New Words & Expressions
• contract n. & vt. 订合同,合同、契约 • take delivery of 收货, 提取货物 • merge vi. & vt. 合并 • fleet 舰队 • budget airline 低价航空公司 budget 廉价的 • go public 上市,公开发售股票 • entrepreneurial adj. 企业家的 • entrepreneur n. 企业家
Reading: The Man behind McDonald’s 麦当劳餐馆的幕后人
• IN 1954, TWO BROTHERS ran a small, but busy, restaurant in San Bernardino, California.
• The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Multi-mixer” milkshake makers. Each one could mix five milkshakes at a time.
• Ray talked to Richard and Maurice(Mac) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive.