Cultural Differences in Western and Japanese Decision-Making原文及翻译
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Culture Difference between China and Western Countries:A Comparison Study from the Perspective of AdvertisementI IntroductionLanguage and culture are inseparable. Each national’s special culture mode comes out of the speech and behavior of that race by all means. They use their own language to record the things happened by them. The advertisement is a kind of manifestation of culture, it’s under the influence and restrict of local culture. National culture influences and restricts the development and expression of advertising language which is the core content of advertisement .advertising language contains and reflects the social culture. Language exists in the community and with the development of society and development, and culture among the definite role to play.A philosophy idea, thinking mode of race, the cultural mental state, moral concept, life style, customs and habits, social system, religion and faith…etc, will produce a function to the advertisement language by all means. No matter how the advertising art develop, as long as it is a popular method of communication involved, it will never take part from language , language will be the most important and effective communication tool. Advertisement through the performance function of language to describe the image of product, express the taste sensibility and make an introduction of related products knowledge lively and specifically. However, the current language is not merely the carrier of products; it adjusts tradition and modern culture factors to make them carry more contents richer than it. In fact, the advertisement language of the social culture reflection is easily comprehended and accepted by people, this can promote the effect of advertisement. Take cognizance of this, make great effort to discuss the inside relation of national culture and advertisement language, it has important function to create and design the advertisement language which matches the basic principle of advertisement expression and suites particular national cultural characteristic. Each advertisement language has its trace of social national culture, according to every nation’s thinking mode, mental characteristic, living custom, value judgment ,even the political belief, social system to consider an advertisement creation, in order to keep with “native son” taste, match “native son” mindset has already been earnestly practiced by numerous advertisement plan personnel. The influence of Chinese and Western culture on advertising language is various, TheChinese and Western advertising language also reflect the Chinese and Western culture in many ways. The company of American P&G named its shampoo“pert-plus” in the United States, being named “perjoice” in the Asia, and its Chinese name is “float soft” to cater for Chinese market, and it can explain a problem very much. Owing to the differences of Chinese and Western culture, the representation form of Chinese and Western advertisement is diverse, advertising language also manifests different culture value and thinking mode. As the culture background, customs, behavior principle, life style of Chinese and Western have great distinction. Therefore, every country’s advertisement businessman will think over the culture background of consumers. The aim of the paper is to lay out the influences to by comparing Chinese and Western advertising languages.Ⅱ. The relationship between culture and language2.1 The concept of the language and cultureCulture is the all and the one which consist by social behavior, art, beliefs, customs transmission through society conduct and all other products of human work and thinking .Language is accompanied by the creation of the human society, it is the direct manifestation of thinking. Language reflects the characteristics of a nation, which not only includes the nation’s historical and cultural backgrounds, but holds on the nation’s view of life, the way of life and thinking. Culture is diverse, language is also varied (Chen, 2000:20).When the nation as a language, living areas, economic life and psychological stability community appears in the history of mankind, language is deeply stamped with the brand of a nation; it is the most typical characterization of the nation and national culture.2.2 The relations of language and cultureLanguage is a means of expressing cultural customs, as a part of culture, and plays an important role in culture. Language can not separate from related culture to be independent. Some sociologists believe that the language is the cornerstone of culture—no language, no culture (Pan, 2001:30).From another aspect, language is affected by language and reflected the culture. Language is based on the historical and cultural aspects. The nation's way of thinking, values, concepts, habits and behavior will affect aesthetic language development. The formation of a national culture, development and absorption ought to pass the language to achieve. Language and culture influence each other; we should try to understand language and culture and to learn them. Language is like a mirror which reflects the entire culture, and every nation has its own culture. Language as the carrier and idea of culture, its representation form is influenced and restricted by culture. Understand their uniquecultural background to understand the language features. Only more