新编剑桥商务英语(中级)Module_12

Module 1212.1 Understanding business culture(page121)John So, Jim, what did you know about doing business in China before you made your first trip there?Jim Very little, actually. These days there’s a lot of literature and advice out there. I had heard about the principle of Guanxi before I went to China, but I hadn’t really realised how important a part of business culture it was.John What is Guanxi, exactly?Jim It refers to relationships or connections with people that are built on trust and have been developed over a long time. These relationships are based on shared experience-people operating in a similar field-and often also on the exchange of gifts or favours.John But if you’re an outsider, that must make life very difficult. You don’t have a shared background as such...Jim That’s right. You don’t have those networks and for that reason you’re going to have to be patient, because it takes time to develop them. That’s why so many foreign businesses look for a Chinese partner who has good contacts already, like an agent or business partner.John And is there any other way to shortcut this process?Jim Not really. Gift-giving is helpful - presenting a small gift at the end of a meeting, for example. Don’t expect immediate returns, though, and don’t give anything big. The Chinese government has clamped down hard on bribery in recent years and won’t tolerate it. What you have to do is build friendships.John And how would you go about that? Any particular tips?Jim There’s no particular secret: just get to know your partners, exchange small talk, invite them out for meals - Chinese people love eating out. They’ll certainly invite you out to a restaurant at some point. The main thing is just to be yourself...with an extra bit of formality and politeness. Don’t do what some people do and try to be Chinese.John And are there any things you shouldn’t talk about - any taboos?Jim Umm... I think the important thing is to show genuine interest in learning aboutChina and its customs, and to be respectful of the country and the government. There are also a few different habits. Sometime during the meal there will be toasts - make sure that you make one to the most senior member of the group there.John Any other tips?Jim well, they appreciate the best - established brands with a quality reputation - having had limited access to western products in the past. Everyday practicalities? Er... People dress soberly for business, they shake hands on ually, though occasionally they’ll just nod at you. They love to exchange business cards, so bring lots of those. And when you receive one make sure you study it carefully - it’s very rude just to put it straight in your pocket.John What about their behaviour? The Chinese have a reputation for being difficult to read.Jim I don’t really find that. Perhaps they use facial expressions or gestures less freely than westerners do. They do seem to take their time agreeing to things. There are two reasons for that: first of all, they generally operate within big hierarchies and the decision may need to come from high up; secondly, they dislike saying ‘no’ directly. If they start to make a series of small objections to something, it generally means they’re trying to say they’re not interested. But above all, as i said before, don’t worry about the time all this takes - you’re going to need that anyway to learn how Chinese companies operate and all the governance and tax laws, the regulations around joint ventures and so on...12.2 Small talk: short responses(page122)Sarah Hi, Joachim, sorry to be a little late.Joachim No problem. Good to see you again. How was your trip?Sarah It was fine. No delays , just the usual traffic from the airport.Joachim And did you find our offices easily?Sarah Yes, thank you. Your directions were very clear.Joachim OK. So, can I get you a coffee before we start?Sarah Yes. I’d love one. White, one sugar, please.Joachim And, how are you fixed for time?Sarah I’ve got a couple of hours now. I hope that’s enough.Joachim Sorry, do you mind if I just take this call?Sarah No, of course not. Go ahead...Joachim Sorry about that - the boss. So, are you expecting it to be a good year? Sarah Well, I hope so. Last year was pretty flat, as you know.Joachim Well, that’s really what I’d like to talk about today - how we can ramp things up a bit. Can I be of any help with the marketing side of things?Sarah That’s kind of you, but we should be able to cope. It’s just a question of programming it in. We’re planning a campaign meeting next week...Joachim ...so I think that’s been a useful start to our discussions. I will programme another meeting for two weeks’ time. But I think you have to go now. Would you like to go for a meal this evening?Sarah I’d love to, but I’m afraid I have to be back in London by six.Joachim No worries. Would you like a lift back to the station?Sarah That would be really nice, but I don’t want to put you out.Joachim It’s no problem. I’m going that way anyway.。

