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高中英语 Unit 5《Inside advertising》课件(1) 新人教版选修9

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高中英语 Unit5Inside advertising-Listening课件 新人教选修9

高中英语 Unit5Inside advertising-Listening课件 新人教选修9
everyone’s listening to. Man: Find it on your dial at FM 104.5.
Listening on P83
Listen to the tape again and focus on the president’s replies. Before she answers the questions she makes a comment about each question. Complete her comment and discuss why she begins her answer with these comments.
all sizes, water; having short station,
available showers saves water, can be
at shoe our dams are getting found at
stores
low, there is a website 104.5
with more information waveband
1. That’s an _e_x_c_e_ll_e_n_t question.
2. Good _p_o_in_t_, Ben. 3. Yes, I _u_n_d_e_r_s_t_a_n_d_y_o_u_r__f_ee_l_in_g__s _,
but in fact, we’d be a lot worse off without advertising. 4. That’s _a_n_o_t_h_e_r_g_o_o_dquestion.
A: I’ll show you. There’s a fantastic website.

高中英语 Unit5Inside advertising-Language points课件 新人教选修9

高中英语 Unit5Inside advertising-Language points课件 新人教选修9
7) Please attach this label _to_ your suitcase.
根据括号中的提示翻译下列句子。 1. 买完所有需要的东西后，我离开了那
家超市。（with的复合结构） With all the things that I needed bought, I left the supermarket. 2. 没完成作业，这个女孩不得不熬夜到 两点。（having done）
好得多。 They rely on themselves now, which is much better. ② 你不能指望他的帮助。 You can’t rely on him for assistance.
10. have no use for sb. 讨厌…人 ① 我讨厌那些不努力的人。
I have no use for people who don’t make an effort. have no use for sth. 不需要; 用不着
7. worthy
观察下列句子中worthy的用法:
His behavior is worthy of being praised.
他的行为是值得表扬的。
The film is worthy to be seen twice.
这部电影值得看两遍。
[点拨]worthy 为形容词，意为“有价值的， 值得的”。 [联想]worth 常作形容词，“有某种价值 的，值得的”；worthwhile 形容词，“值 得花时间、金钱或精力的”。
5. fit in / into 找到时间（见某人、做某 事）；有足够空间（放）；合得来；适 应。
①我尽量午饭后抽时间见你。
I’ll try and fit you in after lunch. ②我得在一个上午安排十次约见。

人教版高中英语Book 9 Unit 5 Inside advertising reading 教学课件共14张PPT含视频.pptx

人教版高中英语Book 9 Unit 5 Inside advertising reading 教学课件共14张PPT含视频.pptx

Solution 3 Complaints organization 1.How does a consumer make a complaint about false advertising?
complain to the organization give reasons for the complaint
Homework
Make up a dialogue of a complaint on the phone between a consumer and a clerk in the complaints organization.
Keeping advertisers honest
• Problem + Fortunately, most countries...(过渡句)
2. Can you add more to the list?
Solution 2 Advertising organizations
1. What do they do to make sure ads are ethical (morally correct)? • educate and support their members • make rules for everyone in the organization to
Unit 5 Inside advertising
Using language
Keeping advertisers honest
Solutions The law Advertising organisation Complaints organization The consumer
What's the general idea of Para.1?

高中英语 Unit5Inside advertising Reading课件 新人教选修9

高中英语 Unit5Inside advertising Reading课件 新人教选修9

No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky,
air and our environment and about
how the environment is being spoiled.
How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.
B. What do you think causes air pollution?

高中英语U5insideadvertising课件新人教选修9.ppt

高中英语U5insideadvertising课件新人教选修9.ppt
I hold the opinion that___it_i_s_t_h_e______ g_o_v_e_r_n_m_e_n_t_’s_d_u_t_y__ to provide those families in need with financial help.
(3)与环境和谐共处，是每个人都应有 的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意 思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我 们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等， 使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会 提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping

高中英语 Unit5Inside advertising-Language points课件 新人教选修9 公开课精品课件

高中英语 Unit5Inside advertising-Language points课件 新人教选修9 公开课精品课件
①她通知他们他已经到达。
She informed them of his arrival. inform (that clause) ②他们得到了儿子阵亡的通知。
They were informed that their son was killed in battle. be well informed about sth. 精通某事；对某事消息灵通
overtime (副词), 规定时间之外地;超 时地 ① 他最近老是加班。 He’s been working overtime recently.
Answers: P45. Learning about language
1. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense.
8. Advertising cigarettes is not allowed in China. banned
9. Not all advertisers are honest. decent 10.I’ve known Ben for many years.
He is worthy of trust. trustworthy
5. Only big companies can afford television ads. corporations
6. What is the cost of putting an ad on the Internet? expense
7. Most shampoo products depend on an ad with good visual effects. rely

Unit 5 Inside advertising Listening 课件-优质公开课-人教选修10精品


Advertisement 2:
The importance of saving water
Advertisement 3:
Star FM radio station
3. Listen again and write its number
beside the correct answer.
1) What is the purpose of the
singing
save moneyLeabharlann uncomfortable
latest fashion
dial the operator
litres of water
2. What was each advertisement promoting?
Advertisement 1:
Superstar shoes and boots
C: Sam’s right you know. The water in
our dams is getting low. We could run out, you know. Besides, your singing’s terrible! B: OK, OK, you’re right. We do need to save water. What other clever ways can you tell me about, Sam?
advertisement?
A. To inform people about something
Ad 3 B. To sell something.
new.
Ad 1
C. To persuade people to do something. Ad 1-3 D. To tell people where to get more information. Ad 2-3