exposure to foreign cultures, familiar with different language national history amorous feelings, way of life, value and national psychology, open up their vision, learn more about the cultural and language differences. Culture promotes the development of advertising language, the language of advertising propagandize its culture. Chinese and Western advertising language has its own unique form of language which contain the beautiful scenery of language and culture. The charm of the language of instruction is fully displayed in the advertisement. Meanwhile, the Chinese and Western social and cultural knowledge which contained in language make us experience the infinitude delight .Chinese and Western advertising languages let us deepen our understanding of foreign countries, and bring to the world of cross-cultural exchanges.Ⅲ.The features of Chinese and Western advertisementAdvertisement is the special performance of modern culture spirit. As a means of reflecting the reality, advertising language also is the component of culture. Advertisements adjust people’s activity or bring the society effect into play. Advertisement is a multi-language arts conveying information to people and using language for the carrier (Chen, 2000:12).Therefore, the advertising language should be simple and easily understood,fluency and clear, we should also pay attention to the rhetoric manner at the same time. Chinese and Western advertisement cited a variety of rhetoric to achieve the effect of merchandise promotion, and consumers are not consciously deepened the impression of the product after gaining the spirit edifying and enjoying aesthetic feeling, arousing people’s desire to buy it , such as antithesis, Hyperbole, Parody, metaphor, rhyme and repeatedly. EtcOwing to the differences of Chinese and Western culture, the representation form is diverse. Advertising language also manifests different culture values and thinking mode. Chinese and Western culture has large different culture background, customs, behavior conduct and way of life. Thus, advertisers will no doubt consider the demands of consumer through their cultural background. There I list some examples of advertisement to compare and analyze how the Chinese and Western national culture influence their advertising language:3.1 Different Philosophy conceptThe Chinese nation has insists that the heaven and human units as the harmonious one. For example: something unexpected may happen any time, I have life insurance (The People’s Insurance Company of China).This ad indicates that people are not afraid of accident because the people have insurance. The accident andinsurance is a unit and are dispensable. That the business loves customs is showed in this ad and it will come to an agreement between them. At last the goal of the ad comes into truth. (Mueller, 1966:66).But in western culture they insist the standpoint of pluralistic. They pay attention to diversity and changes of material, emphasis specially on the change and difference of the nature ,stressed that personal freedom 、self—development and personal enterprise. The biggest different between harmonious and pluralists if that the pluralists is not limited. Look at this English ad:Olympus, No limits. There is little you can’t be with the Olympus Zoom Lens Reflex series. The all-in-X cameras that won’t limit your creative ability. (Olympus camera). The camera have one more features make photographs produce different then to reflect individual creativity is in the continuing development and is not limited in this ad. The advertisements show the ultimate challenge and seek freedom can greatly stimulate consumer desire so enthusiastic consumption. (Chen, 2000:33)3.2 Different cultural values—orientedChinese cultural has a long history and the alcohol cultural is significant. To illustrate the quality of goods, they attempt to explain how long the water life by quotating the history. For example: (1) Legend quality, Century ZHANGYU.( ZHANG YU Tokay) (2) Tang palace drink, JIAN NAN CHUN (JIAN NAN CHUN Drink) Those two alcohol’s long history were given expression to o nly sentences, showing the deep feeling toward consumers, narrowing the gap between the products and consumers (Chen, 2000: 62).The Western countries insisted the short term oriented culture; the main reason is the history is shorter than China. They don’t do the business like Chinese who often use the factors of history and tradition, but use the strong and direct marketing strategy (hard sale), a product of the “immediate results” as a selling point. For example: “go and get it at once”, “buy it” , “fit it well”, “take action right now”, “call now” etc. is the common use in foreign ads (Zhu, 1996:50).Value is the different views and attitudes of people regarding the matter. China is a traditional agricultural economy society, it is said that Chinese cultural system emphasized the collectivism and authoritative character, using the natural value orientation. This ad is a manifestation of this feature of Chinese culture: HUA LI killing mosquito tool—“silence without mosquito” dedication. This ad was excell ent for using the partial tone of “mosquito” and “listen”. It builds the image of unknown to public dedication of products and corporation. To praises of the heroes of our community who quietly worked hard, this identity arouses the resonance in the minds of vast consumers.But in the Western capital society, individualism、equality and the dominant natural were the orientation ,they stress personality differences. This can be seen from many American ads products, there are many differences trying to explain from, even in the absence of any differences as well. In the United States ads, there is a popular phrase, it would be: to create different. For example: One airline painted the vivid colors on the airframe in order to catch people’s eye. In fact, the pla ne and service of other airplane company are not much different.3.3 Different cultural psychologyAdvertiser often reflecting takes me the psychology and tries to appear the customers. Ads reflected the cultural psychology of language is quite common. Such as:1、congratulate to make a pile to welcome new year, have long luck Goldlion (Goldlion wearing advertisement); 2、WEI LI washing machine, dedicated to a mother. (WEI LI washing machine); the advertising language cater to the cultural psychology of Chinese, has persuaded function. Good fortune、salary、longevity 、happy and wealth were the symbol of Chinese traditional culture. Chinese have the psychology of hearing nice words, so many products related to the common use show menu of the family affection. For example: “A lot of good luck, a lot of satisfaction” (FU MAN DUO instant noodles) (Yao, 2000:4)and “A bowl nice glue ball round and round , a good reunion after eating (a advertisement of Chinese glutinous rice flour) are two types examples which emphasis Chinese value. (Yao, 2000:16) In contrast, the Western culture takes more emphasis on independence and individuality; their ads pay more attention to character display, ideas and humor. “Kodak film and your family happiness” (Yao, 2000:22) Is a popular advertisement in China’s market, but its ads in U.S is a picture of one boy holding ponchos in one hand, and the other standing on a sword with the statements. “He just killed his last dragon”. (Yao, 2000:30) Kodak keeps happiness for Chinese, keep the feat for American.The whole world has a common human emotion, such as kinship, friendship and love, but the expression is different. Westerners are more candid and Asians are more subtle. “Using your telephone to transmit love”. Bell Telephone Company deliver the message by illustrating picture of that: the daughter of an elderly parent far away give a phone call to them and say “I love you”, and excite the older parents by contract.“ Find one day for us to look through the romantic” (ads of one Hotel in Taipei) this conveys the love between husband and wife. The romance is subtle (Shen, 1999:20).In accordance with Chinese laws the content in ads about ethnic racial difference and gender discrimination is illegal, ads language must be truthful and standardized. It should conform to the construction of socialist spiritual civilization.The following example shows the difference. One American company plants to recruit a female secretary, who looks like puberty girl, thinks like an adult male, walks like adult woman, works like a donkey! In American culture, this parlance has humorous effect. But it makes Chinese viewers angry: because it has the discrimination meaning toward to the female and the donkey means stupid in Chinese culture.Below there are two ads of advocating non-smoking: The first one was a foreign plane that will make public service announcements, its center is a picture of a rifle, a bullet and a cigarette. The title is: rapid death, slow suicide. This ad directly put the death linked to smoking the language is explicit and straightforward, and has a strong visual impact. It works with undisguised and straightforward method of smoking hazards, to alert people not to smoke. However the other one is a domestic television commercial. It shows us that there is a glass of water on the table, and then a drop of ink is dropping in it, after that clean water turning into muddy, and the last is bigger ,with three drops... until the whole clean water mixed to dirty completely. Accompanied outer sound: “If smokes, the lung of us will be like this cup of water...” ( Shen,1999:36) This ads like the first one, want to remind people of the hazards on body health, but it keeps away from the death and through the subtle language like the clean water become muddy, hints the relations between smoking and death. The ads above show the different cultural atmosphere of different nation and countries. From this, we can see that the foreign ads try to forbid smoking strongly and straightforwardly, but local ads is meant to remind the rise of smoking people quit smoking subtly and unobjectionable. The western ads make people think seriously after shocked, the domestic ads is allowed people know the hazards while tasting. This is not just the feeling difference of performance, but more important is that it is through language and images to reflect the cultural differences.3.4 Different cultural atmosphereChinese people are not accustomed to express their ideas directly, but to use the euphemism, tortuous way to express. Han nationality affected by Confucian ideas is modest, introverted and conservative. This is unlike European and American national export and lively personality. In France, for example, a perfume advertisement: “The one drop is to the beauty, two drop is for the lover, three drop is enough to lead to one love affair.” (Zhu,1999:28). French people think that this expression is very romantic and attractive, but Chinese consumers think it hard to accept this extreme expression. Three drops can bring a love is fast open. Chinese people are conservative and cautious. They believe down-to-earth do not believe that asking for the moon. So the instant love more difficult to accept.Chinese culture is known to family peace and harmonious, this is consistent with the physical environment, and this is related closely to the past several thousand years of self-sufficiency family’s economy systems. For example, the “Confucian Temple home wine” ads “home state” (Li, 2002:10). Its ads creativity is from their wine name “home wine Confucian Temples” (Li, 2002:20) in “home”. The phrase “Confucian Temple home wine, make people homesick.” is able to touch the hearts of so many people, because it reflects the homesick feelings of the people. Linked the liquor with a long history of traditional Chinese culture, it shows a profound cultural implication. The ad has strong cultural features, the values embodied in ads does not seem the least competitive, utilitarian, but with a human feeling and a great reunion of the family. 3.5 Different concept of authority and self-worthHonor and certificates are often used as a tool to attract Chinese customers, because Chinese people always believe in authority. In fact, the honorary certificates don’t relate to the products self characteristic. For example: Shanghai shoes factory recommends selection for the national well-known trademarks, famous trademarks in Shanghai, Ministry of light industry. Shanghai high-quality products. (Shanghai shoes factory), which is basically used for listing a large number of certificates and accolades in large space, this is persuasive to Chinese readers. These certificates and identification evidence means the reputation of high quality and reliable assurance. Several thousand years of feudal system produced the firm official position worship; the idea has been affecting the country. The government awarded a certificate of honor and technology to company, than the certificates have priceless efficiency.In sharp contrast with China’s ads, English ads is not seen su ch expression in the ads. Even some international brands and ads will not honor any identification certificates to prove. In the British-based culture, people pursue the self-worth, not deliberately seeking to cross over location. Through individual efforts to shoot for success in career means the dramatic increase of social status and material wealth. The practical spirit has been fully reflected in ads. This can be seen in the following example: Selected by James Bond the sign of Excellence (OMEGA) Switzerland famous swatch, superb work and expensive, is the best option of successful people. Ads have chosen James Bond, the successful spy, to represent the swatch, he has a tremendous attraction for ads, has galactic impel power.3.6 Different gender imageChinese and Western culture have different gender image position, this can be found in ads language. Two thousands traditional Confucian ideology influences Chinese idea, the concept of Chinese women has been defined within the framework of gentle graciousness. Thus, in the ads, female models are basically the frontfeminine beauty. If ads creativity wants to show the performance of lofty aspiration, it will do through man to express generally. To list the example of alcohol ads, in the long course of several thousand years of China history, it seems that alcohol is only the matter for man to express his emotion. In Chinese alcohol ads, a lot of that background is ancient warrior uniform and they carouse do as their pleases, displayed the heroic mettle. And in the 1920s of 20th century, feminist movement began in the United States and then spread to the entire Western world narrowing the gender gap significantly. There is a liquor ads for a blow mobile coach and matcher, women’s pride soaring. China also had female heroes, but if a woman used to the ads, I wonder if people can accept psychologically.3.7 Different customsAs the differences of natural environment, economic levels and national development history, each nation has its own unique and accustomed lifestyle. For example: Chinese and Japanese use chopsticks to dine, Westerners use forks. Chinese people like to invite guests and give gifts, and the Westerners rarely entertain guests at home; Chinese people like to wear red setting, glue “XI” word and s end gifts when they get married , the color red is regarded as lucky. In the west, the red color is not ghillie. For example, one import and export company of China uses the red material packaged the Red fireworks to sell to former Federal Republic of Germany and Sweden , as a result, nobody cared about them , only after using gray package ,the sales began. But many successful examples of “into the taboo, do as the Romans do were numerous. For example, the Swiss Nestle company put the ads into Chinese mark et in 1984, use the psychological of “hospitality” of Chinese as breakthrough to occupy the consumer market, the warm hospitality and decency as a customer-led is dominant (Leech G N,1966:82).Quote one Chinese official phrase “extreme surprise” to suit the favor of Chinese people (Wayne J. Keeley,1958:52). This led to a strong emotional response, eliminate the psychological distance between Chinese and Westerners, develop and occupy China’s coffee market effectively.The national holiday is an important component of national customs and traditions. Each nation has its own traditional method of celebrating festival. For