纯净的产物。
再生是指填料床在一定条件下将被吸附的组分从填料上解吸下来,以恢复填料的吸附性能。
在填料纯化过程中,需要考虑的因素有很多,如填料的选择、进料浓度、流速、洗脱剂的选择等。
填料的选择要根据待纯化混合物的性质和纯化要求来确定,不同的填料有不同的吸附性能和纯化效果。
进料浓度和流速的选择需要根据混合物的组分和纯化要求来确定,过高的浓度和流速可能导致纯化效果不佳。
洗脱剂的选择要考虑其对被吸附组分的解吸效果和对填料的影响。
填料纯化技术具有操作简单、适应性强、纯化效果好等优点,广泛应用于化学工业和生物医药领域。
在化学工业中,填料纯化常用于有机合成过程中对产物的纯化和废水的处理。
在生物医药领域中,填料纯化常用于药物的提纯和分离。
填料纯化是一种基于填料床的分离和纯化技术,利用填料固定相和液体流动相之间的物理和化学作用,实现混合物的分离和组分的纯化。
CHAPTER 1: THE JOB SEARCH PROCESS & EFFECTIVE CAREER MANAGEMENT INTRODUCTION – ABOUT THIS CHAPTERThis chapter discusses the steps required during a job search process and explains how to create the right mindset for effective management of your career. The chapter is organized into the following sections:•Job Search Process Model•Guidelines for the Job Search Process•Effective Lifelong Career Management•Conclusion•AppendixJOB SEARCH PROCESS MODELThe Job Search Process Model diagram (below) illustrates the fundamental components and logical progression of an effective job search. Each of the deliberate steps outlined in this model corresponds with forthcoming chapters of this Guide.STEP 1: Self-AssessmentSTEP 2: Market Research & Strategy DevelopmentSTEP 3: NetworkingSTEP 4: ResumesSTEP 5: Job Search LettersSTEP 6: InterviewsSTEP 7: Offer ManagementSTEP 8: Starting New JobSTEP 9: Evaluate and incorporate information learned from new position into your career management thought processThe job search process involves a number of steps or elements that can occur at the same time. For example, you may complete steps 1-3, then revisit step 1 again while working on steps 4, 5 and even 6. These steps are ideally repeated several times over the course of a professional career. A successful job search is only part of the overarching concept of effective career management.At the core of every successful job search is a process of self-exploration, or self-assessment (see Chapter 2). Developing a keen understanding of yourself – your likes, dislikes, values, interests, etc. – and exploring/researching the marketplace – industries, functions, companies – in relation to this self-knowledge forms the foundation of your job search. With this foundation you can formulate your strategy, set goals and make decisions. After these explorations, you have the necessary tools for the tactical job search steps of networking, writing resumes and job search letters, interviewing and managing offers.GUIDELINES FOR THE JOB SEARCH PROCESSA well-executed job search requires following the job search model illustrated above and making informed decisions. Consider the following guidelines when formulating and implementing the right strategy:•Identify your strengths and weaknesses. Everyone has both – even the most successful people. Do not seek to deny your own weaknesses; rather, seek to diminish their negative impact and play to your strengths. •Adopt the employer’s perspective. It is natural for job searchers to focus on themselves and their needs at a particular time and/or in a particular situation. The successful job search, however, starts with a focus on the needs of the prospective employer and a true understanding of how you, as a candidate, can meet those needs. •Prepare for the process. The amount of time you spend preparing is typically proportional to your success. This is relevant for interviews (e.g. anticipating common interview questions) and negotiations (e.g. understanding what is typical for the industry/position) as well as impromptu networking conversations. The most effective way to prepare is to anticipate potential scenarios and consider how you would proceed in each case.•Set goals but be flexible to adjust them as necessary. Developing goals and objectives are an integral part of your career management efforts. Goals set you on an intended path for a specific moment in time given the information you possess. Whether short-term (e.g. “I will update my resume in two weeks”) or long-term (e.g.“I will work in the technology sector after my MBA”), your goals should be realistic and grounded on an understanding of your present situation. Be open to adjusting your goals; as you gather new information, you may decide to change your strategy and adapt your goals accordingly.•Manage your time effectively. Understand the importance of the quality of your efforts versus the quantity. Be focused and avoid working in multiple directions.Effective career management and the job search are continuous, cyclical processes. As you proceed, be secure about what path you are taking, why you are taking it, and how you plan to follow it.EFFECTIVE LIFELONG CAREER MANAGEMENTWhat is Lifelong Career Management?Career management is an involved process that most people engage in numerous times throughout their lives. Successful business people manage their careers on an on-going basis – not only when they are seeking a new position. If you think of career management as a lifelong process rather than a set of steps taken only during a single job search, you will experience more success in finding the right jobs and achieving your long-term career goals.As the diagram above illustrates, lifelong career management is a continual process that involves:•Knowing yourself (e.g. conducting self-assessment by evaluating your skills, interests, values and goals and identifying potential career options)•Defining your