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新视野第四册第九单元Unit 9Section A Make Euro Disney More European1. Pre-reading1. 1 Background informationTheme parkTheme park: Also known as amusement park, it is an outdoor area containing amusements, such as games of skill and big machines to ride on, which are sometimes all based on a single subject, for example, space travel. The first theme park was Disneyland, at Anaheim, California, which opened in 1955 and was based on Walt Disney’s cartoon characters. （配图片）Snow WhiteSnow White is the main character in an old fairy tale. Snow White is a beautiful princess who has a jealous stepmother. The stepmother owns a magic mirror which when asked “Mirror, mirror, on the wall, who is the fairest of us all?” always answers that she is the most beautiful, until one day it says “Snow White”. The stepmother is very angry and sends Snow White into the forest to be killed. Snow White does not die, but finds and lives with seven Dwarfs. Her stepmother tries to kill her with a poisoned apple, but instead of dying she goes to sleep until a prince kisses her and wakes her, and they live happily ever after. （配图片）1. 2 Topic-related video1. 3 Topic-related discussion2. While-reading2. 1 Global reading2. 1. 1 Understand the major details of the text1) Why did a labor inspector take the Disney organization to court?(Because he believed that the company’s dress and appearance code offended individual liberty and violated French labor law. )2) What is the author’s purpose to cite the case in his passage?(To show that the company faces some of the delicate cultural issues like this while it gets ready to open its theme park near Paris. )3) How did the Disney management react to the charges like this?(It agrees that all employees have to obey the company’s code abou t appearance and it believes that an employee should think a job is more important than his moustache. ) 4) What did the French government do to have Euro Disneyland near Paris?(It made an extraordinary series of tax and financial concessions in order to attract it. ) 5) What attitudes have French intellectuals held towards the Euro Disneyland project? (They have had a negative attitude towards the project and have criticized it. )6) What has the Disney management done to make Euro Disneyland more European? (The Disney management has tried to make Euro Disneyland unique in a manner appropriate to its European home. For example, European legends and fairy tales figure prominently in the creative development of the theme park. What’s more, the direction signs will be in French as well as in English and some performers will chatin French, Spanish and English.)2. 1. 2 Understand organization of the text1) Main idea of the TextThis article looks into the questions of setting up Euro Disneyland near Paris. Different people and different organizations may think about the different aspects about Euro Disney and have different responses to it.2) Text structure analysisPart One (Para. 1-7) This part deals with details about a law case, which reflects____________ about Euro Disney. (a cultural clash)Part Two (Para. 8) This paragraph links the first part with the third part, which draws attention to the _________ of other people or organizations concerning Euro Disney. (attitude)part Three (Para. 9-18) This part deals with the different responses to or concerns about Euro Disney.(1) The French government has been more concerned about Euro Disney’s social effect rather than the cultural clashes. It made an extraordinary series of tax and____________________ to attract the theme park to be built near Paris rather than let it go to sunny Spain. (financial concessions)(2) The French intellectuals have not found many kind things to say about the project whereas the kids will probably never notice anything about the cultural clashes.(3) The Disney organization is trying to make Euro Disney cater to two needs. On the one hand it is making conscientious efforts to make the park more ___________, and on the other hand it is trying not to carry the efforts too far. The major concern of the Disney organization is whether Euro Disney would be ________________. (European)(a commercial success)2. 2 Detail reading2. 2. 1 Words and phrases1) contend (L.6)警察声称那人在抢劫案发生时在该地区出现过。
unit9 What Does It Really Mean to GrDoes Mickey Mouse have a beard?No.Does this mean that French men seeking work with the Disney organization must shave off their moustaches too?It depends.A labor inspector took the Disney organization to court this week, contending that the company's dress and appearance code — which bans moustaches, beards, excess weight, short skirts and fancy stockings — offends individual liberty and violates French labor law. The case is an illustration of some of the delicate cultural issues the company faces as it gets ready to open its theme park 20 miles (32 kilometers) east of Paris in five months' time.The Disney management, which is assembling what it calls a "cast" of 12,000 to run the theme park, argues that all employees, from bottle washers to the president, are similar to actors who have to obey rules about appearance. Anyway, a company spokesman says, no one has yet put his moustache before a job. As one new "cast member" put it: "You must believe in what you are doing, or you would have a terrible time here."But what do people think of Euro Disney? People everywhere are wondering whether Europeans would like the American recreation.For all its concern about foreign cultural invasion and its defense against the pollution of the French language by English words, France's Socialist government has been untroubled about putting such a huge American symbol on the doorstep of the capital and has been more concerned about its social effect. It made an extraordinary series of tax and financial concessions to attract the theme park here rather than let it go to sunny Spain.The theme park itself will be only part of a giant complex of housing, office, and resort developments stretching far into the next century, including movie and television production facilities. As part of its deal with the Disney organization, the government is laying on and paying for new highways, an extension of Paris's regional express railway and even a direct connection for the high speed TGV railway to the Channel Tunnel. The TGV station is being built in front of the main entrance of Euro Disneyland, and is scheduled to come into service in 1994.If