example: China has many important traditional festivals, Spring Festival,Mid-Autumn Festival, and Dragon Boat Festival and so on. Different festival has different customs. Chinese festival is like the family reunion in Spring Festival, children wearing new clothes, fire the firecrackers, gift the red envelopes to each other, and say a few lucky phrases to get the fortune. In Dragon Boat Festival, everybody eats Chibaozi and dumplings, Mid-Autumn Festival is one of the festivals that Han ethnic miss his distant relatives; they will eat moon cakes and salty egg, etc.The background music to these ads gives a sense that arouses people’s cultural identity and makes people feel friendliness.3.8 Different aestheticsBeautiful music, the moving pictures, wonderful words and beautiful image, all above will give pleasure and deep impression to people. Many ads executives understand this very point; they do everything possible to the consumer to create visual and auditory sense of beauty, to enhance the consumer’s impression. People in different countries, nationalities, estate and era have different taste standard, this can be reflected in the architecture and style of clothes. In China’s feudal society, women with small feet is seems to be beautiful. But the taste standard of modern people is well proportioned. To the different taste standard, the association arousing in people’s brain is different. Fo r example, the “cock” and “white elephant” are considered as the gook luck and lovely symbol in China. However, in Western eyes, “white elephant” is considered the “harm than benefit, useless and cumbersome things”, and “cock” is the slang meaning of “discharge of abusive words”. Another example is the “lotus” which is the symbol of clearness thing in China, but in Japan is not auspicious (Ding, 1998:15).Ⅳ. SignificanceAdvertising Language contains a wealth of cultural connotations. Language itself is a carrier of culture; it divorced from the national culture factors, and divorce from the language exercise of national culture factors. Advertising language has profound society property and national culture connotation. We can dredge up special cultural connotation from different national culture’s advertising language. The Chinese and Western advertising language features have something in common and also have differences, it should learn from each other and complement each other. English advertisement has some practices; it is worth studying by Chinese advertising workers. Chinese advertising workers must work hard, innovate and make foreign things serve for China. Then, Chinese advertisement could make progress and exceed the level of the world’s advertising art. Therefore, in order to increase the attractiveness of advertising and promotion the cultural development. First of all, the western culture essence should be absorbed. Second, traditional culture and modern pop culture should be morally and civilly missed together. Third, it should make the traditional culture adapted to the development of the modern advertising, so to promote international communication. Thus it will make Chinese culture internationalize.Ⅴ. ConclusionNowadays, advertisement not only represents the pure commerce, but also it is one new pattern language species which already is accepted by the public. Culture has a significant impact on the production of advertising execution. All successful advertisements were created according local national culture and advertising culture. Chinese and Western cultures have significant diversity, if the advertising producer didn’t pay attention to distinguishing different culture features while producing the advertisement, he will be hampered. Therefore, the thesis aims to combine Chinese culture and Western culture. In fact, only in this way, can people from different cultures communicate well so as to make China prosperous.ReferencesLeech G N .The Language in Advertising [M]. London: Longmans, Green and Co.LTD, 1966Mueller B. International Advertising: Communicating Across Culture [M].Wadsworth Publishing Company, 1966.Wayne J. Keeley, Evidence-Based Dental Advertising and Self-Regulation: A Perspective by the National Advertising Division [M], 1958.陈秋萍,2000,《广告创意的民族文化内涵》,[M]广西社会科学出版社。
中外文化不同的英文作文Cultural differences between countries are like the colors of a kaleidoscope, ever-shifting and providing a variety of perspectives from which to understand the world. While the West often prides itself on individualism, innovation, and freedom, Eastern cultures value community, tradition, and harmony. These divergent values manifest in countless ways, from daily routines to deep philosophical beliefs, and understanding them is crucial for fostering global communication and cooperation.In Western cultures, particularly in the United States and Europe, individualism is celebrated. The 'self-made' person is a common narrative, emphasizing personal achievement and independence. This focus on the individual extends to the importance of personal space and privacy, with people often preferring to live alone or in nuclear family units rather than with extended family. Moreover, time is viewed linearly, with a high value placed on punctuality and future planning.Conversely, Eastern cultures, such as those in China, Japan, and Korea, place a significant emphasis on collectivism. The well-being of the group is considered paramount, and individuals often find their identity within the context of their family and