career roadmap/goals (e.g. creating short and long term goals and developing tangible actions to meet them)•Building your network of colleagues, business school classmates, mentors, etc. (e.g. recognizing the vast potential of your network and seeking natural opportunities to build on it)To pursue effective lifelong career management, it is important to continually reflect on your skills, interests and priorities, revisit and refine your career roadmap to ensure it still resonates, and nurture your network.Best Practices in Lifelong Career ManagementWork with MentorsMentoring can be an invaluable resource. Mentors can expose you to new ideas, share insights and perspectives on an industry/function/company as well as on your strengths, weaknesses and career trajectory. Mentors can guide you through job searches and introduce you to new people and resources. Many successful business people have relied on mentors to provide advice on important career strategies and decisions.The key characteristic that identifies a good mentor is that he/she has the experience and intelligence to give you valuable and accurate advice. Mentors can be close friends, acquaintances or even relatives.A valuable mentorship must be created and nurtured. Identify people who you meet throughout your career whose opinions you value and invest time in building relationships with them. Let them know how much you appreciate their knowledge and advice. If you invest the effort, you will likely find that people are willing to help.Once you have developed mentor relationships, be sure to think strategically about how you leverage the knowledge, time and advice of your mentors. Use your mentor wisely – avoid wasting their time with basic questions that could be answered by conducting independent research or by asking someone else. Express appreciation for their time and always keep your mentors informed of key changes or decision in your career path.Utilize Career Advisors/Life CoachesSeek the advice of a career advisor or a life coach. Career advisors and life coaches can provide a different perspective and value than mentors. Advisors can work with you on tactical job search elements such as resume writing and interview skill development while life coaches support broader explorations such as self-assessment and career visioning. The fundamental role of the career advisor is to encourage and inform job seekers and provide a toolbox of practical information and support.The most effective way to identify a career advisor is through word of mouth, and the most important qualities you want to look for in an advisor/life coach are trust, confidence and a sense of rapport.Rely on Colleagues/Friends (e.g. “Buddies”)A job search can be stressful; having the support of your family and friends (personal contacts) is very important. In addition, seek assistance from colleagues/friends when learning more about an industry, identifying potential networking contacts, revising your resume/cover letters and/or practicing interviewing. Lastly, use these people to hold you accountable to your career goals.Build It Before You Need ItAvoid waiting until you are in the midst of a job transition to conduct self-assessment, identify your short and long-term goals, build networking contacts and revise your resume. Each of these steps is time consuming so focus on them on an on-going basis ensures you are prepared to talk about your career goals and/or share your resume at a moment’s notice.Manage Your Online PresenceWith the explosion of the internet and the amount of publically available information rapidly increasing, it is important to ensure your online presence accurately represents who you are and shows you in a positive way. Many hiring managers utilize the internet to learn more about candidates. Remember, if you ever posted anything online, it remains available (indefinitely) unless you take the appropriate steps to remove that information.Tip:If you conduct an online search (e.g. Google) and find questionable (or outdated) content about yourself,take the necessary steps to remove it – permanently. Removing erroneous information can be difficult but there are “how to” articles available online. For example, visit “How to Ungoogle Yourself” at/Ungoogle-Yourself or read the WIRED magazine online article entitled, “Delete Your Bad Web Rep” at /science/discoveries/news/2006/11/72063. Lastly, you may find the “Reputation Defender” at / useful if you have serious onlineidentity issuesEvaluate and Track your ProgressEven as life gets busy, continue to maintain focus on your career goals and aspirations. At least once (if not more) annually, sit down and review your career progression. Given the knowledge you gained in the past year, evaluate what you like and do not like about your current role. Consider the new skills you have as well as yourpriorities/values. Analyze your current position: Is it still the best way for you to meet your current and long-term goals? Determine your goals for the coming year – and identify specific short-term action steps (as well as a timetable) for achieving them. Update your resume with your most recent accomplishments. Reach out to former colleagues/classmates who have helped you in the past; inquire about them and let them know how you are doing. In addition, at the end of each job search be sure to contact anyone who helped you; update them on where you landed and indicate that you would like to return the favor.Tips:1)Track these evaluation sessions in a journal – so you can easily view a historical perspective of your careerprogression2)Write down your priorities (e.g. target location, culture, purpose of employer, position, etc) for theupcoming yearLeverage Executive Search FirmsThere are thousands of executive search firms in North America (and more globally). Executive search firms are classified by the way they earn their fees: retained or contingency.