第⼗⼆课时PART THREEQuestions 13-18Read the article below about Smithson’s, a British department store, and the questions on the opposite page.For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.Department Store MagicFor most of the 20th century Smithson’s was one of Britain’s most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didn’t seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own-brand products, the major part of its business, and showing a preference for more fashionable brands.But now all this has changed, thanks to Rowena Baker, who became Smithson’s first woman Chief Executive three years ago. Since then, while most major retailers in Britain have been losing money, Smithson’s profits have been rising steadily. When Baker started, a lot of improvements had just been made to the building, without having any effect on sales, and she took the bold decision to invite one of Europe’s most exciting interior designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before the good on display were changed. And as sales grew, so did profits. Baker had ambitious plans for the store from the start. ‘We’re playing a big game, to prove we’re up there with the leaders in our sector, and we have to make sure people get that message. Smithson’s had fallen behind the competition. It provided a traditional service targeted at middle-aged, middle-income customers, who’d been shopping there for years, and the customer base was gradually contracting. Our idea is to sell such an exciting variety of goods that everyone will want to come in, whether they plan to spend a little or a lot.’ Baker’s vision for the store is clear, but achieving it is far from simple. At first, many employees resisted her improvements because they just wouldn’t be persuaded that there was anything wrong with the way they’d always done things, even if they accepted that the store had to overtake its competitors. It took many long meetings, involving the entire workforce, to win their support. It helped when they realized that Baker was a very different kind of manager from the ones they had known.Baker’s staff policies contained more surprises. The uniform that had hardly changed since day one has now disappeared. Moreover, teenagers now get young shop assistants, and staff in the sports departments are themselves sports fans in trainers. As Baker explains, ‘How can you sell jeans if you’re wearing a black suit? Smithson’s has a new identity, and this needs to be made clear to the customers.’ She’s also given every sales assistant responsibility for ensuring customer satisfaction, even if it means occasionally breaking company rules in the hope that this will help company profits.Rowena Baker is proving successful, but the City’s big investors haven’t been persuaded. According to retail analyst, John Matthews, ‘Money had already been invested in refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn’t done anything to achieve it. And in my view the company’s shareholders are not convinced. The fact is that unless she opens several more stores pretty soon, Smithson’s profits will start to fall because turnover at the existing store will inevitably start to decline.’13. According to the writer, in the mid-1990s Smithson’s department storeA. was making a lossB. had a problem keeping staffC. was unhappy with its advertising agencyD. mostly sold goods under the Smithson’s name14. According to the writer, Smithson’s profits started rising three years ago because ofA. an improvement in the retailing sectorB. the previous work done on the storeC. Rowena Baker’s choice of designerD. a change in the products on sale15. According to Rowena Baker, one problem which Smithson’s faced when she joined was thatA. the number of people using the store was failing slowly.B. its competitors offered a more specialized range of products.C. the store’s prices were set at the wrong level.D. customers were unhappy with the service provided.16. According to the writer, many staff opposed Baker’s plans becauseA. they were unwilling to change their way of working.B. they disagreed with her goals for the store.C. they felt they were not consulted enough about the changes.D. they were unhappy with her style of management.17 Baker has changed staff policies because she believes thatA. the corporate image can be improved through staff uniforms.B. the previous rules were not fair to customers.C. customers should be able to identify with the staff serving them.D. employees should share in company profits.18. What problem does John Matthews think Smithson’s is facing?A. More money needs to be invested in the present store.B. The company’s profits will only continue to rise if it expands.C. The refurbishment of the store is proving unpopular with customers.D. Smithson’s shareholders expect a quick return on their investments.PART FOURQuestions 19-33Read the advice below abut how to make meetings more effective.Choose the best word to fill each gap from A, B, C or D on the opposite page.For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0).GETTING THE BEST OUT OF MEETINGSMany people feel that meetings are a complete (0) …… of time and try to avoid them. However, they don’t have to be, as long as a few rules are (19) ……Meetings are very rarely held without at least one day’s (20) …… This is because the first rules is that all the participants need to (21) …… for the meeting, not just the Chair. Being asked to (22) …… a meeting means you are seen as having something to (23) …… , so make sure this is the case. You should also ensure that any item you want to discuss is put on the agenda. If you are planning to (24) …… an issue you know is difficult, find out before the meeting if you have any (25) ……for your point of view.If you are the Chair, there are three other (26) …… rules. Firstly, respect your participants by being punctual, always starting and ending on time. If you don’t, they’ll spend the (27) …… meeting looking at their watches and wondering how late you’re going to (28) …… them. Secondly, (29) …… a meeting only when it is absolutely necessary. Look closely at what you want to (30) …… in the meeting. If your aim is to complete a task that requires (31) …… or no discussion, ask yourself whether e-mail or the phone could do the job. Finally, invite only as many people as are needed to get the job done. Don’t, however, exclude people who may be able to (32) …… the best ideas, just because of their (33) …… in the organization.19. A. observed B. watched C. seen D. copied20. A. instruction B. direction C. notice D. advice21. A. prepare B. arrange C. order D. manage22. A. occupy B. place C. attend D. enter23. A. send B. transfer C. pass D. offer24. A. launch B. raise C. bring D. lift25. A. assistance B. protection C. confirmation D. support26. A. chief B. key C. top D. high27. A. entire B. absolute C. major D. contain28. A. restrict B. limit C. keep D. contain29. A. tell B. do C. make D. call30. A. acquire B. achieve C. reach D. possess31. A. small B. little C. tiny D. short32. A. contribute B. subscribe C. insert D. serve33. A. scale B. degree C. rank D. priority。