community. Living arrangements frequently include multiple generations under one roof, creating a strong sense of belonging and responsibility towards one another. Time is perceived more cyclically, with a greater focus on the present moment and respect for the past.Communication styles also differ markedly. Western communication is typically direct and explicit, where the meaning is on the surface and the use of words is precise. In contrast, Eastern communication often relies on context and non-verbal cues, with much left unsaid or implied, requiring a deeper understanding of the underlying messages.These cultural differences extend to the workplace as well. In Western companies, employees are encouraged to take initiative and contribute ideas, reflecting the value placed on innovation and individual contribution. Decision-making is often decentralized, and challenging authority is not only accepted but sometimes expected. In Easternbusinesses, however, there is a greater respect for hierarchy and age, with decisions frequently made by senior members, reflecting a societal reverence for experience and age.Education systems reflect these cultural values too. Western education encourages critical thinking, debate, and exploration, with students often learning through discussion and inquiry. In Eastern education, there is a stronger emphasis on rote memorization, respect for teachers, and a focus on exams, which are seen as crucial determinants of future success.Food, an integral part of culture, also showcases these differences. Western cuisine often features a main course centered around a protein, accompanied by sides. Meals are typically structured with clear courses and a focus on individual servings. Eastern cuisine, on the other hand, is characterized by shared dishes, with a variety of flavors and textures designed to be eaten together, reflecting the communal aspect of the culture.Understanding and appreciating these cultural differences is not about determining which is better or worse; it's about recognizing the beauty and complexity of the world's diverse cultures. As globalization brings us closer together, the ability to navigate and respect these differences becomes increasingly important. It allows for more effective communication, fosters international relationships, and enriches our global society.In conclusion, the tapestry of human culture is woven with threads of both similarity and difference. By exploring and understanding the nuances of these cultural distinctions, we can build bridges of understanding that connect us all, making the world a more cohesive and harmonious place. Whether it's through the lens of individualism or collectivism, communication or cuisine, each culture offers unique insights and contributions to the global community. The key is to approach these differences with an open mind and a willingness to learn, for it is through this understanding that we can truly appreciate the richness of our world's cultural mosaic. 。
Cultural difference between western and ChineseCultural differences on politeness between western and Chinese1.Greeting and PartingFormulaic expressions often causes conflict because of the great cultural differences between Chinese and native English speakers. In English, people often employ the following expressions to greet each other “Good morning/evening/afternoon. “Fine day, isn’t it? ”How is everything going?“Have you eaten yet?” What are you going to do?” Where have you been?” etc. Westerners treat them as real question. While in Chinese, we always say “你吃了吗?”“你上哪里去?”“你干什么去?”to show our consideration.Parting may be divided into two steps. Before the final prating, there is usual a leave-taking Western and Chinese cultures have diverse ways to deal with leave-takings.Firstly, in English society, during th e closing phase of an encounter, from ”I” perspective,In Chinese society, during the closing phase of and encounter, usually, from a “you ”perspective.Both western and Chinese people have two kinds of personal names---a surname and a given name. But the order and the use of these names in the two languages are somewhat different.In Chinese, the surname comes first and then the given name.And people like add“小”before their family name.While westerners names are written and spoken with the given name first and the family name last.2.Addressingpliments and ResponseWestern and Chinese culture are at polar opposites about compliment. An western hostess, if she is complimented for her cooking skill, i s likely to say,” Oh, I am so glad that you liked it. I cook it especially for you.” Not so is a Chinese hostess, who will instead apologize for giving you “Nothing”. They will say“随便作几个菜,不好吃”In Chinese, “谢谢”is not frequently used between intimate friends and family members because it may imply a certain distance between the addresser and the addressee.4. Thanks and ResponsesCultural differences exist between Chinese and western in how to express thanks and responses. In fact, “Thank you” is uttered in English for more than acknowledging favor or gratitude, and it is often a means to show politeness.For westerners, each person is an equal individual, whether he is a family member of not. In Chinese, “谢谢”is not frequently used between intimate friends a nd family members because it may imply a certain distance between the addresser and the addressee.5. Asking Personal AffairsPeople from China do not regard it as asking personal affairs when they ask others name、year、marital status、wages、personal life、belief and political points. It is regard as concerns. While the westerns will think you invade their right of privacy.Factors affect cultural differences1.Cultural Background2. Different values3.Individualism and collectivism4. Family and NationalismThat’s all.Thank you!。