•Contingency firms work on behalf of the applicant or a company. Generally, their business model is to actively solicit junior and middle management positions from companies and, at the same time, seek resumes to match these openings. The process is applicant-driven and fees are collected from the hiring company after the person is placed.•Retainer firms work exclusively on behalf of the company. Their activities are driven by the needs of the company. Retainer firms are used to fill very specific senior management and executive-level positions. A retainer (a percentage of the candidate's first year compensation) is paid up-front to the search firm and in most cases, a slate of qualified candidates is presented to the hiring firm for evaluation.We recommend that you avoid working with executive search firms who take a portion of your income as fee for placement. The fee should be paid by the employer.There are a variety of ways to identify and approach appropriate executive search firms. Think about both your function and your industry. Ideally, you would like to work with an executive search firm that has expertise in your target function, industry, level and geography. Be aware, however, that many consultants at the major executive search firms will not talk to candidates unless the candidate has been referred – so gain introductions from mentors, former colleagues/bosses.Tips:1)Contact executive search firms who have called you in the past while executing a search. Accept “courtesyinterviews” from executive search firms when (and if) an opportunity is presented2)Join industry associations, attend speaking engagements and write articles for industry trade or professionalpublications3)Search databases of executive search firms (e.g. , , or Kennedy Group,Directory of Executive Recruiters)4)Offer to recommend candidates from your own network to help executive recruiters fill a position whereappropriate. Serving as a potential conduit of strong candidates is an excellent way to develop a long term relationship with an executive recruiter.Once you have identified a target list of executive search firms, research is required to choose the right firm and individual consultant. Consider the firm’s size, capability, and track record as well as the quality of its consultants. Many firms recommend the best way to approach a firm is to email a resume with cover letter and follow up with a telephone call. In your follow-up call have your tailored 30-second introduction prepared and attempt to set up an in-person meeting. It is important to recognize that most executive search firms are only interested in job-seekers who match their current openings and have significant experience in the type of position that the consultant is trying to fill.Once you gain entrance to the executive search firm, the process is not a one-way street. Advance your standing by following the tips below:•Present yourself professionally as if you were on an actual job interview. Know your story – and be transparent about your goals. Executive search firms are not in the business of career coaching•Bring copies of your resumes to any meeting with an executive search firm•Educate yourself on the executive search firm and the client organization•Know the firm’s areas of expertise•Understand the candidate assessment process used by the client organization and the executive search firm.Determine precisely how the executive search firm is going to assist you. Have realistic expectations – the process takes time and you are not the only candidate•Negotiate in good faith•Write a thank you noteCONCLUSIONAfter reading this chapter you should be familiar with the concept of lifelong career management and be ready to explore the specific steps involved in the job search process.APPENDIXRecommended Reading•Career Compass (Peggy Simonsen)•I Could Do Anything if I Only Knew What it Was: How to Discover What You Really Want and How to Get It, (Barbara Sher)•In Search of the Perfect Job (Clyde C. Lowstuter)•In Transition (Mary Lindley Burton, Richard A. Wedemeyer)•Rites of Passage at $100,000 to $1 Million+: Your Insider’s Lifetime Guide to Executive Job-Changing and Faster Career Progress in the 21 Century (John Lucht)•Smart Choices: A Practical Guide to Making Better Decisions (John S. Hammond, Ralph L. Keeney, Howard Raiffa)•The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success (Nicholas Lore)•What Color is Your Parachute (Richard Nelson Bolles)•Working Identity: Unconventional Strategies for Reinventing Your Career, (Herminia Ibarra)Websites and Online Subscriptions•Quint Careers ()•Wall Street Journal (/careers)On the Wharton MBA Career Management Website •Vault Career Library•Wet Feet Insider Resources。