12.1 Business lawListning:A colour problem1(P116)In this case both phone operators are using logos which use the same colour. One operator could argue that customers will therefore confuse the brand and that their competitor is making use of their brand image.2(P116)(1) TV commercials(2) T-shirts(3) orange(4) petrol company(5) green(6) shape(7) business(8) coloursVocabulary:Legal terms3(P116)1 I2 A3 F4 G5 B6 E7 H8 J9 CReading: Colourful cases4(P117)(1) C(the ‘premises’ refers to the petrol station)(2) B(Normal people…aren’t likely to face legal proceedings)(3) A(The operator has followed the easyGroup trademark branding and used orange.)(4) B(Google has said it intends to stop…)(5) A(Orange may be taking easyMobile to court…though easyMobile is part ofa bigger company called easyGroup)(6) C(TOP is an Irish company but BP can only sue its stations in Northern Ireland which come under United Kingdom law.)(7) B(Google had said it intends to stop the use of its name…/A spokeswoman said:We think it’s important to make the distinction between…)Grammar: Indirect questions and tags1(P118)(1) don’t they(2) you can use the same colour(3) there’s anything else(4) you think the outcome will be3(P118)(1) Do you think business will become...(2) I was wondering what you think...(3) ...a good product, is n’t it?(4) ...by plane, won’t they?(5) Do you think employees can work...(6) …what your plans for your future career are?(or)…what your plans are for your future career?(7) …experience do you think would help…(8) …for three years, haven’t you?12.2 Handling questionsListening:Difficult questions1(P120)A The customer might ask:Can I have a refund? Can I exchange this for something else? The shop assistant might ask:When did you buy it?Do you have the receipt? Did you pay by credit card or cash?B The employee might ask:Why wasn’t I paid for that overtime I did? Why is the tax higher this month?C The students might ask:What did I get wrong? Why was my mark so low? The teacher might ask:What went wrong? Did you revise?D The manager might ask:Have you read our policy on sending emails? Why did you send so many?E The journalists might ask:What is the company doing to solve the problem? Will you be giving customers a refund?2(P120)Conversation 1: CConversation 2: EConversation 3: BConversation 4: AConversation 5: D3(P120)(1) E (2) F (3) C (4) B (5) A (6) D4(P121)1,2,3: A,C,E4 F5,6:B,DSpeaking: Responding to questions5(P121)(1) Sorry, I didn’t understand the question.(2) I’m afraid I’m unable to answer that at the moment.(3) That’s a very good question.(4) I just need to check with someone first.(5) I’d like to come back to that point later on if that’s OK.(6) I’m afraid I’m unable to answer that at the moment.Reading:Press releases1(P122)(1) When they have important news, company announcements, or at any time when it’s possible to given an ‘interesting slant’.*(2) When the story explains how your company has helped the local community or has raised money for charity. Also the story might be about success or relate to other hot topics. They won’t use it if it seems like an advert.(3) One advantage is that a press release is free publicity and also that the public tend to take more notice of the company than they would from seeing an advertisement.*You may need to explain the term, ‘intersting slant’. This often refers to newspaper stories which take an ordinary or even potentially uninteresting event but manage to make it interesting in some way.2(P122)Text C isn’t a good press release because it reads like an advertisement. It announces a sale with discounts and there is no suggestion that the company has done anything useful for the community.3(P123)(1) C (2) D (3) A (4) A (5) B (6) C (7) B5(P113)-Introduces the news:I am writing/It is always good to hear-Refers to reader’s knowledge:As many of you are aware/As many local people will know-Announces good news:we are therefore pleased to announce/we are delighted/we are celebrating-Handles had news:Contrary to recent suggestions/we are taking this very seriouslyWriting:A press release12.3 Speaking Test: Part ThreeExam practice1(P124)Express an opinion:I think…/In my opinion…/I feel that…/It’s important that…Compare and contrast information:On the one hand…on the other hand…/Ask the other person for their opinion:What do you think?/How do you feel about…?/Do you agree?Ask for clarification or repetition:Do you mean…?/Sorry, I don’t quite follow you./Can you repeat that?Agree:That’s right./Yes, and…/I agree…/Sure.Disagree:I know what you mean, but…/Yes, but…/Don’t you also think, though, that…2(P124)(1) B(In Part Three you should work together and support your partner so both of you hane plenty of time to speak.)(2) G(3) G(4) B(Listen to what your partner says and respond appropriately.)(5) G(6) B(Only discuss the topic given to you for discussion.(7) G**Note that candidates won’t necessarily fail if they can’t agree or can’t reach a conclusion, but it is preferable.。

BEC中级复习攻略距离BEC 考试还有两个月的时间，需要花时间的除了 BEC ，还有各种专业课、实习面试、甚至论文。

那么，时间不够用的你，如何利用这60 多天来实现最后的突破呢？今天我们就来给大家支支招！一、吃透教材，打好备考基础对于BEC 的备考来说，教材是不可或缺的一部分，千万要重视。

我们需要选用的是《新编剑桥商务英语(BEC)学生用书中级》第 3 版，这是最通用的版本。

全书共有12 个 Module ，每个Module 包含 Business Topic ，Business Skills 以及 Exam Spotlight 等 3 个部分，总计 36 个部分。

建议复习用时：(1) 每个部分的学习控制在2 小时左右；(2) 两天学习一个Module ，3 个部分共耗时6 小时左右；(3) 学完每个 Module 要抽出 2 小时左右的时间进行复习和巩固。

这样算来，学完教材大概需要一个月的时间。

但是往往计划赶不上变化，尤其是上班族平时比较忙，每天的学习时间比较少。

建议大家在制定系统计划的前提下根据情况做具体调整，大块时间用来学习教材，如果时间允许，可以比原计划多看一个部分或者Module ，这能给后面的复习腾出更多时间。

至于零散的时间，可以用来记单词或听听力材料，要做到有效利用空闲时间。

那么如何吃透教材？1. 精读精练学生用书的内容与考试联系紧密，建议大家买一本同步辅导作为辅助。

同步辅导和课文的 12 个 Module 是对应的，在课文前增加了词语准备的部分，并指出学习重点，提供课文翻译和参考答案，这样可以帮我们节省很多时间。

2. 做笔记建议大家准备1~2 本笔记本，一本用来记重点词汇和句型，另一本用来记错题和答题要点，这样方便复习。

大家一定要根据自身情况有针对性地记笔记，切忌盲目记录，避免因为笔记拖慢学习进度，适得其反。

二、真题实战，培养临场应试技巧学完教材就要开始练练手，检测自己的学习情况了。

新编剑桥商务英语中级第三版答案新编剑桥商务英语中级第三版答案【篇一：新编剑桥商务英语(中级)课文翻译】1、we wanna hold your hand 我们愿与你携手创业带着浓厚的经营意识，加上一些进取精神，再来瞧瞧，哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法人世界中立足，那么开家连锁店不失为一个明智之举。

然而你必须明白自己将从事何种性质的经营，这是至关重要的。

特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号，并使用其一揽子经营理念。

当然如果你下定决心，白手起家地单干，你随时可以从总店分离出去，另立门户，发展特许经营店。

阿齐尔说，想要设立特许经营店的新公司数目与日俱增。

“加入这个队伍的人数多得令人难以置信，他们年龄越来越小，投资越来越少，他们获得回报后进行更大的风险投资。

”如果能够募集到起步经费，开设自己的特许经营店，就为冒险家一展身手提供了理想机会2、not sold on sales相比之下，销售则意味着挨家挨户推销，进行不期而至的拜访或拨打不期而至的电话。