Euro Disneyland succeeds — where theme parks already in France have so far failed — a second and even a third park is likely to be built by the end of the century. Financial experts say that Euro Disneyland, the first phase of which is costing an estimated $3.6 billion, is essential to Disney's overall fortunes, which have been hit by competition and declining attendance in the United States.French intellectuals have not found many kind things to say about the project. The kids, however, will probably never notice. Sleeping Beauty, Snow White, Peter Pan, and Pinocchio all come from European fairy tales or stories and are as familiar to children here as they are in the United States. To a French child Mickey is French. To an Italian kid he is Italian.The Disney management is stressing this tradition in an apparent response to suggestions that it is culturally insensitive. Although the concept of the theme park is closely based on the original Magic Kingdom in California and Walt Disney World in Florida, "Euro Disneyland will be unique in a manner appropriate to its European home," the company says. "The legends and fairy tales which come from Europe figure prominently in the creative development of the theme park." Officials point out, for example, that Sleeping Beauty's castle, the central feature of the theme park, is based not on Hollywood, as some might think, but on the illustrations in a medieval European book. Also, a 360-degree movie, based on the adventures of Jules Verne, features well-known European actors.Asked to describe other aspects of the effort to make the park more European, a spokesman mentioned that direction signs in the theme park will be in French as well as English, and that some performers will chat in French, Spanish and English. "The challenge is telling things people already know — and at the same time making it different," the spokesman said.On the other hand, this effort is not being taken too far. Another Disney spokesman said earlier that the aim of the theme park is to provide a basically American experience for those who seek it. In this way, he said, people who might otherwise have contemplated a vacation in the United States will be happy to stay on this side of the Atlantic.The Disney organization does seem to focus a bit too much on hair. "Main Street, USA", the heart of Euro Disneyland, it promises, will feature an old time "Harmony Barber Shop" to deal with "messy hair and hairy chins" — and perhaps even offending mustaches. One difference from California or Florida: Parts of Main Street and waiting areas to get into the attractions will be covered over as a concession to Paris's rainy weather.Euro Disneyland's short distance to Paris is a definite attraction. Anyone tiring of American or fake European culture can reach the Louvre art museum by express railway in less than an hour — from Minnie Mouse to Mona Lisa in a flash.Communications figured largely in the Disney organization's decision to site its fourth theme park near Paris. The site is within a two-hour flight of 320 million Europeans. The opening of Eastern Europe is another prize for the company, which thinks that millions of people will put Disneyland at the top of a list of places to visit on their first trip to Western Europe.。
《新视野英语教程第三版》教学资源book4Unit9-Secti on B Section BTeaching goals:1. Master the key vocabulary and phrases of this section.2. Learn to use the construction “It is/was said that…” to introduce hearsay in your English speaking.3. Develop the ability to discuss people’s work and achievements in different fields.Teaching important points:1. Vocabulary and phrases.2. Oral practice of the construction “It is/was said that…”.3. Discussing people’s work and achievements in different fields. Teaching difficult points:1. Using the construction “It is/was said that…” correctly.2. Discussing people’s work and achievements in different fields ina more academic way.Teaching methods:1. Explanation to enable students to understand.2. Group discussion to encourage students to practice in pairs or groups.3. Contextualized practice to make the learning points more relevant to students.Teaching aids:1. A multimedia classroom.2. Videos or audio clips featuring accomplished people from various fields.3. A worksheet for students to complete.Teaching procedures:Step 1 Lead-in1. Greet the class and introduce the topic of the section: Achievement and Success.2. Pose a question to the students: Do you admire any successful people? Why?3. Collect some answers from the students and write them on the board, highlighting some of the key vocabulary and phrases.Step 2 Pre-listening1. Before playing the audio clip, ask the students to skim the text and underline any vocabulary or phrases they are not familiar with.2. Invite some volunteers to share their findings. Write up these items on the board and explain them to the class.3. Work with the students to make sure they understand the meaning and usage of the construction “It is/was said that…”, which is used to introduce hearsay.Step 3 Listening1. Play the audio clip once and ask the students to just listen for gist.2. Ask the students to listen to the audio clip again and fill in the gaps on the worksheet provided.3. Play the audio clip once more and ask the students to self-check their answers.Step 4 Post-listening1. Divide the students into small groups and ask them to discuss the following question: Who is the most fascinating successful person you have ever heard of? What makes this person so fascinating?2. After the students have had time to discuss in their groups, ask a few students to share their findings with the class.3. Ask the students to practice using the construction “It is/was said that…” by asking them to write three sentences about someone they admire, using this construction correctly.Step 5 Extension1. Ask the students to take a few minutes to research some successful people from different fields, such as science, art, music, sports, and business.2. Ask the students to create a presentation on one of these successful people, highlighting their achievements and contributions to their field.3. Ask the students to deliver their presentations to the class in a mini “Success Symposium”.Homework:1. Ask the students to write a paragraph about the successful person they researched, highlighting their achievements and contributions to their field.2. Ask students to use the construction “It is/was said that…” in their writing.。