国外文化差别英语作文Cultural Differences Between China and Western Countries。
Culture is the totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought. It shapes our values, beliefs, and behaviors, and influences the way we see the world. As the world becomes more interconnected, it is important to understand and appreciate the cultural differences between countries. In this essay, I will discuss the cultural differences between China and Western countries.One of the key differences between Chinese culture and Western culture is the concept of individualism versus collectivism. In Western countries, individualism is highly valued, and people are encouraged to express their own opinions, pursue their own goals, and assert their independence. On the other hand, Chinese culture places astrong emphasis on collectivism, where the needs of the group are prioritized over the needs of the individual. This can be seen in the importance of family and community in Chinese society, and the emphasis on harmony and consensus in decision-making.Another cultural difference between China and Western countries is the concept of hierarchy and authority. In Chinese culture, respect for authority and hierarchy is deeply ingrained, and people are expected to defer to those in positions of power and authority. This can be seen in the emphasis on filial piety and respect for elders in Chinese society. In contrast, Western countries tend to have flatter hierarchies and place a greater emphasis on equality and individual rights.Communication styles also differ between China and Western countries. In Chinese culture, communication tends to be more indirect and implicit, with an emphasis on nonverbal cues and context. In contrast, Western communication tends to be more direct and explicit, with a focus on clarity and precision. This can lead tomisunderstandings and miscommunication between people from different cultural backgrounds.Finally, attitudes towards time and punctuality also differ between China and Western countries. In Chinese culture, time is seen as fluid and flexible, andpunctuality is not always a top priority. In contrast, Western culture places a high value on punctuality and deadlines, and being late is considered rude and disrespectful.In conclusion, the cultural differences between China and Western countries are vast and complex. By understanding and appreciating these differences, we can foster greater intercultural understanding and cooperation. It is important to approach cultural differences with an open mind and a willingness to learn from others. Only by doing so can we build a more inclusive and harmonious global community.。
Cultural Differences between China and the WestIntroduction: Cultural differences between China and Western countries play a significant role in shaping the behaviors, beliefs, and traditions of the people in these regions. These differences can be observed in various aspects of life, including social interactions, communication styles, food preferences, and work ethics. Understanding these disparities can help foster better cultural understanding, communication, and appreciation between individuals from different backgrounds. This article explores some key cultural differences between China and the West.1.Social Interactions: In China, social interactions often prioritize groupharmony and maintaining face. Traditional values of collectivism andhierarchical social structures influence how people interact with each other.Respect for authority figures and seniority are highly valued. Western cultures, on the other hand, emphasize individualism, personal freedoms, and equality.Social interactions tend to be more informal, and individual opinions are highly valued, even if they differ from those in positions of authority.munication Styles: Chinese communication styles are oftenindirect and rely heavily on non-verbal cues. Facial expressions, body language, and tone of voice play crucial roles in conveying messages. Saving face andmaintaining harmony are important, so criticism or disagreement may becommunicated indirectly to avoid confrontation. In Western cultures,communication is more direct and explicit, with importance placed on clarity and honesty. Opinions and disagreements are often expressed openly andassertively.3.Food Preferences: Chinese cuisine is diverse, with a variety of flavors,textures, and ingredients. Chinese meals are often shared family-style, with a balance of flavors, colors, and temperatures. Rice and noodles are staple food items. On the other hand, Western cuisine typically includes a wider range of meat, often incorporating beef, pork, and poultry. Individual portions arepopular, and meals often revolve around a main dish complemented by sides.Bread, pasta, and potatoes are commonly consumed.4.Work Ethics: Work ethics differ significantly between China andWestern countries. In China, hard work, dedication, and loyalty to one’scompany are highly valued. Long working hours and a focus on hierarchy are common. Confucian values of respect for authority figures and filial pietyinfluence work relationships. In contrast, Western cultures