不过这完全是误导人的印象。

在英国，从事销售职业的人数比营销人员多出大约20万人。

其中部分原因是那些投身销售工作的人们意识到销售工作根本不像传言中说的那么可怕。

要点解析：(1) shake off its unglamorous image摆脱其乏味的形象。

shake off摆脱，例如：shake off responsibility摆脱责任。

(2) associations with something rather dishonest本意为“和某种不诚实守信的因素紧紧相联”，在这个语境中可以翻译为“与无商不奸的概念紧紧相联”。

unglamorous单调的，乏味的，例如：unglamorous environment单调的环境。

(3) retain an air of glamour 显得很风光，retain an air of 带着??的样子，例如retain an air of cheerfulness保持一种欢喜的样子。

《新编剑桥商务英语》（中级）教学大纲一、课程名称：《新编剑桥商务英语》（中级）Pass Cambridge BEC V antage二、课程编号：0000三、学分学时：4学分/ 64学时四、使用教材：《新编剑桥商务英语》（中级），经济科学出版社，2002Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones, PassCambridge BEC Vantage, Economic Science Press, Summertown Publishing,2002五、课程属性：公共基础/选修课六、教学对象：本科生七、开课单位：外语教学部八、先修课程：大学英语1—4级九、教学目标：进一步提高和培养已学完大学英语四级和四级考试已达到425分以上学生的听、说、读、写的能力，提高语言理解和运用能力。

听力练习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。

通过完成各类活动使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。

通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信，商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进行了解。

《新编剑桥商务英语》（中级）为剑桥大学考试委员会和教育部考试中心推荐的BEC备考用书。

本课程的开设旨在提高学生的英语实际运用能力，尤其是培养在以后工作中从事商务活动的基本能力。

本课程内容涵盖对外商务活动的方方面面---市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识。

通过本课程的学习使学生熟悉广泛的商务和跨文化知识，以具备从事对外商务活动的基本能力。

大纲的各项要求可作为大学英语后续课程的英语教学安排、教学质量检查的依据。

本课程的开设主要是满足那些已经达到大学英语教学的基本要求，但又想在英语实际应用能力方面有所提高以适应以后工作需要的同学。

新编剑桥商务英语（中级）Module_12Module 12wordlistcase litigation court prosecute defense rights judge sue lawyer trademarkexpressionsCan you explain what you mean?Could you...repeat that? / say that again?Do you mind if I answer that at the end?I can't really comment on...I'd like to come back to that point later on if that's OK.I just need to check with someone first.I'm afraid I'm unable to answer it at the moment...Let me get back to you on that.Sorry, I didn't...hear you. / catch that.Sorry, I didn't understand the question.Sorry I don't follow you...Thank you for asking that.That's a good question.Module 12.1 Business LawA color problemListening1) This first short discussion task leads into the topic of how trademarks can be too similar and cause legal proceedings between companies operating in the same area of business. Discuss the problem as a class.AnswerIn this case both phone operators are using logos which use the same color. One operator could argue that customers willtherefore confuse the brand and that their competitor is making use of their brand image.Extension12.1 Before students do exercise 2, you could play the listening and students can compare their ideas in exercise 1 to those described in the interview. Find out which of the answers they gave are mentioned in the recording. This acts as a useful listening for general information before the next exercise.2) 12.1 Students need to read the journalist's notes before they listen to the news programme and write in the missing words. Answers1 TV commercials2 T-shirts3 orange4 petrol company5 green6 shape7 business 8 colors12.1 Listening scriptP=Presenter R=ReneP Business news now, and the telecoms firm Galacall has announced it may be taking legal proceedings against the newcomer and potential rival in the telecoms market, Frontline. Frontline recently ran a series of TV commercials in which all its sales staff wore distinctive purple T-shirts. Galacall, whose trademark brand name appears in a similar shade of purple, hasn't said it will sue Frontline yet but is considering its position. Well, on the line to discuss this story is lawyer and legal expert in trademark law, Rene Mackersmann for the London-based firm Parkers and Mackersmann.R Good morning.P So Rene, I was wondering how serious Galacall is about all this? Surely they only have a case against a company which infringes the trademark by using a similar name, don't they?R Well, no. In fact there are a number of examples where companies or brands have tried to prevent others from using what they consider as trademark colors. Take the case of the mobile phone company Orange trying to stop easyMobile using the color orange. The easyGroup company had used orange on all its previous ventures, but when it launched a rival mobile phone brand, the operator Orange said easyMobile was breaking the law by using its color in the same marketplace. Then there was the oil company BP, whose logo is green and yellow. They took out litigation against an Irish petrol company who tried to paint its petrol stations green.P So do you think you can use the same color as long as your product is different?R Absolutely. For example, the food manufacturer Heinz uses turquoise on its cans but it couldn't stop someone from using the same color on, say, bicycles.P Can you tell me if there's anything else you can buy the rights on?R Oh sure. Trademarks mean firms have rights over anything like color or shape.P Shape as well?R Absolutely. Take Toblerone. They have the rights on triangular boxes for their chocolate.P So back to Galacall and Frontline. I'd like to know what you think the outcome will be if it ever gets to court. Who'll win?R Well, I'm not the judge, but if the prosecution can provethe color will confuse customers and damage Galacall's business then they might just win it.P Rene Mackersmann of Parkers and Mackersmann, thank you very much.R You're welcome.Legal termsvocabulary3) Students match the words to the definitions. They can refer to the notes and listening script as well as using a dictionary.Answers1 I2 A3 F4 G5 B6 E7 H8 J9 CColorful casesReading4) Two of the three articles provides students with more background on two of the cases mentioned in the listening. The other article is about quite a famous issue linked with the search engine, Google.Students match the statements to the case. When checking answers. ask students to refer to the part of the text which gives the answer.Answers1 C (the "premises" refers to the petrol station)2 B (Normal people...aren't likely to face legal proceedings)3 A (The operator has followed the easyGroup trademark branding and used orange.)4 B (Google has said it intends to stop...)5 A (Orange may be taking easyMobile to court...though easyMobile is part of a bigger company called easyGroup.)6 C (TOP is an Irish company but BP can only sue its stations in Northern Ireland which come under United Kingdom law.)7 B (Google had said it intends to stop the use of its name.../A spokesman said: We think it's important to make the distinction between...)5) Put students into pairs or small groups to discuss the questions. With the question about trademarks, students could comment how much they think a brand name affects what they buy, or if their own company's trademark is important for it. The second question is more open to different points of view with students saying if they think companies like Google have a fair case.Indirect questions and tagsGrammar1) 12.1 Students at this level will still have problems with word order when using indirect questions and even greater difficulties using tag questions effectively. Give them time to read 0-4 before they listen to 12.1 again. With stronger groups ask them to try and predict the answers before listening.Answers1 don't they2 you can use the same color3 there's anything else4 you think the outcome will beAsk students to try and summarise the rules based on what happens in 0-4. After some suggestions ask them to look at the grammar summary on page 130 and check if they are correct.2) Elicit from students the fact that a speaker can sound more polite and less direct by using indirect questions and tags. They are especially useful if you want to encourage people to give their opinions and get them talking.3) Students correct sentences 1-8. Note that sentence 7 is a direct question.Answers1 Do you think business will become...2 I was wondering what you think...3 ... a good product, isn't it?4 ... by plane, won't they?5 Do you think employees can work...6 ... what your plans for your future career are?(or) ... what your plans are for your future career?7 ... experience do you think would help...8 ... for three years, haven't you?PronunciationWith question tags, the intonation rises if we are very uncertain and falls if we are asking to check and confirm information we think we know. Write the following sentences on the board with the arrows and drill them.Good marketing is more important than a good product, isn't it? ↘You've studied English for three years, haven't you? ↗4) Students take turns to ask and answer questions 1-8 in exercise 3.Ask students to prepare five direct questions for a colleague about their work and life. Then tell them to swap these questions with their partner who must rewrite them as indirect questions or sentences ending in a question tag. Finally, students ask and answer their final versions of the questions with a partner.Photocopiable activity 12.1See page 182.The BEC Vantage speaking gameSpeaking5) You will need to have some dice for this lesson so that each group has one to roll. Put students into groups of three or four and let them study the instructions for the game. Students work their way round the board creating questions for other players.These will be the types of questions students can expect in the Speaking Test. They are also expected to create questions in Parts Two and Three. These will vary between direct and indirect questions.The question does not have to include the exact words on the topic square. Here are some examples:(home or country) Could you tell me where you are from? (ways of working) Does your company use flexitime? (training/education) Do you think people should continue their education throughout their lives? (food and drink) I was wondering what a favourite dish is in your country.(forms of advertising) How effective do you think leaflets are compared to word-of-mouth advertising?AlternativeYou may not want to follow the game format in some classes(such as one-to-one lessons). If that is the case, just ask your student or students to create questions at random using combinations from the board for practice.Module 12.2 Handling questionsDifficult questionsListening1) Students could discuss the situations in pairs or as a class. Ask students to think of possible direct questions the people would ask. You may also want to give a few examples for the first situation to give them the idea.Possible questionsA The customer might ask: Can I have a refund? Can I exchange this for something else? The shop assistant might ask: When did you buy it? Do you have the receipt? Did you pay by credit card or cash?B The employee might ask: Why wasn't I paid for that overtime I did? Why is the tax higher this month?C The student might ask: What did I get wrong? Why was my mark so low? The teacher might ask: What went wrong? Did you revise?D The manager might ask: Have you read our policy on sending emails? Why did you send so many?E The journalists might ask: What is the company doing to solve the problem? Will you be giving customers a refund?ExtensionWrite students' suggestions for each situation on the board and if any of the questions contain mistakes use this opportunity to clarify any points of grammar. At the end, put students into pairs and ask them to roleplay each of the situations using the questions they have brainstormed.2) 12.2 Students listen to the conversations and match them to the five situations in exercise 1.AnswersConversation 1: CConversation 2: EConversation 3: BConversation 4: AConversation 5: D12.2 Listening scriptConversation 1S=Student T=TeacherS I'm sorry but I don't understand this mark. Why was it so low? I mean, I thought I'd answered everything. What else was I supposed to write?T Look, I can't really comment on that until I've looked at it. Give me a day and let me get back to you on that. OK?Conversation 2PRM=PR Manager J=JournalistPRM OK. Are there any questions? Yes?J So you've announced that you'll be recalling all the items from supermarkets and stores, but do you have any ideas about what caused the problem?PRM That's a very good question. We're looking into it at the moment, and we hope that we will know more very soon.J How soon will these items be back on the shelves? PRM I'm afraid I'm unable to answer that at the moment. I can assure you, however, that we're doing everything we can to sort this problem out as quickly as possible.Conversation 3E=Employee M=ManagerE Can I have a word?M Sure.E It's just that this doesn't seem to be right. I did some overtime the month before last. Why hasn't it been included?M Sorry, I don't follow you. If it was for the month before last it would have been on your last cheque.E But don't you remember? You forgot to add it and said you'd add it to this month's... Conversation 4CS=Customer Service C=CustomerCS Hello. Customer Service.C Hello, I bought a Barbie doll house set and I'm afraid it's the wrong one.CS Sorry, I didn't catch that. A Barbie what?C A Barbie doll house set. You know. It has kind of pink wallpaper.CS But is there something actually wrong with it?C I think it's the wrong color or something. I don't know really. It was my daughter who said it was wrong. CS Well, we can only take it back if it's faulty.C Can I exchange it for another one though?CS Sorry. Can you wait a moment? I just need to check with someone first.Conversation 5M=Manager E=EmployeeM Sorry Peter, can I have a quick word before you go?E Erm, well, I am in a bit of a rush.M It won't take long. Let's use my office.E OK.M Take a seat. I'm aware that you've been using computers for personal use during your lunch breaks. You do know ourpolicy with regard to this, don't you?E Sorry, can you explain what you mean? Is there a problem?3) 12.2 Students listen out for the questions and match them to the responses.Answers1 E2 F3 C4 B5 A6 D4) Refer students to the Exam Success tip. Students categorise the questions to complete the language summary.Answers1,2,3: A,C,E 4 F 5,6: B,DResponding to questionSpeaking5) Students could work in pairs to decide on an appropriate response to each situation. There may be more than one possibility in some situations.Possible answers1 Sorry, I didn't understand the question.2 I'm afraid I'm unable to answer that at the moment.3 That's a very good question.4 I just need to check with someone first.5 I'd like to come back to that point later on if that's OK.6 I'm afraid I'm unable to answer that at the moment.6) Students in pairs roleplay each of the six situations in exercise 5. One student make and asks the type of questions for a situation, and the other student gives an appropriate response.Possible conversation(1)A: If I was talking to your colleagues, what do you think they would say is your greatest strength but also your main weakness when it comes to dealing with other people?B: Sorry, I don't follow you? Do you mean my colleagues in my current job?A: Yes or any previous work colleagues?B: Well, first of all, they'd say I was...ExtensionFor more practice with this language point, students could roleplay the situations in exercise 1 on page 120 (which they might have done earlier) and this time use some of the responses.Press releaseReading1) Begin by asking students if they know what a press release is and whether they ever use them where they work. Pre-work learners may also know that their college or place of study lets the local press know about its academic successes or notable events. Then ask students to read the "How to..." text and answer the questions. Note that the answer to question 3 isn't in the text but students should be able to guess..Answers1 When they have important news, company announcements, or at any time when it's possible to give an "interesting slant".*2 When the story explains how your company has helped the local community or has raised money for charity. Also the story might be about success or release to other hot topics. They won't use it if it seems like an advert.3 One advantage is that a press release is free publicity andalso that the public tend to take more notice of the company than they would from seeing an advertisement.*You may need to explain the term, "interesting slant". This often refers to newspaper stories which take an ordinary or even potentially uninteresting event but manage to make it interesting in some way.2) Give students one minute to read the four press release quickly for general meaning, and then to say which one isn't good.AnswerText C isn't a good press release because it reads like an advertisement. It announces a sale with discounts and there is no suggestion that the company has done anything useful for the community.3) Students now match the four texts to the statements. Allow about five minutes for this more detailed reading.Answers1 C2 D3 A4 A5 B6 C7 B4) Students work in groups of three (or four) and discuss the releases. They can argue which one they think readers will be most interested in and also refer back to the "How to..." article and its suggestion for what makes a good release.5) In this exercise, students focus on expressions to structurea press release.Answers- Introduces the news: I am writing / It is always good to hear - Refers to reader's knowledge: As many of you are aware / As many local people will know- Announces good news: We are therefore pleased to announce / we are delighted / we are celebrating- Handles bad news: Contrary to recent suggestions / we are taking this very seriouslyA press releaseWriting6) Student write a press release in the form of a letter to the editor of a newspaper. You could set a word limit of 140 words to reflect Part Two of the writing test. Students could begin by underlining or highlighting any key information or words from the information in the email and the handwritten notes as well as think how they can use the expressions in exercise 5.Possible answerDear Editor,Contrary to recent suggestions that the Everyman Theatre may be closing, we are pleased to announce the opening of our new cafe on May 1st. We are celebrating this event with a party for local people at 7pm. After that, the cafe will be open during the day for lunchtime shoppers as well as in the evenings for theatre audiences. We also intend to hold regular cabaret nights in the cafe. Monday for the cafe was raised by "Friends of the Everyman" and this also helped pay for the Internet access facilities. Two days after the cafe opening, the musical "guys and Dolls" will start on May 3rd in the main theatre, starring well-known TV actor Rene Travis.Please find enclosed designs for the new cafe.Yours sincerelyModule 12.3 Speaking Test: Part ThreeExam formatStudents read about the final part of the speaking test. Make sure they fully understand what happens if three people attend the exam. This occurs in situations where centres are examining odd numbers of candidates. Students need to be aware that the exam will be longer and they receive as much speaking time per person as they would in an exam with two candidates.Exam practice1) This exercise is a review of expressions that have come up during the students' book or that they might already know. Each student could write one expression for each category and then share their ideas with other students so that everyone has a good selection of expressions to draw on during the exam. Possible answersExpress an opinion: I think.../ In my opinion.../I feel that.../ It's important that...Compare and contrast information: On the one hand... on the other hand.../Ask the other person for their opinion: What do you think? / How do you feel about...?/ Do you agree?Ask for clarification or repetition: Do you mean...?/ Sorry, I don't quite follow you. / Can you repeat that? Agree: That's right. / Yes, and.../ I agree.../ Sure. Disagree: I know what you mean, but.../ Yes, but.../ Don't you also think, though, that...Students can discuss this exercise in pairs or groups, but make sure they are very clear on the correct answers at the end. To extend this, students could rewrite any statements marked B to make them give good advice (see these in brackets below).Answers1 B (In Part Three you should work together and support your partner so both of you have plenty of time to speak.)2 G3 G4 B (Listen to what your partner says and respond appropriately.)5 G6 B (Only discuss the topic given to you for discussion.)7 G**Note that candidates won't necessarily fail if they can't agree or can't reach a conclusion, but it is preferable.3) Students roleplay this part of the exam by working in pairs and discussing the topics on page 125. You can set a time limit of about three minutes per discussion as in the exam. When students finish the first topic, they move on to the next. After they have discussed two or three of the topics you could stop everyone to give some general feedback. Give praise for pairs who are collaborating well. Give feedback on any expressions or if necessary input any new phrases which you think might help their discussions.Photocopiable activity 12.2。