Unit5-Inside-advertising阅读课件

Tips for you: 1. Our target people are ……? 2. We want to put it on TV (or radio,
the advertiser makes an efficient ad? A. Expense. B. Techniques. C. Appeal to people’s desire. D. Time.
Correct these sentences
1. Even some of the casual garments we wear has brand names attached to them which turn us into walkhinagve
more as possible about those in the target group, such as their
lmikeus canhd dislikes, and how the product would fit into their
lives.
4. However good an advertisement is, people are likely to be persuaded if the product is unsuitable for them. unlikely
Self-directed study II
2.Read the passage again and underline the phrases and sentences.
3. Mark where you can’t understand.
Team-work
We have learnt how advertising works, and can you design an advertisements for the following products or items? 1. A commercial advertisement (cellphone, car, computer etc.) 2. A public service advertisement〔公益 广告〕

高中英语 Unit 5《Inside advertising》Reading课件 新人教版选修9


3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).
dreams or our
emotions.
How do
Use a As well as reaching
advertisers suitable the right audience
make
medium with the right
effective
technique,
1. Water A. What is the most common name for H2O? Why did they call it H2O? Water. Because it rhymes with “slow”.
B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.
Section II What is an advertisement? (para. 2)
Section III How do advertisers make (para. 3-7) effective advertisements?
Section IV How effective are (para. 8-9) advertisements?

高中英语Unit5InsideadvertisingSectionⅠWarmingUpPrereadingReading


the consumers,interests or
lifestyle.
一二三四
四、阅读课文HOW ADVERTISING WORKS,回答下列问题
1.The purpose of the passage is to
.
rm us of the fact that there are many advertisements in our daily life
成了“移动广告”。 have brand names attached to...为have sth.done结构。过去
分词在此处作宾语补足语有三种意思:使得某人/物被……;使某人/ 物遭受……;让别人做某事。
①When will you have your work finished? 你什么时候能把工作完成? ②Mr.Smith had his wallet stolen on a bus. 史密斯先生在公共汽车上被人偷了钱包。 ③I’m going to the dentist’s to have my tooth pulled out. 我要到牙医那儿去拔牙。
答案:B
2.All of the following facts about an ad in Paragraph 2 are mentioned
except its
.
A.definition
B.means
C.advertisers
D.target audience
答案:D
一二三四
3.In order to make effective ads,advertisers should
12345678
考点:turn...into...变成;使成为;翻译 ①When leaves are red,they turn into flowers! 叶子红了的时候,它们就变成了花! ②They turned the reading room into a laboratory. 他们把阅览室改建成了一个试验室。 ③Could you turn it into modern Chinese? 你能把它译为现代汉语吗?
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r continents for millions of years, Australia has many plants and animals not found in any other country in the world. （湖 北2005） A. Being separated B. Having separated C. Having been separated D. To be separated 【点拨】逗号后面的部分是主句，前面这一部分 只能是状语。作状语的非谓语动词逻辑上的主 语应是主句的主语，即Australia。“分割开” 这个动作发生在很久以前而且与其逻辑主语是 被动关系，这样就需要用分词的完成被动式， 故选C。
Warming up
Welcome
Advertising
Where can we find advertisements?
on TV; over the radio; on the Internet; in newspapers; on posters
everywhere
(in the media)
【真题再现】－There is a story here in the paper about a 110-year-old man. －My goodness! I can’t imagine________ that old. （江苏2006） A. to be B. to have been C. being D. having been 【点拨】imagine后接动词-ing形式作宾语， 排除A和B；而D项having done表示动作 已经发生在imagine之前，而根据上下文， 应该是现在发生的事情，故选C。
Language Study
1. Then we can avoid being controlled by them. (Reading Para.1) 【解析】avoid后接动词-ing形式作宾语。 【考查方向】接动词-ing形式作宾语的动词 有：appreciate, admit, avoid, bear, consider, can’t help, complete, delay, dislike, deny, endure, enjoy, envy, escape, excuse, finish, forgive, hate, imagine, involve, keep, mind, mention, miss, pardon, resist, permit, practice, prevent, risk, suggest, save, quit, stand(坚持，忍受)。
of ways
improve
comprehending
Make notes about what you have just read under the following headings.
Who advertises? businesses, individuals, organizations and associations. Why do they advertise? They want to sell something or to inform or educate the public. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at snorts fields, on buses and trains, at bus and train stations and many other places.
2. Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. (Reading Para.3) 【解析】句中identify the target group动作 发生在句子的谓语动作find out之前，故 用having done结构。 【考查方向】having done的被动式having been done。
3. Buy our shoes and you’ll live an exciting life in the “fast lane”. (Reading Para.4) 【解析】本句是“祈使句+and（or）+一般 将来时的句子(有时也用祈使句)”结构。 【考查方向】考查此类句型时，一般设空 在三个地方：①考查连词and/or；②考查 前面祈使句；③考查并列句后面谓语部 分的时态。祈使句+and+简单句，相当于 if条件句+主句；祈使句+or+简单句，相 当于否定的条件句+主句。
Why are advertisements so popular?
• increase sales ---reduce the prices • make the right decision
• introduce new products • make…aware of ---spread; change; functions; help in a variety
How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. Does advertising work? Yes and No. People are not usually persuaded by ads to buy things they have no use for. However. ads do change people's opinions over time.