emphasize work-life balance, individual achievements, and self-expression. Flexibility in working hours, teamwork, and equal treatment among colleagues are more prominent.5.Time Orientation: Chinese culture is deeply rooted in a long historyand respects traditions. It follows a more event-oriented time orientation,where the focus is on the present and the past. On the other hand, Westerncultures typically have a future-oriented time orientation, emphasizingplanning, progress, and achieving goals. Time is seen as a valuable resource to be managed efficiently.Conclusion: Cultural differences between China and the West manifest in various aspects of life, including social interactions, communication styles, food preferences, work ethics, and time orientation. Recognizing and appreciating these disparities can help individuals from different backgrounds develop better cross-cultural understanding and collaboration. By fostering cultural sensitivity and embracing diversity, we can build bridges between cultures and promote harmony in an increasingly interconnected world.。
Lesson Eleven Cultural Differences in Western and Japanese Decision-Making日本与西方决策方式中的文化差异To talk about problem-solving or decision-making within a national environment means examining many complex cultural forces. It means trying to measure the impact of these forces on contemporary life, and also coming to grips with changes now taking place.以国家为背景探讨解决问题或做出决策的方式就意味着研究许多复杂的文化因素。
它意味着试图评估这些因素对现代生活的影响,也意味着把握目前正在发生的变化。
In Japan, the most important thing is what organization you work for. This is of extreme importance when trying to analyze the direction-taking or decision-making process. At the least, it explains the greater job stability in Japan, in contrast to the great job mobility in America.在日本,最重要的是你为什么单位工作。
在对其取向或决策过程进行分析时,这一点尤为重要。
至少,它说明了美国的工作流动性大和相比而言日本的工作稳定性极高的原因。
While we differ in many ways, such differences are neither superior nor inferior to each other. A particular pattern of management behavior develops from a complex mixture of unique cultural factors —and will only work within a given culture.尽管我们在许多方面存在差异,但这些差异并无优劣之分。
某一特定的管理行为模式,是由其独特的文化因素复合发展而成的——因而仅在一定的文化中起作用。
Let me try to describe three or four characteristics of the Japanese environment that in some way affect decision-making or direction-taking and problem-solving. These characteristics are related to each other.让我来描述一下日本民族的三四个文化背景特征,它们以某种方式影响着决策或者取向,以及解决问题的方式。
这些特征是相互联系的。
First, in any approach to a problem and in any negotiations in Japan, there is the "you to you" approach, as distinguished from the Western "I to you" approach. The difference is this: in "I to you", both sides present their arguments openly from their own point of view —they state what they want and what they expect to get. A confrontation situation is thereby set up, and Westerners are very skillful in dealing with this. 首先,在日本,任何解决问题的方法或任何谈判都体现着"你对你"的方式,这与西方"我对你"的方式截然不同。
差别在于:在"我对你"的方式中,双方都坦率地从自己的观点出发提出主张——他们说出自己想要什么,希望得到什么。
如此一来就形成了对峙的局面,而西方人十分善于应付对峙局面。
The "you to you" approach practiced in Japan is based on each side —automatically and often unconsciously —trying to understand the other person's point of view. Thus, the direction of the meeting is a mutual attempt to reduce confrontation and achieve harmony.日本人所采用的"你对你"的方式则建立在各方——自然而然地并常常是下意识地——力图理解对方观点的基础之上。
因此,会晤所向是双方共同努力减少对峙,谋求和谐。
A second characteristic is based on "consensus opinion" and "bottom-up direction". In Japan great consideration is given to the thoughts and opinions of everyone at all levels. This is true of both private enterprises and government ministries. In Japan there is a drive for unity within the group —whether it is family, company, or Parliament.第二个特点的基础是"一致共识"及"由下而上"。
在日本,更多的是对各阶层所有人员的想法和意见都予以认真考虑。
无论是私人企业还是政府部门均是如此。
在日本,人们力求团体的统一,不论这团体是家庭、公司还是国会。
The difference is that Western style decision-making proceeds mostly from top management and often does not consult middle management or the worker while in Japan, ideas can be created at the lowest levels, travel upward through an organization and have an impact on the eventual decision. This is "bottom up".差别在于,西方式的决策多半源自高层管理人员,通常不征求中层管理人员或员工的意见;而在日本,最底层的人员也能提出想法,然后通过组织上传,对最后的决策产生影响。
此谓"由下而上"。
There is also a characteristic style of communication in Japan that is different from the Western way.日本特有的交流方式也与西方的不同。
The Japanese business person works to achieve harmony, even if the deal falls through, and will spend whatever time is necessary to determine a "you to you" approach, communicating personal views only indirectly and delicately.即使生意没做成,日本商人也力求和睦相处,愿花费必要的时间来确立"你对你"的交流方式,仅仅间接而巧妙地交换个人意见。
This places time in a different perspective. In Japan the Western deadline approach is secondary to a thorough job. Owing to this difference in emphasis, the Japanese are thorough in their meetings as well as in their production. Thus Americans are often frustrated by the many successive meetings in many Japanese businesses. But where the American is pressing for a specific decision, the Japanese is trying to devise a rather broad direction.这就产生了对时间的不同见解。
在日本,有始有终的工作比西方人对工作采取最后期限的态度更受推崇。
由于这种重点的不同,日本人不仅在生产上讲求有始有终,而且开会也讲求有始有终。
因此,美国人对许多日本公司繁多的会议感到厌烦。
但美国人总是急于做出具体决策,而日本人却试着制定一个大方向。
On the other hand, once a given agreement is made, it is the Japanese who sometimes wonder at the slow pace in which Westerners implement the decision. The Japanese are eager to move forward and Westerners, perhaps, lag behind as they take the time for in-depth planning.另一方面,一旦签署了某个协议,却常常是日本人惊讶于西方人履行协议时的拖沓。