剑桥商务英语unit12thejobmarket【最新版】目录1.剑桥商务英语概述2.剑桥商务英语的三个级别3.剑桥商务英语的考试形式和难度4.剑桥商务英语对考生的学历要求5.剑桥商务英语在中国的影响和应用正文剑桥商务英语（Cambridge Business English，简称 BEC）是英国剑桥大学考试委员会推出的一项英语考试，旨在检验考生在商务环境中使用英语的能力。

BEC 共分为三个级别：初级、中级和高级，分别对应不同的英语水平和商务知识。

剑桥商务英语初级（BEC Preliminary）的难度相当于我国大学英语四级水平，是剑桥英语考试系列中入门级别的考试。

BEC 中级（BEC Vantage）的难度则相当于我国大学英语六级水平，要求考生具备较高的英语水平和商务知识。

BEC 高级（BEC Higher）则是剑桥商务英语系列中的最高级别，难度相当于我国英语专业八级，要求考生在商务英语方面有非常扎实的基础和丰富的实践经验。

剑桥商务英语的考试形式包括听力、阅读和写作、口语四个部分。

考试难度逐渐提高，对考生的英语水平和商务知识都有较高的要求。

值得一提的是，BEC 对考生的学历背景没有硬性要求，考生可以根据自己的实际情况选择报考级别。

只要具备相应的英语水平和商务知识，任何人都可以报名参加 BEC 考试。

在我国，剑桥商务英语证书备受认可，被誉为“职场黄金通行证”。

许多企事业单位在招聘时都会优先考虑持有 BEC 证书的应聘者，因为BEC 证书可以有效证明考生在商务英语方面的实际能力。

此外，BEC 证书也是众多学子申请国外商学院的加分项，为他们的留学之路增添更多竞争力。

总之，剑桥商务英语作为一项国际认可度极高的英语考试，对于提升考生的商务英语能力和职场竞争力具有重要意义。

剑桥商务英语中级完整笔记（词汇）第一篇：剑桥商务英语中级完整笔记(词汇)《新编剑桥商务英语中级》-Vocabulary Unit 1a Teamwork toiletries：n.化妆品厂、清洁、化妆用品公司 major brands：主导品牌expatriate：n.旅居海外的，移居国外的creative thinking：创新思维a survival course：生存技巧培训课程profile：n.简介、小传、概况simulation：n.模拟训练go for profit：追求利润behind schedule：进度落后于计划stick to the schedule：严格按计划进行Unit 1b Communication exceed：v.超越、胜过over-estimate：vt.过高的估计manageable：adj.便于管理understate：vt.轻描淡写的说 seminar：n.研讨会、讨论会management：n.（企业、机关的）管理人员follow-up evaluation：后续评估 deadline：n.最终期限complimentary ticket：免费赠送的票Self-study and Exam practice have everything to do with：与…关系密切curriculum vitae：个人简历、履历，简称CVhuman factor：认为因素 aggressive：adj.咄咄逼人的、好斗indicate：vt.显示、表明Unit 2a Entertaining customer satisfaction form：顾客满意、情况问卷表complete the form 填写表格questionnaire：n.调查表、问卷criteria：n.标准（为criterion的复数形式）atmosphere：n.氛围attentiveness：n.殷勤、周到value for money：物有所值程度enhance：vt.提高、增加mezzanine：n.（尤指介于一层与二层之间的）中层楼reasonable prices：合理的价格interior design：室内装修group dining：团体用餐catering requirement：餐饮要求tour groups：旅游团corporate events：公司社交活动wine tastings：品酒会steak：n.牛排 company presentations：公司业务报告会business trip：公务旅行vegetarian：素食者call in：顺路到某处 alike：adv.一样的，相似的 evolve：逐渐发展或完成 pride ourselves on/upon：为…感到骄傲along with：同…一道be of importance：具有重要性to cater for：提供餐饮服务，接待gently：adv.轻轻地，小心地 strive：为获得…而努力奋斗concept：n.概念，观念，想法distinctive：adj.与众不同的 suitable：adj.舒适，合适memorable：adj.难忘的 tourist：n.游客，观光客awful：adj.糟糕的，恶劣的Unit 2b Corporate hospitalitycorporate hospital：商务接待，企业社交tip：n.技巧，窍门，忠告be in need of：需要mention：v.提起，说起 social setting：社交场合 in due course：经过一段时间，到适当的时候poor timing：不合事宜trade fair：贸洽会teenage：adj.少年的 prospect：n.可能的，潜在的顾客hook：钩子，吸引人们兴趣或注意力的方式a fact-finding mission：情况调查，实地考察substantial：adj.重大的，有影响的fortunately：adv.幸运的concern：v.对…有印象；n.担心sociable：adj.好交际的，喜欢与人交往的ensure：v.确保，保证rugby：n.（英式）橄榄球intimate：adj.亲密的；n.至交，密友ability：n.能力，技能，本领purposeful：adj.有清晰目的，有明确目标chit-chat：n.（非正式）聊天，闲谈disposal：n.丢弃，处理therefore：adv.因此，所以see…as：把…看作lie in…：（原因、兴趣、答案等）在于…stand around：闲站着 add up to：意味着，说明whisper into his ear：在某人耳边低声说话in term of：从…的角度来看，就…而言in due course/time：经过一段时间，到适当的时候Self-study and Exam practice continental breakfast：欧式早餐bilingual applicants：具有双语能力的申请者end-of-year party：年终聚会job advertisement：招工广告marketing secretary：营销部秘书P.A.（Personal Assistant）：私人助理administrative support：行政管理上的支持secretarial skills：文秘技能up-to-date information technology：最新的信息技术communications skills：沟通能力，交际技能science marketing assistant：科技营销助理an internal recruitment policy：内部招工政策official working hours：正式的工作时间long-term employment：长期雇用production manager：生产经理work overtime：加班take legal action against：对…提出诉讼 settle the dispute：解决纠纷 secretarial and administrative staff：文秘及行政人员unforeseen circumstances：难以预料的情况meet agreed delivery dates：按约定的日期准时送货place your order with：向…定货outlet：n.