– Geographic targeting – Customer targeting
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4. Market Mix
• Product and Services • Promotion • Location and Product Distribution
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Marketing: to give the consumer
9. Who will the suppliers be and how good are their services?
5
III. Marketing for an Existing Business
• Focuses on efforts to identify, satisfy and follow up on customer needs at a satisfactory profit
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3. Target Marketing
• small business owners may have limited funds to spend on marketing activities
• restricting efforts to one or two key market segments by
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2. Market Strategy
• Identifying customer groups that small businesses can serve better than larger competitors can
• Tailoring products, services and promotional efforts to that particular market segment