代销店，专卖店legal advisers：法律顾问established customers：老顾客bring…up：把…提出来give…priority：优先考虑，处理某事a backlog of orders：积压的订单at one’s disposal：由…自由支配be popular with ab.：为惯用搭配，深受喜爱on…basis：在…基础上look forward to sth.：期盼，盼望price前一把用介词atvalue for money：物有所值cater for：承办an overview of…：对…的概述call in：来访call by: 顺道访问推迟到某个时间用postpone till/until…a long way from：离…还差得很远Unit 2 Customersreorganise：n.改组，改编loan：n.银行贷款forecast：n.预测consume：v.消费，消耗venture：n.风险项目warranty：n.（产品的）保证书oval：椭圆形finalise：v.确定，最后定下backlog：n.积压未办的事情substantial：adj.重大的，可观的，坚固的，有影响的Unit 3a Ordering goods mail order company：邮购计划headquarters：n.（公司）总部catalogue：n.商品目录单recommendation：n.推荐信、建议item：n.产品、货物in standard length：标准长度的 article：n.商品、项目measurements charts：尺寸图knitted skirts：针织裙子vendor：n.销售商asap（as soon as possible）尽快Unit 3bCash flow cash flow：现金流向、现金流量，现金流动cash flow gap：现金流量差额case study：案例分析final payment：最后付款bar chart：柱形图down payment：订金bill：vt.要求支付…的费用remainder：n.剩余物early settlement discount：提前付款折扣labour cost：劳动力成本credit terms：信用期限、信用条件outstanding：adj.剩余的 outstanding balance：剩余金额order books：订货薄a shortage of cash：现金短缺turnover：n.营业额financing costs：筹措成本cash on delivery：货到即付款margin：n.利润 inventory：n.库存、存货penalty：n.处罚、罚款potential customer：潜在客户hard sell：强行推销flat management culture：扁平化的管理结构Self-study and Exam practice workmanship：（尤指精细的）工艺，手艺negotiate：v.谈判，商定retail：v.零售detail：n.细节deliver：v.把…送往delivery：n.送货measurement：n.长度，高度gap：n.缺口，差距forecast：n.预测，预报settlement：正式协议penalty：n.惩罚，处罚charge：n.费用，v.收费potential：adj.潜在的，可能的n.潜在性，可能性grant：n.给予，准予patient：adj.有耐心的，忍耐的patience：耐心，忍耐familiar：adj.熟悉的average：adj.平均的lack：n.v.没有，不足，缺乏aggressive：n.好斗的，雄心勃勃的furthermore：adv.而且，不仅如此however：然而，不过，但是sector：n.（尤指商业、贸易等的）部门，行业accordion：n.手风琴for instance：例如combination：组合，联合promotional：（电影、活动等）旨在推销（宣传）的 combine：v.（使）组合 equally：adv.相同的，相等的 equalize：v.使相等的equality：n.平等segment：n.部分alternate：adj.轮流，交替cable：n.电缆，缆绳forthcoming：adj.即将，到来demonstrate：v.证明，证实flatter：v.奉承，讨好，感到荣幸cash on delivery：货到付款credit terms：信用期限，信用条件interest on…：…的利息，习惯用onpay for…：支付…的费用，用介词forpay in cash：in表示付款方式，以现金形式price…at：以…的价格，习惯用介词atcost of labour：劳动成本as down payment：作为订金outstandingbalance：剩余金额days net：净30天early settlement discount：提前付款折扣penalty charge：罚款Unit 3 Commerce currency：n.货币paying-in slip：【英】（银行）存款单payee：n.收款人deduct：v.减去，扣除transaction：n.交易，事务counterfoil：n.存根adviser：n.顾问interest：n.利息cashier：n.出纳deposit：n.定金，首付dividend：n.股息，红利deductible：adj.减去haulage：n.货运业，货运费consignment：n.托运的货物margin：n.页边，空白courier：n.（递送包裹或文件的）信徒logistic：n.后勤；逻辑custom duty：关税 overdraft：n.透支额Unit 4a Brand power selling point：卖点environmental-friendliness：n.对环境无害，有环保的特点user-friendliness：n.用户使用方便kitchen appliances：厨房用具competitive advantage：竞争优势diversify：vt.多样化经营，增加产品种类own-label clothing：贴（名牌超市）自己品牌的服装saturate：vt.使饱和supermarket chains：连锁超市industry analyst：行业分析家cut-price：削价出售retail food marker：食品零售市场mortgage：n.住房按揭，抵押margin：n.利差，赚头boost profit：提高利润estate agent：房产商bonus points：（消费积分）loyalty scheme：忠实（顾客）奖励计划voucher：n.优惠，奖券interest rate：利率incentive：n.刺激，鼓励reputation：名誉、名望gradually：adv.逐渐的，逐步的 eventually：adv.终于、最终survey：n.调查、审视combine：v.组合，综合outlet：n.专卖店、分销店fixed rate：固定利率banking on a Brand：bank on既可解释为“依赖…获利”，也含有“对…抱有信心”。